Rock Recovery

What Rock Recovery does

Rock Recovery is a 501(c)(3) nonprofit outpatient eating disorder therapy organization founded in 2009 by Dr. Carylynn Kemp Larson and headquartered in Arlington, Virginia. The organization provides individual and group therapy to adolescents (ages 10+) and adults across the DC, Maryland, and Virginia region through a hybrid virtual and in-person delivery model, with physical locations in Arlington (Rosslyn) and Norfolk. Core clinical offerings include individual therapy, Breaking Bread meal support groups, Bridge to Life body image groups, plus age-segmented cohorts (Teen Bridge to Life, Young Adult Bridge to Life) and faith-based groups (New ID, Set Free). All services are delivered under a weight-inclusive, trauma-informed, Health At Every Size (HAES) philosophy.

The underlying service technology combines licensed clinical staff (therapists, residents, interns) with structured group therapy curricula and HIPAA-compliant telehealth delivery. The organization supports intake via OnceHub scheduling, accepts in-network insurance with Aetna, CareFirst BlueCross BlueShield, Optum/UnitedHealthcare, and Virginia Medicaid, and offers sliding scale rates to address affordability barriers. Adjacent non-clinical products include the Rock Referral Guide (an online directory of regional ED providers generating $150-$500/year listing fees), faith community programming, corporate wellness workshops, and a speaker bureau.

Revenue mechanics are diversified across fee-for-service therapy sessions ($125-$195 individual, $65-$105 group), insurance reimbursements, individual/corporate donations, foundation grants (Cafritz, Philip L. Graham, Potomac Health), corporate sponsorships (Bronze-Platinum tiers), and referral guide listing fees. Primary customers are individuals with eating disorders and their families, with secondary B2B customers being employers, universities, churches, and community organizations seeking mental health education. Distribution is predominantly community-driven through free consultations, educational events, healthcare provider referrals, and word-of-mouth.

Name

Rock Recovery

Legal name

Rock Recovery Inc.

Website

https://rockrecoveryed.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock Recovery is a 501(c)(3) nonprofit operating outpatient eating disorder therapy across DC, Maryland, and Virginia, delivering individual and group counseling under a weight-inclusive, trauma-informed HAES model via telehealth and two in-person locations.

Ownership category

akta.pro rank

Product category

Outpatient Eating Disorder Therapy

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Eating Disorder Recovery Nutrition Support (HSADAFAM)

Keywords

• Eating disorder therapy
• Outpatient mental health services
• Trauma-informed counseling
• Group therapy programs
• Community mental health

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Revenue from individual and group therapy sessions. Individual therapy ranges from $125-$195/session depending on provider type. Group therapy ranges from $65-$105/session. Insurance co-pays and deductibles also generate revenue from in-network clients.
2. Insurance Reimbursements: In-network provider status with Aetna, CareFirst BlueCross BlueShield, Optum/UnitedHealthcare, and Virginia Medicaid generates reimbursements for covered services. Out-of-network benefits are verified and claims submitted on behalf of clients.
3. Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and foundations. Includes one-time gifts, monthly recurring donations, planned gifts, stock donations, donor-advised fund contributions, and in-kind gifts. Federal tax ID: 26-3931272.
4. Corporate Sponsorships: Financial support from business sponsors at Bronze, Silver, Gold, and Platinum levels. Sponsors provide funding for fundraising events, clinician trainings, community education events, and workshops.
5. Referral Guide Listings: Revenue from treatment providers, therapists, dietitians, and treatment centers purchasing listings on Rock Recovery's referral guide. Individual practitioners pay $150/year, group practices $250/year, treatment centers $500/year.
6. Referral Sessions: 45-minute referral sessions led by recovery experts help clients find the right treatment team. Cost is $75 with sliding scale options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Rock Recovery provides outpatient eating disorder therapy for individuals ages 10 and older across DC, Maryland, and Virginia, combining individual counseling with specialized group programs such as Breaking Bread meal support groups and Bridge to Life body image therapy groups. All clinical services use a weight-inclusive, trauma-informed, Health At Every Size (HAES) approach and are offered on a sliding scale with in-network insurance billing. The organization also delivers community education, faith-based support, and corporate wellness workshops to broaden access to eating disorder awareness and care.

