Maison Noir Wines
Maison Noir Wines is a privately held Oregon boutique winery, founded in 2007 by sommelier André Hueston Mack, producing Willamette Valley Pinot Noir, Chardonnay, Pinot Gris, rosé, and red blends, sold direct-to-consumer online and via a multi-country wholesale network alongside a street culture apparel line.
- Company typePrivate
- Founded2007
- HeadquartersMcminnville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maison Noir Wines does
Maison Noir Wines is a privately held, founder-operated boutique winery established in 2007 by sommelier André Hueston Mack and headquartered in McMinnville, Oregon, within the Willamette Valley. The company produces a portfolio of garage-style wines sourced from Oregon vineyards, including Pinot Noir (Other People's Pinot Noir, P-Oui, Oregogne, In Sheep's Clothing), Pinot Gris, Chardonnay, Gamay-based blends, rosé, red blends, and experimental varietals such as Trousseau Noir. Wine is sold directly to consumers via the maisonnoirwines.com storefront and through a wholesale distribution network that spans all US regions, four Canadian provinces, nine European markets, Australia, Hong Kong, and Japan.
The company extends beyond wine into a lifestyle offering: the "Schwag" apparel line sells street culture-inspired T-shirts (from $25), and gift cards are offered in $50–$200 increments. A higher-priced "In Sheep's Clothing" sub-brand (Pinot Grigio, Pinot Noir, Cabernet Sauvignon at $54 per bottle) sits above the core $25–$55 tier. Marketing runs through email newsletters, social media (Facebook, Twitter/X, Instagram), and a direct e-commerce channel; the company does not operate a mobile app and discloses no technology integrations.
The business model is a hybrid DTC-plus-wholesale wine and lifestyle brand. Revenue is generated through unit pricing on bottles (most SKUs $25–$55, with $54 ISC tier and a $55 XL Magnum), apparel ($25 T-shirts), and gift cards ($50–$200). There is no disclosed subscription tier despite the short description referencing subscriptions; the available pricing evidence is pay-as-you-go. The company is founder-owned with no external institutional investment, parent company, or subsidiary structure identified, and operates with 1–10 employees.
Maison Noir Wines firmographics
Firmographics- Name
- Maison Noir Wines
- Legal name
- Maison Noir Wines
- Website
- https://maisonnoirwines.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maison Noir Wines is a privately held Oregon boutique winery, founded in 2007 by sommelier André Hueston Mack, producing Willamette Valley Pinot Noir, Chardonnay, Pinot Gris, rosé, and red blends, sold direct-to-consumer online and via a multi-country wholesale network alongside a street culture apparel line.
- Ownership category
- akta.pro rank
Maison Noir Wines industry classification
Industry- Product category
- Boutique Winery and Wine Lifestyle Apparel
- NAICS
- Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Maison Noir Wines is headquartered
LocationHeadquarters
- HQ city
- Mcminnville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maison Noir Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine bottles and apparel items |
| Unit Pricing | Pay-as-you-go | Wine variety pricing |
Distribution channels2 records
Marketing channels3 records
Maison Noir Wines product offering
Product offeringCore offering
Maison Noir Wines is a boutique Oregon winery founded in 2007 by sommelier André Hueston Mack that produces a portfolio of Willamette Valley wines including Pinot Noir, Pinot Gris, Chardonnay, Gamay, Trousseau Noir, red blends and rosés under named labels such as Other People's Pinot Noir, Oregogne, Bottoms Up, Knock On Wood, Free Gamay, Gamma Ray, Bastardo Jackson, Horseshoes & Handgrenades, P-Oui, New Noir, Love Drunk and the In Sheep's Clothing sub-brand. The company also operates a lifestyle apparel line (Schwag) of branded t-shirts with a punk/hip-hop street-culture aesthetic, with products sold direct-to-consumer online and through wholesale distribution nationally and internationally.
Product overview
Maison Noir Wines is a two-fold lifestyle company producing Oregon wines and apparel. Founded by sommelier André Hueston Mack in 2007, the wine portfolio includes distinctive garage wines from Willamette Valley vineyards, featuring products like the Riesling-based Bottoms Up, Chardonnay (Knock On Wood, Oregogne), Pinot Gris (Other People's Pinot Gris, In Sheep's Clothing), Pinot Noir varieties (Other People's Pinot Noir, P-Oui, Oregogne, In Sheep's Clothing), Gamay-based wines (Free Gamay, Gamma Ray), Rosés (Love Drunk, New Noir), and red blends (Horseshoes & Handgrenades). The company also produces Cabernet Sauvignon (In Sheep's Clothing) and experimental varieties like Bastardo Jackson (Trousseau Noir). The apparel line (Schwag) includes branded t-shirts with a street culture aesthetic. Products are available nationwide through direct sales and wholesale distribution.
