Green Discovery Laos

What Green Discovery Laos does

Green Discovery Laos is a Vientiane-headquartered, privately held adventure and eco-tourism operator founded in 2000 that designs and delivers guided adventure experiences across Laos. The company runs 7 branch offices spanning the country's principal tourist corridors — Vientiane, Luang Prabang, Luang Namtha, Vang Vieng, The Rock Viewpoint in Khammouane, Thakhek, and Pakse — and supports more than 2,000 local families through its operational footprint. Its commercial activities include trekking, kayaking/rafting, caving, rock climbing, motorbiking, cycling, zip lining, via ferrata, abseiling, cultural immersion, and study tours, with multi-day packages priced from $30 (Highlights of The Rock) to $560 (Deluxe Lodge, Elephant Conservation Center Exploration).

The company's core differentiators are proprietary destinations rather than proprietary technology. The Rock Viewpoint in Phou Hin Boun National Protected Area features Laos' only spider net bridge, multi-segment zip lines, via ferrata, and a 30m abseil. The Sayaboury Elephant Conservation Centre, operated since 2011 in partnership with ElefantAsia, manages 34 Asian elephants across 6,000 hectares of tropical forest, runs the country's only elephant hospital, and has released an initial herd of 5 elephants into the 200,000+ hectare Nam Pouy National Protected Area. Supporting services include MICE/corporate retreats (in partnership with Green Step), study tours for international schools and universities, and bespoke media production logistics for clients such as BBC, National Geographic, Discovery Channel, and NHK.

Revenue is generated primarily through per-person tour fees and tiered on-site accommodation at the Elephant Conservation Center (Forest House, Premium Lakeside Bungalow, Deluxe Lodge), supplemented by corporate MICE contracts and media production fees. Distribution is direct-to-consumer via a WooCommerce-enabled website, supplemented by the Discover Laos Today booking platform, inbound travel agency partners, and direct email/phone/fax enterprise booking. Marketing relies on organic content (Instagram @greendiscovery_laos, TikTok @greendiscovery, blog), with the Green Discovery Sustainability Fund (formerly Green Care Fund) and partnerships with IUCN, WCS, WWF, Abundant Water, Refill My Bottle, and LDWDC anchoring the company's sustainability positioning. CEO Inthy Deuansavanh leads the company alongside the INTHIRA Group.

Name

Green Discovery Laos

Legal name

Green Discovery Laos

Website

https://greendiscoverylaos.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Green Discovery Laos is a Vientiane-based adventure eco-tourism operator founded in 2000, offering guided trekking, kayaking, ziplining, caving, and elephant conservation experiences across 7 offices in Laos for individual travelers, schools, corporate MICE clients, and international media productions.

Ownership category

akta.pro rank

Product category

Adventure Tourism and Eco-Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Eco-Tours & Sustainable Nature Travel (THAJAIAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)

Keywords

• Adventure tourism
• Eco-tourism tours
• Zipline experiences
• Corporate MICE services
• Elephant conservation tours

Headquarters

HQ city

Vientiane

HQ country

Laos

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Adventure Tours and Activities: The company generates revenue through selling adventure tour packages including trekking, kayaking, zip lining, rock climbing, caving, elephant conservation experiences, and multi-sport programs. Customers pay fixed per-person prices for tours ranging from half-day to multi-day experiences.
2. MICE Services: Corporate tourism services including team building activities, retreats, conferences and events for companies. Revenue generated through organizing and logistics services for corporate clients.
3. Media and Production Services: Services for media crews including organizing helicopter flights, film permits, logistics, local experts, equipment hire, and location scouting for documentaries and films.
4. Study Tours: Educational tours for schools and universities focusing on sustainability, responsible travel, development, history, culture and wildlife conservation.
5. Elephant Conservation Center Accommodations: On-site accommodations at the Elephant Conservation Center including private bamboo bungalows, forest houses, and deluxe lodges. Multiple pricing tiers based on accommodation type.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Discovery Laos designs and delivers guided adventure and eco-tourism experiences in Laos, including trekking, kayaking, caving, cycling, and zipline itineraries built around proprietary destinations such as The Rock Viewpoint, Kong Lor Cave, Li Phi Falls, Tad Fane, and the Tree Top Cafe. The company also organizes corporate MICE programs, school and university study tours, and on-the-ground logistical support for media and film production crews operating in Laos.

