Kolektyw
Kolektyw is a Wrocław-based fitness operator (MAHALO sp. z o.o.) running small-group CrossFit, HYROX, personal training, adult swimming, and dedicated children's and senior programs, supported by a proprietary booking app and a B2B SaaS (Kolektyw System) for studio owners.
- Company typePrivate
- Founded2020
- HeadquartersWroclaw, Poland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Kolektyw does
Kolektyw is a Wrocław-based fitness operator administered by Polish private limited company MAHALO sp. z o.o. (NIP 8982172409). It runs a single main CrossFit-style facility in the Krzyki district (Ślężna 88/2U) and a multi-studio ecosystem spanning Studio Hallera, Studio Ślężna, Studio Fabryczna, Studio Sztabowa, and tennis courts at Trwała 19, with adult swimming lessons taught at Sportowa Szkoła Podstawowa nr 72's pool. The offering spans group training (CrossFit, HYROX, Kettlebells, Mobility, Weightlifting, Run Ready, Strength & Conditioning) capped at ~10 participants per group, 1:1 and 1:2 personal training largely delivered by physiotherapist-trained coaches, dedicated programs for children (ages 5-10, with parallel parent classes) and seniors, plus adult swimming at three proficiency levels. Kolektyw Lab adds motor testing, VO2max and posture assessment delivered with physiotherapists.
The technology layer is intentionally lean: class scheduling/memberships are managed through the third-party WODguru platform, while a proprietary iOS/Android app (Kolektyw app, IDs 6473733002 and fit.kolektyw.trainee) handles self-service studio discovery, hourly booking, and time-limited entry-code access. The same operational know-how has been productized into Kolektyw System, a B2B SaaS that lets other gym/box/studio owners monetize idle hours with code-based access control and appear on the Kolektyw app map. No AI/ML capabilities are disclosed; the system relies on rule-based access control and standard booking workflows.
Commercially, Kolektyw operates a hybrid B2C / nascent B2B SaaS model. B2C revenue is recurring monthly subscriptions (adult group memberships at 140-460 PLN, children's 80-349 PLN, seniors 140-240 PLN, swimming 200-600 PLN for 4-week cycles) plus per-session personal training (160 PLN 1:1, 110 PLN 1:2) and usage-based hourly studio rentals. Growth is community-led and organic: low-friction trials (single session at 20 PLN, first-week pass at 85 PLN) feed into a 'Rozmowa z trenerem' consultation funnel, with social proof driven by Google reviews and member referrals. Customer segments are deliberately broad and long-tailed (working adults, families, seniors, swim-learners, plus a small B2B owner segment), all confined to a single domestic geography (Wrocław).
Kolektyw firmographics
Firmographics- Name
- Kolektyw
- Legal name
- MAHALO sp. z o.o.
- Website
- https://kolektyw.fit
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kolektyw is a Wrocław-based fitness operator (MAHALO sp. z o.o.) running small-group CrossFit, HYROX, personal training, adult swimming, and dedicated children's and senior programs, supported by a proprietary booking app and a B2B SaaS (Kolektyw System) for studio owners.
- Ownership category
- akta.pro rank
Kolektyw industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- Youth & Teen Personal Training (HSADAAAJ), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Kolektyw is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices7 records
Markets served
Kolektyw business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Group Training Memberships: Recurring monthly subscriptions (karnety) for access to group fitness classes including CrossFit, HYROX, Kettlebells, Mobility, Weightlifting, Run Ready, and Strength & Conditioning. Membership tiers (1x/2x/3x/4x per week, Open) range from 196 zł to 460 zł per month. Also includes special category memberships for Children (80–349 zł/month) and Seniors (140–240 zł/month).
- Individual / Personal Training: Per-session fees for 1:1 personal training (160 zł/session), 1:2 personal training (110 zł/person/session), and hybrid monthly plans (160 zł + x sessions). Most trainers are physiotherapists, enabling a higher-value medical-fitness hybrid offering.
