B2B Family

What B2B Family does

B2B Family is a Russian B2B sales intelligence service that tracks when prospective clients open, view, and interact with commercial proposals, and uses those signals to recommend optimal follow-up call timing and trigger CRM workflow automation. The product is delivered through a web application and as native widgets inside the two dominant Russian CRM platforms, amoCRM and Bitrix24, with additional integrations spanning email providers (Yandex, Mail.ru, Gmail, Exchange Online), messengers (WhatsApp, Telegram, VK, Facebook), chat (Carrot quest), accounting (MoeDelo), and SMTP delivery (Unisender Go). Core proprietary capabilities include open/close event tracking, per-page viewing time analytics, LPR (decision-maker) detection via print/download signals, automated funnel progression, and a "Lightning" (Молния) report that surfaces abandoned deals and missed callbacks.

The business operates as a private limited liability company (OOO "Slide Vision") headquartered in Ulyanovsk, Russia, founded in 2015, and supported by a 300+ partner channel of CRM integrators that earn 40% recurring commissions on referred accounts. Revenue is generated primarily through per-user SaaS subscriptions priced at 900 RUB/user/month for individual users and tiered team plans (2,400-17,500 RUB/month) for 3-100 user teams, with discounts on 6- and 12-month annual commitments. Distribution combines a 14-day free trial product-led growth motion, listings in the amoCRM and Bitrix24 app marketplaces, and partner-led enterprise sales. The customer base spans 1,500+ companies across 57 industry sectors, with named users including Alfa-Bank, Dostavista, Oy-li, GROTEM Applied Mobility, RADEX, and Berbex. The company reports a single disclosed funding event in 2015 from the Internet Initiatives Development Fund (IIDF) and has not announced subsequent institutional rounds.

Name

B2B Family

Legal name

OOO "Слайд Вижен"

Website

https://b2bfamily.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

B2B Family is a Russian SaaS service that tracks when clients open and view commercial proposals, then uses those signals to recommend optimal follow-up call timing and automate CRM workflows inside amoCRM and Bitrix24 for SMB and mid-market B2B sales teams.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Sales intelligence software
• Email tracking platform
• Document engagement analytics
• CRM workflow automation
• Sales enablement tools

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Per-user monthly subscription model. Pricing based on number of CRM users. Supports monthly, 6-month, and 12-month billing periods. 12-month subscriptions include bonus months (2 months free). Team pricing tiers available for 3-100 users.
2. Partner Referrals: Partners (CRM integrators) earn 40% recurring commission from payments made by clients they refer. Commission continues for the entire duration the referred client uses the service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

B2B Family is a B2B sales intelligence SaaS that tracks when clients open, view, and interact with commercial proposals and emails sent from amoCRM or Bitrix24. It detects the exact moment a client finishes viewing a proposal, automatically creates CRM tasks, segments leads by engagement, and signals the optimal time for a sales call. The service is delivered as a native widget inside Russian CRM platforms and is used by 1,500+ companies across 57 industries.

Product overview

B2B Family is a unified sales intelligence platform built around tracking commercial proposal engagement. The core service consists of the main B2B Family platform (web interface and tracking engine) supplemented by native CRM widgets for amoCRM and Битрикс24 that embed tracking, templating, and automation directly into deal workflows. Key modules include Lightning Notifications for manager oversight, Fast Feedback for instant client communication, Email and Messenger Templates for personalized outreach, and Document Link Generator for cross-channel sharing. The platform integrates with email providers (Mail.ru, Yandex, Gmail, Exchange Online), messengers (WhatsApp, Telegram, VK, Facebook), and business tools (Carrot quest chat, Моё дело accounting). Pricing is tiered per-user for individual plans and per-team for organizational deployments, with annual subscription discounts available.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Family Core Service Sales intelligence SaaS for B2B companies that tracks when prospects open, view, and interact with commercial proposals and emails, creates CRM tasks at the moment of proposal-viewing completion, and segments leads by engagement. Targeted at Russian B2B sales teams using amoCRM or Bitrix24.
• Widget for amoCRM Standalone widget sold via amoCRM Market that embeds email and messenger tracking, template sending, automatic CRM task creation, and pipeline automation directly inside amoCRM deal cards.
• Widget for Bitrix24 Standalone widget sold via Bitrix24 Market that brings tracked email and WhatsApp sending, document link creation, automatic pipeline movement, and CRM task creation to Bitrix24.
• Document Link Generator Standalone capability for creating tracked, shareable links to documents so proposals can be sent through any messenger (WhatsApp, Telegram, VK, Facebook) with full view tracking and statistics.
• Fast Feedback (Мгновенная обратная связь) Interactive callback buttons ('Ask Question' and 'Call Manager') embedded inside viewed proposals, allowing prospects to contact the sales manager directly during proposal review.

