The Small Winemakers Collection

What The Small Winemakers Collection does

The Small Winemakers Collection is a Canadian wine importer and online retailer headquartered at 100 Broadview Avenue, Suite 318, Toronto, Ontario. The company specializes in importing and selling wines exclusively from small, artisanal winemakers worldwide, sourcing from producers across 13+ countries including Argentina, Australia, Austria, Canada, Chile, France, Greece, Italy, New Zealand, Portugal, South Africa, Spain, and the United States, with depth in regions such as Bordeaux, Burgundy, Tuscany, Piedmont, Rioja, Napa Valley, and Okanagan Valley. It serves two customer segments: individual wine enthusiasts purchasing for personal consumption, gifting, or collection (primary), and restaurants and hospitality venues sourcing wine programs through a dedicated B2B program (secondary).

The company operates a direct-to-consumer e-commerce platform at smallwinemakers.ca — a WordPress-based storefront — offering 100+ wines organized by country, region, grape variety, vintage, and price. The product portfolio spans red wines (Cabernet Sauvignon, Pinot Noir, Sangiovese, Shiraz, Syrah, Tempranillo), whites (Chardonnay, Pinot Gris, Pinot Grigio, Sauvignon Blanc), sparkling, rosé, and orange wines, plus pre-selected mixed cases (3, 6, and 12 bottle bundles) such as 'Best Selling Reds' and 'Pinot Grigio Party'. Per-bottle pricing ranges from $15.99 (Codorniu Zero White) to $224.95 (Montepeloso Gabbro 3-pk), with most SKUs concentrated in the $20–$50 range; case discounts are offered on multi-pack bundles. The technology stack is standard e-commerce with no proprietary features, mobile apps, public APIs, AI/ML components, or third-party platform integrations disclosed.

Revenue is generated transactionally through unit-pricing wine sales, with secondary volume from the 'For Restaurants' B2B program. Distribution is entirely domestic (Canada); order capture is via the website and phone. Marketing is multi-channel — an educational wine blog and wine library, an email newsletter, and organic social presence on Facebook and Twitter — with no paid acquisition or performance-marketing signals disclosed. The business is privately held and founder/owner-operated; no external investors, parent company, or funding rounds are identified in the available data, and there is no disclosed headcount.

Name

The Small Winemakers Collection

Legal name

The Small Winemakers Collection

Website

https://smallwinemakers.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Small Winemakers Collection is a Toronto-based Canadian wine importer and online retailer curating wines exclusively from small, artisanal winemakers across 13+ countries for direct-to-consumer sales and a secondary B2B restaurant supply program.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Online wine retail
• Artisanal wine import
• Small winemaker wines
• Restaurant wine supply
• Mixed wine cases

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wine Retail Sales: The company generates revenue through direct sales of imported wines from small winemakers worldwide. Products are sold as individual bottles and mixed cases, with pricing ranging from approximately $15.99 to $224.95 per bottle. Case discounts are offered (e.g., 6-pk and 12-pk cases).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Small Winemakers Collection is an online wine importer and retailer that sells wines exclusively from small, artisanal winemakers across 13+ countries. The core offering is direct-to-consumer e-commerce wine sales with home delivery, supplemented by a dedicated B2B restaurant supply program. The product catalog includes red, white, sparkling, rosé, and orange wines, as well as pre-selected mixed case bundles, with bottle prices ranging from approximately $15.99 to $224.95.

Product overview

The Small Winemakers Collection operates as an online wine importer and retailer offering wines exclusively from small, artisan winemakers across 13+ countries including Argentina, Australia, Austria, Canada, Chile, France, Greece, Italy, New Zealand, Portugal, South Africa, Spain, and the USA. The core product is the online wine retail platform (smallwinemakers.ca) offering direct-to-consumer and restaurant sales of wines organized by country, region, and varietal. Product portfolio includes red wines (Cabernet Sauvignon, Pinot Noir, Sangiovese, Shiraz, Syrah, Tempranillo), white wines (Chardonnay, Pinot Gris, Pinot Grigio, Sauvignon Blanc), sparkling wines, rosé, orange wine, and mixed cases. The company also offers a dedicated restaurant supply program and maintains educational wine content through its blog and wine library.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Retail E-commerce Platform Online retail platform offering wines from small winemakers across 13+ countries, including red, white, sparkling, rosé, and orange wines. Products are organized by country, region, grape variety, vintage, and price, and shipped directly to Canadian consumers.
• Mixed Cases Pre-selected case bundles featuring multiple wines from various producers or regions, including themed samplers such as Best Selling Reds and Pinot Grigio Party, in 3, 6, and 12 bottle formats with case discounts.
• Restaurant Supply Program Dedicated B2B wine supply program offering wines from small, exclusive producers to restaurants and hospitality venues, with dedicated pricing distinct from the consumer storefront.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Wine.com: Largest US-based DTC wine e-commerce retailer offering a broad catalog across regions, price points, and producer types. Directly comparable in business model (DTC wine retail) and customer overlap (wine enthusiasts buying online).
• Tannic: Canadian online wine retailer with a curated portfolio of boutique producers. Directly comparable as a Canada-based DTC wine specialist competing for the same small-producer enthusiast buyer.
• Vivino: Wine marketplace and e-commerce platform combining crowd-sourced ratings, discovery, and direct purchase. Comparable as a discovery-to-purchase funnel for wine enthusiasts, though its marketplace model is broader than a pure retailer.
• Wine Access: US DTC curated wine retailer with small-producer focus and tasting-note-driven content. Highly comparable in curation philosophy, small-producer emphasis, and content-led DTC positioning.
• B-21 Wine & Spirits: DTC wine and spirits retailer emphasizing premium and boutique producers. Directly comparable as an e-commerce-first specialty wine merchant serving enthusiast buyers.
• SommSelect: Curated DTC wine platform with sommelier-led selection and educational content. Comparable on curated small-producer focus, content-led acquisition, and mixed-case SKUs.
• Plonk Wine Merchants: Boutique DTC wine retailer curating small-production and natural wines. Closely comparable as a curation-driven online merchant serving enthusiasts seeking non-mainstream producers.
• Laithwaite's Wine: Global DTC wine delivery company with curated selections and wine clubs serving consumer and gifting segments. Closely comparable on model — curated portfolio, direct delivery, mixed-case exploration — and broader geographic reach.

Broad incumbents

• LCBO: Ontario's government-run alcohol retailer dominating off-premise sales. Comparable as the dominant off-premise wine channel in the company's primary market, but a broad incumbent rather than a niche specialist.

Emerging players

• Lot18: DTC wine and gourmet foods retailer offering curated small-production wines through flash-sale and discovery formats. Comparable on small-producer DTC retail and discovery-oriented merchandising, though broader in food adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/smallwinemakers
• Facebookfacebook.com/smallwinemakerscollection
• LinkedInlinkedin.com/company/the-small-winemakers-collection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Small Winemakers Collection