What Safra Pay does

SafraPay is the payment acquiring and SMB financial services brand of Banco Safra S.A., one of Brazil's largest privately-held banks with 180+ years of operating history and a presence in more than 25 countries. Launched on February 9, 2017 and headquartered at Av. Paulista, 2100 in São Paulo, the company delivers card-acceptance hardware (SafraPay Pro and the Android-based SafraPay Smart terminal), Pix QR payments, payment links, e-commerce APIs with checkout/lightbox/redirect options, and an integrated Conta PJ business account. Beyond payments, the platform extends into TEF/POS integration, the SafraPay Store app marketplace, Vitrine Digital catalog, recurring billing, fraud and 3DS 2.0 authentication, and Banco Safra cross-sell products including the Cartão Safra Empresas, working-capital loans, receivables anticipation, agricultural credit, and investment distribution.

The business model is anchored on transaction/MDR fees on credit, debit, Pix, and voucher volume, supplemented by monthly POS terminal rental (R$79.70 for Pro, R$98.90 for Smart), PJ account and card annual fees, interest income on credit extended to merchants, and distribution fees on Banco Safra investment products. Go-to-market is hybrid: self-serve digital acquisition through safrapay.com.br for MEI and small businesses, combined with direct enterprise field sales providing tiered, revenue-based proposals (SME above R$50K/month, enterprise above R$100K/month with up to 4-5 fee-exempt terminals and dedicated specialists). Distribution is amplified by Banco Safra's branch network and Safra Invest advisor offices across 160+ cities, plus partnerships with CIMED, Vtex, Magento, WooCommerce, Linx Commerce, Pagar.me, Braspag, Software Express, and others.

The most differentiated commercial asset is the exclusive Vale Bonus partnership, returning 25% cashback redeemable at 2,600-3,000+ partner establishments including Nike, Adidas, iFood, Samsung, Vivara, and Smart Fit, creating a consumer-facing loyalty layer unavailable to most Brazilian acquirers. By 2021 the platform had processed R$10 billion in cumulative transaction volume, followed by the 2022 acquisition of commercial automation vendor Saurus Software, the 2023 Reclame Aqui RA 1000 seal, and the 2024 Prêmio Consumidor Moderno, evidencing steady capability expansion and customer service maturity under the Banco Safra umbrella.

Name

Safra Pay

Legal name

Banco Safra S.A.

Website

https://safrapay.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

SafraPay, the payment acquiring and SMB financial services brand of Banco Safra in Brazil, provides card machines, Pix, payment links, e-commerce APIs, business banking, credit, and the exclusive Vale Bonus loyalty program to SMEs and enterprises.

Ownership category

akta.pro rank

Product category

Payment Acquiring Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC)

Keywords

• Payment acquiring services
• Card payment terminals
• Business banking accounts
• Online payment processing
• POS hardware solutions

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction/Merchant Service Fees: SafraPay charges merchants a percentage fee on each card transaction (credit, debit, voucher) and Pix payment processed through its acquiring network. Rates are personalized based on merchant industry and monthly revenue volume. This is the primary revenue stream.
2. POS Terminal Rental: Monthly rental fees for card machines. SafraPay Pro at R$ 79.70/month, SafraPay Smart at R$ 98.90/month. Rental is waived for merchants meeting minimum monthly sales thresholds (above R$ 5,000 exempts 1 machine; enterprise tier above R$ 100K/month gets multiple machines exempt).
3. Business Credit Card Services: Revenue from Safra Empresas credit card issuance including interchange fees and ancillary services. Card annual fee of R$ 9.90/month (R$ 118.80/year) waived for cardholders spending R$ 1,000+ per billing cycle.
4. Business Loans and Credit: Banco Safra provides working capital loans, receivable anticipation, and rural credit (Cédula de Produto Rural, Funcafé) to SafraPay merchant clients, generating interest income.
5. Investment Products Distribution: Distribution of investment products (CDBs, funds, fixed and variable income) to SafraPay PJ account holders, generating fees from Banco Safra's investment platform.
6. Digital Sales Solutions: Fees for e-commerce API integration, payment gateway services, and recurring billing solutions for online merchants.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Safra Pay provides payment acquiring services to Brazilian merchants through card machines (SafraPay Pro and the Android-based SafraPay Smart), online payment processing via API and payment links, integrated Pix QR acceptance, and a business banking account (Conta PJ Safra) backed by Banco Safra S.A. The offering combines POS hardware, payment gateway technology, business credit and lending, and the exclusive Vale Bonus 25% cashback loyalty program into a single merchant platform.

