Sportschool van den Nieuwendijk

What Sportschool van den Nieuwendijk does

Sportschool van den Nieuwendijk is a family-owned traditional martial arts school headquartered in Zaandam, Netherlands, operating from a dedicated dojo facility at Weiteveen since 2001. Founded in 1965 by Simon and Ina van den Nieuwendijk, the school has served the Zaanstreek region continuously for nearly 60 years and currently counts more than 500 members spanning ages 5 to 80 across more than 10 disciplines, including karate, kobujutsu, kendo, kickboxing (including a women-only program), bootcamp/Tae Bo, boksfit, slowfit, body & mind, aerobics, and personal training. It is the official Netherlands importer of Kaiten karate equipment and the Dutch branch of the international RKHSK kobujutsu network, with head trainer Frank van den Nieuwendijk holding 7th dan ranks in both karate (KBN) and kobujutsu (RKHSK) and serving as National Coordinator for Dan Grades & Promotions at Karate-do Bond Nederland.

The business operates a hybrid go-to-market combining direct-to-consumer memberships with a small B2B motion targeting schools, companies, municipalities, and healthcare institutions for custom self-defense and resilience training. Revenue is generated primarily through tiered monthly subscriptions (EUR 27.50 to EUR 70 per member depending on age group and weekly frequency), supplemented by personal training sessions (from EUR 50 per session), examination fees for belt and dan promotions, and affiliate commissions from Kaiten equipment sales routed through kaiten.nl. Customer enrollment and class scheduling are managed via the third-party Virtuagym platform. There is no proprietary technology stack, no AI/ML capability, no external investment, and no M&A activity; the school remains wholly family-operated with three generations (Frank and Debra as owners, Naomi and Joey as instructors, Kimberley at reception) actively involved in day-to-day operations.

Name

Sportschool van den Nieuwendijk

Legal name

Sportschool van den Nieuwendijk

Website

https://vandennieuwendijk.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportschool van den Nieuwendijk is a family-owned traditional martial arts school in Zaandam, Netherlands, founded in 1965, serving 500+ members aged 5 to 80 across karate, kobujutsu, kendo, kickboxing, fitness, and corporate self-defense programs.

Ownership category

akta.pro rank

Product category

Martial Arts & Fitness Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Weapons & Historical Martial Arts Training (Kobudo, FMA, HEMA) (HSADADAF), Boxing & Kickboxing Fitness Classes (HSADABAF), Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Martial arts training
• Fitness classes
• Self-defense training
• Karate instruction
• Group fitness programs

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Membership Fees: Recurring monthly subscription fees for group lessons. Tiered pricing based on frequency (1x, 2x, 3x, 4x per week) and age category (youth 6-12, adults/seniors 13-99). No enrollment fee and no cancellation notice period.
2. Personal Training Sessions: One-on-one coaching sessions at EUR 50+ per session. Includes personalized training programs, free intake consultation, and flexible scheduling.
3. Examination Fees: Fees for belt/rank examinations in karate and kobujutsu. Youth exam (6 June) EUR 10, Kobujutsu exam (7 June) EUR 12.50.
4. Kaiten Equipment Sales: As official importeur of Kaiten karate equipment for the Netherlands, the school directs members to kaiten.nl for equipment purchases. Commission or margin earned on sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sportschool van den Nieuwendijk is a family-operated martial arts and fitness school in Zaandam, Netherlands, offering group lessons and personal training in karate, kobujutsu, kendo, kickboxing, boxing, bootcamp, and related disciplines for ages 5 to 80. It also delivers customized on-site self-defense, resilience, and team-building programs to schools, companies, municipalities, and healthcare institutions, and serves as the official Netherlands importer of Kaiten karate equipment.

Product overview

Sportschool van den Nieuwendijk offers a comprehensive martial arts and fitness program as a single unified offering with multiple class types and training formats. The core portfolio includes traditional martial arts (Karate, Kobujutsu, Kendo) and modern fitness classes (Fitfight, Boksfit, Tae Bo/Bootcamp, Slowfit). Specialized offerings include kickboxing for women, personal training, and corporate/school programs. The school also distributes Kaiten karate equipment as an official Netherlands importer. Classes range from youth programs (starting age 5) to senior programs (50+), with progression tracks from beginner to competitive/wedstrijd level.

Differentiator

Problem solved

Functional benefit

Products and services

• Karate Traditional Japanese martial art focused on empty-hand techniques, discipline, and mental development. Offered for children, youth, adults (50+), seniors, beginners, and competitive athletes.
• Kobujutsu Traditional Japanese weapons art training using classical weapons such as bo (staff), sai, and tonfa, focusing on control, precision, and discipline.
• Tae Bo / Bootcamp High-intensity group fitness combining elements of karate, boxing, and aerobics for strength, conditioning, and endurance training.
• Fitfight Dynamic kickboxing, fitness, and self-defense training combining strike techniques with conditioning exercises and practical applications.
• Boksfit (Boxercise) Boxing-style fitness training incorporating punch combinations, footwork, and conditioning exercises for strength, coordination, and endurance.
• Kickboksen voor vrouwen Women's-only kickboxing training focused on techniques, conditioning, and self-defense in a safe and motivating environment.
• Kendo Traditional Japanese sword art training using shinai (bamboo sword) and protective gear, emphasizing technique, timing, mental sharpness, and respect.
• Slowfit / ZenShape Slow-paced training combining tai chi, yoga, karate, and kobujutsu elements for balance, flexibility, and mindful movement.
• Personal Training One-on-one coaching sessions tailored to individual goals including weight loss, conditioning, strength, rehabilitation, and specialized programs. Starting at EUR 50 per session.
• Trainingen voor scholen en bedrijven Customized self-defense, resilience, aggression regulation, and team-building training programs for schools, companies, municipalities, and healthcare organizations, delivered on-site or at the dojo.
• Kaiten Equipment Distribution Official Netherlands importer of Kaiten karate equipment (gis, belts, karate suits), directing members and customers to kaiten.nl to purchase top-quality karate gear developed by and for karateka.

Quantifiable outcome

• World Champion Karate 2009 (Lesley Zut, Junior under 61kg, World Championship in Rabat, Morocco)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• KaitencoreChannel Partner/ Reseller/ DistributorOfficial importer of Kaiten karate equipment for the entire Netherlands. The school directs all members to Kaiten for equipment purchases (gis, belts, karate suits). Kaiten is a leading karate brand developed by and for karateka.
• Duineveld TaxatiesminorOthersSponsor supporting youth members, competitive athletes, and community sports projects.
• Kick.numinorOthersSponsor supporting youth members, competitive athletes, and community sports projects.
• De Haan & De GroepminorOthersSponsor supporting youth members, competitive athletes, and community sports projects.
• JongwijsminorOthersSponsor supporting youth members, competitive athletes, and community sports projects.
• RKHSK (Ryukyu Kobujutsu Hozon Shinko Kai)coreStrategic or Co-development PartnerInternational martial arts organization. The school is the Dutch branch (Branch Chief: Frank van den Nieuwendijk) and organizes international RKHSK seminars. Network includes Japan, UK, Canada, Australia, USA, Finland, Sweden, Germany, Belgium, South Africa, Greece, Denmark, Sri Lanka, Malaysia, Indonesia, Israel, India, and Mauritius.
• Dutch PolicemoderateStrategic or Co-development PartnerCollaboration with police for training programs and professional development. Part of the school's network including youth work, street coaches, and healthcare institutions in the Amsterdam region.
• Karate-do Bond Nederland (KBN)coreStrategic or Co-development PartnerNational karate federation. Frank van den Nieuwendijk serves as National Coordinator for Dan Grades & Promotions (CDP). School organizes national dan examinations twice yearly at Sportcentrum De Koog with a team of 25-30 members.

Scale indicators5 records

Recent moves2 records

Broad incumbents

• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe. Broad incumbent competing for the same local fitness and self-improvement budget from the same adult consumer base, but without the traditional martial arts heritage.

Direct peers

• Gracie Barra: Global network of Brazilian Jiu-Jitsu schools operating on structured belt curricula, group classes, and membership fees. Comparable as a globally-networked martial arts school model with strong brand standards and instructor hierarchies.
• Chakuriki Gym: Amsterdam-based kickboxing and Muay Thai gym. Direct regional competitor offering similar combat-sports disciplines in a comparable dojo setting.
• Krav Maga Global: Global self-defense instruction brand with licensed school network. Comparable to Van den Nieuwendijk's corporate self-defense and resilience training pillar and shared reliance on standardized curricula and instructor certification.
• Tiger Schulmann's Martial Arts: US-based chain of martial arts schools offering multiple disciplines under a single membership. Closely comparable as a multi-discipline martial arts school operator running group classes plus personal training and corporate programs.
• Evolve MMA: Asia-headquartered martial arts school chain offering multiple disciplines, structured curricula, and memberships. Comparable multi-discipline academy model with events and instructor brand authority.
• Hemmers Gym: Dutch kickboxing and MMA gym with a comparable member-based, group-class format. Comparable because it combines traditional striking instruction with modern fitness-style conditioning in the same Dutch market.
• Super Pro Gym: Dutch combat sports gym in Hoorn producing multiple kickboxing champions. Comparable business model as a Dutch member-based martial arts school with strong competition heritage, similar to the sportschool's own championship lineage.
• Mike's Gym Amsterdam: Long-standing Amsterdam-based kickboxing and MMA gym founded by Thom Harinck. Direct regional peer for Sportschool van den Nieuwendijk given overlapping disciplines (kickboxing, combat sports) and similar Dutch member-based model.

Others

• Karate-do Bond Nederland (KBN): National governing body for karate in the Netherlands. Not a competitor but a direct counterparty through Frank van den Nieuwendijk's CDP coordinator role and the school's hosting of national dan examinations and championships.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/vdnieuwendijk
• LinkedInlinkedin.com/company/sportschool-van-den-nieuwendijk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportschool van den Nieuwendijk