RE:BC

What RE:BC does

RE:BC, operated by Tourismo Digital Inc. and headquartered at 2725 Rock Bay Ave, Victoria, British Columbia, is a mobile application and web platform that connects responsible travellers with locally owned, Indigenous-owned, and sustainability-certified experiences across British Columbia. The platform is delivered as native iOS and Android apps (rebctravel.ca) featuring geolocation-based discovery powered by Google Maps Platform APIs, an event calendar, curated regenerative-travel itineraries, and an operator portal. Product modules include the Responsible Hotelier Partnership Program, the Event Submission Platform, and day-trip itineraries spanning partner communities such as Parksville Qualicum Beach, Sun Peaks, Kelowna, Revelstoke, Prince George, and the Southern Gulf Islands.

The business model is a hybrid freemium B2C and B2B subscription model. Consumer-facing services are free, monetizing instead through (i) accommodation partner subscriptions priced at $49/month or $499/year for curated featured listings with marketing exposure, push notification capability, automated guest surveys, and quarterly roundtables, and (ii) destination partnership programs with regional tourism associations. Customer segments include conscious travellers, destination marketing organizations, sustainable accommodations, and event organizers; partner gating requires locally-owned, Indigenous-owned, or sustainability-certified status validated by bodies such as B Corp, Biosphere, EarthCheck, Green Globe, and Green Key. Distribution is concentrated in app stores, the rebctravel.ca website, and DMO partner channels, all within a single-country, single-province operating geography. No venture funding, headcount, or revenue figures are publicly disclosed.

Name

RE:BC

Legal name

Tourismo Digital Inc.

Website

https://rebctravel.ca

Company type

Private

Operating status

Operating

Short description

RE:BC is a Victoria, BC-based mobile and web platform operated by Tourismo Digital Inc. that connects responsible travellers with locally owned, Indigenous-owned, and sustainability-certified experiences and accommodations across British Columbia via curated partnerships and subscription listings.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hotel Partner Subscriptions: Featured accommodation partners pay monthly or annual subscription fees for visibility on the platform, including targeted exposure, increased visibility through curated listings, rotating app home page features, newsletter and social promotion, preferred inclusion in local itineraries, and quarterly roundtable access.
2. Community Partnership Programs: Destination marketing organizations and tourism associations partner with RE:BC to showcase their regions as regenerative tourism destinations, providing destination partners with infrastructure to meet traveller demand for sustainable travel options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RE:BC operates a freemium mobile application (iOS/Android) and web platform that helps responsible travellers discover authentic local experiences, accommodations, and events across British Columbia that support local communities and sustainability. The platform also runs a subscription-based hotel partner program ($49/month or $499/year) and destination marketing organization partnerships to surface regenerative tourism offerings in partner communities throughout BC.

