Red Pepper Pictures
Red Pepper Pictures is a Johannesburg-based film and television production company founded in 1995, producing 4,500+ minutes of content monthly for South African and international broadcasters including MultiChoice, SABC, eTV, Paramount, and Viacom across studios, post-production, and live transmission services.
- Company typePrivate
- Founded1995
- HeadquartersJohannesburg, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Red Pepper Pictures does
Red Pepper Pictures (Pty) Ltd is a South African film and television production company headquartered in Linden, Johannesburg, founded in 1995 and operating for approximately 30 years. The company delivers end-to-end commissioned production services — series, scripted content, film, unscripted, documentary, reality, and game show formats — to local and international broadcasters, producing over 4,500 minutes of content per month. Its physical asset base comprises x4 multi-camera television studios, a Virtual (ORAD) studio, a packshot studio with chroma infinity wall, and a custom-built facility adjacent to its Linden studios that houses MultiChoice's Big Brother production. Post-production is delivered through edit, VFX, and audio suites, and the company's Mobile Viewpoint (MVP) offering provides live wireless video and data transmission for the media, production, and news-gathering industry.
Red Pepper generates revenue primarily through quote-based, commissioned production contracts with broadcasters including MultiChoice, SABC, eTV, Paramount, Viacom (MTV, BET), Primedia, and kykNet, as well as through advertiser-funded work with brands such as Amstel and Lotto. A secondary revenue stream is the rental of studios, equipment (cameras, lighting, audio), and post-production facilities to third-party production companies. The go-to-market is enterprise field sales with direct client relationships and inbound inquiries via website CTAs and social channels; pricing is not publicly disclosed.
Operationally, the company is a privately held, founder/management-owned entity with no disclosed parent, no institutional investors, no funding rounds, and no M&A history. Geographic reach is concentrated in South Africa with selected international broadcaster engagements. The technology stack includes a 10-gigabit high-speed internet backbone with N+1 redundancy and integration with MediaCloud for media handling. The company is currently operating.
Red Pepper Pictures firmographics
Firmographics- Name
- Red Pepper Pictures
- Legal name
- Red Pepper Pictures
- Website
- https://redpepper.tv
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Red Pepper Pictures is a Johannesburg-based film and television production company founded in 1995, producing 4,500+ minutes of content monthly for South African and international broadcasters including MultiChoice, SABC, eTV, Paramount, and Viacom across studios, post-production, and live transmission services.
- Ownership category
- akta.pro rank
Red Pepper Pictures industry classification
Industry- Product category
- Television and Film Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Unscripted/Reality TV Production (Live-Action) (MPADABAC)
Keywords
Where Red Pepper Pictures is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Red Pepper Pictures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Television and Film Production Services: Commissioned production services for broadcasters creating scripted series, reality shows, game shows, documentaries and films. Produces over 4500 minutes of content monthly.
- Studio and Equipment Rental: Rental of multi-camera television studios, equipment (cameras, lighting, audio), and post-production facilities including edit, VFX and audio suites to external clients
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Red Pepper Pictures product offering
Product offeringCore offering
Red Pepper Pictures is a film and television production company that produces commissioned content (scripted series, reality shows, game shows, documentaries, films) for broadcasters locally and abroad, producing over 4,500 minutes of content per month. The company also rents out its multi-camera studios (including a Virtual ORAD studio and a custom-built Big Brother facility), professional production equipment (cameras, lighting, audio, vehicle fleet), and post-production facilities (edit, VFX, audio suites) to third-party production clients, and offers Mobile Viewpoint (MVP) live wireless video and data transmission.
Product overview
Red Pepper Pictures is a multi-award winning film and television production company established in 1995, serving broadcasters locally and abroad. The company offers a comprehensive production portfolio comprising Studios (multi-camera TV studios including Virtual ORAD studio and packshot studio with chroma infinity wall), Equipment Rental (cameras, lighting, audio, vehicle fleet), and Post-production Services (edit, VFX, audio suites). The company also provides Mobile Viewpoint (MVP) for live wireless video transmission. Their production output spans multiple formats including Series, Scripted, Film, Unscripted, Documentary, Reality, and Game Show categories, with notable productions such as Into the Light, Wie Word 'n Miljoenêr?, Die Brug, and Die Real Housewives van die Wynlande. The company has strategic partnerships with major broadcasters including Multichoice, SABC, eTV, Viacom, Paramount, Primedia, BET, and MTV.
Differentiator
Problem solved
Functional benefit
Products and services
- Television and Film Production Multi-award winning end-to-end film and television production services for local and international broadcasters. Produces over 4,500 minutes of world-class content monthly across scripted series, reality shows, game shows, documentaries, films, and unscripted formats. Customers include broadcasters and streaming platforms.
- Studio Facilities (Multi-Camera Television Studios) Rental of four multi-camera television studios in Linden, Johannesburg, capable of producing multiple formats from single camera to audience participation. Includes a Virtual (ORAD) studio for augmented reality and virtual set productions, a custom-built Big Brother facility for MultiChoice, and a packshot studio with chroma infinity wall for product/commercial filming. Clients include third-party production companies.