- Swimming Lessons (Adults): Subscription memberships for adult swimming instruction at three proficiency levels (P0, P1, P2). 4-week course packages at 320 zł (P0/P1), 200 zł (P2). First trial week 80 zł. All pool fees included in the membership.
- Self-Service Studio Space Rental: Hourly rental of private training studios and spaces (e.g., tennis courts, multi-purpose halls) via the Kolektyw app. Pay-per-use model — customers pay only for reserved time slots. Spaces can be used for self-training, trainer-client sessions, video recording, and small seminars. Invoices issued for business use.
- Kolektyw System (B2B SaaS): A white-label software-as-a-service product for gym/box owners. Generates revenue through onboarding studio partners to the Kolektyw ecosystem. Club owners pay to appear on the Kolektyw app map and monetize idle hours. Created initially for Kolektyw's own use, then commercialized.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Open Membership - unlimited weekly access to all group classes and club |
| Subscription | Monthly | 4x/week membership |
| Subscription | Monthly | 3x/week membership |
| Subscription | Monthly | 2x/week membership |
| Subscription | Monthly | 1x/week membership |
| Subscription | Pay-as-you-go | First Week Trial |
| Unit Pricing | Pay-as-you-go | First Single Training Session |
| Unit Pricing | Pay-as-you-go | Personal Training 1:1 |
| Unit Pricing | Pay-as-you-go | Personal Training 1:2 |
| Hybrid | Monthly | Hybrid Model (Monthly Plan + Sessions) |
| Subscription | Monthly | Senior Membership 1x/week |
| Subscription | Monthly | Senior Membership 2x/week |
| Subscription | Monthly | Children's Membership 1x/week |
| Subscription | Monthly | Children's Membership 2x/week |
| Unit Pricing | Pay-as-you-go | Children's First Training |
| Unit Pricing | Pay-as-you-go | Swimming - First Week Trial |
| Subscription | Monthly | Swimming P0/P1 (Beginner/Improver) |
| Subscription | Monthly | Swimming P2 (Proficiency Development) |
| Usage-based | Pay-as-you-go | Self-Service Studio Rental (Hourly) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Kolektyw product offering
Product offeringCore offering
Kolektyw is a Wrocław, Poland-based fitness operator offering group training (CrossFit, HYROX, Kettlebells, Mobility, Weightlifting, Run Ready, Strength & Conditioning), 1:1 and 1:2 personal training, adult swimming lessons at three levels, and age-specific programs for children (CrossFit Kids) and seniors, all delivered in small groups (max ~10) by physiotherapist-trained coaches. The company also operates Kolektyw Studio, a network of self-service training spaces rented by the hour through its proprietary mobile app, and Kolektyw System, a white-label B2B SaaS product that helps gym and studio owners monetize idle hours via app-based access control.
Product overview
Kolektyw is a Wrocław-based fitness company offering a comprehensive portfolio of training services under a unified community-based model. The core offering consists of group training programs (CrossFit, HYROX, Kettlebells, Mobility & Recovery, Run Ready, Weightlifting), personal training, adult swimming lessons, and age-specific programs for children and seniors. Supporting the training services are two technology products: Kolektyw Studio — a network of self-service rental spaces accessible via a proprietary mobile application, and Kolektyw System — a space management and access control SaaS solution for third-party gym and studio owners. Kolektyw Lab provides physiological testing and motor assessment services. All group training operations are managed through the WODguru class management system.
Differentiator
Problem solved
Functional benefit
Brands
- Kolektyw Studio: Self-service training studios available for hourly rental, equipped with professional workout equipment for individual or trainer-client sessions
- Kolektyw System
- Kolektyw Lab
Products and services
- Treningi Grupowe (Group Training) Group fitness training sessions including CrossFit, HYROX, Kettlebells, Mobility & Recovery, Run Ready, and Weightlifting disciplines offered in small groups of up to 10 participants, targeting adult members in Wrocław.