Product overview

SafraPay is a comprehensive payment and financial services ecosystem from Banco Safra, combining card acceptance (machines), business banking (Conta PJ), and management tools. The core offering includes SafraPay Pro and SafraPay Smart card terminals for physical payments, integrated with Pix on terminal, Vale Bonus loyalty (25% cashback), and TEF connectivity. Online payments are enabled through Link de Pagamento, API E-commerce with multiple checkout models (Transparent, Lightbox, Redirect), and integration with 13+ e-commerce platforms and 8+ payment gateways. Business banking services include Conta PJ Safra with exclusive credit, Cartao Safra Empresas debit/credit cards, loans, and investments. Management features include SafraPay Store apps for Smart terminals, Painel de Gestão dashboards, Vitrine Digital catalog, and Gestão e Automação suite. The platform supports 40+ payment brands including Visa, Mastercard, Elo, Amex, Pix, and various voucher and wallet services.

Differentiator

Problem solved

Functional benefit

Brands

• Vale Bonus: Exclusive cashback rewards program that returns 25% of transaction value to customers, redeemable at partner establishments
• SafraPay Pro
• SafraPay Smart
• TEF SafraPay
• SafraPay Store
• Safra Empresas

Products and services

• SafraPay Pro Intelligent point-of-sale card terminal with 3G chip, Wi-Fi, printing capability, NFC for contactless payments, and Pix QR code acceptance. Includes free shipping, Link de Pagamento, Vitrine Digital, and Vale Bonus cashback. Sold/rented to Brazilian merchants for in-person card and Pix acceptance at R$79.70/month, with rental fee waived for merchants selling above R$5,000 per month.
• SafraPay Smart Android-based smart POS terminal with 4G connectivity, integrated SafraPay Store app marketplace, NFC contactless acceptance, built-in inventory management, order management, and anti-fraud blocking. Targeted at bars, restaurants, fuel stations, retail, and parking merchants needing terminal-hosted business applications, priced at R$98.90/month with rental waived for qualifying high-volume merchants.
• Conta PJ Safra Business checking account (Conta PJ) issued by Banco Safra with exclusive conditions for SafraPay merchants, including differentiated transaction rates, credit facilities, loans, investment services, and unified management through the Safra Empresas app. Designed for Brazilian PJ (legal entity) customers needing integrated banking with their acquiring relationship.
• Pix na Maquininha Instant Pix QR Code payment acceptance on SafraPay card terminals, allowing merchants to generate dynamic Pix QR codes directly on the POS device and receive settlement in under 10 seconds, 24/7 including weekends and holidays, at rates lower than debit card acceptance. Targeted at any Brazilian merchant accepting in-person Pix payments.
• Vale Bonus Exclusive partnership cashback program returning 25% of every SafraPay transaction value to the end customer in Vale Bonus credits, redeemable at more than 2,600 partner establishments including Vivara, Smart Fit, Nike, Adidas, iFood, Samsung, Pizza Hut, and other major Brazilian brands. Marketed to merchants as a customer acquisition and loyalty differentiator.
• Link de Pagamento Payment link solution for remote selling without a website, allowing merchants to generate and share payment URLs via WhatsApp, SMS, email, or social media. Supports credit card (up to 12 installments) and Pix payments with reconciliation through the SafraPay app, targeting Brazilian SMBs doing direct-to-consumer sales over messaging channels.
• API E-commerce SafraPay Public REST payment API enabling developers to integrate SafraPay processing into e-commerce sites and apps, supporting Transparent Checkout, Lightbox Checkout, and Redirect Checkout models; tokenization; Zero Auth card validation; Soft Descriptor; 3DS 2.0 authentication; recurring billing; and payment link generation. Documented at developers.safrapay.com.br, targeted at e-commerce merchants and platform integrators.
• TEF SafraPay Electronic Funds Transfer (TEF) integration connecting third-party point-of-sale and commercial automation software to the SafraPay acquiring network for secure credit, debit, Pix, and digital wallet transactions via PINPad devices. Targeted at retailers and commercial automation partners needing certified acquirer connectivity at the physical checkout.
• Cartão Safra Empresas Visa-branded business credit and debit card issued by Banco Safra for PJ account holders, with annual fee of R$118.80 waived for the first 3 months and upon reaching R$1,000 monthly spend, real-time purchase notifications, installment options, and access to Visa benefits including extended warranty, price protection, and travel insurance. Targeted at SafraPay merchants needing corporate purchasing and expense management.
• Empréstimos Safra Business lending products from Banco Safra including working capital loans, receivable anticipation, agricultural credit (Cédula de Produto Rural and Funcafé), rural financing, asset leasing, and payment guarantees, with up to 60-day grace periods and installments up to 24x. Targeted at SafraPay merchant clients needing working capital and growth financing.
• Investimentos Safra Investment product distribution for business profits including fixed income (CDBs), variable income, and investment funds, curated and serviced by Banco Safra specialists. Targeted at SafraPay PJ account holders seeking to deploy business cash balances into yield-bearing products through the Safra Empresas app.
• SafraPay Store App store embedded inside SafraPay Smart terminals providing downloadable business applications for inventory control, sales tracking, anti-fraud, and sector-specific solutions for bars, restaurants, fuel stations, retail, and parking operators. Sold as an extension of the Smart terminal subscription.
• Vitrine Digital Digital product catalog allowing merchants to create an online storefront with up to 30 products including photos and descriptions, with customizable payment links integrated into the SafraPay platform. Targeted at SMB merchants selling directly to consumers without a full e-commerce site.
• Painel de Gestão SafraPay Web management dashboard providing customizable dashboards, user management, customer management, product catalog, recurring billing setup, and payment link management for daily merchant operations. Targeted at SMB and enterprise merchants needing a centralized operational view across in-person and online sales.
• Recorrência SafraPay Recurring payment and subscription billing engine allowing merchants to set up automated charges with customizable billing periods and single-card registration that does not block the customer's full credit limit. Targeted at merchants with subscription, membership, or installment-based business models.

