Stoner Financial Management

What Stoner Financial Management does

Stoner Financial Management is a small, family-owned financial advisory firm headquartered in Erie, Pennsylvania, operating in its fifth decade of business under the broker-dealer and regulatory umbrella of Geneos Wealth Management, Inc. (FINRA/SIPC). The firm serves a narrow client base of retirees and pre-retirees, providing retirement income planning, wealth management, and related financial planning services. The practice is staffed by three people: Dale Stoner (CLU, ChFC), Rob Stoner (CFP®), and Jenny Gawlinski (administrative).

Service offerings span portfolio and asset management, Roth conversions, inherited IRA planning, charitable giving strategies, Social Security optimization, estate planning, and tax planning. The firm has no proprietary technology platform and no disclosed AI, machine learning, or data-driven advisory tooling. Client education is delivered through a conventional content-marketing website that includes calculators, videos, flipbooks, newsletters, research articles, a financial glossary, and a tax library, functioning as a marketing and lead-generation layer rather than a software product.

The business operates on a fee-based advisory model typical of small retail practices, generating revenue primarily from asset-based management fees on client portfolios held in custody at Geneos Wealth Management, plus commissions on brokerage products transacted through that broker-dealer. With only two credentialed advisors and one administrative staffer, the firm sits at the small end of the advisory market. Client acquisition and servicing are relationship-driven and locally executed in Erie, PA; there is no online signup, self-service onboarding, or digital advisory channel.

Name

Stoner Financial Management

Legal name

Stoner Financial Management

Website

https://stonerfinancialmanagement.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoner Financial Management is a family-owned financial advisory firm in Erie, Pennsylvania, in its fifth decade. It provides retirement and wealth planning to retirees and pre-retirees under the broker-dealer and regulatory umbrella of Geneos Wealth Management, Inc.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory / Retirement Planning

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Retirement planning
• Financial planning
• Wealth management
• Estate planning
• Tax planning

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Investment Advisory Services: Securities and investment advisory services offered through Geneos Wealth Management, Inc., a registered broker-dealer and investment adviser. Revenue likely derives from advisory fees and/or commissions on investment products sold to clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stoner Financial Management delivers comprehensive, personalized financial planning services for retirees and pre-retirees, including wealth accumulation, Social Security, tax, income, Roth conversion, RMD, estate, 401(k) rollover, beneficiary, long-term care, inherited IRA, and charitable giving planning. Securities and investment advisory services are offered through its affiliate, Geneos Wealth Management, Inc. (Member FINRA/SIPC), with client engagements supported by ongoing review meetings and educational resources.

Product overview

Stoner Financial Management offers a comprehensive financial advisory service focused on retirement planning for retirees and those approaching retirement. The firm provides personalized financial planning services including wealth accumulation, social security planning, tax planning, income planning, estate planning, and portfolio analysis. Alongside their core advisory services, they offer an extensive educational resource center featuring financial calculators, educational videos, flipbooks, newsletters, research articles, a financial glossary, and a tax library to help clients make informed financial decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive, customized financial planning services for individual retirees and pre-retirees, including wealth accumulation, Social Security planning, tax planning, income planning, Roth conversion analysis, RMD planning, estate planning analysis, comprehensive portfolio analysis, 401(k) rollovers, beneficiary review, long-term care review, portfolio segmentation and withdrawal management, inherited IRA planning, and charitable giving strategies. Services are delivered as personal engagements with the firm's advisors and supported through the firm's affiliation with Geneos Wealth Management, Inc. (Member FINRA/SIPC).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Geneos Wealth Management, Inc.coreTechnology or IntegrationSecurities and investment advisory services are offered through Geneos Wealth Management, Inc., a registered broker-dealer and member of FINRA and SIPC. The firm provides the regulatory umbrella and platform for Stoner Financial Management's advisory operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Northwestern Mutual: Large insurance-and-advisory franchise with a strong focus on financial planning, retirement income, and estate planning for mass-affluent households. Comparable to Stoner in service mix (planning-led, retirement-and-estate emphasis) but operates at massive national scale with captive advisors.
• Ameriprise Financial: National financial advisory franchise with thousands of advisors focused on comprehensive financial planning for mass-affluent and retirement-age clients. Comparable to Stoner in target segment (retirees/pre-retirees) and service mix (planning-led), though much larger and more geographically diversified.
• Edward Jones: National retail financial advisory franchise with thousands of branch offices in smaller U.S. markets, including PA. Comparable to Stoner in serving mass-affluent retirement-focused clients with a personal-advisor-led model in regional markets.
• Raymond James Financial Services: Major IBD-advisor channel of Raymond James. Comparable as a larger incumbent offering similar planning-led retirement advisory services to individual clients via affiliated independent advisors, with significantly broader scale and resources.
• Creative Planning: Large national RIA serving mass-affluent and retirement-focused clients through comprehensive financial planning. Comparable to Stoner in service mix (planning-led retirement focus) but at vastly greater scale and with proprietary technology investment.
• LPL Financial: Largest independent broker-dealer in the U.S. by advisor count. Comparable as an incumbent in the same channel Stoner operates in, providing back-office, custody, and advisory platform services to thousands of practices of varying size.

Direct peers

• Wealth Enhancement Group: RIA aggregator actively acquiring small-to-mid independent advisory practices. Comparable to Stoner as a typical target of consolidation; serves similar mass-affluent retirement clients with a planning-led model.
• Geneos Wealth Management: Stoner's affiliated broker-dealer and RIA platform. Directly comparable because Geneos hosts a network of independent financial advisors with similar size, structure, and client base to Stoner, operating under the same FINRA/SIPC regulatory umbrella.
• Cambridge Investment Research: Large independent broker-dealer hosting thousands of independent advisors. Comparable to Stoner as both operate within the independent B-D model where small practices affiliate for regulatory and platform infrastructure while serving retail clients.
• Cetera Financial Group: Independent broker-dealer and IBD platform supporting independent financial advisors across the U.S. Directly comparable to Stoner as another small advisory practice would also be a typical recruit; similar business model of providing back-office and compliance support to independent advisors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stoner-financial-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoner Financial Management