What Visual Eyes Group does

Visual Eyes Group is a founder-owned private optometry practice operating six clinic locations across Maryland — Mitchellville (headquarters), Clinton, Greenbelt, Hyattsville, Silver Spring, and Frederick — serving individuals and families across all age groups. The company was founded by Dr. Alexander C. Nnabue, a Board Certified Optometrist and Glaucoma Specialist who holds two doctorates in optometry and serves on the Board of Children's National Hospital. The practice delivers comprehensive eye care services including full-scope eye exams, retinal screening and imaging using Optical Coherence Tomography (OCT), expert contact lens fittings (including toric and multifocal), personalized dry eye therapy (including LipiFlow Thermal Pulsation), pediatric eye care starting at six months, and LASIK consultations. Patient testimonials frequently cite advanced imaging that enables exams without pupil dilation and consistent service quality over multi-year relationships.

The underlying technology stack centers on advanced diagnostic equipment — high-resolution retinal cameras and OCT for capturing detailed images of the retina, optic nerve, and blood vessels — combined with a digital patient experience layer including online appointment booking, an online frame store with a virtual try-on tool (preview.4patientcare.com), and a secure online payment portal (securepymt.net). The OCT imaging creates permanent historical baseline records, enabling longitudinal comparison for early detection of conditions such as glaucoma, macular degeneration, cataracts, and diabetic retinopathy.

The business model blends professional service revenue (exams, consultations, treatments) with retail revenue (prescription eyewear, designer frames, contact lenses), billed through a mix of insurance reimbursement and self-pay. Five major insurance providers — Aetna, VSP, NVA, Davis Vision, and EyeMed — are accepted, broadening patient access. Marketing is conducted through location-specific Facebook pages, an SEO-focused blog targeting Maryland eye health keywords, Instagram, and patient review platforms. The company is independently owned with no disclosed venture capital, private equity, or institutional investors, and operates exclusively within Maryland.

Name

Visual Eyes Group

Legal name

Visual Eyes Group

Website

https://visualeyesgroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Eyes Group is a founder-owned private optometry practice operating six clinic locations across Maryland that delivers comprehensive eye care — exams, OCT-based retinal imaging, contact lens fittings, dry eye therapy, pediatric care, and LASIK consultations — to individuals and families statewide.

Ownership category

akta.pro rank

Product category

Optometry and Eye Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Optometry services
• Comprehensive eye exams
• Retinal imaging screening
• Dry eye therapy
• Prescription eyewear fittings

Headquarters

HQ city

Bowie

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Eye Exams and Consultations: Comprehensive eye exams for all ages including pediatric eye care, adult exams, and specialty consultations such as LASIK consultations and dry eye evaluations. Revenue generated through insurance billing and self-pay options.
2. Eyewear and Frames Sales: Sale of prescription glasses and designer frames through online shop and in-clinic dispensaries. Patients can browse frames by location and order through the website.
3. Contact Lens Sales and Fittings: Expert contact lens fittings for all types including daily disposables, monthly lenses, toric lenses for astigmatism, and multifocal lenses. Online reorder portal for contact lens refills with prescription verification.
4. Dry Eye Therapy and Treatments: Personalized treatment plans for dry eye syndrome including prescription eye drops, punctal plugs, LipiFlow therapy, and specialized eyelid hygiene products.
5. Insurance Reimbursement: Revenue generated through billing major vision and medical insurance providers including Aetna, VSP, NVA, Davis Vision, and EyeMed to maximize patient benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Visual Eyes Group is a Maryland-based optometry practice operating six clinic locations that delivers comprehensive eye care services. Its core offerings include comprehensive eye exams, retinal screening and imaging using OCT technology, contact lens fittings and reorders, personalized dry eye therapy (including LipiFlow), pediatric eye care, LASIK consultations, and prescription eyewear and designer frame sales supported by an online virtual try-on tool.