- Treningi Indywidualne (Personal Training) One-on-one or 1:2 personal training sessions with customized workout plans, technique consultation, and progress monitoring delivered by trainers including physiotherapists, for adults in Wrocław.
- Nauka Pływania dla Dorosłych (Adult Swimming Lessons) Adult swimming instruction at three proficiency levels (P0 absolute beginner, P1 confidence-building, P2 technique/speed development), conducted in small groups (6-10) at Sportowa Szkoła Podstawowa nr 72 pool.
- CrossFit Kids (Children's Training) Functional fitness training for children aged 5-10, building foundational movement patterns (jumping, running, pulling, throwing, balance) through play and coordination; sessions run parallel to adult classes so parents can train simultaneously.
- Treningi dla Seniorów (Senior Training) Fitness training designed for seniors (60+) focusing on balance, mobility, strength, and community, with exercises adapted to individual limitations and led by physiotherapist-trained coaches; offered in 1x or 2x weekly group formats.
- Kolektyw Studio Self-service training studio network (Studio Hallera, Studio Ślężna, Studio Fabryczna, Studio Sztabowa, tennis courts at Trwała 19) rented by the hour via the Kolektyw mobile app for self-training, trainer-client sessions, filming, and small seminars.
- Kolektyw System White-label SaaS access management and space monetization platform for gym, box, and studio owners, featuring code-based access control, online scheduling, automatic session closures, and listing on the Kolektyw app map.
- Kolektyw Lab Motor testing, VO2max measurement, posture assessment, and personalized training recommendations delivered in collaboration with physiotherapists and strength coaches.
Quantifiable outcome
- First week: increased energy, better sleep, desire for more. After one month: first visible body changes and noticeably greater fitness. After several months: lasting habits, stronger endurance, compliments from acquaintances.
- +4 more outcomes
Companies that use Kolektyw
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles6 records
Kolektyw technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Kolektyw partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sportowa Szkoła Podstawowa nr 72 (Trwała 19, Wrocław)coreKolektyw has an arrangement with Sportowa Szkoła Podstawowa nr 72 to use their indoor swimming pool for adult swimming lessons. During scheduled class times, the entire pool is reserved for Kolektyw members. The pool entry is via the school playground (gate C) on Trwała street. This partnership enables Kolektyw to offer swimming instruction without owning pool infrastructure.
- Studio Hallera (Partner Self-Service Studio)minorA partner training studio operating under the Kolektyw ecosystem. Currently uses the legacy WODguru application for access management. Part of the expanding network of Kolektyw-branded self-service spaces accessible via the Kolektyw app.
- Studio Fabryczna (Partner Self-Service Studio)minorA partner training studio operating under the Kolektyw ecosystem. Uses the new Kolektyw app only. Part of the expanding network of Kolektyw-branded self-service spaces accessible via the app.
- Studio Sztabowa (Partner Self-Service Studio)minorA partner training studio that will operate under the Kolektyw ecosystem using the new Kolektyw app. Part of the expanding network of Kolektyw-branded self-service spaces.
- Korty Tenisowe Trwała 19 (Partner Tennis Courts)minorTennis courts near Trwała 19, integrated into the Kolektyw app booking system using only the new app. These are multi-sport spaces (not exclusively fitness) that expand the Kolektyw ecosystem beyond gym-based training.
- MAHALO sp. z o.o.minorThe website kolektyw.fit is administered by MAHALO sp. z o.o., a legal entity based at ul. Powstańców Śląskich 82/14, 53-333 Wrocław (NIP: 8982172409). This appears to be the incorporated operating entity behind the Kolektyw brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kolektyw competitors and assessment
Company assessmentDirect peers
- F45 Training: F45 is a global franchise delivering functional group fitness in small-class studio format, comparable to Kolektyw's group training (CrossFit/HYROX/Kettlebells/Strength) in member experience, pricing tiering, and HIIT-style training.
