Location Brossard

What Location Brossard does

Location Brossard is a privately held Quebec-based heavy vehicle rental and leasing company founded in 1973, operating as the largest heavy vehicle lessor in the province. The company serves more than 850 corporate clients through a fleet of 3,600+ vehicles — including tractors, straight trucks, semi-trailers, refrigerated trailers, and flatbeds — supported by three physical locations in Dorval (headquarters), Montreal-Est, and Quebec City, and a 150-person specialist team. Its core offerings are full-service long-term leasing (12–120 month contracts with all-inclusive maintenance), short-term vehicle rentals (24/7/365), and ancillary maintenance/repair and used-vehicle sales.

The company's technology stack centers on the Web>24 customer portal, which provides real-time technical, operational, and administrative information on rented vehicles, supplemented by geolocation tracking for regulatory compliance and, more recently, a smart charging management platform delivered through its partnership with Cléo (a Hydro-Québec subsidiary). The proprietary SOS24 service offers 24/7 emergency roadside assistance dispatched across North America, including isolated areas, while mobile service units travel to customer sites for maintenance. The company is a long-standing member of the NationaLease network (30+ years), providing access to 165 independent members, 900+ branches, and 155,000 vehicles across North America for cross-border service coverage.

Brossard's business model is anchored by recurring revenue from long-term full-service leases, supplemented by usage-based short-term rental income and project-based maintenance services. The company is pursuing fleet electrification through an October 2023 partnership with GLOBOCAM and Cléo, having ordered 10 electric trucks (Freightliner eCascadia Class 8 and eM2 Class 7) with associated ABB charging infrastructure — positioning itself as the first Quebec heavy-truck lessor to actively participate in transportation decarbonization. Revenue is not publicly disclosed, but the company reports over $175 million in assets and a 98% customer satisfaction rate, with seven consecutive years (2018–2024) on Deloitte's Canada's Best Managed Companies list, achieving Platinum Club status in 2024.

Name

Location Brossard

Legal name

Location Brossard

Website

https://brossard.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Location Brossard is Quebec's largest heavy vehicle lessor, founded in 1973, providing full-service long-term leasing, short-term rentals, and maintenance for 3,600+ vehicles to 850+ corporate clients across transportation, logistics, and adjacent industries.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Leasing and Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Heavy-Duty Truck & Tractor Rentals (THADAJAC), Flatbed & Platform Trucks Leasing & Rental (TLABAEAC), Specialized Heavy Haul / Lowboy Tractor Leasing & Rental (TLABABAL)

Keywords

• Commercial truck leasing
• Heavy vehicle rental
• Fleet maintenance services
• Roadside assistance services
• Used commercial vehicles

Headquarters

HQ city

Dorval

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Long-Term Full-Service Leasing: Full-service leasing contracts ranging from 12 to 120 months, covering everything from oil changes to tire replacements, including all repairs, maintenance, mobile service, towing, and replacement vehicles. Revenue is recognized over the contract term as a recurring stream.
2. Short-Term Vehicle Rentals: Rental of over 2,000 vehicles on a daily, weekly, or monthly basis, available 24 hours a day, 7 days a week including holidays. Includes all vehicle types: trailers, straight trucks, tractors, with or without temperature control.
3. Maintenance and Repair Services: Heavy vehicle fleet maintenance and repair services for customers' own vehicles, leveraging over 40 years of experience. Includes workshop services and mobile on-site service.
4. Used Vehicle Sales: Sale of pre-owned heavy vehicles from the rental fleet, including trailers, refrigerated trailers, flatbeds, straight trucks, and tractors. All vehicles come with maintenance history.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Location Brossard is the largest heavy vehicle lessor in Quebec, providing full-service long-term leasing (12–120 months) and short-term rentals (daily, weekly, monthly) of commercial trucks and trailers including tractors, semi-trailers, straight trucks, refrigerated trucks, and flatbeds from a fleet of more than 3,600 vehicles. All-inclusive maintenance, repair, towing, replacement vehicles, and 24/7 SOS24 emergency roadside assistance are bundled into a single-invoice solution for corporate fleet operators. The company also operates a maintenance and repair workshop with mobile service units, sells pre-owned vehicles from its rental fleet, and has launched an electric heavy-duty truck rental offering with integrated charging infrastructure.

Product overview

Location Brossard is a heavy vehicle rental and leasing company offering a comprehensive portfolio centered on two core services: Full-Service Leasing (long-term rental with all-inclusive maintenance) and Short-Term Rentals (daily, weekly, monthly vehicle access). The company operates a fleet of over 3,600 vehicles including semi-trailers, refrigerated trailers, straight body trucks, refrigerated trucks, tractors, and flatbeds. Supporting the core rentals are value-added services including SOS24 emergency roadside assistance, professional maintenance and repair (workshop and mobile), and a pre-owned vehicle sales program. The company has expanded into electric mobility through a partnership enabling electric heavy-duty truck rentals with integrated charging infrastructure. Additional offerings include the GO 24 high-performance leasing brand and the Web>24 customer web portal for vehicle management.