Product overview

Visual Eyes Group operates as an eye care practice offering a unified set of clinical services centered on comprehensive eye exams and prescription eyewear. The core offerings include comprehensive eye exams, retinal screening and imaging (using OCT technology), contact lens services (fitting, sales, and reorders), dry eye therapy, pediatric eye care, and LASIK consultations. The practice also retails prescription eyeglasses and designer frames, with an online virtual try-on tool and contact lens reorder portal. All services are delivered across six Maryland clinic locations with online booking and payment capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams

Quantifiable outcome

• Advanced imaging allows exams without dilation in many cases

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• AetnaminorOthersMajor health insurance provider accepted at Visual Eyes Group clinics. Patients with Aetna coverage can use their insurance benefits for eye exams, eyewear, and covered treatments.
• VSP (Vision Service Plan)minorOthersMajor vision insurance provider accepted at Visual Eyes Group. VSP members can access coverage for routine eye exams, prescription eyewear, and contact lenses.
• NVA (National Vision Administrators)minorOthersVision benefits manager accepted at Visual Eyes Group clinics for comprehensive eye care coverage.
• Davis VisionminorOthersVision insurance provider whose members can receive eye care services and eyewear at Visual Eyes Group locations.
• EyeMedminorOthersVision insurance provider accepted at Visual Eyes Group for comprehensive eye exams and eyewear benefits.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Chesapeake Eye Care: Multi-site optometry/ophthalmology group serving the Maryland/Delaware region with comprehensive eye exams, specialty contact lens fittings, and optical dispensaries. Directly comparable to Visual Eyes in multi-clinic Maryland footprint, insurance participation, and full-service optometry offering.
• Eye Doctors of Washington: Multi-location ophthalmology and optometry practice in the Washington DC metro that offers advanced diagnostics, LASIK co-management, and contact lens services. Highly comparable in clinical sophistication and regional operating geography, though anchored more heavily in medical/ophthalmology services.

Emerging players

• Zenni Optical: Pure-play online prescription eyewear retailer offering low-cost frames and lenses direct to consumers nationwide. Not a direct clinical peer, but a structural competitor for the frame and lens revenue that Visual Eyes depends on inside its dispensary.
• Warby Parker: Vertically integrated DTC eyewear brand that has expanded into in-person retail and eye exams at proprietary stores. Comparable to Visual Eyes in dispensing prescription eyewear and contact lenses, and a relevant competitive force for the online frame/customer acquisition channel.

Broad incumbents

• Pearle Vision: Established North American optical franchise brand providing comprehensive eye exams, designer frames, and contact lenses through locally owned and operated locations. Highly comparable service model to Visual Eyes, with the key difference being brand/franchise scale and national marketing infrastructure.
• LensCrafters: Nationwide optical chain owned by EssilorLuxottica offering eye exams, prescription frames, lenses, and contact lenses inside mall-based and standalone locations. Overlaps with Visual Eyes across exams, contact lens fittings, and frame retail, with greater scale and brand recognition.
• For Eyes: Multi-state optical retailer offering eye exams, prescription and non-prescription eyewear, and contact lens services through stores across the Mid-Atlantic and beyond. Comparable service suite to Visual Eyes with broader geographic reach and a similar value-positioning.
• Visionworks: Large national optical retailer providing eye exams, prescription eyewear, and contact lenses through hundreds of company-owned stores. Comparable to Visual Eyes in core service set and insurance participation, but competes as a scaled broad-market incumbent rather than a regional specialist.
• America's Best Contacts & Eyeglasses: National value-positioned optical chain (National Vision) offering eye exams, two-pair eyeglass bundles, and contact lenses across hundreds of U.S. locations. Comparable to Visual Eyes in exam-plus-eyewear bundle structure but with discount pricing that creates a competitive floor in the same Mid-Atlantic markets.

Direct peers

• MyEyeDr. Multi-location optometry practice operating across the Mid-Atlantic and Southeast with comprehensive eye exams, contact lens services, and in-office optical dispensaries. Directly comparable to Visual Eyes Group in service mix, insurance acceptance, and de novo clinic expansion playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VisualEyesGroup
• Xx.com/visualeyes4u
• LinkedInlinkedin.com/company/visual-eyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Eyes Group