What Peripera does

Peripera Cosmetics is a privately-held Korean color cosmetics brand founded in 2005, headquartered in South Korea, and positioned as a youth-oriented, playful alternative in the K-beauty category. Its product portfolio is anchored by the Ink Velvet Lip Tint franchise (launched 2016) and its extensions — Ink Mood Glowy Tint, Ink Airy Velvet Lip Tint, and Peri's Tint Water lip gelees — complemented by Velvet Cheek Blushes, Sugar Twinkle Duo Eye Stick, Ink Velvet Lip Liners, and Lash Tiny Monster Mascaras. The formulations integrate Korean skincare technology and skin-loving ingredients with clean-beauty positioning (paraben-free, gluten-free, not animal tested), pairing functional cosmetic performance with skincare-adjacent claims.\n\nThe company operates a product-led growth model targeting Gen Z and millennial consumers seeking self-expression through bold colors, innovative textures, and whimsical packaging. Its go-to-market relies on strong organic social media presence, influencer and celebrity collaborations, and frequent limited-edition drops with artists, animation characters, and global brands. Distribution is omnichannel: flagship retail stores across Asia, direct-to-consumer e-commerce via theperipera.com (US-facing since 2024), and the Amazon marketplace, with the Amazon Services LLC Associates affiliate program converting content traffic into marketplace sales.\n\nRevenue is generated primarily through unit-priced product sales to individual consumers across lip, cheek, and eye categories, supplemented by Amazon affiliate referral fees. The company is privately held with no disclosed parent, funding, or management team information in the available data, and its US expansion through both DTC and Amazon represents the most material recent strategic shift.

Name

Peripera

Legal name

The PeriPera Cosmetics

Website

https://theperipera.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Peripera is a privately-held Korean color cosmetics brand founded in 2005 that sells lip tints, blushes, mascaras, and eye products to Gen Z and millennial consumers worldwide through Asia flagship stores, Amazon, and its DTC website.

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Eye & Lip Skincare (CRABAAAC)

Keywords

• Korean cosmetics
• Lip tints
• Color makeup
• Beauty brand
• Eye makeup

Headquarters

HQ city

Not specified

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of cosmetic products including lip tints, lip liners, eye sticks, and skincare through e-commerce and retail channels
2. Affiliate Marketing: Participant in Amazon Services LLC Associates Program, earning advertising fees by promoting products through Amazon affiliate links

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peripera designs, manufactures, and sells color cosmetics — primarily lip tints, lip liners, eye sticks, blushes, and mascaras — under a single Korean beauty brand. The brand markets its products directly through its own e-commerce storefront, via the Amazon marketplace, and through flagship retail stores in Asia, with packaging and color stories aimed at playful self-expression.

Product overview

PeriPera Cosmetics is a Korean makeup brand offering a diverse portfolio of cosmetic products centered around bold color, innovative textures, and whimsical packaging. The product lineup centers on the Ink Velvet Lip Tints series (including Ink Mood Glowy Tint and Ink Airy Velvet Lip Tint variants), complemented by eye products (SUGAR TWINKLE DUO EYE STICK), lip liners (INK VELVET LIP LINER and Liner Kit), and additional cult favorites such as Velvet Cheek Blushes, Peri\'s Tint Water Lip Gelées, and Lash Tiny Monster Mascaras. The brand combines playful aesthetics with advanced Korean skincare technology and clean beauty principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Ink the Velvet Lip Tint High-pigment, longwear, weightless liquid lip tint with a velvety finish; paraben-free, gluten-free, and not animal tested. Targeted at individual consumers seeking a cult-favorite lip color.
• Ink Mood Glowy Tint Lip-plumping, naturally moisturizing, lightweight tint that provides a glow-boosting, long-lasting, non-sticky, mask-friendly finish with no white film.
• Ink Airy Velvet Lip Tint Liquid lip product providing intense, long-wearing pigment with an airy, velvety finish in a lightweight formula.
• Sugar Twinkle Duo Eye Stick Multi-purpose eye stick combining shimmer and highlighter functions in a convenient stick format for the eye area.
• Ink Velvet Lip Liner Long-lasting lip liner designed to complement the Ink Velvet Lip Tint line for defined lip looks.
• Liner Kit (Rosy Nude) Kit featuring long-lasting, long-wear lip colors in rosy nude shades designed to pair with lip tints.
• Velvet Cheek Blushes Cult-favorite cheek product providing intense, long-wearing pigment with a velvety finish.
• Peri's Tint Water Lip Gelées Innovative lip gelée products combining hydration with color payoff in a fun, innovative format.
• Lash Tiny Monster Mascaras Fun, innovative mascara products designed for dramatic lash effects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Amazon Services LLCcoreGTM or Marketing PartnerPeriPera participates in the Amazon Services LLC Associates Program, an affiliate advertising program. The official website (ThePeriPera.com) earns advertising fees by advertising and linking to Amazon.com. This partnership drives e-commerce sales through Amazon's marketplace platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Etude: Major K-beauty color cosmetics brand owned by AmorePacific, offering lip tints, eyeshadow and face makeup at affordable prices to a similar Gen Z/millennial audience; broader portfolio but overlapping core color categories.
• innisfree: Global Korean beauty brand under AmorePacific covering skincare and color cosmetics including lip tints; broader portfolio but directly comparable in terms of Korean heritage, natural/clean ingredients narrative and Asia-plus-global distribution.
• e.l.f. Cosmetics: Mass-market US color cosmetics brand with lip, face and eye lines targeted at Gen Z/millennial consumers; broader scale than Peripera and similar playful brand voice and affordable pricing.
• CLIO Cosmetics: Established Korean cosmetics house that Peripera self-identifies as a 'sibling' brand to; operates broader color cosmetics, skincare and professional makeup lines and provides a relevant strategic and portfolio comparison.
• Maybelline New York: Global mass-market lip color and face makeup leader that Peripera competes with in retail and Amazon aisles; broader scale and category but overlapping lip tint, blush and eye SKUs.

Direct peers

• Klavuu: Korean color cosmetics brand with strong lip and cheek tint franchises plus skincare-infused formulas, competing for the same skincare-meets-makeup positioning and digitally native Gen Z consumer.
• KIKO Milano: European color cosmetics brand offering affordable lip, eye and face makeup with playful packaging and influencer-led marketing - comparable category mix, price positioning and trend-driven product cycles.
• 3CE (3 Concept Eyes): K-beauty color cosmetics brand under Stylenanda known for trendy lip, eye and face products targeting young female consumers with bold aesthetics - directly overlapping Peripera's customer segment and product categories.
• ColourPop Cosmetics: US-based affordable color cosmetics brand with rapid product drops, lip and cheek products, and a strong direct-to-consumer and Amazon channel mix - directly comparable in mass-appealing positioning and digital-native GTM.
• ROMAND: South Korean color cosmetics brand that competes head-to-head with Peripera in lip tints, jelly tints and affordable K-beauty makeup, targeting the same Gen Z and millennial consumer with playful packaging and similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peripera