Quantifiable outcome

• 25% cashback value returned to end customers via Vale Bonus on every transaction
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability3 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vale BonuscoreStrategic or Co-development PartnerExclusive partnership providing the Vale Bonus cashback program to SafraPay merchants and their customers. Customers receive 25% of transaction value back in Vale Bonus currency, redeemable at over 2,600 partner establishments including Nike, Adidas, iFood, Samsung, and major retailers and restaurants. This is the core differentiating loyalty feature of the SafraPay ecosystem.
• Banco SafracoreOthersSafraPay is a product of Banco Safra S.A., utilizing the bank's infrastructure, brand, branch network, credit products, and investment platform. This is an internal brand relationship within the Banco Safra financial group.
• CIMEDminorStrategic or Co-development PartnerPartnership with CIMED pharmaceutical company providing SafraPay POS and PDV solutions to streamline front-of-store operations and payment processing for CIMED franchisees.
• Safra InvestminorChannel Partner/ Reseller/ DistributorSafraPay partnership with Safra Invest financial advisor offices to offer payment solutions to their client base, with differentiated machine rates and PJ account services.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cielo: Cielo is Brazil's largest legacy acquirer with extensive POS distribution to merchants of all sizes. It competes head-to-head with SafraPay in card-present acquiring, though with a more traditional enterprise focus and broader merchant base.
• Rede (Itaú): Rede is the acquiring arm of Itaú Unibanco, one of Brazil's largest banks. It competes directly with SafraPay in card-present acquiring, with the strategic advantage of being embedded within a major bank's customer base — similar to SafraPay's relationship with Banco Safra.
• Getnet (Santander): Getnet is the acquiring business of Santander Brasil, offering POS terminals, payment links, and e-commerce solutions to SMBs and enterprises. It is a direct competitor in Brazilian card-present acquiring with a banking-anchored distribution model.
• Stone Co. Stone is one of Brazil's largest merchant acquirers offering POS terminals, payment processing, and banking services to SMBs. It directly competes with SafraPay in Brazilian card-present acquiring, with a comparable focus on SMBs and a growing software/financial services ecosystem.
• Mercado Pago: Mercado Pago is the fintech arm of Mercado Libre, offering acquiring, digital wallets, and credit to Brazilian merchants and consumers. It is a direct competitor in SMB acquiring and embedded payments, with strong brand recognition and aggressive pricing.
• PagSeguro: PagSeguro (PagBank) is a major Brazilian acquirer and digital bank offering card machines, payment links, and PJ accounts. It is a direct competitor to SafraPay in SMB acquiring and embedded banking, with strong digital distribution.

Emerging players

• InfinitePay: InfinitePay is a Brazilian fintech offering card machines, PJ accounts, and credit to SMBs. It recently secured a R$1.1 billion FIDC facility and is an emerging competitor in the digital acquiring space, with a focus on transparent pricing and SME digital banking.
• Ton (Stone for Retail): Ton is Stone's retail-focused brand offering simplified POS and account solutions to micro and small merchants. It competes with SafraPay's MEI and small business segment with a more streamlined digital onboarding experience.

Broad incumbents

• Banco do Brasil: Banco do Brasil is a major Brazilian bank with extensive SMB acquiring and PJ banking services through its network. It overlaps with SafraPay in offering integrated banking and payment solutions to Brazilian businesses, though as part of a much broader financial services portfolio.
• Itaú Unibanco: Itaú is Brazil's largest private bank, offering acquiring (via Rede), PJ accounts, credit, and investment services. It is comparable to the parent Banco Safra's full-stack banking-plus-acquiring model that SafraPay represents within the Safra group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SafraPayOficial
• Facebookfacebook.com/safrapay
• LinkedInlinkedin.com/company/safrapay-brasil
• Instagraminstagram.com/safrapay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safra Pay