- CrossFit: CrossFit is the global functional fitness methodology and affiliate brand that Kolektyw directly operates under. Both deliver CrossFit group training in small-class formats, with comparable methodology, equipment, and target member.
- Wodify: Wodify is the leading gym and class management software purpose-built for CrossFit boxes and functional fitness studios. Kolektyw already integrates WODguru (a similar platform) for class scheduling, and the Kolektyw System B2B SaaS is a direct competitor to Wodify's white-label offering.
- Orangetheory Fitness: Orangetheory is a global small-group fitness franchise with capped class sizes, tiered memberships, and heart-rate-based coaching — directly comparable to Kolektyw's capped-format group training and physiotherapist-led personalization.
Broad incumbents
- Les Mills: Les Mills is a global fitness programming and content provider (Bodypump, RPM, etc.) used by thousands of clubs. It is comparable to Kolektyw as a supplier/adjacent in the group fitness content layer, though Kolektyw runs proprietary CrossFit/HYROX/Kettlebells programming rather than licensing Les Mills.
- Mindbody: Mindbody is the largest broad incumbent fitness/wellness business management software. It competes in the same category as Kolektyw System (booking, membership, access control) but serves a much wider range of fitness, salon, and wellness verticals beyond functional fitness.
Regional players
- Fitness Platinium: Fitness Platinium is a Polish premium fitness chain operating in Wrocław and other cities, offering group classes, personal training, and family memberships. It competes with Kolektyw in the same Wrocław market with a broader gym-format offering.
- Fabryka Formy: Fabryka Formy is a Polish fitness club chain with locations in Wrocław and other cities. It is comparable to Kolektyw as a competing local fitness operator in the same Polish geography, offering group classes and personal training at scale.
- Zdrofit: Zdrofit is one of the largest fitness club chains in Poland, operating in major Polish cities. It is a regional comparable to Kolektyw for the Polish group fitness and personal training market, though Zdrofit is a broader low-cost gym model rather than a small-group CrossFit box.
Emerging players
- Glofox: Glofox is a gym management and member engagement platform focused on boutique fitness studios, offering booking, access, and branded apps. It is a direct comparable to the Kolektyw System B2B SaaS for boutique fitness and box owners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kolektyw social profiles
Digital presenceKolektyw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kolektyw leadership team
Management profileNumber of profiles
Kolektyw funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kolektyw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kolektyw
What does Kolektyw do?
Kolektyw is a Wrocław, Poland-based fitness operator offering group training (CrossFit, HYROX, Kettlebells, Mobility, Weightlifting, Run Ready, Strength & Conditioning), 1:1 and 1:2 personal training, adult swimming lessons at three levels, and age-specific programs for children (CrossFit Kids) and seniors, all delivered in small groups (max ~10) by physiotherapist-trained coaches. The company also operates Kolektyw Studio, a network of self-service training spaces rented by the hour through its proprietary mobile app, and Kolektyw System, a white-label B2B SaaS product that helps gym and studio owners monetize idle hours via app-based access control.
Is Kolektyw a public or private company?
Kolektyw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kolektyw founded?
Kolektyw was founded in 2020. It employs 1 to 10 people.
Where is Kolektyw based?
Kolektyw is headquartered in Wroclaw, Poland, in the Europe region.
How does Kolektyw make money?
Five revenue lines are on record. Group Training Memberships are the primary driver. The others are individual / Personal Training, swimming Lessons (Adults), self-Service Studio Space Rental and kolektyw System (B2B SaaS).
Who are Kolektyw's main competitors?
Direct peers on record are F45 Training, CrossFit, Wodify and Orangetheory Fitness. Broad incumbents are Les Mills and Mindbody. Regional players are Fitness Platinium, Fabryka Formy and Zdrofit. Glofox is listed as an emerging player.
Does Kolektyw have an API?
No public API is recorded for Kolektyw.
What industry is Kolektyw in?
Kolektyw's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAJ, Youth & Teen Personal Training. Its NAICS code is 61162 and its SIC code is 7997.