Soundview Lending Group

What Soundview Lending Group does

Soundview Lending Group is a commercial loan brokerage headquartered in Kent, Washington, founded by Aisha Hargrave to address capital-access barriers faced by small and medium-sized businesses (SMBs). The company operates as an intermediary rather than a direct lender, maintaining a nationwide network of more than 50 non-bank lenders alongside over 100 boutique and traditional lenders that it uses to match borrowers with appropriate financing. Loan products span business loans, SBA loans (including 7(a) and 504, up to $5 million), commercial real estate funding, lines of credit, factoring, asset-based lending, equipment financing, construction loans, hard money loans, and bridge loans, with loan amounts ranging from $5,000 to $5 million and advertised 24 to 48-hour approval timelines.

The company generates revenue primarily through transaction-based brokerage commissions on successfully matched loans, supplemented by a 50/50 fee split with outside brokers and a Revenue Share Program for institutional partners such as community banks, credit unions, CPAs, and attorneys who refer clients that traditional banks have declined. Its technology footprint is minimal — no proprietary platform, mobile app, API, or AI tooling is disclosed — and operations rely on a website application portal, phone-based intake, and manual broker-led deal structuring. Marketing channels consist of an educational blog, LinkedIn and Facebook pages, and referral/affiliate programs targeted at SMBs, brokers, and institutional advisors.

Soundview serves a horizontally segmented SMB customer base across at least ten verticals, including real estate investors, healthcare and medical practices, churches, restaurants, contractors, hotels and hospitality, SBA 8A firms, franchisees, manufacturers, nonprofits, and charter schools. The company is privately held with no external funding, no M&A activity, and a 1-10 employee footprint.

Name

Soundview Lending Group

Legal name

Soundview Lending Group

Website

https://soundviewlendinggroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Soundview Lending Group is a Kent, Washington-based commercial loan brokerage that connects small and medium-sized businesses with alternative lenders through a network of 50+ non-bank lenders, facilitating loans from $5,000 to $5 million.

Ownership category

akta.pro rank

Product category

Commercial Loan Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEAEAI

SBA/USDA Government-Backed Loan Intermediation

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSANADAD

Asset-Based Lending (ABL)

Financial & Insurance/Private Equity & Venture Capital/Private Credit / Direct Lending Funds

SECONDARYFSALADAH

Construction & Development (C&D) Lending — Commercial/Multifamily

Financial & Insurance/Mortgage & Housing Finance/Commercial & Multifamily Mortgage Lending

SECONDARYFSABABAG

SME Commercial Real Estate (CRE) Lending

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Commercial Banking (SME & Middle Market)

Keywords

• Commercial loan brokerage
• Small business lending
• Alternative financing
• SBA loan brokerage
• Real estate funding

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Loan Brokerage Commissions: Soundview Lending Group generates revenue as a commercial loan broker by facilitating loans between small/medium businesses and alternative lenders. They earn commissions or fees from successful loan transactions matched through their lender network.
2. Broker Partnership Revenue Share: The company partners with outside brokers on a 50/50 fee split basis for deals where their lending networks cannot finance a client. This creates a secondary revenue stream from broker referrals.
3. Revenue Share Program for Institutions: Soundview Lending Group offers a Revenue Share Program for community banks, credit unions, and other institutions seeking fee income from successful deal closures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Soundview Lending Group is a commercial loan brokerage that matches small and medium-sized businesses with a nationwide network of 50+ non-bank lenders and 100+ boutique and traditional lenders. The company brokers business loans, SBA loans, commercial real estate funding, lines of credit, factoring, asset-based lending, equipment financing, construction loans, hard money loans, and bridge loans with capital sizes ranging from $5,000 to $5,000,000 and a stated 24 to 48-hour approval window. It supplements the brokerage with consultation services that help borrowers prepare applications and navigate both traditional and alternative financing channels.

