Webstudio Friendly

What Webstudio Friendly does

Webstudio Friendly (ТОВ "ВЕБСТУДІО-ФРЕНДЛІ") is a family-run web development studio headquartered in Kyiv, Ukraine, operating since 2010. The studio delivers website development and digital marketing services to small and medium businesses, with a specialization in OpenCart-based e-commerce platforms. Its core product portfolio spans seven website tiers — from landing pages (from 10,000 UAH) and business card sites (from 15,000 UAH) through to full-featured online stores (from 70,000 UAH) — alongside recurring SEO, Google AdWords contextual advertising, content management, and technical support services. Technical capabilities include custom OpenCart module development, 1C accounting system integration, Google Translation API integration, Tecdoc auto parts database integration, and marketplace aggregator feed exports to Rozetka, Google Merchant, and Hotline.

The studio's revenue model combines one-time project fees (the majority of revenue) with recurring support and maintenance retainers. Go-to-market is sales-led, relying on direct website inquiries, phone calls, email, Telegram (@webstudiofriendly), and an inbound content marketing/blog strategy. Pricing is denominated in Ukrainian Hryvnia and varies by site complexity, with formal technical specifications and a project brief required before final quotation. The client base is distributed across Ukrainian SMBs and a small number of international clients in Spain, Australia, Kazakhstan, and the USA, including government clients (National Science Fund of Ukraine) and specialized retail verticals (HVAC, plumbing, sportswear, furniture, fashion). The studio has completed 40+ projects over 16 years and maintains several multi-year client relationships for ongoing support.

The studio is privately held, bootstrapped, and shows no evidence of external funding, acquisitions, or expansion via M&A. It operates as a small team with no disclosed headcount, three phone lines, and a single Kyiv office. The technology stack is built on mainstream CMS platforms (OpenCart, WordPress, Joomla) and web frameworks (Laravel, Symfony, Django), with no proprietary AI/ML capabilities and no disclosed mobile applications, patents, or regulatory milestones.

Name

Webstudio Friendly

Legal name

ТОВ "ВЕБСТУДІО-ФРЕНДЛІ"

Website

https://friendly.com.ua

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Webstudio Friendly is a family-run Ukrainian web development studio in Kyiv, founded in 2010, specializing in OpenCart-based e-commerce and CMS websites for small and medium businesses. It serves clients primarily in Ukraine with selected international projects across Europe, Australia, and Central Asia.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Web development services
• E-commerce development
• OpenCart development
• Website design
• SEO services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website and e-commerce development: One-time project fees for the design, development, and launch of websites ranging from simple business card sites (starting at 15,000 UAH) to full-featured online stores (from 70,000 UAH). Pricing varies by site type, complexity, and required features.
2. Logo and branding design: One-time fees for logo design and corporate identity development as part of the web design service bundle or as standalone projects.
3. SEO and digital marketing services: Ongoing retainer-style services for SEO site promotion (moving sites to top search rankings), contextual advertising setup (Google AdWords), content population, and site technical support/maintenance.
4. Website support and maintenance: Technical support, content updates, hosting, and ongoing site maintenance services billed on an ongoing basis post-launch.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Webstudio Friendly is a Kyiv-based web development studio that designs and builds websites and online stores, primarily on OpenCart CMS, along with WordPress and Joomla implementations using frameworks such as Laravel, Symfony, and Django. The studio delivers end-to-end solutions including logo design, website design, SEO promotion, Google AdWords contextual advertising, content management, and ongoing technical support. Its offerings span business card sites, landing pages, business websites, corporate sites, mini shops, template-based e-commerce stores, and full-featured custom online stores with 1C accounting integration and marketplace aggregator feeds.