Product overview

RE:BC operates as a unified mobile-first platform for regenerative travel in British Columbia. The core offering consists of the RE:BC Mobile Application (iOS/Android) and the RE:BC Web Platform, which together enable responsible travellers to discover authentic experiences that give back to local communities and ecosystems. The ecosystem includes supplementary modules such as the Responsible Hotelier Partnership Program for featured accommodations, an Event Submission Platform for submitting sustainability-focused events, and Regenerative Travel Itineraries providing curated day-trip plans. The platform connects travellers with partner communities throughout BC, facilitating net-positive impacts through support for local businesses, Indigenous initiatives, and environmental stewardship.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 71% of travellers want to leave destinations better than they found them
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Parksville Qualicum Beach Tourism AssociationcoreStrategic or Co-development PartnerDestination marketing organization partner leading their community in regenerative tourism. One of the founding destination partners of RE:BC's platform.
• Tourism Southern Gulf IslandscoreStrategic or Co-development PartnerDestination partner showcasing the Southern Gulf Islands as a destination for responsible travellers. Features eco-conscious communities with sustainable accommodation and farm-to-table dining options.
• Tourism SunpeakscoreStrategic or Co-development PartnerMountain resort destination partner promoting eco-initiatives that minimize environmental impact to preserve BC's mountains for future generations.
• Tourismo KelownacoreStrategic or Co-development PartnerDestination partner in the Okanagan region inviting travellers to connect more deeply, tread lightly, and leave the valley better than found.
• Tourism Prince GeorgecoreStrategic or Co-development PartnerNorthern BC destination partner emphasising sustainable tourism practices that preserve natural assets and support local communities, aligned with UN Sustainable Development Goals.
• Tourism RevelstokecoreStrategic or Co-development PartnerMountain destination partner featuring sustainable and regenerative travel experiences in the Columbia Valley.
• BC Environmental Film Festival (BCEFF)minorGTM or Marketing PartnerOfficial partner of BCEFF, a film festival raising global awareness about the environment and promoting a healthy future through film, bridging the scientific community and film industry.
• Responsible Travel SocietycoreStrategic or Co-development PartnerRE:BC is officially registered under the Responsible Travel Society, a non-profit organisation creating a better world to travel through. This registration provides credibility and alignment with global responsible travel standards.
• Indigenous Communities (British Columbia)coreStrategic or Co-development PartnerRE:BC collaborates with Indigenous leaders throughout BC to shape journeys that are intentional, respectful, and place-based. The platform acknowledges travel takes place on traditional territories of First Nations.
• City of LangfordminorStrategic or Co-development PartnerLangford is featured as a partner community offering outdoor activities and sustainable tourism options as a south-island basecamp for coastal adventures.
• Squamish (Átl'ka7tsem/Howe Sound Biosphere Reserve)minorStrategic or Co-development PartnerSquamish is a UNESCO-recognized biosphere reserve partner community working to balance humans and nature sustainably, where mountains meet the ocean.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ecotourism Australia: Australia's peak body for ecotourism certification and discovery, running a curated platform of certified nature-based experiences. Comparable in vetting-and-promotion approach and sustainable-tourism framing, but focused exclusively on Australia.

Direct peers

• Responsible Travel: UK-based platform founded in 2001 specializing in holidays and accommodations vetted against responsible tourism criteria. Most direct comparator to RE:BC in mission, curation approach, and B2B partner subscription model, though operating at global rather than BC-specific scope.
• BookDifferent: Hotel booking platform with a sustainability filter and per-booking contribution to local projects. Comparable to RE:BC in tying accommodation discovery to impact metrics, though narrower in scope (hotels only) and broader in geography.
• Kind Traveler: Curated sustainable hotel booking platform where each booking triggers a donation to a local nonprofit. Direct competitor in the responsible-travel accommodation curation space with similar B2B partnership economics and impact-oriented traveler positioning.
• Withlocals: Marketplace for locally guided tours and experiences across Asia and Europe. Comparable in connecting travelers to authentic local experiences and operating an experience-discovery model, though broader in geography and less sustainability-curated.

Others

• Tourism Cares: Non-profit advancing social and environmental impact in the travel industry, with a Meaningful Travel Map of vetted experiences. Comparable in curation philosophy and DMO-style partnerships, but operates as a non-profit rather than a commercial platform.
• Outside.in / Tourismo: Tourismo is the underlying parent platform referenced on RE:BC's privacy notice as the operating entity. Closely related ecosystem player rather than independent peer.
• Biosphere Sustainable: Global sustainability certification body for tourism businesses, referenced in RE:BC's hotel partner criteria. Adjacent enabler rather than direct competitor, but increasingly competes for the same sustainability-curated traveler mindshare.
• Adventure Travel Trade Association: Industry association for the adventure travel sector, curating operators and experiences with sustainability standards. Adjacent trade body that overlaps with RE:BC's adventure and nature-experience supplier base.

Emerging players

• Local Alike: Thailand-based social enterprise curating community-based tourism experiences with strong sustainability and cultural-preservation framing. Comparable to RE:BC in mission and curation criteria but serves Southeast Asia rather than North America.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/REBCTravel
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:BC