Geneos Wealth Management
Geneos Wealth Management is a privately held SEC-registered broker-dealer and RIA serving 275 selectively recruited independent financial advisors with proprietary Quantum/Nexus technology, multi-custodian flexibility, compliance support, and wrap-fee advisory programs across the United States.
- Company typePrivate
- Founded2002
- HeadquartersCentennial, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Geneos Wealth Management does
Geneos Wealth Management, Inc. is a privately held, SEC-registered investment advisor and broker-dealer (with FINRA, MSRB, and SIPC affiliations) founded in 2002 in Colorado and headquartered in Englewood. The firm serves approximately 275 selectively recruited independent financial advisors and RIAs, providing custody, compliance, back-office operations, and proprietary technology in exchange for fees, commissions, and revenue sharing on third-party product distribution. Its core technology offering is a cloud-based proprietary stack: Nexus forms the underlying broker-dealer/RIA infrastructure, while Quantum serves as the integrated advisor dashboard combining portfolio analytics, trading (Trade Pro), document imaging (Laserfiche), rebalancing, and OSJ reporting, with identity and security provisioned through OKTA and Proofpoint.
Revenue is generated across multiple streams: AUM-based advisory fees on the Axiom and VIP Ultra wrap programs (0.50%-2.50% with a 50 bps minimum), transaction-based brokerage commissions on stocks, bonds, ETFs, CDs, and mutual fund share classes, fixed and hourly financial planning fees, revenue sharing from a roster of 25-plus product sponsors (Apollo, Athene, Lincoln Financial, Nationwide, Pacific Life, Prudential, Transamerica, Jackson, Brighthouse, Equitable, Global Atlantic, Assetmark, SEI, and others), and referral fees when Geneos acts as promoter for third-party money managers. Advisors retain ownership of client relationships and can custody assets at their choice of Pershing, National Financial Services, Fidelity, Schwab, or other approved custodians.
Geneos is led by a multi-generational management team: CEO Ryan Diachok (grandson of co-founder George Diachok, in seat since 2020), President and CCO Jodee Rager (25+ years across E.F. Hutton, Shearson, Boettcher & Co., Kemper, and Multi-Financial Securities), COO and Axiom President Dean Rager (ex-CIO of ING Advisors Network), CFO Ray Olson (CPA, 10+ years tenure), Deputy COO Pam A. Reichert, and CIO Wes Strode (CFA, previously State Street Bank & Trust and Old Mutual Capital). The firm has collected seven Broker-Dealer of the Year awards from Investment Advisor Magazine, two consecutive Laserfiche Run Smarter Awards, and a ThinkAdvisor Luminary award, and employs 51-100 staff across its home office.
Geneos Wealth Management firmographics
Firmographics- Name
- Geneos Wealth Management
- Legal name
- Geneos Wealth Management, Inc.
- Website
- https://geneoswealth.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Geneos Wealth Management is a privately held SEC-registered broker-dealer and RIA serving 275 selectively recruited independent financial advisors with proprietary Quantum/Nexus technology, multi-custodian flexibility, compliance support, and wrap-fee advisory programs across the United States.
- Ownership category
- akta.pro rank
Geneos Wealth Management industry classification
Industry- Product category
- Broker-Dealer and Registered Investment Advisor Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industry
- Business Owner & Executive Financial Planning (FSAEAAAO)
Keywords
Where Geneos Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geneos Wealth Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advisory Fees (AUM-based): Ongoing fees based on percentage of assets under management (0.50% to 2.50%), with minimum account fee of 0.50%. Includes VIP Ultra and Axiom wrap fee programs that charge combined fees for management and transactions.
- Brokerage Commissions: Transaction-based commissions for stocks ($40 to 5% of purchase amount), bonds ($65 to 2.5% of face value), ETFs ($40 to 5%), CDs ($65 to 2.5%), and mutual funds (Class A: 2-5% front-end load, Class C: 1% upfront + 1% trails). Clearing charges of $4-$4.25 per transaction.
- Financial Planning Fees: Fixed fee and one-time financial planning services negotiated between client and IAR. One-time: $125-$25,000. Hourly: $35-$300/hour. Periodic: $50-$25,000 per period.
