LTR Location

What LTR Location does

LTR Location (legal entity: Trois-Rivières Location inc.) is a privately held equipment rental company headquartered in Trois-Rivières, Quebec, Canada, operating three physical service centers across the Mauricie region in Trois-Rivières, Shawinigan, and Bécancour. The company rents construction and industrial equipment across 11 categories — concrete, heating/ventilation, compaction, compressors, lighting, elevation/scaffolding, excavation, generators, material handling, miscellaneous tools, and pumps — alongside aerial work platforms, excavators, and wheel loaders from brands such as Genie, JLG, and Skyjack. A secondary used-equipment sales channel sells pre-owned aerial lifts, excavators, and loaders with year, hours, and serial number disclosures.

Revenue is generated primarily through usage-based equipment rentals priced on tiered schedules (half-day, day, week, month), supplemented by a 9.9% damage waiver fee on each rental and ancillary charges for fuel and consumables. The company serves a horizontal mix of construction contractors, builders, and developers, with both in-person walk-in traffic at branches and a delivery service that extends reach across Quebec. Operations are managed on the Point Of Rental SaaS platform, which handles inventory, contracts, customer accounts, and service requests; the website functions as a digital catalog and inquiry-based sales channel, supported by a BTU calculator tool for top-of-funnel engagement and a customer account portal for repeat business.

Name

LTR Location

Legal name

Trois-Rivières Location inc.

Website

https://ltr.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

LTR Location is a privately held construction and industrial equipment rental company operating three branches in Quebec's Mauricie region, serving contractors and builders with an 11-category rental fleet and a secondary used-equipment sales channel.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industries

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Equipment rental services
• Construction equipment rental
• Aerial work platforms
• Used equipment sales
• Tool rental

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction tools and equipment with tiered pricing (half-day, day, week, month rates). Rental rates vary by equipment type, with damage waiver fees of 9.9% applicable to all rentals.
2. Used Equipment Sales: Sale of pre-owned construction equipment including aerial lifts (nacelles), excavators, and material handling equipment. Used equipment is listed with year, hours of use, serial numbers, and pricing.
3. Ancillary Fees: Additional charges including damage waiver fees (9.9%), fuel charges, sharpening fees, and other supplemental charges applicable during equipment rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LTR Location rents construction and industrial equipment from three branches in the Mauricie region of Quebec (Trois-Rivières, Shawinigan, Bécancour) with province-wide delivery. The fleet covers 11 equipment categories including aerial work platforms, excavators, loaders, pressure washers, generators, compressors, concrete tools, heating/ventilation, industrial vacuums, lighting, pumps, and miscellaneous tools. The company also resells used equipment from its fleet and supports customers with a BTU calculator tool for heating sizing.