Differentiator

Problem solved

Functional benefit

Brands

• GO 24: High-performance rental service offering comprehensive long-term leasing with full maintenance included.
• SOS24
• Web24

Products and services

• Full-Service Long-Term Leasing (Location long terme service complet / GO 24)

Quantifiable outcome

• 98% customer satisfaction rate across 850+ corporate clients
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GLOBOCAMcoreStrategic or Co-development Partner · 5 October 2023GLOBOCAM, a heavy-duty vehicle dealership and electric vehicle expert, partnered with Brossard Leasing to supply 10 electric trucks (5 Freightliner eCascadia Class 8 and 5 Freightliner eM2 Class 7) as part of Brossard's fleet electrification initiative. GLOBOCAM also provides ongoing maintenance and repair services for these electric vehicles.
• CléocoreTechnology or Integration · 5 October 2023Cléo, a subsidiary of Hydro-Québec, provides smart charging management platform and installs charging infrastructure (ABB Terra 184 and DC Wallbox stations) for Brossard Leasing's electric truck fleet. The platform optimizes charging schedules to minimize energy costs and maximize operational efficiency while reducing grid impact.
• Hydro-Québec (via Cléo)coreTechnology or Integration · 5 October 2023Hydro-Québec's subsidiary Cléo provides the charging infrastructure design, smart charging management platform, and installation of ABB charging stations to support Brossard's electric fleet operations.
• NationaLeasecoreChannel Partner/ Reseller/ DistributorNationaLease is one of the largest serviced truck rental organizations in North America with 165 independent members, 900+ branches, and 155,000 vehicles. Location Brossard has been a member for over 30 years, providing access to purchasing groups, national accounts with major manufacturers, and service coverage across North America.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Others

• Element Fleet Management: Canada-headquartered global fleet management services company providing fleet leasing, management, and advisory. Operates adjacent to Brossard at the corporate fleet management layer, with potential overlap on mid-market commercial fleet outsourcing.

Broad incumbents

• Penske Transportation Solutions: Premier full-service truck leasing, rental, and fleet management provider in North America. Overlaps with Brossard on long-term full-service leasing, contract maintenance, and short-term rentals of Class 6-8 commercial vehicles, with deeper Canadian/US branch coverage.
• U-Haul: Largest North American truck and trailer rental operator (AMERCO). Comparable in short-term rental mechanics—24/7 availability, fleet scale, branch network—but focused primarily on consumer/moving rentals rather than commercial fleet leasing like Brossard.
• Ryder System: Largest full-service commercial truck leasing and rental company in North America, operating hundreds of thousands of vehicles across the US, Canada, and Mexico. Directly comparable to Brossard's GO 24 full-service lease and short-term rental offerings but at vastly greater scale and geographic breadth.

Direct peers

• Velocity Vehicle Group: Full-service commercial truck dealership, leasing, and rental group with branches across the US and Canada. Directly comparable to Brossard's full-service lease, short-term rental, and contract maintenance offering for heavy-duty commercial fleets.
• Enterprise Truck Rental: Commercial truck rental division of Enterprise Mobility operating across North America. Directly comparable to Brossard's short-term rental business (over 2,000 vehicles, 24/7 availability) targeting commercial fleet operators needing temporary capacity.
• Premier Truck Leasing: Full-service commercial truck leasing and rental company serving Canadian and US markets with a multi-branch network. Operates a similar model of long-term full-service leases, short-term rentals, and maintenance services targeting Class 6-8 fleets.
• NationaLease: North America's largest cooperative truck leasing organization with 165 members and 900+ branches. Brossard is a 30+ year member, making NationaLease the closest structural analog—a full-service commercial truck lessor with similar maintenance bundling, roadside service, and multi-branch operating model.

Regional players

• Bison Transport: Major Canadian asset-based trucking and logistics company operating Class 8 tractor-trailers across Canada and the US. Adjacent competitor: Bison owns much of its fleet rather than leasing from Brossard, making it a potential customer and indirect competitor for fleet outsourcing.
• Day & Ross Transportation Group: Major Canadian trucking and logistics provider with a large owned fleet across Eastern Canada. Comparable regional Canadian footprint to Brossard and represents the type of mid-market fleet operator that uses full-service leasing to augment owned capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5PunqQFKm-WfZ-TG4M7wnQ
• Facebookfacebook.com/Locationbrossard
• LinkedInlinkedin.com/company/location-brossard-inc-/?originalSubdomain=ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Location Brossard