- Revenue Sharing Payments: Payments received from product sponsors (mutual funds, variable annuities, and other securities products) for marketing activities and educational programs. Sponsors include Apollo Global, Athene, Lincoln Financial, Nationwide, Pacific Life, Pershing, Prudential, Transamerica, and others.
- Insurance/Annuity Commissions: Commissions from annuity products, including optional benefit features that may entail additional fees. Geneos and RRs may have incentive to offer contracts with higher fees.
- Third-Party Money Manager Referral Fees: Geneos acts as promoter for other RIAs (Third Party Money Managers) and receives a portion of the TPMM fee charged to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Axiom Advisory Account - Asset-based fee with $5,000 minimum |
| Subscription | Monthly | VIP Ultra Wrap Fee Program |
| One time/ perpetual license | Pay-as-you-go | Financial Planning - One-time fixed fee |
| Usage-based | Pay-as-you-go | Financial Planning - Hourly rate |
| Transaction based/ take rate | Pay-as-you-go | Brokerage Accounts - No minimum |
| Transaction based/ take rate | Pay-as-you-go | Mutual Fund Class A Shares |
| Transaction based/ take rate | Pay-as-you-go | Mutual Fund Class C Shares |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Geneos Wealth Management product offering
Product offeringCore offering
Geneos Wealth Management is a boutique broker-dealer and registered investment advisor that supports approximately 275 elite independent financial advisors and RIAs with proprietary cloud-based technology (Quantum, Nexus, Trade Pro), multi-custodian flexibility (Pershing, NFS, Fidelity, Schwab), compliance leadership, and succession/acquisition planning. Its core revenue comes from asset-based advisory fees on platforms such as VIP Ultra and Axiom, brokerage and insurance commissions, financial planning fees, and revenue sharing from product sponsors.
Product overview
Geneos Wealth Management offers a unified platform-plus-services model built around its proprietary Quantum technology ecosystem. The core consists of three interconnected proprietary products: Quantum serves as the central dashboard integrating portfolio analytics, trading, document management and wealth management; Nexus provides the cloud-based infrastructure foundation; and Trade Pro delivers the proprietary trading execution capability. These integrate with third-party tools including Laserfiche, Albridge, Laserapp, OKTA, Proofpoint Security Training, and Neocertified. Geneos layers brokerage services (non-discretionary execution via Registered Representatives) and advisory services (discretionary management via Investment Advisor Representatives) on top of its technology. Two wrap fee programs—VIP Ultra and Axiom—offer combined management and transaction services for advisory accounts, with Axiom also serving as the Managed Asset Program. Additional offerings include the Insured Deposit Program for cash sweep and financial planning as standalone services. Advisors can custody assets at Pershing, National Financial Securities, Fidelity, Schwab, and other approved custodians.
Differentiator
Problem solved
Functional benefit
Products and services
- Quantum Cloud-based proprietary technology platform serving as the central dashboard for Geneos advisors, integrating portfolio analytics, trading, document management, and wealth management capabilities.
- Nexus Cloud-based infrastructure platform created by a Broker-Dealer and RIA owned technology company that serves as the underlying infrastructure for the Quantum dashboard.
- Trade Pro Proprietary trading platform enabling advisors to execute multiple trades for individual clients, households, or groups of accounts, integrated into the Quantum dashboard.
- VIP Ultra Wrap fee program offering combined management and transaction services for advisory accounts, with discretionary portfolio management, ongoing monitoring, and rebalancing based on client goals and risk tolerance.
- Axiom Managed Asset Program and wrap fee advisory program with a $5,000 minimum account requirement, offering discretionary portfolio management with proprietary models plus investment manager selection and oversight.
- Brokerage Services Brokerage account services through Registered Representatives, including securities transaction execution, investor education, research, financial tools, personalized product information, and custodial services, on a non-discretionary basis with no minimum account requirement.
- Advisory Services Investment advisory services through Investment Advisor Representatives offering wealth management, financial planning, estate planning, tax planning, retirement planning, education funding, and charitable gifting on a discretionary basis.
- Insured Deposit Program (IDP) Cash sweep program allowing clients to hold cash balances in FDIC-insured deposits while awaiting reinvestment, available through Pershing and NFS custodians with coverage up to $2,500,000.
