PRG
PRG is a privately held, US-headquartered global production services company that provides lighting, video, audio, rigging, automation, and scenic technology — plus crew and proprietary fixtures — to concert tours, broadcast awards, Broadway, film, immersive experiences, and corporate events in 17+ countries.
- Company typePrivate
- Founded1995
- HeadquartersNew Windsor, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What PRG does
PRG (Production Resource Group, L.L.C.) is a privately held, US-incorporated production services company that supplies event technology, equipment, and crew to the entertainment, broadcast, corporate, theatre, and live-events industries. Operating from its New Windsor, NY headquarters with 17+ offices and 40+ wholly-owned subsidiaries across North America, Europe, APAC, the Middle East, and Latin America — augmented by a 15-company PRG Alliance franchise network — it provides integrated services spanning audio, automation, camera, crew, digital services, lighting, rigging, scenic fabrication, and video. Revenue is generated through custom-quoted production services contracts and one of the largest rental inventories in the industry (100,000+ SKUs), sold primarily via direct enterprise sales to tour promoters, broadcasters, theatrical producers, brand-experience teams, and event organisers.
PRG's competitive position rests on a portfolio of proprietary, trademarked lighting fixtures developed in-house — GroundControl Followspot System (an Engineering Emmy Award winner), Bad Boy, Best Boy, Icon, 5L Wash, and PRG Long Throw — supplied alongside complementary video (Panasonic, Barco, Disguise, ROE Visual/Infiled), audio (L-Acoustics), and automation (TAIT, SGPS) platforms. Marquee customer engagements span 20 consecutive years supporting the Super Bowl halftime show, the Grammy Awards, MTV VMAs, Academy Awards, Vanity Fair Oscar Party, large-scale stadium tours (Ghost, Post Malone, Bad Bunny, Mötley Crüe, J Balvin), Broadway's Tony-nominated productions, and immersive installations such as the Sistine Chapel Experience and Masquerade.
The business model is project-based professional services billed through custom quotes, with revenue streams across Production Services, Equipment Rental, and Scenic Fabrication & Automation. Sales are direct and relationship-driven, executed by regional offices and amplified through content marketing (project case studies, social channels, industry-event presence) and the PRG Alliance channel, which provides local execution in markets where PRG lacks owned infrastructure. Sub-brands — VER, XL Video, Chaos Visual Productions, PRG Nocturne, Revolution Display, Westsun, and Scenic Technologies — are retained as distinct go-to-market identities acquired over time.
PRG firmographics
Firmographics- Name
- PRG
- Legal name
- Production Resource Group, L.L.C.
- Website
- https://prg.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PRG is a privately held, US-headquartered global production services company that provides lighting, video, audio, rigging, automation, and scenic technology — plus crew and proprietary fixtures — to concert tours, broadcast awards, Broadway, film, immersive experiences, and corporate events in 17+ countries.
- Ownership category
- akta.pro rank
Where PRG is headquartered
LocationHeadquarters
- HQ city
- New Windsor
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
PRG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Production Services: PRG provides comprehensive production services including lighting, audio, video, rigging, automation, scenic, and camera support for entertainment and live events. Revenue is generated through service contracts for events, tours, broadcasts, and installations.
- Equipment Rental: PRG operates one of the largest equipment rental inventories in the entertainment industry with over 100,000 SKUs. Equipment includes lighting fixtures, video systems, audio gear, rigging, and automation equipment rented to clients for their productions.
- Scenic Fabrication and Automation: PRG designs and fabricates scenic elements and automation systems for theatre, touring, and special events. Custom builds include touring sets, theatrical scenery, and specialized mechanical systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
PRG product offering
Product offeringCore offering
PRG provides comprehensive production services and entertainment technology for live events across theatre, TV, film, music, and corporate events. The company delivers lighting, audio, video, rigging, automation, scenic, and camera solutions alongside proprietary lighting fixture lines (GroundControl, Bad Boy, Best Boy, Icon, 5L Wash) and operates one of the industry's largest equipment rental inventories with over 100,000 SKUs.
Product overview
PRG is the world's leading provider of production services and solutions in entertainment and live events. The company's product portfolio centers on proprietary lighting fixtures and followspot systems, including the award-winning GroundControl® Followspot System family (GroundControl, GroundControl Multi), the Bad Boy® HP and Best Boy® HP/Wash series, and the Icon® line (Icon Edge, Icon Beam, Icon Stage). Additional offerings include the 5L Wash LED retrofit and PRG Long Throw™ automated followspot. PRG also provides comprehensive production services across Audio, Automation, Camera, Crew Services, Digital Services, Lighting, Rigging, Scenic & Automation, Video, and Rehearsal Studios. The company operates multiple sub-brands including Scenic Technologies, VER®, Chaos Visual Productions®, XL Video®, PRG Nocturne®, Revolution Display®, and Westsun. PRG Alliance extends global coverage through partnerships with 15 international companies.