- Equipment Rental Rental of professional production equipment including cameras, a wide range of lighting (HMI to LED Panels), audio equipment (mixer/recorders, wireless microphones), and a vehicle fleet for production requirements. Customers are production companies needing equipment for project-based productions.
- Post-Production Services Post-production facilities including edit suites, VFX suites, and audio suites for video post-production work. Customers are production companies and broadcasters needing professional post-production services.
- Mobile Viewpoint (MVP) A complete solution for live wireless video and data transmission serving the media, production, and news gathering industry. Customers include broadcasters, news organizations, and production companies requiring live remote transmission capabilities.
Quantifiable outcome
- 4500+ minutes of content produced monthly
Companies that use Red Pepper Pictures
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Red Pepper Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Red Pepper Pictures partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major, minor and supporting.
- MultiChoicecoreMultiChoice is a key broadcast partner hosting Big Brother in a custom built facility adjacent to Red Pepper's Linden studios. MultiChoice is a leading pay-TV provider in South Africa.
- SABCcoreSouth African public broadcaster and content partner for Red Pepper's television productions.
- eTVcoreSouth African commercial television broadcaster and content partner.
- Viacom (MTV, BET)majorInternational media company and content partner for television productions.
- ParamountmajorInternational broadcaster and content partner.
- PrimediamajorSouth African media company and content partner.
- kykNetminorSouth African Afrikaans-language television channel and content partner.
- AmstelminorBeer brand sponsor for Friends of Amstel: The Challenge game show production.
- LottominorSouth African National Lottery brand partner.
- MediaCloudsupportingTechnology integration for handling media content, enhancing production and distribution capabilities.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Red Pepper Pictures competitors and assessment
Company assessmentDirect peers
- Ochre Moving Pictures: Johannesburg-based production company producing reality, scripted, and branded entertainment for South African broadcasters — operates in the same production services market as Red Pepper.
- Penguin Films: South African film and television production house producing content for local and international broadcasters — overlaps with Red Pepper on scripted and reality formats.
- Bomb Productions: South African production company producing scripted and reality television, comparable to Red Pepper in terms of local broadcaster clients and multi-format output.
- Word of Mouth Productions: South African production company producing reality, lifestyle, and entertainment formats for major broadcasters — directly comparable in genre mix and client base.
- Quizzical Pictures: South African film and television producer behind shows such as House of Zwide; competes with Red Pepper for broadcaster commissions and talent in the local production market.
- Tshedza Pictures: South African production company producing scripted and unscripted content for local broadcasters, including work on Big Brother Mzansi — directly comparable to Red Pepper in scale, format mix, and broadcaster client base.
Broad incumbents
- BBC Studios: Global production and distribution arm of the BBC producing content across scripted, unscripted, and documentary genres — overlaps with Red Pepper's full-service production model.
- Banijay: Global content producer and owner of the Endemol Shine catalogue including the Big Brother format — competes indirectly with Red Pepper as the format originator and a much larger international player in reality production.
- Fremantle: One of the largest global production and distribution companies, producing unscripted, scripted, and documentary content worldwide — a relevant scaled incumbent in the same production category.
- ITV Studios: International production and distribution group producing unscripted and scripted formats globally — comparable in production services scope and international broadcaster relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Pepper Pictures social profiles
Digital presenceRed Pepper Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Pepper Pictures leadership team
Management profileNumber of profiles
Red Pepper Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Pepper Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Pepper Pictures
What does Red Pepper Pictures do?
Red Pepper Pictures is a film and television production company that produces commissioned content (scripted series, reality shows, game shows, documentaries, films) for broadcasters locally and abroad, producing over 4,500 minutes of content per month. The company also rents out its multi-camera studios (including a Virtual ORAD studio and a custom-built Big Brother facility), professional production equipment (cameras, lighting, audio, vehicle fleet), and post-production facilities (edit, VFX, audio suites) to third-party production clients, and offers Mobile Viewpoint (MVP) live wireless video and data transmission.
Is Red Pepper Pictures a public or private company?
Red Pepper Pictures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Pepper Pictures founded?
Red Pepper Pictures was founded in 1995. It employs 101 to 250 people.
Where is Red Pepper Pictures based?
Red Pepper Pictures is headquartered in Johannesburg, South Africa, in the Africa region.
How does Red Pepper Pictures make money?
Two revenue lines are on record. Television and Film Production Services are the primary driver. The others are studio and Equipment Rental.
Who are Red Pepper Pictures's main competitors?
Direct peers on record are Ochre Moving Pictures, Penguin Films, Bomb Productions, Word of Mouth Productions, Quizzical Pictures and Tshedza Pictures. Broad incumbents are BBC Studios, Banijay, Fremantle and ITV Studios.
Does Red Pepper Pictures have an API?
No public API is recorded for Red Pepper Pictures.
What industry is Red Pepper Pictures in?
Red Pepper Pictures's product category is Television and Film Production Services. Its primary akta.pro industry code is MPADABAC, Unscripted/Reality TV Production (Live-Action). Its NAICS code is 512 and its SIC code is 7812.