Product overview

LTR Location is a Quebec-based equipment rental company (Location Trois-Rivières inc.) operating under the LTR Location brand. The company operates from locations in Trois-Rivières, Shawinigan, and Bécancour and offers a comprehensive rental fleet of construction and industrial equipment. The product portfolio centers on core rental categories including aerial work platforms (plateforme élévatrice and nacelle articulée articulating boom lifts), excavators and mini-excavators, wheel loaders and articulated loaders, pressure washers, generators, compressors, concrete equipment (demolition, finishing, rotary tools), heating/ventilation, industrial vacuums, and miscellaneous construction tools including saws, plumbing equipment, welding machines, and signaling equipment. The company also sells pre-owned (usagé) equipment and provides a BTU calculator tool as a customer service utility. The offering functions as a unified rental service with a single product line organized by equipment category, supported by used equipment sales as a secondary business line.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme Élévatrice (Aerial Work Platforms) Aerial work platforms available in various sizes (24'-54') with power options including diesel, gasoline/propane, and electric, used for elevated work positions in construction and maintenance projects.
• Nacelle Articulée (Articulating Boom Lifts) Articulating boom lifts from brands including Genie, JLG, and Skyjack, used for accessing elevated work areas with enhanced reach capabilities.
• Excavatrice / Mini-Excavatrice (Excavators) Excavators ranging from compact 1.7A mini-excavators (1.8 tonnes) to full-size 22.5T excavators, available in diesel and electric models for excavation and earthmoving tasks.
• Chargeur sur Roues / Chargeur Articulé (Wheel Loaders and Articulated Loaders) Wheel loaders and articulated loaders in various sizes (1.3 to 3.0 yards capacity), including compact track loaders and diesel compact loaders for material handling and earthmoving.
• Laveuse à Pression (Pressure Washers) Pressure washers ranging from 1000LB to 5000LB capacity, available in cold water and hot water models for industrial and commercial cleaning applications. Example pricing: 2000LB hot water unit at $113 half-day, $159 day, $536 week, $1,269 month (28-day month).
• Génératrice (Generators) Electrical generators for temporary power supply at construction sites and events.
• Compresseur (Air Compressors) Air compressors for pneumatic tools and equipment.
• Béton (Concrete Equipment) Concrete equipment including demolition tools, finishing tools, rotary tools, and demolition robots for concrete work applications.
• Chauffage/Ventilation (Heating and Ventilation Equipment) Heating and ventilation equipment for climate control in construction and industrial settings.
• Aspirateur industriel (Industrial Vacuum Cleaners) Industrial vacuum cleaners including HEPA models for fine dust collection and cleaning applications.
• Outillage divers (Miscellaneous Tools) Miscellaneous tools including saws (concrete, metal, ceramic, circular), plumbing equipment, welding machines, and signaling equipment for various construction applications.
• Équipements usagés (Used Equipment Sales) Pre-owned construction equipment available for purchase including aerial lifts, excavators, and loaders, with detailed specifications including year, hours, serial number, and asking price.
• Service de location (Equipment Rental Service with Delivery) Province-wide delivery service for rented equipment throughout Quebec, extending the company's reach beyond its three Mauricie branch locations and supporting customer pickup-and-return workflows.

Quantifiable outcome

• Equipment rental services with 11 product categories covering construction, demolition, excavation, and material handling needs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Point Of RentalcoreTechnology or IntegrationPoint Of Rental provides the rental management software system used by LTR Location for customer accounts, rental contracts, equipment tracking, and service request management. Point Of Rental is a global rental software provider with service centers worldwide. The software is used under supervision for support requests, with access to customer personal data limited to support scenarios.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cooper Equipment Rentals: Canadian-focused equipment rental company operating a multi-branch network with aerial, compaction, and material handling equipment. Closely comparable to LTR as a regional-to-national Canadian rental operator with similar fleet mix and customer base.
• Location d'outils Simplex: Quebec-based equipment rental company with multiple branches across the province. Directly comparable to LTR as a Quebec regional rental operator offering similar aerial, compaction, and tool categories to the same contractor base.

Regional players

• Location Champagne (Quebec): Quebec regional equipment rental operator serving construction and industrial customers with aerial, earthmoving, and material handling fleets. Comparable as a fellow Quebec independent rental competitor to LTR with overlapping service categories.
• Strongco: Canadian multi-brand heavy equipment distributor and renter serving construction and infrastructure markets. Comparable to LTR's equipment categories but with broader OEM distribution and larger fleet.
• Équipements SMS (SMS Equipment): Canadian heavy equipment dealer and rental provider with Quebec presence. Comparable to LTR on the earthmoving and construction equipment side, though SMS also handles new equipment sales and OEM partnerships.

Broad incumbents

• Herc Rentals: Public equipment rental company with a North American footprint offering aerial, earthmoving, and industrial equipment. Comparable category overlap with LTR but with a much larger fleet and enterprise customer programs.
• United Rentals: The largest equipment rental company globally, offering aerial work platforms, earthmoving, and tool rentals. Directly comparable to LTR's rental categories but with national-account capabilities and fleet scale LTR cannot match.
• Sunbelt Rentals: North America's largest equipment rental operator with a broad fleet spanning aerial, earthmoving, and industrial tools. Comparable to LTR as a direct competitor in the same rental categories, but operating at vastly larger scale across Canada including Quebec.
• Toromont (CAT Rental Store): Canadian Caterpillar dealer operating a heavy-equipment rental fleet across multiple provinces. Comparable to LTR's earthmoving and aerial categories with strong brand backing, though broader in scope including new equipment sales.

Others

• Skyjack (a JLG company): Manufacturer of aerial work platforms that LTR rents (e.g., Skyjack articulating booms in the used inventory). Comparable as an industry ecosystem participant — supplier of key fleet assets that LTR rents to contractors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LTR Location