Differentiator
Problem solved
Functional benefit
Brands
- VER: Equipment rental brand (VER GmbH)
- Chaos Visual Productions
- XL Video
- PRG Nocturne
- Revolution Display
- Westsun
- Scenic Technologies
- GroundControl
- Bad Boy
- Best Boy
- PRG Alliance
- PRG Alliance
Products and services
- GroundControl Followspot System A family of remotely-controlled followspot products scalable to all venue sizes, winner of an Engineering Emmy award. Enables operators to control luminaires from up to 2,000 ft away, providing safer conditions, reduced rigging weight, and flexible positioning for entertainment and live event productions.
- Bad Boy HP Framing High-power luminaire delivering 55,000 lumens output with 8:1 zoom (7°-56°), four-blade framing system with four independent blades mounted in four planes, full-field dimming, servo-powered strobe, and variable frost for live event and broadcast productions.
- Best Boy Wash High-output wash luminaire producing 60,000+ lumens with 6:1 zoom (10°-60°), gray-scale glass dimmer, CMY color-mixing system, color temperature wheel (3,200K to 8,000K), minus green filter, and five-color fixed wheel including UV filter for blacklight effects.
- Icon Edge Lightweight compact hybrid luminaire producing 20,000 lumens, with 2°-24° zoom in beam mode and 2.5°-32° in spot mode. Features continuous animation wheel, fixed and rotating gobos, CMY color mixing, 8 rotating gobos, 14 fixed gobos, and smooth full-field dimming.
- Icon Beam Compact beam luminaire producing 10,000 lumens with tight ACL beam, featuring 2 prisms, 8 rotating gobos, 12 fixed gobos, smooth dimming, frost, and high-speed strobe for live event productions.
- Icon Stage High-output LED luminaire producing 14,000 lumens with ultra-quiet operation, 8°-56° zoom optics, CMY color mixing, fixed color wheel and variable CTO, framing shutters, smooth full-field dimming, and high-speed strobe.
- 5L Wash LED retrofit for the original Vari-Lite VL5 using existing VL5 footprint and lens system, featuring a 340W RGBW LED engine with virtual color wheel, 16-bit electronic dimming, 6,000+ lumens output at 80+ CRI, and digital color temperature adjustment from 3200K-7000K.
- PRG Long Throw Advanced automated followspot designed specifically for long throw applications, compatible with the GroundControl Followspot System for remote-controlled operation in large venues.
- Equipment Rental (PRG Gear) Direct rental of production equipment including lighting fixtures, video systems, audio gear, rigging, and automation equipment. Access to over 100,000 SKUs of entertainment technology for production companies, artists, and event organizers.
- Production Services - Lighting Professional lighting design, setup, operation, and crew services for live events, concert tours, theatrical productions, broadcast events, and corporate experiences.
- Production Services - Video Video production services including projection mapping, LED video walls, media servers, and broadcast video systems for live events, immersive experiences, concerts, and broadcast productions.
- Production Services - Audio Professional audio system design, deployment, and operation including PA systems, wireless microphones, and distributed audio solutions for concerts, immersive experiences, theatrical productions, and broadcast events.
- Production Services - Rigging Professional rigging design, engineering, and installation for concerts, theatrical productions, and large-scale live events, supporting complex show requirements with significant load capacities.
- Production Services - Scenic & Automation Custom scenic design, fabrication, and mechanical automation systems for theatre, touring productions, and special events, including touring sets, theatrical scenery, and specialized mechanical staging elements.
- Production Services - Automation Specialized automation services for live events including mechanical control systems, performer flying effects, and dynamic scenic movements.
- Production Services - Camera Professional camera systems and broadcast camera operations for live events, concerts, awards shows, and televised productions.
- Production Services - Crew Services Skilled technical crew staffing for live events, concert tours, theatrical productions, and broadcast events, providing specialized personnel across all production disciplines.
Quantifiable outcome
- 20 consecutive years supporting Super Bowl halftime show
- +1 more outcomes
Companies that use PRG
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
PRG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
PRG partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Areel GroupcoreIvory Coast-based member of PRG Alliance providing technical production services in the African market as part of the international network.
- StagepasscoreKenya-based member of PRG Alliance providing technical production services and equipment rental in East Africa.
- Alliance BRcoreBrazil-based member of PRG Alliance network providing local technical production support, audiovisual solutions, and event production services in the Brazilian market.
- Easy GroupcoreCameroon-based member of PRG Alliance providing audiovisual and technical production support in Central Africa.
- Energi9 PerkasacoreIndonesia-based member of PRG Alliance providing technical production services and equipment rental in Southeast Asia.
- FX RoadlightscorePortugal-based member of PRG Alliance providing audiovisual solutions and event production services in the Iberian Peninsula.
- Ivas GroupcoreCroatia-based member of PRG Alliance providing technical production support across the Balkans region.
- SincopacoreIsrael-based member of PRG Alliance providing audiovisual and production services in the Middle East.
- Sound and VisualcoreGreece-based member of PRG Alliance providing technical production services across the Greek market.
- STS CommunicationcoreItaly-based member of PRG Alliance providing audiovisual solutions and event production services in the Italian market.
