Amersfoortse Mixed Hockey Club

What Amersfoortse Mixed Hockey Club does

Amersfoortse Mixed Hockey Club (AMHC) is a private, member-owned sports association (vereniging) founded in 1912 and headquartered at Barchmann Wuytierslaan 234 in Amersfoort, Netherlands. It is the largest sports club in Amersfoort, serving over 1,300 members through field hockey as its core sport, supplemented by lacrosse (Amersfoort Alligators, added in 2012), G-Hockey (para-hockey for members with intellectual disabilities aged 7+), indoor/zaalhockey, trim hockey, sevens, and dedicated goalkeeper training. Programs span every age tier from Funkeys (age 5, €107/year) through junior and senior categories (up to €399/year), plus student teams, 30+/35+ veteran leagues, and full-time student rates, with membership cancellation required before May 1st.

AMHC's operations rest on a physical footprint of six hockey fields (two water-based, four sand-based) at Birkhoven, plus an owned inflatable indoor hall (blaashal) operational since 2021, and a clubhouse housing a bar/catering operation. Technology stack is lean: the club runs the LISA club-management platform (web portal and dedicated iOS/Android app) for member administration, training and match scheduling, event registration, and bar duty coordination. The club is supported by approximately 350 active volunteers operating across committees, coaching, refereeing, and board functions.

Revenue is generated through five streams: (1) recurring membership fees across ~14 pricing tiers, (2) corporate sponsorship packages anchored by ABN AMRO Bank as main sponsor plus approximately 20 additional corporate partners and an AMHC Business Club (€495 first season, €575 thereafter), (3) Club van 100 donations (~100 members × €100/year via the Stichting AMHC Club van 100 foundation established 2001), (4) bar and catering revenue during matches and training, and (5) club merchandise sold through Intersport van Dam and an online webshop (Reece Australia). Member-side revenue is highly distributed across 1,300+ individuals; sponsorship revenue is moderately concentrated around the main sponsor. The organization is member-governed via a volunteer board (Voorzitter, Penningmeester, Secretaris, and functional board members), with no parent company, no external investors, and no disclosed financials.

Name

Amersfoortse Mixed Hockey Club

Legal name

Amersfoortse Mixed Hockey Club

Website

https://amhcamersfoort.nl

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amersfoortse Mixed Hockey Club is a member-owned Dutch sports association founded in 1912, operating the largest sports club in Amersfoort with 1,300+ members across field hockey, lacrosse, G-hockey, and indoor programs for all ages from 5 to 60+.

Ownership category

akta.pro rank

Product category

Amateur Sports Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Field Hockey Leagues (MPAKAAAN)

akta.pro secondary industry

Lacrosse Leagues (MPAKAAAO)

Keywords

• Hockey club services
• Field hockey training
• Youth sports programs
• Lacrosse programs
• Amateur sports association

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from approximately 1,300 members across various categories including field hockey, lacrosse, and trim hockey. Fees range from €107 (Funkey) to €399 (Seniors) annually, with additional surcharges for line teams, extra training, and Sevens. Student teams can register up to 20 players for €3,500 total.
2. Sponsorship Revenue: Corporate sponsorship packages including field board advertising (from €500), team clothing sponsorship (from €75), cross-media packages (from €1,000), and Business Club membership (€495 first season, €575 thereafter). Main sponsor ABN AMRO Bank plus approximately 20 additional sponsors.
3. Club van 100 Donations: Annual donations of €100 from approximately 100 members who support special projects and investments outside the regular budget.
4. Bar and Catering: Club bar revenues during matches and training sessions. Offers team lunches, meals, team fries, and borrelplank arrangements. Bar open on match days and during training evenings.
5. Club Merchandise: Club apparel and merchandise available through Intersport van Dam and club webshop (Reece Australia), including uniform kits and sponsor packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Amersfoortse Mixed Hockey Club (AMHC) is a member-owned sports association that delivers organized field hockey, lacrosse, indoor hockey, and G-Hockey (para-hockey) training and competition programs. Members access age-appropriate teams from age 5 through veterans, with coaching, facilities (six outdoor fields plus an inflatable hall), and competitive league participation via KNHB.

Product overview

AMHC Amersfoort is a sports club offering field hockey as its primary sport, plus lacrosse (Amersfoort Alligators), G-hockey for players with intellectual disabilities, and indoor hall hockey. The club runs programs for all ages from 5 years through senior/veteran levels, with options ranging from competitive teams to recreational trim hockey and sevens hockey. Supporting services include a keepersclub for specialized goalkeeper training, club facilities with bar and catering, and member management through the LISA app.

Differentiator

Problem solved

Functional benefit

Brands

• Amersfoort Alligators: The lacrosse section of AMHC, offering lacrosse sports activities.