Product overview

Soundview Lending Group operates as a commercial loan broker platform connecting small and medium-sized businesses with a network of over 50 alternative and traditional lenders. The core offering consists of loan products including Business Loans, Real Estate Funding, Lines of Credit, Factoring, Asset Based Lending, SBA Loans, Equipment Financing, Construction Loans, Hard Money Loans, and Bridge Loans. These products are complemented by industry-specific financing solutions such as Franchise Financing, Healthcare and Medical Financing, Nonprofit Financing, Church Financing, Real Estate Investor Financing, Manufacturing Financing, Hotel and Hospitality Financing, Restaurant Financing, Contractor Financing, Commercial and Industrial Financing, and Charter School Financing. Additional services include a Loan Broker Consultant for application preparation and guidance, and Home Realty Services through partner realtors. The platform differentiates itself through its network of non-bank lenders and quick 24-48 hour approval process for capital ranging from $5k to $5 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Loans Traditional and alternative business financing options for small and medium-sized businesses to fund acquisitions, operations, and growth initiatives.
• Real Estate Funding Commercial real estate financing solutions enabling businesses to purchase, refinance, or develop commercial properties.
• Lines of Credit Revolving credit facilities allowing businesses to draw funds as needed for working capital and operational expenses.
• Factoring Accounts receivable financing that enables businesses to access immediate cash by selling outstanding invoices to a factoring company.
• Asset Based Lending Secured borrowing using business assets such as inventory, equipment, or receivables as collateral.
• SBA Loans Government-backed loans including SBA 7(a) and SBA 504 programs providing favorable terms for small business financing up to $5 million.
• Equipment Financing Loans and leasing options for acquiring or upgrading business equipment, machinery, and technology.
• Construction Loans Short-term financing for commercial construction projects with milestone-based disbursements.
• Hard Money Loans Short-term, asset-collateralized loans for rapid approval and funding based on property or equipment value rather than credit history.
• Bridge Loans Short-term interim financing to cover gaps between loan applications and distribution of traditional long-term funding.
• Loan Broker Consultant Professional consultation services to help businesses prepare loan applications, understand lending requirements, and navigate traditional and alternative financing options.
• Home Realty Services Partnership with realtors to assist clients in finding and purchasing residential properties.

Quantifiable outcome

• 24 to 48-hour approval time with funding in days
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• CPAs and AttorneysminorChannel Partner/ Reseller/ DistributorProfessional advisors (CPAs and attorneys) partner with Soundview through the Revenue Share Program, referring clients who need alternative financing and earning fees from successful deals.
• Outside Loan BrokersminorChannel Partner/ Reseller/ DistributorOutside brokers partner with Soundview when their own lending networks cannot finance a client. Soundview splits fees 50/50 with brokers to establish win-win partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biz2Credit: Biz2Credit is an SMB loan broker and small business financing marketplace offering term loans, lines of credit, SBA loans, and commercial real estate financing. Its multi-product, multi-lender broker model directly parallels Soundview's offering.
• SmartBiz: SmartBiz is an SBA loan marketplace that matches SMBs with banks offering SBA 7(a) loans. It directly competes with Soundview's SBA intermediation offering and is highly relevant for comparison on the SBA vertical.
• Balboa Capital: Balboa Capital is a direct alternative SMB finance company offering equipment financing, working capital loans, and SBA loans, and also acts as a broker/funnel for third-party lenders. It overlaps with Soundview's product set and SMB target market.
• Lendio: Lendio operates a marketplace connecting SMBs with a network of lenders offering business loans, lines of credit, SBA loans, and equipment financing. It is the closest direct competitor to Soundview in the SMB loan broker category with a similar multi-product, multi-lender model.
• Currency (formerly Currency Capital): Currency is a commercial real estate and SBA loan broker connecting SMBs with a network of lenders. Its SBA and CRE brokerage focus closely mirrors Soundview's SBA and real estate funding products.
• Mulligan Funding: Mulligan Funding is an alternative SMB lender and broker providing working capital, lines of credit, and equipment financing to small businesses. It targets the same bank-denied SMB niche as Soundview with a similar focus on creative financing structures.
• Fundera: Fundera (acquired by NerdWallet) is a small business loan broker and comparison platform that matches SMBs with lenders across term loans, lines of credit, SBA loans, and merchant cash advance. It directly competes with Soundview's intake and lender-matching workflow.

Broad incumbents

• LendingTree: LendingTree is the largest US consumer and SMB loan comparison marketplace, connecting borrowers with multiple lenders across many product categories. While much broader than Soundview, it overlaps heavily on the SMB loan shopping and matching use case.
• Funding Circle US: Funding Circle is a publicly listed SMB lending platform that both originates and facilitates business loans via a network of capital providers. It operates more vertically (direct origination) than Soundview but competes for the same end-borrower and at overlaps with its small business lending network.

Regional players

• Accion Opportunity Fund (formerly Accion): Accion Opportunity Fund is a nonprofit small business lender focused on underserved minority, women, and immigrant entrepreneurs. While community-development oriented rather than commercial, it overlaps with Soundview's SBA 8A and disadvantaged-entrepreneur segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Soundview-Lending-Group-110432517448733
• LinkedInlinkedin.com/company/soundview-lending-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundview Lending Group