- The Show CompanycoreSingapore-based member of PRG Alliance providing technical production services in Singapore and Southeast Asia.
- TKLS (Total Korea)coreSouth Korea-based member of PRG Alliance providing technical production services and equipment rental in Korea.
- Touareg Prod'coreMorocco-based member of PRG Alliance providing audiovisual and production services across North Africa.
- Visual Europe GroupcoreHungary-based member of PRG Alliance providing technical production services across Central and Eastern Europe.
- TAITminorProvided automation including the Grucifix for Ghost's Skeletour World Tour, requiring careful coordination between vendors.
- Rocket CargominorCargo logistics partner for shipping three ocean containers of lighting and video equipment from Nashville to UK for Ghost tour.
- The Rick Sales Entertainment GroupminorTouring Director Taylor Bingley worked with PRG team for Ghost's Skeletour World Tour production management.
- Clear VisualsminorTechnical Director Matt Geasey provided CAD drawings critical for adapting design to different venue restrictions.
- Full Flood Inc.minorLighting design partnership for Grammy Awards bringing lighting design to life with proprietary PRG fixtures.
- 22 DegreesminorLighting design partner for MTV Video Music Awards with proprietary PRG fixtures.
- RIOT VideominorD3 Media Server vendor and programming for Mötley Crüe residency with Video Content Design support.
- SGPSminorAutomation and staging provider for Mötley Crüe Las Vegas residency.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
PRG competitors and assessment
Company assessmentBroad incumbents
- ETC (Electronic Theatre Controls): ETC is a broad, established manufacturer of professional lighting fixtures, controls, and rigging for entertainment and architectural markets. While not a direct services competitor, ETC's lighting consoles and fixtures overlap with PRG's installed equipment on Broadway and theatre projects.
Others
- disguise: disguise is a media server and show control technology provider whose systems were used on Sistine Chapel Experience, Mötley Crüe residency, and other PRG-served shows. It is both a technology supplier and adjacent competitor in video/show control for live events.
- GLP (German Light Products): GLP is a professional lighting fixture manufacturer (X4 Bar series used at Cercle Odyssey alongside PRG fixtures) and a PRG Alliance technology partner. It is both a supplier to PRG's rental fleet and a competitor in luminaire categories where PRG also sells proprietary fixtures.
- L-Acoustics: L-Acoustics is a premium professional audio system manufacturer whose L2 and K-series systems were deployed on Cercle Odyssey alongside PRG. It is a technology supplier to PRG and competes in the broader live-sound ecosystem that PRG's audio services address.
Direct peers
- Clair Global: Clair Global is one of the largest global providers of audio, lighting, and comms for live touring and events. It directly competes with PRG on major concert tours and broadcast events and operates a comparable fleet-rental + services model.
- Upstaging: Upstaging is a concert lighting and rigging rental company serving major tours. It competes with PRG's lighting and rigging services for the same touring artist and festival customer base.
- Bandit Lites: Bandit Lites is a leading concert lighting production and rental company serving major tours (e.g., long-tenured vendor for several top-grossing artists). Competes with PRG's lighting division for the same touring and festival customers.
- Solotech: Solotech is a North American leader in AV production services and equipment rental for live entertainment, corporate events, and broadcast — directly comparable to PRG across audio, video, lighting, and rigging verticals.
- TAIT: TAIT is a global leader in staging, automation, and scenic engineering for live events and themed attractions (partnered with PRG on Ghost Skeletour's Grucifix). It directly competes with PRG's Scenic & Automation services on marquee tours and Broadway productions.
- Christie Lites: Christie Lites is a major concert lighting and rigging rental company with offices across North America and the UK. Directly comparable to PRG's lighting rental business and competes for touring and event lighting contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PRG social profiles
Digital presencePRG financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRG leadership team
Management profileNumber of profiles
PRG subsidiaries and ownership
Company hierarchySubsidiaries42 records
PRG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRG
What does PRG do?
PRG provides comprehensive production services and entertainment technology for live events across theatre, TV, film, music, and corporate events. The company delivers lighting, audio, video, rigging, automation, scenic, and camera solutions alongside proprietary lighting fixture lines (GroundControl, Bad Boy, Best Boy, Icon, 5L Wash) and operates one of the industry's largest equipment rental inventories with over 100,000 SKUs.
Is PRG a public or private company?
PRG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRG founded?
PRG was founded in 1995. It employs 1,001 to 5,000 people.
Where is PRG based?
PRG is headquartered in New Windsor, United States, in the North America region.
How does PRG make money?
Three revenue lines are on record. Production Services are the primary driver. The others are equipment Rental and scenic Fabrication and Automation.
Who are PRG's main competitors?
ETC (Electronic Theatre Controls) is listed as a broad incumbent. Others are disguise, GLP (German Light Products) and L-Acoustics. Direct peers are Clair Global, Upstaging, Bandit Lites, Solotech, TAIT and Christie Lites.
Does PRG have an API?
No public API is recorded for PRG.