Product overview

Green Discovery Laos is an adventure tourism and eco-tourism operator founded in 2000, offering a comprehensive portfolio of adventure tours and destination management services across Laos. The core product offerings center on adventure experiences including The Rock Viewpoint tours (The Rock Challenge Full Day at $100, Half Day at $65, and Highlights at $30 featuring Laos' only spider net bridge, zip lining, and via ferrata), Elephant Conservation Center experiences (2-day Discovery at $230-$390 and 3-day Exploration at $320-$560), zipline adventures at Tad Fane and Li Phi waterfalls, Kong Lor Cave expeditions, and destination-specific tours across 8 regions including Luang Prabang, Vang Vieng, Thakhek, and Pakse. Supporting services include MICE (corporate events and team building), Study Tours for educational institutions, and Service for Media (film production support). The company operates 7 branch offices throughout Laos and manages the Sayaboury Elephant Conservation Centre, housing 34 Asian elephants with an active release program. The company emphasizes sustainability through its Green Discovery Sustainability Fund, supporting water filters, rECOlution initiatives, eco bags from recycled materials, and single-use plastic reduction programs.

Differentiator

Problem solved

Functional benefit

Brands

• rECOlution: An initiative promoting sustainable travel in Laos, part of the Green Discovery Sustainability Fund.
• Green Discovery Sustainability Fund
• ANANTA
• Revived Eco Bags

Products and services

• The Rock Challenge Full Day Full-day guided adventure experience at The Rock Viewpoint in Laos, designed for individual travelers and small groups seeking an active outdoor itinerary.
• The Rock Challenge Half Day Shorter half-day guided adventure experience at The Rock Viewpoint, suitable for travelers with limited time or those combining it with other activities.
• Highlights of The Rock Themed tour showcasing the key scenic and activity highlights of The Rock Viewpoint, designed as a lighter introductory experience.
• Elephant Conservation Center Discovery Discovery-level guided tour of the Elephant Conservation Center, combining wildlife observation with conservation education for eco-tourism travelers.
• Elephant Conservation Center Exploration Extended exploration tour at the Elephant Conservation Center offering deeper engagement with conservation activities and elephant welfare programs.
• Li Phi Discovery Guided discovery tour of the Li Phi Falls (Tat Kuang Si area) designed for nature and water scenery experiences.
• Fly at Tad Fane Zipline adventure experience over the Tad Fane waterfall, delivering an adrenaline-focused outdoor activity for thrill-seeking travelers.
• Tree Top Cafe Discovery Discovery-level experience at the Tree Top Cafe, combining elevated forest scenery with light adventure activities for families and casual travelers.
• Secret of Kong Lor Cave Guided caving and boat tour through Kong Lor Cave, an underground river system in Khammouane Province, targeting adventure and nature-focused travelers.
• MICE (Meetings, Incentives, Conferences, Events) Corporate meetings, incentives, conferences, and events service combining business programming with outdoor teambuilding activities at Green Discovery's destinations.
• Study Tours Structured educational study tours for schools and universities, combining adventure activities with curriculum-aligned learning outcomes in Laos.
• Service for Media Logistical and on-the-ground support for media, documentary, and film production crews operating in Laos, including location access and crew services.

