What Wodify Technologies does

Wodify Technologies, LLC is a private, bootstrapped software company founded in 2012 in Cherry Hill, New Jersey, with operational offices in Denver and Philadelphia. The company has built an all-in-one, cloud-based gym management SaaS platform serving 5,000+ fitness businesses worldwide across primary vertical segments: CrossFit and functional fitness gyms, Jiu-Jitsu and martial arts academies, HYROX training clubs, bootcamp and HIIT studios, yoga and Pilates studios, personal training operations, and online fitness programming. The product is structured as a core platform (class scheduling, automated billing, CRM, membership management, marketing automation) augmented by a portfolio of modular paid add-ons: Performance Tracking (Wodify Perform), a $79/month Branded App available on Apple App Store and Google Play, Custom Websites (Wodify Sites), native 24/7 facility Access Control, a Workout Marketplace connecting gyms to elite programming providers (HYROX365, Mayhem, CompTrain, Invictus, and others), live heart-rate tracking via Myzone (Wodify Pulse), Stripe-powered Payments, pre-built Workflows automations, and an AI-driven Retain module for churn prediction.

The business model is multi-stream subscription SaaS with marketplace and hardware revenue layered on top. The core platform is sold via monthly subscription at quote-based tiers by gym size and feature level; the Branded App is positioned at $79/month; the Workout Marketplace generates revenue share with third-party programming providers; and Myzone hardware resale contributes incremental revenue through gym point-of-sale channels. Distribution is product-led with a competitor-displacement emphasis (dedicated comparison pages against PushPress, ZenPlanner, Mindbody, Kilo, GymDesk, Kicksite, Streamfit), a Founders Circle startup credit program offering $1,200 to new gym owners, and a customer referral channel. The company emphasizes 'no venture capital agendas,' with leadership led by CEO and founder Ameet Shah, alongside Chief Product Officer Matthew Kenig, supported by a 51-100 employee team with deep operator credentials (multiple team members actively instructing, coaching, or running gyms). Recognized as a G2 Leader, Most Implementable, Best Relationship, Best Results, and Users Love Us (2026) in Gym Management, and named one of 2026's Most Innovative Fitness & Wellness Companies by Athletech News, Wodify is positioned as a category-leading vertical SaaS platform for the functional-fitness and martial-arts gym economy.

Name

Wodify Technologies

Legal name

Wodify Technologies, LLC

Website

https://wodify.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Wodify Technologies is a bootstrapped vertical SaaS provider of all-in-one gym management software serving 5,000+ fitness businesses globally across CrossFit, HYROX, martial arts, HIIT, yoga, Pilates, and online programming, with modular add-ons for performance tracking, branded mobile apps, websites, 24/7 access, payments, and an AI-driven retention feature.

Ownership category

akta.pro rank

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS (Core Platform): Monthly or annual subscription for gym management software with tiered pricing based on features and gym size. Includes core platform features like scheduling, billing, CRM, mobile app, and reporting.
2. Branded App Add-on: $79/month add-on for custom branded mobile apps available on Apple App Store and Google Play. Provides white-glove app build service and ongoing app store presence.
3. Custom Websites: Add-on service for custom-built, SEO-optimized gym websites. Expert team designs and builds websites integrated with Wodify platform for lead generation.
4. Workout Marketplace: Platform commission/revenue share from third-party programming providers (HYROX365, Mayhem Gym, etc.) delivered through the integrated marketplace.
5. Heart Rate Hardware (Myzone): Retail sales of Myzone heart rate monitors and accessories through gym POS, with Wodify Pulse integration driving additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Wodify Technologies sells an all-in-one cloud-based gym management SaaS platform that handles scheduling, billing, membership management, CRM, marketing automation, and performance tracking for gym owners. The Core Platform is sold as a tiered subscription and is augmented by separately priced add-on modules including Branded App, Custom Websites, 24/7 Access, Workout Marketplace, Performance Tracking, Heart-Rate Tracking, Payments, and Workflows. Customers are fitness businesses such as CrossFit boxes, martial arts academies, HYROX training clubs, bootcamps, yoga and Pilates studios.

Product overview

Wodify is an all-in-one gym management software platform built as a platform-plus-modules architecture. The core Wodify Core Platform handles class scheduling, automated billing, membership management, CRM, and marketing automation. This is augmented by modular add-ons including Performance Tracking (Wodify Perform) for workout logging and leaderboards, a Branded App for custom mobile experiences, Custom Websites (Wodify Sites) for SEO-optimized gym websites, 24/7 Access for keyless facility entry, Workout Marketplace for third-party programming integration, Heart-Rate Tracking (Wodify Pulse) via Myzone, Payments powered by Stripe, and Workflows for pre-built automations. The platform also includes an AI-powered Retain feature for churn prediction. The system serves 5,000+ gyms across CrossFit, Jiu-Jitsu, martial arts, HYROX, bootcamp, yoga, Pilates, personal training, and online programming segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Wodify Core Platform All-in-one cloud-based gym management software covering class scheduling, automated billing, membership management, CRM, marketing automation, and a mobile app for clients and staff. Sold to gym and wellness business owners as a tiered subscription.
• Wodify Perform (Performance Tracking) Workout tracking add-on that lets members log results, track PRs, view real-time leaderboards on gym TVs, and monitor performance history. Coaches access client history for personalized guidance. Sold as an add-on module to gyms and CrossFit boxes.
• Branded App Custom-branded mobile app add-on for fitness businesses, published in the Apple App Store and Google Play. Lets clients book classes, track progress, manage accounts, and message the gym. Sold at $79/month per gym.
• Custom Websites (Wodify Sites) Custom-built, SEO-optimized gym website add-on designed for lead generation and conversions, integrated with Wodify for leads, schedules, membership sales, and programming. Sold to gym owners.
• 24/7 Access Built-in keyless facility access control add-on letting gym owners manage who enters and when via the Wodify app, removing the need for key fobs or third-party access apps. Access is automated based on membership status.
• Workout Marketplace Marketplace that connects gyms with elite fitness programming providers (HYROX365, Mayhem Gym, The Progrm, and 15+ others). Workouts auto-import into Wodify daily, eliminating manual programming entry. Wodify earns commission/revenue share from the third-party providers.
• Wodify Pulse (Heart-Rate Tracking) Live-streamed heart-rate monitoring add-on powered by Myzone. Displays client heart-rate zones on gym screens during class to motivate effort and guide pacing, with coach insights available.
• Wodify Payments Billing and payment processing add-on powered exclusively by Stripe, including invoicing, payment processing, and cash flow tracking for gym owners.