Differentiator
Problem solved
Functional benefit
Brands
- In Sheep's Clothing: A wine sub-brand featuring Pinot Grigio, Pinot Noir, and Cabernet Sauvignon at $54 per bottle.
Products and services
- Bottoms Up Predominantly Riesling wine blended with Müller-Thurgau, Pinot Blanc and Gewürztraminer; features chin-dripping peaches, aromatic citrus, great acidity, and a kiss of sweetness; aimed at white-wine enthusiasts.
- Knock On Wood 100% Chardonnay from hillside vineyards in Yamhill-Carlton AVA, stainless-steel fermented with no malolactic fermentation; lean and mineral with honeydew melon, pear, and racy starfruit notes.
- Other People's Pinot Gris Oregon Pinot Gris with lush round fruit and balanced acidity; described as enthralling, upbeat, fresh and deluxe; sourced from Oregon vineyards.
- New Noir Rosé Skin-contact Northwest Edelzwicker blend of 50% Gewürztraminer, 28% Pinot Gris, 12% Riesling, 5% Muscat, and 5% Pinot Blanc; stone fruit potpourri, racy acidity with molten salt notes; aims at rosé and orange-wine drinkers.
- Love Drunk Intoxicating rosé featuring provocative strawberry and raspberry aromas with refreshing flavors of wild strawberry, watermelon rind and kiwi; aimed at casual rosé drinkers.
- P-Oui Half-bottle (375ml) Pinot Noir from Willamette Valley vineyards; complex, soulful, strawberry funk character; aims at single-glass Pinot drinkers and gift buyers.
- Other People's Pinot Noir Classic Oregon Pinot Noir from Willamette Valley with earthy, spicy, floral, herb-framed cherry flavors and gingery wood spice; aimed at accessible Oregon-Pinot enthusiasts.
- Horseshoes & Handgrenades Fruit-driven full-bodied red blend sourced from Southern Oregon (Syrah) with Washington Cabernet Sauvignon and Merlot from Red Mountain; cherry-pit and leather character; red-blend drinkers.
- Bastardo Jackson Willamette Valley Trousseau Noir, a chillable red reminiscent of strawberry rhubarb pie, citrus oil and slight earthiness of beets; aimed at experimental red-wine drinkers.
- Gamma Ray 50/50 blend of Gamay Noir and Pinot Noir from Willamette Valley; bright and juicy with cran-strawberry fruit, Chinese Five Spice and leather notes; for red-blend enthusiasts.
- Free Gamay 100% Gamay Noir from Willamette Valley balancing fruit with earthiness; throwback to Gamay as Burgundy's workhorse grape; for value-oriented red-wine drinkers.
- Oregogne Chardonnay Willamette Valley Chardonnay with flinty mineral flavors, lemon cucumber, green pear, grilled hazelnuts, yellow apple and balanced acidity with a fine stony finish; for classic Chardonnay drinkers.
- Oregogne Pinot Noir Willamette Valley Pinot Noir blended from two single vineyards in Eola-Amity Hills AVA at different elevations; bright cherry, blueberry, bramble, sous-bois and flowing minerality; for premium Pinot drinkers.
- In Sheep's Clothing Cabernet Sauvignon Full-bodied Cabernet Sauvignon delivering New World fruit flavors with Old World structure; cassis, blueberries, black cherries, and dried herbs; part of the In Sheep's Clothing sub-brand at $54 per bottle.
- In Sheep's Clothing Pinot Noir Pinot Noir with black cherry, ripe raspberry, and crushed cranberry aromas, layered with forest floor, fresh thyme, cocoa powder, and subtle oak nuances; part of the In Sheep's Clothing sub-brand at $54 per bottle.
- In Sheep's Clothing Pinot Grigio Crisp and refreshing Pinot Grigio with green apple, pear, and lemon zest aromas; ripe peach, Meyer lemon, honeysuckle, and minerality; part of the In Sheep's Clothing sub-brand at $54 per bottle.