- Financial Planning Services Financial planning services available as one-time fixed fee ($125 to $25,000), hourly ($35 to $300 per hour), or periodic engagements negotiated between the client and the IAR.
Companies that use Geneos Wealth Management
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Geneos Wealth Management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Geneos Wealth Management partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and minor.
- PershingcorePrimary clearing firm providing custody services, revenue sharing arrangements, and Insured Deposit Program sweep services for Geneos client accounts. Pershing also provides business growth credits and No-Transaction Fee revenue.
- National Financial Services (NFS)corePrimary clearing firm partner providing custody services and revenue sharing. NFS offers Insured Deposit Program sweep services and revenue sharing payments to Geneos.
- Apollo Global ManagementminorProduct sponsor participating in revenue sharing arrangements with Geneos for marketing activities and educational programs.
- AtheneminorProduct sponsor participating in revenue sharing arrangements with Geneos for annuity and insurance products.
- Lincoln FinancialminorProduct sponsor participating in revenue sharing arrangements for variable annuities and insurance products.
- NationwideminorProduct sponsor participating in revenue sharing arrangements for insurance and annuity products.
- Pacific LifeminorProduct sponsor participating in revenue sharing arrangements for life insurance and annuity products.
- Prudential AnnuitiesminorProduct sponsor participating in revenue sharing arrangements for annuity products.
- TransamericaminorProduct sponsor participating in revenue sharing arrangements for insurance and investment products.
- Jackson National LifeminorProduct sponsor participating in revenue sharing arrangements for variable annuity products.
- BrighthouseminorProduct sponsor participating in revenue sharing arrangements for insurance and annuity products.
- EquitableminorProduct sponsor participating in revenue sharing arrangements for investment and insurance products.
- Global AtlanticminorProduct sponsor participating in revenue sharing arrangements for annuity products.
- AssetmarkminorProduct sponsor participating in revenue sharing arrangements for investment platform services.
- SEI InvestmentsminorProduct sponsor participating in revenue sharing arrangements for investment management services.
- Delaware LifeminorProduct sponsor participating in revenue sharing arrangements for insurance and annuity products.
- Security BenefitminorProduct sponsor participating in revenue sharing arrangements for retirement and annuity products.
- SammonsminorProduct sponsor participating in revenue sharing arrangements for annuity products.
- BluerockminorProduct sponsor participating in revenue sharing arrangements for alternative investment products.
- Eagle LifeminorProduct sponsor participating in revenue sharing arrangements for annuity products.
- BuckinghamminorProduct sponsor participating in revenue sharing arrangements for investment management services.
- Cavanal HillminorProduct sponsor participating in revenue sharing arrangements for money market and investment products.
- CIM GroupminorProduct sponsor participating in revenue sharing arrangements for real estate and alternative investment products.
- CottonwoodminorProduct sponsor participating in revenue sharing arrangements for investment products.
- FS InvestmentsminorProduct sponsor participating in revenue sharing arrangements for alternative investment products.
- Pinnacle GroupminorProduct sponsor participating in revenue sharing arrangements for investment management services.
- ProtectiveminorProduct sponsor participating in revenue sharing arrangements for life insurance and annuity products.
- FidelitycoreCustody option available for Geneos advisors, providing flexibility for clients to custody assets at Fidelity.
- SchwabcoreCustody option available for Geneos advisors, providing flexibility for clients to custody assets at Schwab.
- LaserfichecoreIntegrated document management and imaging technology. Geneos has won two consecutive Run Smarter Awards from Laserfiche, indicating deep integration and recognition of their use of the platform.
- AlbridgecoreIntegrated wealth management data aggregation and reporting platform for comprehensive back-office and advisor support.
- LaserappcoreIntegrated application and form automation platform supporting advisor workflows.
- ProofpointcoreSecurity training platform integrated into Geneos technology stack for advisor and staff security awareness.
- OKTAcoreIdentity management and single sign-on platform integrated for secure access to Geneos technology systems.
- NeocertifiedcoreCompliance and certification tracking platform integrated into Geneos back-office support systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Geneos Wealth Management competitors and assessment
Company assessmentDirect peers
- Commonwealth Financial Network: Privately-held independent broker-dealer/RIA serving independent advisors with proprietary technology, custody flexibility, and back-office support. Closest comparable to Geneos in size, ownership structure, and boutique positioning.