Products and services

• Field Hockey Programs Field hockey training and competition for members of all ages, from Funkeys (age 5) through senior teams, including competitive, recreational, and veteran levels.
• Lacrosse (Amersfoort Alligators) Lacrosse section of AMHC offering training and competition in this fast-paced stick-and-ball sport for all ages.
• G-Hockey / ParaHockey Adaptive hockey program for sporters aged 7 and older with intellectual disabilities who are not wheelchair-dependent, with training on Sundays 10:30-11:30.
• Indoor Hall Hockey (Zaalhockey) Winter indoor hockey with the club's own inflatable hall, offering 1x or 2x weekly training with competitive matches.
• Trim Hockey Recreational hockey without competitive obligation, offering flexible training for adults 22+ with varying skill levels.
• Sevens Hockey 7-versus-7 competition on half-field without keeper, played Friday evenings for those who cannot commit weekly.
• Keepersclub (Goalkeeper Training) Specialized keeper training program for O10 through O18 youth keepers with WhatsApp group and Facebook page for coordination.
• Club Facilities and Bar Clubhouse with bar, canteen, and team arrangement services including lunches, meals, and borrelplank (sharing platters).

Quantifiable outcome

• Over 1,300 active members participate regularly in hockey and lacrosse programs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ABN AMRO BankcoreGTM or Marketing PartnerMain sponsor of AMHC Amersfoort. Provides primary financial sponsorship enabling club operations and facilities. Logo displayed prominently on website as hoofdsponsor (main sponsor).
• Auping Store AmersfoortmajorGTM or Marketing PartnerSleep products retailer offering AMHC members 10% discount on products and contributing €250 to the club per member purchase. Partnership active since 2015. Members mention their membership number at purchase.
• OREC FysiotherapiemajorStrategic or Co-development PartnerPhysiotherapy practice providing on-site services at AMHC every Tuesday 16:30-17:30 and Thursday 19:00-20:00 during training sessions. Offers free walk-in consultations for members with injuries or complaints. Located at Eemklooster.
• LyceominorGTM or Marketing PartnerTutoring and homework help service providing 10% discount to AMHC members. Supports students with exam preparation and homework supervision, allowing them to balance sports and academics.
• Serva VolvomajorGTM or Marketing PartnerVolvo car dealership offering Volvo Clubbonus: €1,000 for AMHC youth development when a member or parent purchases or leases a new Volvo, €500 for Volvo Selekt occasions. Club benefits from automotive partnership while supporting members' families.
• Intersport Van DammajorChannel Partner/ Reseller/ DistributorSports retailer providing official AMHC club apparel and equipment. Sells club uniforms (red shirt with grey band, grey skirt/pants, red knee socks), away kit, and sponsor packages.
• AMHC Business ClubcoreGTM or Marketing PartnerNetworking club for business members at AMHC, with €495 first-season membership (€575 thereafter). Organizes minimum 4 networking events with other sports clubs in Amersfoort region including AFC Quick 1890, ALTA, HC Eemvallei, MHC Leusden, and MHC Soest.
• KNHB (Koninklijke Nederlandse Hockey Bond)coreOthersNational hockey federation governing competitive league structure, match scheduling, age categories, rules enforcement, and field quality guidelines. AMHC participates in regional Midden Nederland competitions organized by KNHB.
• LISA SoftwarecoreTechnology or IntegrationClub management software platform handling member administration, training schedules, match management, event registration, and communication. AMHC uses LISA app and LISA Team platform for all member interactions.
• Ortholuna SportsminorStrategic or Co-development PartnerCustom mouthguard provider visiting AMHC twice yearly to create custom-fitted bitjes (mouthguards) for members, supporting safety requirements set by KNHB.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• h.c. Bloemendaal: Top-tier Dutch hockey club with strong senior competitive teams and broad member programming. Comparable in scale, association structure, and breadth of field hockey offerings across ages.
• HC Kampong: Large Dutch hockey club based in Utrecht (closest major peer to AMHC by geography). Operates field hockey with multiple competitive teams, similar member-run association structure, comparable breadth of programs across ages.
• Pinoké Hockey Club: Amstelveen-based hockey club with a similar mixed-gender association model and competitive team structure. Direct peer in program breadth and member-tier pricing philosophy.
• SCHC (Stichtse Cricket en Hockey Club): Bilthoven-based hockey club with a similar broad programming model, association structure, and field hockey focus. Comparable in scale and competitive positioning in the central Netherlands.
• HGC (Haagsche Hockey Club): One of the largest and most established Dutch hockey clubs, based in The Hague. Direct peer in scale, multi-tier competitive play, member-owned association model, and breadth of youth-to-senior programming.
• MHC Laren: Laren-based hockey club in the Gooi region with a similar mixed-gender member-owned association. Comparable in field hockey programming breadth and recreational-versus-competitive mix.
• AH&BC Amsterdam: Historic Amsterdam hockey and bandy club operating with a comparable member-owned association model. Direct peer offering competitive and recreational hockey across age groups with multi-sport facilities.
• Hockey Club Hurley: Amsterdam-based hockey club with a comparable association model and multi-age field hockey programming. Direct peer in member-tier structure and recreational/competitive offering.

Regional players

• HC Eemvallei: Amersfoort-region hockey club referenced in AMHC's Business Club network. Operates in the same geographic catchment with comparable field hockey programs, serving as a regional peer rather than a national competitor.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): National Dutch hockey federation. Not a peer in the commercial sense, but is the governing body that defines league structure, rules, and competition format that AMHC operates within — included as an ecosystem/regulatory adjacent entity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights11 records

Customer concentration

• Instagraminstagram.com/amhchockey
• Xx.com/amhchockey
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/amersfoortse-mixed-hockey-club-amhc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amersfoortse Mixed Hockey Club