- Schwag (Apparel) Maison Noir branded T-shirt line inspired by WINE LIFESTYLE/STREET CULTURE of punk and hip-hop scenes, reminiscent of independent 1990s skateboard company apparel; sold from $25 per item; for brand fans and gift purchasers.
Companies that use Maison Noir Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Maison Noir Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maison Noir Wines partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Maison Noir Wines competitors and assessment
Company assessmentDirect peers
- Adelsheim Vineyard: Established Willamette Valley winery focused on Pinot Noir, Chardonnay and small-lot bottlings; comparable to Maison Noir in craft scale, DTC business and Oregon terroir positioning.
- Sokol Blosser Winery: Pioneering family-owned Willamette Valley Pinot Noir and Chardonnay producer; directly comparable to Maison Noir as a boutique Oregon winery with DTC and wholesale channels and a strong sustainability/founder brand narrative.
- Stoller Family Estate: Single-vineyard Willamette Valley Pinot Noir and Chardonnay producer with strong hospitality/tasting-room and DTC business; comparable as a similarly positioned Oregon boutique winery with founder-family branding.
- Eyrie Vineyards: One of the original Willamette Valley Pinot Noir producers, similarly boutique in scale and focused on Oregon terroir-driven Pinot and Chardonnay; comparable in vintage depth, DTC positioning and craft-wine distribution.
- Beaux Frères: Willamette Valley Pinot Noir specialist with founder-led, cult-boutique positioning; closely comparable to Maison Noir in scale, premium price points and trade/wholesale go-to-market mix.
- Penner-Ash Wine Cellars: Boutique Willamette Valley Pinot Noir and Chardonnay producer with strong DTC and restaurant wholesale channels; comparable as a small, design-forward Oregon winery.
Emerging players
- Field Recordings Wines: California-based emerging wine label with a similarly irreverent, graphic-led brand voice and broad varietal portfolio (including Pinot Noir); comparable as a small, design-driven brand building cult status through DTC.
- Day Wines: Small Oregon winery making Gamay, Pinot Noir, rosé and field blends with a casual, art-driven identity; closely comparable to Maison Noir's stylistic mix (Gamay, Pinot, Trousseau) and irreverent brand voice.
Broad incumbents
- Willamette Valley Vineyards: Publicly held Willamette Valley winery with national DTC and wholesale reach; useful benchmark for what scaled Oregon Pinot looks like and where Maison Noir would need to invest to compete at national scale.
- Ste. Michelle Wine Estates: Large US wine conglomerate owning multiple Oregon and Washington brands; relevant incumbent comparison for wholesale scale, multi-region distribution and premium-tier brand portfolio dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison Noir Wines social profiles
Digital presenceMaison Noir Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Noir Wines leadership team
Management profileNumber of profiles
Profiles1 record
Maison Noir Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Noir Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Noir Wines
What does Maison Noir Wines do?
Maison Noir Wines is a boutique Oregon winery founded in 2007 by sommelier André Hueston Mack that produces a portfolio of Willamette Valley wines including Pinot Noir, Pinot Gris, Chardonnay, Gamay, Trousseau Noir, red blends and rosés under named labels such as Other People's Pinot Noir, Oregogne, Bottoms Up, Knock On Wood, Free Gamay, Gamma Ray, Bastardo Jackson, Horseshoes & Handgrenades, P-Oui, New Noir, Love Drunk and the In Sheep's Clothing sub-brand. The company also operates a lifestyle apparel line (Schwag) of branded t-shirts with a punk/hip-hop street-culture aesthetic, with products sold direct-to-consumer online and through wholesale distribution nationally and internationally.
Is Maison Noir Wines a public or private company?
Maison Noir Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison Noir Wines founded?
Maison Noir Wines was founded in 2007. It employs 1 to 10 people.
Where is Maison Noir Wines based?
Maison Noir Wines is headquartered in Mcminnville, United States, in the North America region.
Who are Maison Noir Wines's main competitors?
Direct peers on record are Adelsheim Vineyard, Sokol Blosser Winery, Stoller Family Estate, Eyrie Vineyards, Beaux Frères and Penner-Ash Wine Cellars. Emerging players are Field Recordings Wines and Day Wines. Broad incumbents are Willamette Valley Vineyards and Ste. Michelle Wine Estates.
Does Maison Noir Wines have an API?
No public API is recorded for Maison Noir Wines.
What industry is Maison Noir Wines in?
Maison Noir Wines's product category is Boutique Winery and Wine Lifestyle Apparel. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.