Quantifiable outcome

• 2.7x increase in successful objection handling when calling at moment of proposal viewing completion
• +9 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and major.

• amoCRMcoreTechnology or IntegrationNative widget integration with amoCRM. Enables sending tracked emails and WhatsApp messages directly from deal cards. Supports automatic workflow automation, task creation, and funnel movement based on client engagement events.
• Битрикс24 (Bitrix24)coreTechnology or IntegrationNative widget integration with Bitrix24. Supports the same features as amoCRM: tracked email and messenger sending, automatic workflow automation, task creation, and funnel progression based on engagement.
• CRM Implementers (300+)majorChannel Partner/ Reseller/ DistributorOver 300 CRM integration companies act as channel partners, recommending and implementing B2B Family for their clients during CRM deployments. Partners earn 40% recurring commission from referred client payments. Clients referred through partners receive +1 bonus month free.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yesware: Yesware is a sales engagement platform offering email open/click tracking, attachment tracking, and send-time optimization integrated with Gmail/Outlook and Salesforce. It is directly comparable to B2B Family's core email/document tracking and optimal call-timing value proposition, with the same PLG motion targeting B2B sales reps.
• DocSend: DocSend (now part of Dropbox) provides document-level engagement analytics — page-by-page view time, forward detection, and viewer notifications — for sales proposals. Its per-slide analytics and decision-maker signals directly mirror B2B Family's core feature set, making it the closest global analog.
• GetAccept: GetAccept is a sales engagement platform combining document tracking, e-signature, and deal rooms with engagement analytics and CRM integrations (Salesforce, HubSpot, Pipedrive). It overlaps with B2B Family on proposal engagement tracking and CRM workflow automation for B2B sales teams.
• Mixmax: Mixmax provides email tracking, document/attachment engagement, sequences, and CRM sync directly inside Gmail. Its email-open, link-tracking, and per-recipient engagement features are highly comparable to B2B Family's email and document tracking layer for B2B sales users.
• Mailtrack: Mailtrack offers real-time email open tracking and link-click notifications as a Gmail plug-in, with a freemium PLG motion targeting individual sales reps and SMBs. While narrower in scope than B2B Family, it competes head-to-head on the foundational email-tracking use case.

Broad incumbents

• PandaDoc: PandaDoc is a broader document automation platform that includes proposal engagement analytics, document tracking, and CRM integrations. It competes with B2B Family on document-tracking for sales but adds e-signature, CPQ, and template management as part of a wider portfolio.
• Outreach: Outreach is a leading enterprise sales engagement platform with sequencing, email/calendar automation, and deal analytics. Its Kaia module adds real-time buyer engagement and call timing recommendations, making it a broader incumbent that overlaps with B2B Family's optimal-call-timing and CRM-automation features.
• HubSpot Sales Hub: HubSpot Sales Hub bundles email tracking, document tracking, sequences, and CRM automation into a broader CRM platform. It addresses the same B2B sales productivity pain points as B2B Family but as part of a much larger all-in-one suite rather than a focused widget.

Emerging players

• Carrot quest: Carrot quest is a Russian-origin conversational marketing and customer engagement platform that integrates with amoCRM and Bitrix24 — listed by B2B Family as a chat integration partner. It overlaps in CRM-embedded customer engagement for SMB sales/marketing teams in Russia.

Regional players

• Unisender: Unisender is a Russian/CIS-focused email marketing and SMTP delivery provider with open/click tracking and CRM integrations. While it overlaps with B2B Family on email engagement tracking, it is broader on email marketing execution and primarily serves the same Russian-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/b2bfamily_crm
• Facebookfacebook.com/b2bfamily

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Family