Quantifiable outcome

• 20% increase in member retention for gyms using performance tracking
• +7 more outcomes

Named customers45 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• HYROXflagshipStrategic or Co-development Partner · 7 April 2026Strategic partnership integrating official HYROX training programs into Wodify's Workout Marketplace. HYROX, the 'World Series of Fitness Racing,' offers 8 functional station races with 15,000+ affiliated gyms globally. The integration enables HYROX-affiliated gyms to automatically display daily workouts on gym TV screens and access world-class programming through Wodify Perform subscription. HYROX programming is exclusive to HYROX affiliates and included in Wodify Perform subscription.
• QuickBookscoreTechnology or IntegrationNative integration allowing direct mapping of Wodify revenue categories to QuickBooks chart of accounts. Tracks membership purchases and retail sales directly in accounting software with automatic reconciliation.
• SlackcoreTechnology or IntegrationIntegration enabling automatic lead information routing to Slack channels. Real-time notifications for new inquiries and onboarding, accelerating sales response times.
• ClassPasscoreChannel Partner/ Reseller/ DistributorMarketplace partnership allowing gyms to list classes on ClassPass platform. Empty spots automatically sync to Wodify, with reservations appearing alongside regular bookings. Automates liability waivers and lead nurture sequences for ClassPass drop-ins.
• MyzonecoreTechnology or IntegrationHeart rate tracking integration powering Wodify Pulse. Myzone hardware (straps and accessories) connects via gym kiosk, displaying real-time heart rate zones during class. Enables effort-based tracking and community engagement through shared workout data.
• StripecoreTechnology or IntegrationExclusive payment processing platform for Wodify Payments, streamlining billing and payment processes for gym owners.
• TrueMedminorStrategic or Co-development PartnerPartnership enabling members to use HSA/FSA funds for gym memberships. Helps members save up to 30% while supporting gym retention, conversions, and long-term growth.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ClubReady: ClubReady is a broader club and studio management SaaS serving fitness chains and franchises with billing, scheduling, and member engagement. It is an established incumbent in fitness management software with deeper chain/franchise capabilities than Wodify, positioning it as a broader peer rather than direct specialist competitor.
• Mindbody: Mindbody is the largest horizontal fitness and wellness business management SaaS platform, serving studios, salons, and gyms with scheduling, billing, and marketing. It is the dominant incumbent Wodify actively competes against and is one of three named competitors on Wodify's comparison pages, making it the closest functional peer despite its broader scope.

Direct peers

• PushPress: PushPress is a gym management SaaS platform concentrated on CrossFit and functional fitness affiliates, the same core vertical Wodify was originally built for. Wodify names PushPress as a primary competitor (with multiple customer switch-from cases), making it the most directly comparable peer in CrossFit/functional gym software.
• ZenPlanner: ZenPlanner is a gym and martial arts studio management SaaS platform serving fitness, CrossFit, BJJ, and MMA businesses — overlapping Wodify's primary customer segments. Wodify maintains an active competitive comparison page against ZenPlanner and counts it among its top displacement targets.
• Kilo: Kilo is a modern gym management platform targeting boutique fitness and strength/cross-training studios with billing, scheduling, and member apps. It is one of the named competitors Wodify explicitly compares against and targets for displacement, making it a directly comparable peer for the SMB gym segment.
• GymDesk: GymDesk is a gym management SaaS for fitness studios, CrossFit boxes, and martial arts schools with member management, billing, and check-in features. Wodify lists GymDesk among its active comparison/displacement targets, signaling direct competition for the same SMB fitness operator buyer.
• Kicksite: Kicksite is a martial arts and BJJ school management SaaS with belt tracking, billing, and student engagement features — directly overlapping Wodify's Jiu-Jitsu and martial arts segments. Wodify maintains a public competitive comparison page against Kicksite, indicating active head-to-head competition for the same buyer.
• Glofox: Glofox is a boutique fitness and studio management platform offering booking, billing, branded apps, and member engagement tools. It competes for the same SMB gym owner buyer as Wodify, particularly across HIIT, yoga, and boutique strength segments where Wodify is expanding beyond its CrossFit roots.
• TeamUp: TeamUp is a gym and fitness studio management platform serving independent studios and small chains with scheduling, memberships, and branded apps. It is comparable to Wodify as a direct peer competing for the same independent boutique and small-chain fitness operator segment.

Emerging players

• Mariana Tek: Mariana Tek is a boutique fitness studio management platform with branded apps, class scheduling, and ecommerce aimed at premium boutique operators. It overlaps Wodify's expansion segments (HIIT, yoga, Pilates) but is more concentrated in premium boutique while Wodify retains a CrossFit/functional anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WodifyChannel
• Facebookfacebook.com/wodify
• Instagraminstagram.com/wodify
• Xx.com/wodify

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wodify Technologies