Product overview

Webstudio Friendly is a Ukrainian web development studio offering a comprehensive suite of website creation and digital marketing services. The core product portfolio includes website types ranging from simple business card sites (from 15,000 UAH) and landing pages (from 10,000 UAH) to business websites (from 30,000 UAH), corporate sites (from 55,000 UAH), and full e-commerce solutions including custom-built online stores (from 70,000 UAH), template-based OpenCart stores (from 60,000 UAH), and compact Mini Shop solutions (from 25,000 UAH). Supporting services include SEO promotion, Google contextual advertising, content management, and technical support. Additional design services cover logo development and website design. The studio specializes in OpenCart-based e-commerce development with integrations including 1C accounting systems, Google Translation API, and marketplace aggregators like Rozetka and Hotline.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Card Website (Сайт-визитка) Simple single-page or basic multi-page website introducing a company or individual, starting from 15,000 UAH, with responsive design and basic SEO fundamentals.
• Landing Page Single-page promotional website designed for focused marketing campaigns and lead generation, starting from 10,000 UAH.
• Business Website (Бизнес сайт) Multi-page informational website for small to medium businesses with standard corporate features and content management, starting from 30,000 UAH.
• Corporate Website (Корпоративный сайт) Full-featured corporate website with comprehensive business presentation capabilities, advanced functionality, multi-language support, and content management, starting from 55,000 UAH.
• E-commerce Store (Интернет-магазин) Full-featured custom-designed online store with product catalog, shopping cart, order processing, 1C accounting integration, multi-language and multi-currency support, starting from 70,000 UAH.
• Template-based E-commerce Store (Магазин на шаблоне) E-commerce solution built on pre-designed OpenCart templates, offering faster launch and lower cost with unlimited products, starting from 60,000 UAH.
• Mini Shop Compact e-commerce solution for small product catalogs with essential online selling features, starting from 25,000 UAH.
• SEO Promotion (Раскрутка) Search engine optimization services including Google ranking, page optimization, and traffic growth for websites.
• Contextual Advertising (Контекстная реклама) Google AdWords contextual advertising setup and management for targeted online promotion.
• Content Management (Наполнение сайта) Website content population and management services for product catalogs and informational pages.
• Technical Support (Техническая поддержка) Ongoing technical maintenance, troubleshooting, hosting, and operational support for websites on a recurring basis.
• Logo Design (Разработка логотипа) Custom logo creation for companies or brands as the foundation of corporate identity, offered standalone or bundled with web design services.
• Website Design (Дизайн сайта) Professional web design services for creating visually appealing and functional website layouts.

Quantifiable outcome

• Sites ranked in TOP positions of Google search results (stated goal for every project)
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yalantis: Ukrainian software and web development company offering custom web and mobile development, e-commerce solutions, and IT outsourcing. Comparable as a Ukraine-based custom development firm targeting SMB and enterprise clients with similar project-based pricing models.
• Brainstack_: Ukrainian web and mobile development agency offering custom software, e-commerce, and CMS-based solutions. Comparable as a Ukrainian custom development peer targeting SMB and mid-market clients with similar project-based engagements.
• DigitalSuits: Ukrainian-Polish software development company providing custom web and e-commerce development, including Shopify, WooCommerce, and headless commerce solutions. Comparable as an Eastern European e-commerce development peer competing for similar SMB and mid-market clients.
• ONIX Systems: Ukrainian software development and IT outsourcing firm offering custom web development, mobile apps, and dedicated teams. Comparable as a Ukraine-based custom development provider serving international and domestic clients.
• Lvivity: Ukrainian software development company specializing in custom web and mobile applications, including e-commerce and CMS-based solutions. Comparable in geographic location, delivery model, and service portfolio to Webstudio Friendly.
• B2B Family: Small-to-mid-sized Ukrainian software development agency offering custom web development, e-commerce, and design services. Comparable in scale, family/small-team structure, and service offerings to Webstudio Friendly.

Emerging players

• Webflow: Visual website builder and CMS platform targeting designers, agencies, and SMBs. Represents the no-code/low-code trajectory that could commoditize parts of Webstudio Friendly's custom design and development offerings over time.

Broad incumbents

• Shopify: Global e-commerce platform with an extensive partner/expert agency network. Represents a structural shift away from OpenCart-based custom builds; many of Webstudio Friendly's e-commerce clients could potentially migrate to Shopify's ecosystem.
• Squarespace: Global website builder and commerce platform serving SMBs and creatives with design-forward templates and integrated e-commerce. Competes for the same SMB website creation budget across the entire project pricing range Webstudio Friendly covers.
• Wix.com: Global DIY website builder platform serving SMBs and individuals with template-based site creation, e-commerce, and SEO tools. A broad incumbent that competes for the entry-level SMB website budget that Webstudio Friendly also targets with its business-card and landing-page services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/studio_friendly
• Facebookfacebook.com/WebstudioFriendly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webstudio Friendly