ProprioDirect

What ProprioDirect does

ProprioDirect, operating legally as "Proprio Direct – Agence immobilière" and commercially as "Équipe Putorti Filion," is a private Quebec-based real estate brokerage practice. The team consists of two licensed brokers — Mélissa Putorti (18+ years, specializing in multi-unit buildings and land development, MREX and CIIQ certified) and Martin Filion (since 2008, residential specialist, recipient of the Proprio Direct Excellence Trophy every year since 2014) — supported by a small back office and serving residential, commercial, multi-unit, and land transactions primarily in the Trois-Rivières / Mauricie / Centre-du-Québec region. The practice operates under the Proprio Direct banner, with headquarters in Laval and satellite offices in Trois-Rivières, and has cumulatively completed more than 1,300 transactions.

The service offering is full-service brokerage: property valuation, marketing campaigns (Google Ads, Facebook, Instagram), professional photography, drone aerial imagery, virtual 3D tours, videography, virtual staging, and electronic document signing. Technology is industry-standard rather than proprietary — MLS integration via Centris.ca, supplemented by international luxury portals (Prestige-MLS.com, ListGlobally.com, Luxury Real Estate), plus buyer-facing tools (mortgage calculator, welcome tax calculator, property alerts). Distribution is anchored by an organic social media presence of 12,000+ followers and 5,000+ community members, primarily on the brokers' personal profiles.

The business model is commission-based, with rates negotiated per transaction in the standard Quebec 4-6% range, split between buy-side and sell-side brokers. Customer segments split between individual residential buyers/sellers (primary), commercial and investment property clients (primary), and property developers (secondary, evidenced by named projects such as Cité du Golf, Terrasses des Capitales, Projet St-Angèle, and Projet rue de la Concorde). There is no outside funding, no parent company, and no disclosed investor base; the brokers appear to operate as independent contractors under the Proprio Direct franchise banner.

Name

ProprioDirect

Legal name

Proprio Direct – Agence immobilière

Website

https://putortifilion.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

ProprioDirect is a Quebec-based two-broker real estate brokerage (Équipe Putorti Filion) operating under the Proprio Direct banner, serving residential, commercial, multi-unit, and land transactions in the Trois-Rivières/Mauricie region with commission-based full-service brokerage.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Land & Development Site Brokerage (BPAJABAG), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Property valuation
• Investment consulting

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commission on property transactions. Standard practice in Quebec involves commission rates typically split between listing broker and selling broker, with the team representing either buyers or sellers in residential, commercial, multi-unit, and land transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ProprioDirect operates as a full-service Quebec real estate brokerage under the Proprio Direct banner, representing buyers and sellers across residential, commercial, multi-unit, and land transactions. Service scope covers property valuation, professional marketing (photography, drone, virtual 3D tours, videography), targeted digital advertising, MLS exposure, electronic document signing, and negotiation through closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage

Quantifiable outcome

• 1300+ successful transactions completed over 18 years
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, moderate and core.

• Climatisation ExpressminorOthersHVAC service partner referenced in commercial services section, offering climate control services for commercial properties
• MREX (Collège MREX)moderateOthersProfessional certification and education partner. Mélissa is certified in multi-unit financial engineering through MREX College
• CIQ (Club des investisseurs immobiliers du Québec)moderateOthersReal estate investment club providing coaching and mentorship. Mélissa is a graduate of their coaching and mentorship program
• Corpiq (Corporation des propriétaires immobiliers du Québec)minorOthersQuebec real estate owners corporation providing resources and networking for property investors
• Centris.ca / MLScoreChannel Partner/ Reseller/ DistributorPrimary MLS listing platform for Quebec real estate, used for publishing property listings and accessing market data
• Realtor.comcoreChannel Partner/ Reseller/ DistributorMajor real estate listing portal for property marketing and exposure
• Prestige-MLS.comminorChannel Partner/ Reseller/ DistributorInternational luxury property listing platform for premium property exposure
• ListGlobally.comminorChannel Partner/ Reseller/ DistributorGlobal property listing network for international marketing
• Luxury Real EstateminorChannel Partner/ Reseller/ DistributorInternational luxury real estate portal for high-end property marketing
• Professional Network (Notaries, Inspectors, Contractors)moderateImplementation/ SI/ Consulting PartnerRecommended professional service providers including notaries, building inspectors, and contractors to facilitate real estate transactions

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Century 21 Canada: Global residential brokerage franchise operating in Quebec. Directly competes for the same residential listing and buyer-representation business in regional Quebec markets under a similar team-franchise model.
• RE/MAX Quebec: Largest franchised residential brokerage network in Quebec. Directly comparable because Martin Filion started his career at RE/MAX before joining Proprio Direct, and RE/MAX Quebec teams compete for the same buyer/seller pool across Quebec regions.
• Sutton Quebec: Quebec-focused brokerage franchise network serving residential and commercial clients. Comparable as a competing Quebec-native franchise offering similar commission-based representation services to owner-operator broker teams.
• Royal LePage: Major Canadian residential brokerage franchise with deep Quebec presence. Comparable because both operate as agent-team franchises serving residential buyers/sellers under a shared national brand with similar commission economics.
• Via Capitale: Quebec-headquartered brokerage network with strong regional franchise model. Highly comparable to Proprio Direct as a Quebec-native brokerage franchise serving residential, multi-unit, and commercial clients with team-based broker units.

Broad incumbents

• Coldwell Banker: Global residential brokerage franchise active across Canada. Comparable as a broader incumbent offering the same residential brokerage services with established brand and MLS exposure in regional Quebec markets.
• Sotheby's International Realty Quebec: Luxury and high-end residential brokerage with Quebec affiliates. Comparable as it shares the international luxury portal syndication strategy and competes for the same premium property buyers in Quebec.

Regional players

• Engel & Völkers Montreal: International luxury-residential brokerage with Quebec operations. Comparable because it serves higher-end residential and investment buyers in the same regional markets and uses similar international marketing channels.

Emerging players

• DuProprio: Quebec-based discount/for-sale-by-owner platform that enables sellers to bypass traditional brokerages. Comparable because it competes for the same Quebec seller pool and represents the disintermediation risk facing traditional full-service brokerages.

Others

• Proprio Direct (corporate/network): Parent franchise network under which Équipe Putorti Filion operates. Included as a peer because it sets commission structure, awards tiers, and operating standards against which the team's performance is benchmarked.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/immobilier.ca
• Instagraminstagram.com/melissaputorti.immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProprioDirect