WMR

What WMR does

WMR Wilhelm Metzger SASU is a privately held French sales and technical consultation bureau headquartered at 2 Rue Marcel Paul, Belfort, France. The firm functions as the French-market sales agency for its strategic manufacturing partner WMC Sinterstar AG in Lotzwil, Switzerland, and represents several other European industrial-tool producers (Cafro, D.K. Holdings, Sebald, Boride, Consort, Diacut, Degussit, Marcon, Premium Sun) under distribution or representation arrangements.

The company operates three product lines: (1) custom tungsten carbide (metal dur) parts produced to individual customer drawings in small and medium series via the Sinter-HIP process, in approximately 30 grades including cobalt-bonded standard grades, EDM-optimized low-stress grades (SM30E/V45E/V50E HIP), Ni/Cr corrosion-resistant grades (TN series for chemical and food applications), ultra-fine grain grades (UM series), and a high-temperature V50T HIP variant; (2) standard carbide blanks, rounds, flats, discs, T-slot milling preforms, and EDM blocks, dual-sourced from WMC Sinterstar (Switzerland) and ISO 9001/14001-certified Chinese partners (with EN 9100 aerospace certification in preparation) and warehoused in Belfort for short delivery, including a 2-week EXPRESS manufacturing service introduced in August 2021; and (3) resale of industrial diamond, CBN, and ceramic tools — grinding wheels, electrolytic-bonded tools, diamond pastes, profiling rollers, cutoff discs, and sharpening/polishing stones — supported by field technical advisors covering Burgundy, Franche-Comté, Grand Est, and French-speaking Switzerland.

WMR monetizes via quote-based one-time purchases rather than subscriptions; published price lists are explicitly indicative because of raw-material price volatility. The company is ISO 9001:2015 and ISO 14001:2015 certified (renewed June 2023 by SQS) and asserts compliance with Dodd-Frank (conflict minerals), REACH, and RoHS. Ownership remains within the Metzger family; founder Wilhelm Metzger passed away on May 25, 2025 at age 94, and Dr. Erich Metzger (Dipl. Chemist ETH Zurich, MBA) serves as Président et Directeur Général. The firm employs 1–10 people and its stated vision is to grow European exports beyond the current French/Swiss regional footprint.

Name

WMR

Legal name

WMR Wilhelm Metzger SASU

Website

https://wmr-metaldur.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

WMR Wilhelm Metzger SASU is a family-owned French sales and technical consultation office in Belfort that sells custom and standard tungsten carbide parts (Sinter-HIP, ~30 grades) and distributes industrial diamond, CBN, and ceramic tools to manufacturers in tool-and-die, EDM, chemical, food, and watch industries across eastern France and French-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Industrial Tungsten Carbide Tooling

NAICS

Machine Shops (33271), Cutlery and Handtool Manufacturing (3322)

SIC

Miscellaneous Fabricated Metal Products (3490), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Custom Thermoforming & Contract Manufacturing (IMANAHAI)

Keywords

• Tungsten carbide tools
• Carbide parts manufacturing
• Industrial diamond tools
• Ceramic grinding wheels
• EDM tooling supplies

Headquarters

HQ city

Belfort

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Custom tungsten carbide parts manufacturing: Custom tungsten carbide parts made to individual customer drawings using Sinter-HIP process in Switzerland. Parts are sintered to near-net shape, delivered as-sintered or ground, in small to medium series. Includes special grades like ultra-hard, non-corrosive, or stress-reduced for EDM.
2. Standard tungsten carbide tools: Standard tungsten carbide products including round cylinders (330mm), flats/rectangular bars, discs/blanks, T-slot cutter blanks, EDM blocks. Manufactured in Switzerland or China with large stock program at Belfort.
3. Industrial tool resale: Resale of industrial tools including diamond grinding wheels and CBN (Cafro and DK brands), electrolytic diamond and CBN tools, diamond pastes, diamond profiling rollers (Consort), cutting discs (Diacut), diamond dressing tools, ceramic grinding wheels (Sebald), ceramic finishing tools (Degussit), sharpening stones and polishing stones (Boride).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WMR is a French sales and technical consultation office that supplies custom and standard tungsten carbide (metal dur) tools and parts made via the Sinter-HIP process, plus resold industrial diamond, CBN, and ceramic grinding tools. Offerings include ~30 specialty carbide grades (EDM-resistant, corrosion-resistant Ni/Cr, ultra-fine grain, high-temperature), standard rounds/flats/discs/T-slot blanks, and EDM blocks, with custom small-to-medium series production to customer drawings and a 2-week express manufacturing line.

Product overview

WMR Wilhelm Metzger SASU is a sales and consulting office based in Belfort, France, offering a portfolio of three product lines: (1) Custom and standard tungsten carbide (metal dur) tools and parts, including sintered preforms, EDM blocks, rounds, flats, discs, T-slot blanks, turning inserts (Nobatec), and engraving tools, available in ~30 grades including standard cobalt-bonded (SM, UM, V series), corrosion-resistant nickel/chrome grades (TN series), EDM-optimized grades (SM30E, V45E, V50E), and coarse-grain grades (B series); production is via Sinter-HIP process at WMC Sinterstar AG in Switzerland or through certified Chinese partners; (2) Resale industrial diamond and CBN tools including grinding wheels (Cafro, DK brands), electrolytic-bonded tools, profiling rollers (Consort), cutoff discs (Diacut), diamond paste (Marcon, Premium Sun), and dressing tools; (3) Ceramic grinding and finishing tools including Sebald wheels (Switzerland representation), rolling wheels, Degussit fine tools, and Boride sharpening/polishing stones. The company also provides 2-week express manufacturing for carbide blanks and technical consulting through field sales representatives.

Differentiator

Problem solved

Functional benefit

Brands

• SINTER-HIP: Proprietary sintering process (Sinter-HIP) used for manufacturing hard metal parts at high temperatures (1360-1450°C) and pressure (50 bar argon gas) to eliminate porosity.
• EDM Grades (SM30E HIP, V45E HIP, V50E HIP)
• TN Series (TN08SM HIP, TN10 HIP, TN12E HIP)

Products and services

• Custom carbide tools and parts Custom tungsten carbide parts made to individual customer drawings in small to medium series, produced via the Sinter-HIP process at the Swiss facility, delivered in as-sintered or ground condition. Includes specialty grades such as ultra-hard, non-corrosive, or stress-reduced variants for EDM, with cobalt and nickel binders.
• Standard carbide round cylinders Standard carbide round bars in 330 mm lengths, available as-sintered or ground to h6 tolerance, in SM30 HIP and UM40 HIP grades. Fixed-length versions for end mills are also available. Produced in Switzerland and China.
• Carbide flat and square bars Carbide flat and square bars in SM30 HIP and SM20 HIP grades, supplied in as-sintered condition from Swiss and Chinese manufacturing sources.
• Carbide disc and round blanks Standard carbide disc and round blanks in V20 HIP, SM20 HIP, and SM30 HIP grades, as-sintered; RF13 standard grade also available, with selected sizes kept in stock at Belfort.
• EDM carbide blocks Carbide blocks and preformed parts for wire and plunge EDM (electro-erosion), supplied in corrosion-resistant, low-stress EDM grades (SM30E HIP, V45E HIP, V50E HIP, and TN12E HIP) with minimized intrinsic stress to avoid cracking.
• Nobatec turning tools V-Lock and CRP plate turning and parting tools for automatic lathes, distributed by WMR on behalf of Nobatec.
• Carbide engraving tools Carbide engraving tools for precision marking and engraving applications.
• Cafro and DK diamond and CBN grinding wheels Resin-bonded, metal-bonded, hybrid, and ceramic-bonded diamond and CBN wheels for grinding tungsten carbide, ceramics, and steel. Includes EDG-type wheels with stabilized cutting edge. WMC Sinterstar represents Cafro for Switzerland.
• Electrolytic-bonded diamond and CBN tools Diamond and CBN grinding pins, files, cutoff wheels, diamond sheets, and crown drills with electrolytic bonding for fine grinding and drilling applications.
• Diamond paste Diamond polishing pastes in plastic boxes, syringes, or aerosol form, water or oil soluble, from Marcon and Premium Sun brands.
• Consort diamond profiling rollers Diamond profiling rollers for precision form grinding, available in sintered (hand-set or mechanically placed diamonds) and electrolytic variants.
• Diacut diamond and CBN cutoff discs Diamond and CBN cutoff discs from Diacut for high-performance cutting operations.
• Diamond dressing tools Diamond tools for dressing and profiling ceramic grinding wheels.
• Sebald ceramic grinding wheels High-performance ceramic grinding wheels manufactured in Germany by Sebald, with WMR holding official representation for Switzerland.
• Ceramic rolling wheels for watch manufacturing Ceramic rolling wheels used in watch manufacturing applications. Alternative B50 HIP carbide rollers are also available.
• Degussit fine ceramic tools Degussit ceramic sharpening stones, files, and small ceramic grinding pins for professional finishing, sharpening, and polishing.
• Boride ceramic sharpening and polishing stones Boride ceramic sharpening tools and polishing stones for shaping, fine machining, and polishing of steel and non-ferrous metal molds and forms.
• EXPRESS 2-week fabrication service for carbide blanks Express manufacturing service for tungsten carbide preforms with a 2-week production deadline, supporting small and medium series runs in most carbide grades in sintered or oversize condition using Sinter-HIP quality, launched August 2021.

Quantifiable outcome

• 2-week express manufacturing for standard tungsten carbide blanks
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WMC Sinterstar AGcoreStrategic or Co-development PartnerMain production partner manufacturing tungsten carbide parts at their facility in Lotzwil, Switzerland. WMR serves as the sales office for WMC products in France. WMC performs powder preparation, forming, and Sinter-HIP processing for custom parts to customer drawings. ISO 9001 and 14001 certified.
• WK-Werkzeugservice GmbHminorImplementation/ SI/ Consulting PartnerGerman partner for grinding and special tool manufacturing based in Waibstadt, Germany. Website: sonderwerkzeug24.de
• Premex GmbHminorImplementation/ SI/ Consulting PartnerGerman partner for tungsten carbide/grinding technology based in Remchingen, Germany. Website: premex.de
• Balzer Technik SAminorImplementation/ SI/ Consulting PartnerSwiss partner based in Domdidier, Switzerland specializing in precision grinding services.
• D.K. Holdings Ltd.minorChannel Partner/ Reseller/ DistributorUK-based manufacturer of diamond grinding wheels. WMR distributes their products in France. Website: dk-holdings.co.uk
• Sebald + Co. GmbHminorChannel Partner/ Reseller/ DistributorGerman manufacturer of ceramic grinding wheels. WMR is the official representative for Switzerland. Based in Marktredwitz, Germany. Website: sebald-schleifscheiben.de
• Boride Engineered AbrasivesminorChannel Partner/ Reseller/ DistributorUS-based manufacturer of ceramic sharpening tools and polishing stones. WMR distributes their products in France. Based in Traverse City, Michigan, USA. Website: borideabrasives.com
• Chinese manufacturing partnersminorStrategic or Co-development PartnerPartnership with Chinese companies for cost-optimized manufacturing of round cylinders and flat bars in SM30 HIP and UM40 HIP grades using Sinter-HIP process. Partners are ISO 9001 and 14001 certified. EN 9100 aviation certificate in preparation. Enables Swiss quality at Chinese prices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ceratizit (Plansee Group): Major tungsten carbide manufacturer offering a broad portfolio of cutting tools, wear parts, and custom carbide components across global industrial markets. Directly comparable to WMR's carbide parts business but at vastly larger scale.
• Kennametal: US-based manufacturer of tungsten carbide tools, inserts, and wear-resistant components serving aerospace, defense, transportation, and general engineering — direct category competitor to WMR.
• Sandvik (Hard Materials / Machining Solutions): Global leader in tungsten carbide cutting tools and wear parts, serving metalworking, mining, and aerospace. Overlaps with WMR's standard and custom carbide offerings including rounds, blanks, and tool materials.
• Mitsubishi Materials Corporation: Japanese manufacturer of cemented carbide cutting tools, inserts, and wear parts. Direct category competitor to WMR for cutting tool blanks and EDM materials.
• Saint-Gobain (Surface Conditioning / Norton): Major industrial abrasives manufacturer including grinding wheels and finishing tools. Overlaps with WMR's ceramic grinding wheel and diamond/CBN resale portfolio.

Direct peers

• Hyperion Materials & Technologies: Manufacturer of cemented carbide and diamond/CBN tooling products including custom carbide parts, cutting tools, and wear components — comparable product portfolio to WMR with similar industrial customer base.
• WMC Sinterstar AG: Swiss producer of custom tungsten carbide parts via Sinter-HIP process; WMR's core manufacturing partner and effectively the production arm behind much of WMR's product line. Same grades, same process, same end markets.
• Boehlerit GmbH & Co. KG: Austrian/German carbide manufacturer producing custom carbide blanks, cutting tool materials, and wear parts for industrial applications — overlapping product mix and target customers with WMR.
• Durit Hartmetall-Werkzeuge GmbH: German specialist in tungsten carbide tools and wear parts, including custom grades and EDM blocks. Comparable mid-sized European competitor with similar carbide product portfolio.

Regional players

• Element Six (De Beers Group): Global supermaterials and industrial diamond/CBN tools manufacturer. Comparable to WMR's diamond grinding wheel resale business (Cafro, DK brands) but operates at industrial diamond source rather than distribution level.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wmr-sarl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMR