Urban Air Trampoline and Adventure Park

What Urban Air Trampoline and Adventure Park does

Urban Air Trampoline and Adventure Park operates the largest indoor adventure park network in North America with 150+ franchise and company-owned locations across the United States and Canada. The legal entity is UATP Management, LLC, founded in 2011 and operated as a subsidiary of Unleashed Brands, a youth-enrichment franchise platform. Each park delivers an indoor entertainment venue combining approximately 34 attraction types - trampolines (APEX, Slam Dunk Zone, Dodgeball), obstacle experiences (Warrior Course, Battle Beam, climbing walls), thrill rides (Twist Tower, indoor skydiving, multiple slide formats, Sky Rider indoor zipline), and amusement formats (laser tag, bumper cars, mini-golf, bowling, go-karts, virtual reality) - marketed under the tagline 'much more than a trampoline park.'

Revenue is generated through day ticket sales, monthly and prepaid Unlimited Play Membership subscriptions, turnkey birthday party packages, corporate/school group events and private park rentals, on-site Urban Café food and beverage, branded merchandise including required jump socks, and gift cards. Pricing uses dynamic day-ticket pricing alongside subscription tiers offering up to 85% savings vs. single visits. The company reaches consumers directly via its own website, a KidHub app by Unleashed Brands, social channels, and SEO, while expanding capacity primarily through franchising - 60% of franchisees are multi-unit operators per the company's own disclosures. CEO and Co-Founder Michael Browning has led the business since founding.

Strategic priorities visible in the data are geographic expansion (multi-state lease announcements in 2022 and a 'Coming Soon' Alpharetta, GA location), continuous attraction refresh (July 2024 new slide launches), cross-brand integration with Unleashed Brands siblings (e.g., Snapology STEAM activities in Camp Urbie), and safety/industry positioning via IAAPA, ASTM, and U.S. Center for SafeSport partnerships. Revenue figures, headcount, funding history, and investor capitalization are not publicly disclosed.

Name

Urban Air Trampoline and Adventure Park

Legal name

UATP Management, LLC

Website

https://urbanair.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Air is the largest indoor adventure park operator in North America, running 150+ franchise locations with trampolines, slides, ziplines, VR, and party services for families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Indoor Adventure Parks

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industry

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

Keywords

• Indoor adventure parks
• Trampoline entertainment centers
• Family entertainment venues
• Birthday party venues
• Indoor recreation facilities

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Day Ticket Sales: Customers purchase day passes to access park attractions. Pricing varies by location and may use dynamic pricing based on demand.
2. Unlimited Play Memberships: Monthly or annual subscription memberships offering unlimited visits to the park. Includes 6-month and 12-month options with prepaid plans offering free time. Provides up to 85% savings compared to day tickets.
3. Birthday Party Packages: Turnkey birthday party packages including attraction passes, food, party room, and dedicated party host. Customizable with add-ons.
4. Group Events and Private Rentals: Corporate team building, school field trips, youth sports celebrations, and full private park rentals for large groups.
5. Urban Café Food and Beverage: On-site café serving pizza, ICEE drinks, chicken tenders, waffle fries, and other snacks. Food is made fresh on-site.
6. Merchandise and Socks: Sale of Urban Air branded merchandise including required jump socks and limited-edition specialty socks.
7. Gift Cards: Gift cards redeemable for tickets, food, and merchandise at participating locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Urban Air Trampoline and Adventure Park operates a network of indoor adventure parks offering a range of attractions including trampolines, obstacle courses, slides, virtual reality, go-karts, laser tag, climbing walls, and bumper cars. The company sells day tickets, unlimited play memberships, birthday party packages, group events, school field trips, corporate team building, and private park rentals across 150+ franchised locations in North America. It also generates revenue through on-site food and beverage (Urban Café), branded merchandise, gift cards, and a franchise program operated under parent Unleashed Brands.

Product overview

Urban Air Adventure Park is an indoor adventure and trampoline park chain offering a unified platform of physical entertainment experiences. The core product is the physical adventure park with approximately 34 distinct attractions including trampolines (The APEX Trampolines, The Bowl for kids 7 & under), adventure activities (Warrior Course, Tubes Playground, Climbing Walls, Battle Beam), thrill rides (Twist Tower, various slides, indoor skydiving, Sky Rider zipline), entertainment (Laser Tag, Virtual Reality, Go-Karts, Bumper Cars, Bowling, Mini-Golf), and combo attractions (Adventure Hub). The park operates on a modular service model where customers purchase Day Tickets or Unlimited Play Memberships for admission, then add services like Birthday Parties, Group Events, Team Building, and School Field Trips. Additional revenue streams include Urban Cafe food service, Gift Cards, and seasonal programs like Camp Urbie summer camps and Weekly Activities (Parents Night Out, Jumperoo, Sensory Friendly Play). The company also offers Private Park Rentals for exclusive full-facility events and uses promotional discount codes to drive visitation.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Urbie: Summer camp program offered at many Urban Air Adventure Parks featuring exciting activities and Snapology STEAM learning activities.
• Urban Café
• Urbie

Products and services

• Day Tickets Single-visit admission passes sold at variable pricing per park, time of visit, and demand, granting access to in-park attractions.
• Unlimited Play Membership Recurring subscription membership granting unlimited visits and exclusive perks including discounts on friends, food, drinks, and birthday parties; offered in 6- and 12-month prepaid plans and monthly recurring.
• Kids Birthday Parties Turnkey birthday party packages including attraction passes, private party room, food, dedicated party host, and customizable add-ons in Classic or GLOW themes.
• Group Events Coordinated group event hosting covering non-profit fundraisers, youth sports team celebrations, school field trips, and corporate team building activities.
• Team Building Events Corporate and organizational team-building experiences leveraging in-park attractions such as Warrior Course, Climbing Walls, Battle Beam, and Dodgeball.
• School Field Trips Structured K-12 field trip experiences promoting physical activity, teamwork, and confidence building through park attractions.
• Private Park Rentals Exclusive full-facility rentals with access to all attractions, private party rooms, customizable sound and lighting, and catering options.
• Urban Café On-site food and beverage service at Urban Air parks serving pizza, ICEE drinks, chicken tenders, waffle fries, and family meals.
• Gift Cards Gift cards redeemable for tickets, food and beverage, and merchandise at participating Urban Air locations.
• Camp Urbie Seasonal summer day camp programs for kids featuring park activities and, at select locations, Snapology STEAM learning activities.
• Weekly Activities Recurring scheduled programs such as Parents Night Out, Open Play, School Day Play, Sensory Friendly Play, Family Night, Jumperoo, and Teen Night.
• New Slide Attractions Newly launched line of slide attractions such as Tube Slides, Launch Slide, Max Launch Slide, Scoop Slide, Surf Slide, and Indoor Slide Park, available at participating Urban Air locations.

Quantifiable outcome

• Up to 85% savings with annual membership vs day tickets
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• The Leukemia & Lymphoma Society (Blood Cancer United)minorStrategic or Co-development Partner · 1 September 2024Charitable partnership through the Sock It to Cancer campaign. $0.25 from every pair of limited-edition Urban Air socks sold during September (Childhood Cancer Awareness Month) is donated to support blood cancer research and patient/family support programs.
• Unleashed BrandscoreOthersUrban Air is owned and operated by Unleashed Brands, a youth enrichment franchise platform company. Unleashed Brands also owns and operates sibling brands including Snapology, The Little Gym, Premier Martial Arts, Class 101, Sylvan Learning, and Water Wings Swim School.
• SnapologyminorOthersSibling brand under Unleashed Brands umbrella offering STEAM learning activities available at select Urban Air locations as part of Camp Urbie summer camps.
• The Little GymminorOthersSibling brand under Unleashed Brands umbrella, offering developmental gymnastics and physical activity programs for children.
• Premier Martial ArtsminorOthersSibling brand under Unleashed Brands umbrella offering martial arts instruction programs.
• Class 101minorOthersSibling brand under Unleashed Brands umbrella offering class enrollment and educational services.
• Sylvan LearningminorOthersSibling brand under Unleashed Brands umbrella offering tutoring and educational support services.
• Water Wings Swim SchoolminorOthersSibling brand under Unleashed Brands umbrella offering swimming lessons and water safety education.
• International Association of Amusement Parks and Attractions (IAAPA)minorStrategic or Co-development PartnerIndustry membership organization for the attractions industry. Urban Air is an active member and participates in industry standards and best practices development.
• ASTM InternationalminorStrategic or Co-development PartnerInternational standards organization that develops and publishes technical standards. Urban Air participates to ensure attractions meet industry safety standards.
• U.S. Center for SafeSportcoreStrategic or Co-development PartnerNational leader in sports abuse prevention. Urban Air is launching online training initiative using educational content created by the Center to provide standardized abuse awareness and prevention training throughout all locations.

Scale indicators9 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Dave & Buster's: Dave & Buster's is a national publicly-traded chain of large-format eat-and-play entertainment venues. It is a broader incumbent in the family entertainment category and competes with Urban Air for discretionary group/corporate-event and birthday-party dollars.
• Chuck E. Cheese (CEC Entertainment): Chuck E. Cheese operates the legacy children's birthday-party and FEC franchise, directly competing with Urban Air for the kids-birthday-party segment while offering a broader arcade and F&B-led proposition.
• Main Event Entertainment: Main Event is a larger, established family entertainment center chain combining bowling, laser tag, arcade, food and bar service. It competes with Urban Air for the same family/group-event and birthday-party spend, but with a much broader adult-leaning portfolio.
• Bowlero: Bowlero is the largest operator of bowling and family entertainment centers in North America. It overlaps with Urban Air on group events, family outings and F&B-anchored weekend leisure spend, though anchored in bowling rather than active-adventure attractions.

Direct peers

• Slick City Action Park: Slick City Action Park is a franchise of indoor active-play parks featuring slides, trampolines, obstacle courses and party rooms — a newer direct competitor expanding into the same suburban family-entertainment category Urban Air dominates.
• Sky Zone: Sky Zone is the originator of the indoor trampoline park category and operates a similar franchise-based trampoline and active play park model across North America. It is the closest direct competitor to Urban Air in core offering, target customer, and unit economics.
• Altitude Trampoline Park: Altitude Trampoline Park is a franchise competitor running indoor trampoline and active play parks with birthday party and group event programming in the U.S. It overlaps Urban Air on core product (trampolines, dodgeball, birthday parties) and target family segment.
• Launch Trampoline Park: Launch Trampoline Park is a franchise competitor in the indoor trampoline park space offering jump arenas, ninja courses, birthday parties and memberships. Directly comparable to Urban Air on attractions mix and consumer target.
• Big Air USA: Big Air USA is an indoor trampoline and adventure park franchise with birthday-party and group-event offerings that compete head-to-head with Urban Air in regional U.S. markets.

Others

• The Little Gym: The Little Gym is a sibling brand under the Unleashed Brands platform offering developmental gymnastics and physical-activity classes for kids. It shares customers and the franchise infrastructure with Urban Air and represents the closest ecosystem peer rather than a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/urbanairpark
• YouTubeyoutube.com/user/UATrampolinePark
• Facebookfacebook.com/urbanairmokena
• Instagraminstagram.com/urbanairpark
• LinkedInlinkedin.com/company/urban-air-trampoline-and-adventurepark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Air Trampoline and Adventure Park