Product overview

Rock Recovery is a nonprofit eating disorder therapy organization offering a portfolio of outpatient clinical services for adolescents (ages 10+) and adults across DC, MD, and VA. The core clinical offerings include Individual Therapy (virtual and in-person), Breaking Bread Meal Support Groups, Bridge to Life Body Image Groups, Teen Bridge to Life, and Young Adult Bridge to Life. These are supplemented by community education programs including the Rock Referral Guide database, community events and trainings, faith-based offerings, and corporate wellness workshops. All clinical programs operate on a weight-inclusive, trauma-informed, Health At Every Size (HAES) philosophy and are offered at sliding scale rates with insurance accepted (Aetna, CareFirst BCBS, Optum/UHC, Virginia Medicaid).

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Individual outpatient therapy sessions delivered by licensed therapists, residents in counseling, and clinical interns using a weight-inclusive, trauma-informed HAES approach for individuals ages 10+ navigating eating disorder recovery. Sessions range from $125 to $195 depending on provider type, with sliding scale and insurance (Aetna, CareFirst BCBS, Optum/UHC, Virginia Medicaid) accepted.
• Breaking Bread Meal Support Groups Weekly 90-minute meal support therapy groups for adults 18+ that combine clinical counseling, peer connection, and a therapist-guided shared meal to address the eating disorder experience. Sessions are priced at $105 for in-person and virtual groups and $65 for virtual lunch sessions.
• Bridge to Life Body Image Groups Weekly 75-minute therapy groups for adults 18+ focused on healing relationships with their bodies and processing issues underlying body distress, offered in-person and virtually at $75 per session.
• Teen Bridge to Life Therapy Group Weekly 75-minute therapy group for teens ages 14-18 that addresses recovery, body acceptance, identity development, and related adolescent concerns, available in-person and virtually at $75 per session.
• Young Adult Bridge to Life Therapy Group Weekly virtual 75-minute therapy group for young adults ages 18-24 that helps them build healthier relationships with their bodies while navigating transition into adulthood, priced at $75 per session.
• Rock Referral Guide Online directory of vetted eating disorder treatment providers, therapists, dietitians, and treatment centers in the DC metro region, with annual paid listings available to practitioners at $150-$500 per year depending on practice type.
• Community Events and Trainings Educational events, workshops, and trainings designed to reduce stigma around mental illness, increase access to care, and educate the local community about eating disorders for organizations, schools, and community groups.
• Faith Community Offerings Support groups (including New ID and Set Free Christian eating disorder support groups), workshops, and trainings that equip loved ones, churches, and faith communities with tools to support members struggling with disordered eating and mental health.
• Wellness Workshops and Speaker Bureau 45-90 minute mental health workshops and speaker bureau engagements for corporations, universities, schools, churches, and community organizations that bring communities together to understand eating disorders and the benefits of positive mental health and self-care.
• Referral Session 45-minute assessment session with a Rock Recovery recovery expert that helps clients build a treatment team plan to complement their therapy, priced at $75 per session with sliding scale options available.