Quantifiable outcome

• Zero critical safety incidents in 20+ years of operations
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ElefantAsiacoreStrategic or Co-development Partner · 1 January 2001International organization specializing in elephant conservation. Green Discovery maintains close ties with ElefantAsia as part of their commitment to elephant welfare and conservation efforts in Laos.
• IUCNcoreStrategic or Co-development PartnerInternational Union for Conservation of Nature. Green Discovery maintains close ties with IUCN as part of their environmental responsibility commitment.
• WCS (Wildlife Conservation Society)coreStrategic or Co-development PartnerWildlife Conservation Society. Green Discovery maintains close ties with WCS for wildlife conservation initiatives in Laos.
• WWFcoreStrategic or Co-development PartnerWorld Wildlife Fund. Green Discovery maintains close ties with WWF for environmental conservation programs.
• Illegal Trade in Wildlife Action GroupminorStrategic or Co-development PartnerTeam of professionals dedicated to stopping the illegal capture and trade of endangered species in Laos. Green Discovery is an advocate and active supporter.
• Abundant WatercoreStrategic or Co-development PartnerNon-profit enterprise that created a system to filter and store water, making it safe to drink. Green Discovery works with Abundant Water to provide water filters in villages they visit, reducing plastic and energy used to purify water.
• Refill My BottlecoreGTM or Marketing PartnerApp showing spots where travelers can refill water bottles to reduce single-use plastic. Green Discovery is collaborating with Refill My Bottle as part of their plastic reduction initiatives.
• Refill not LandfillcoreGTM or Marketing PartnerInitiative promoting use of refillable water bottles. Green Discovery collaborates with this organization to reduce single-use plastic from tours.
• Lao Disabled Women Development Center (LDWDC)minorStrategic or Co-development PartnerJoint project 'Revived Eco Bags' - shopping bags made from recycled clothes by disabled people. LDWDC provides training and employment to disabled girls and women in Laos.
• ANANTAminorStrategic or Co-development PartnerSocial enterprise providing Business Incubator and Accelerator Programs. Green Discovery partners with ANANTA as part of their social entrepreneurship commitment to uplifting communities out of poverty.
• Green StepminorImplementation/ SI/ Consulting PartnerPartner for organizing unique conferences, meetings, and events with eco-friendly additions for corporate clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with significant Southeast Asia offerings including Laos itineraries. Much larger scale and brand reach, but covers Laos as part of broader regional portfolio rather than specializing in it.
• G Adventures: Worldwide adventure tour operator running small-group trips across Southeast Asia including Laos. Comparable in offering adventure/sustainable travel but at materially larger scale and broader geographic footprint.
• Diethelm Travel Group: Long-established Southeast Asian DMC offering adventure, cultural, and MICE tours across the region. Competitor for inbound leisure and corporate group bookings in Laos and adjacent markets.

Direct peers

• Smiling Albino: Boutique luxury adventure and immersive travel operator across Thailand and Southeast Asia. Similar positioning in high-end experiential adventure tourism though primarily Thailand-focused.
• Asian Trails: Inbound tour operator and DMC across Southeast Asia offering MICE and leisure tours including Laos. Notable as both a Green Discovery partner and a potential competitor for group/corporate bookings.
• Elephant Nature Park: Ethical elephant sanctuary and tourism operator in northern Thailand offering conservation-focused elephant encounters. Closest comparable in the elephant-conservation-tourism hybrid model that Green Discovery operates at the Sayaboury center.
• EXO Travel: Southeast Asia-focused destination management company operating adventure, cultural, and MICE tours across the region including Laos. Competes directly for FIT and group bookings with similar product mix.
• Tiger Trail Outdoor Adventures: Laos-based adventure tour operator offering trekking, kayaking, cycling, and rock climbing tours across the same regions as Green Discovery, including the Thakhek Loop and Vang Vieng. Direct head-to-head competitor for inbound adventure tourists to Laos.

Emerging players

• Wild Asia: Sustainable tourism initiative and operator in Southeast Asia focused on community-based and conservation-linked travel. Comparable eco-tourism and community impact ethos though operates across broader geography.
• Responsible Travel: UK-based curated marketplace for responsible and sustainable tourism experiences globally, including Laos. Competes for sustainability-minded travelers via aggregation rather than direct operation, but overlaps in customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greendiscovery_laos
• TikToktiktok.com/@greendiscovery
• Xx.com/greendiscovery
• Facebookfacebook.com/greendiscoverylaos
• LinkedInlinkedin.com/company/green-discovery-laos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Discovery Laos