- Osaic (formerly Advisor Group): Large independent broker-dealer network supporting thousands of financial professionals across multiple subsidiary BDs. Competes for elite independent advisors via similar custody, technology, and back-office offerings.
- Cambridge Investment Research: One of the largest U.S. independent broker-dealer/RIA custodians serving thousands of independent advisors with a similarly multi-custodian, tech-enabled platform. Cambridge competes directly with Geneos for the same elite independent advisor talent pool.
- LPL Financial: Largest U.S. independent broker-dealer with proprietary technology, advisory platforms, and multi-custodian support for independent advisors. Direct peer at greater scale; competes for the same high-AUM independent advisor recruits.
- Cetera Financial Group: Large independent broker-dealer/RIA supporting thousands of advisors with multiple custodian options and home-office technology. Direct competitor in the independent advisor support market, though significantly larger than Geneos.
- Kestra Financial: Independent broker-dealer and RIA platform serving financial advisors with custody options, technology, and succession services. Direct peer offering the same 'home-office support to independent advisors' model as Geneos.
Broad incumbents
- Fidelity Institutional: Major custodian and broker-dealer serving independent RIAs with custody, technology, and wealth platform services. Functions as both a Geneos custody partner and a broader incumbent alternative for advisors evaluating their full support stack.
- Raymond James Financial Services: Diversified wealth manager with significant independent advisor channel offering custody, technology, and compliance support. Broader incumbent — not boutique, but offers comparable BD/RIA services and competes for the same advisor talent.
- Ameriprise Financial Services: Large diversified wealth manager with an independent advisor channel offering broker-dealer, RIA, and technology services. Broader incumbent that competes for experienced advisors but at meaningfully greater scale than Geneos.
- Charles Schwab (Independent Advisor Services): Dominant custodian and broker providing custody, technology, and practice management to independent RIAs. Both an upstream partner of Geneos (custody) and a broader incumbent competitor as advisors consider Schwab custody plus Schwab-affiliated services over a BD platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Geneos Wealth Management social profiles
Digital presenceGeneos Wealth Management compliance and trust
Trust signalCompliance5 records
Geneos Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geneos Wealth Management leadership team
Management profileNumber of profiles
Profiles6 records
Geneos Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geneos Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geneos Wealth Management
What does Geneos Wealth Management do?
Geneos Wealth Management is a boutique broker-dealer and registered investment advisor that supports approximately 275 elite independent financial advisors and RIAs with proprietary cloud-based technology (Quantum, Nexus, Trade Pro), multi-custodian flexibility (Pershing, NFS, Fidelity, Schwab), compliance leadership, and succession/acquisition planning. Its core revenue comes from asset-based advisory fees on platforms such as VIP Ultra and Axiom, brokerage and insurance commissions, financial planning fees, and revenue sharing from product sponsors.
Is Geneos Wealth Management a public or private company?
Geneos Wealth Management is a private company. It is classified as family owned and is currently operating.
When was Geneos Wealth Management founded?
Geneos Wealth Management was founded in 2002. It employs 51 to 100 people.
Where is Geneos Wealth Management based?
Geneos Wealth Management is headquartered in Centennial, United States, in the North America region.
How does Geneos Wealth Management make money?
Six revenue lines are on record. Advisory Fees (AUM-based) is the primary driver. The others are brokerage Commissions, financial Planning Fees, revenue Sharing Payments, insurance/Annuity Commissions and third-Party Money Manager Referral Fees.
Who are Geneos Wealth Management's main competitors?
Direct peers on record are Commonwealth Financial Network, Osaic (formerly Advisor Group), Cambridge Investment Research, LPL Financial, Cetera Financial Group and Kestra Financial. Broad incumbents are Fidelity Institutional, Raymond James Financial Services, Ameriprise Financial Services and Charles Schwab (Independent Advisor Services).
Does Geneos Wealth Management have an API?
No public API is recorded for Geneos Wealth Management.
What industry is Geneos Wealth Management in?
Geneos Wealth Management's product category is Broker-Dealer and Registered Investment Advisor Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEAAAO, Business Owner & Executive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.