Quantifiable outcome

• Free 20-minute consultations to assess fit before commitment
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Eating Recovery CentercoreStrategic or Co-development PartnerTreatment center partner providing referrals and collaborative care for clients needing higher levels of treatment. Listed as a generous funder and sponsor.
• Monte NidocoreStrategic or Co-development PartnerEating disorder treatment center partner providing referrals and collaborative care. Listed as a generous funder and sponsor.
• Equip HealthcoreStrategic or Co-development PartnerDigital eating disorder treatment partner providing referrals and collaborative care. Listed as a generous funder and sponsor.
• AlsanaminorStrategic or Co-development PartnerEating disorder treatment provider listed as a generous funder supporting Rock Recovery's mission.
• Hidden River Treatment CenterminorStrategic or Co-development PartnerTreatment center partner listed as a generous funder supporting accessibility initiatives.
• Within HealthminorStrategic or Co-development PartnerEating disorder treatment provider partner listed as a generous funder.
• The Renfrew CenterminorStrategic or Co-development PartnerEating disorder treatment center partner listed as a generous funder supporting Rock Recovery's work.
• Restoration Anglican ChurchcoreGTM or Marketing PartnerFaith community partner providing financial support and referring congregants to Rock Recovery's services.
• Rock Spring ChurchminorGTM or Marketing PartnerFaith community partner providing financial support for Rock Recovery's mission.
• Grace Community ChurchminorGTM or Marketing PartnerFaith community partner supporting Rock Recovery's work and mission.
• Arlington Turkey TrotminorGTM or Marketing PartnerCommunity event partner raising funds and awareness for Rock Recovery's programs.
• National Alliance for Eating DisorderscoreStrategic or Co-development PartnerNational nonprofit providing helpline referrals and collaborative resources for eating disorder support. Helpline: (866)-662-1235.
• Project HEALcoreStrategic or Co-development PartnerEating disorder nonprofit partner through the HEALers Circle membership, providing resources and collaborative support.
• ANAD (National Association of Anorexia Nervosa and Associated Disorders)coreStrategic or Co-development PartnerNonprofit providing recovery mentorship programs and support groups, with collaborative resource sharing.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Within Health: Within Health is a virtual eating disorder treatment provider offering PHP, IOP, and outpatient levels of care. It is a current Rock Recovery partner/funder and a directly comparable virtual ED outpatient provider.
• The Emily Program: The Emily Program is a multi-state eating disorder treatment provider offering outpatient, PHP, and residential levels of care. It competes in similar outpatient segments and shares a community-anchored treatment philosophy.
• The Renfrew Center: Renfrew Center is one of the largest U.S. providers of eating disorder treatment, offering residential, day, and outpatient programming for girls, women, and non-binary individuals. It is a current Rock Recovery partner and serves overlapping client demographics.
• Monte Nido: Monte Nido operates residential and outpatient eating disorder programs nationally, including in the Mid-Atlantic. It is a current Rock Recovery partner and a comparable ED treatment provider across the care continuum.
• Alsana: Alsana offers residential, PHP, IOP, and outpatient eating disorder treatment with a weight-inclusive, HAES-aligned approach that closely mirrors Rock Recovery's clinical philosophy, serving similar client populations.
• Eating Recovery Center: Eating Recovery Center provides residential, PHP, IOP, and outpatient eating disorder treatment with locations across the U.S. It is a current Rock Recovery partner/funder and overlaps in clinical population and referral flow.
• Equip Health: Equip provides virtual, family-based eating disorder treatment covered by insurance, serving clients across the U.S. including in DC/MD/VA, directly competing with Rock Recovery for outpatient ED referrals and serving similar adolescents and young adults.

Emerging players

• Project HEAL: Project HEAL is a national nonprofit providing treatment access, peer support, and community education for people with eating disorders. It is a current Rock Recovery partner via the HEALers Circle and competes in adjacent community/peer support space.
• ANAD (National Association of Anorexia Nervosa and Associated Disorders): ANAD provides free support groups, recovery mentorship, and education for people with eating disorders. It is a current Rock Recovery partner and a comparable national nonprofit peer support provider.
• National Alliance for Eating Disorders: NAED operates a national helpline, screening, and referral services for eating disorders. It is a current Rock Recovery partner and overlaps in awareness, education, and outpatient referral routing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6YkJvRbn3uLdQ0d2vZqXhA
• Facebookfacebook.com/rockrecoveryed
• LinkedInlinkedin.com/company/rock-recovery
• Instagraminstagram.com/rockrecoveryed
• Xx.com/RockRecovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Recovery