Liga Stavok

What Liga Stavok does

Liga Stavok is a privately held Russian sports betting operator, legally organized as OOO "PMBK" (Pоbshchestvo s ogranichennoy otvetstvennostyu "Pervaya Mezhdunarodnaya Bukmekerskaya Kompaniya"), founded in 2008 and headquartered in Moscow. The company runs a federally licensed sportsbook (license Л027-108-77/396456, issued 08.07.2009) offering pre-match and live wagering on sporting events through a mobile application, a website (ligastavok.ru), and a retail network of betting clubs across 60+ Russian cities. Liga Stavok serves approximately 11 million registered clients and processes roughly 750,000 bets per day, supported by an internal trading department that builds odds and lines for 3,000+ events daily using mathematical modeling and probability theory.

The platform is built on an in-house technology stack spanning Flutter/Dart for mobile, C#/.NET 6/8 for backend services, Go and Python for data and tooling, React/Electron for internal applications, with MSSQL/PostgreSQL/MongoDB/ClickHouse for storage, Kafka/RabbitMQ for messaging, Kubernetes for orchestration, and Greenplum/Apache Airflow for data processing. Operational organization centers on 20+ end-to-end product teams that independently define goals, metrics, and backlogs, covering the full customer journey from onboarding through gamification. Liga Stavok monetizes exclusively through transaction-based wagering (hold on bet outcomes), supplemented by promotional lottery products such as AHA! and ancillary media/community features including live broadcasts, media championships, and branded content.

The company combines a direct-to-consumer distribution model with a notable B2B-style sports sponsorship program, having invested over 10 billion rubles in Russian national sport since 2017 as a partner of multiple sports federations. A sub-brand, Liga Dobra, runs a CSR program with 8,900+ beneficiaries supporting young athletes and veterans. The firm is pursuing international expansion through an iGaming initiative, while its core betting business remains Russia-domiciled and regulated.

Name

Liga Stavok

Legal name

OOO "PMBK" (Obshchestvo s ogranichennoy otvetstvennostyu "Pervaya Mezhdunarodnaya Bukmekerskaya Kompaniya")

Website

https://career.ligastavok.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liga Stavok is a Russian federally licensed sports betting operator founded in 2008, serving 11 million clients through mobile, web, and 60+ retail betting clubs. The company processes 750,000 bets daily and invests heavily in national sports sponsorships and CSR.

Ownership category

akta.pro rank

Product category

Sports Betting

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting
• Betting platform
• Online gambling
• Sports entertainment
• Betting odds

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sports Betting (Pari): Core business: accepting monetary bets on sports events. The company processes 750,000 bets per day. Legal sports betting in Russian Federation regulated by law since the 18th century English origins of horse racing betting.
2. Lottery AHA!: Lottery product offered to customers, including promotional lotteries like AHA!25 with prizes such as AirPods Max or iPhone 16.
3. iGaming International: International expansion of iGaming products and new business directions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Liga Stavok is a Russian federal fintech company that operates a sports betting business, accepting monetary bets on sporting events through its own mobile app, website (ligastavok.ru), and a retail network of betting clubs across 60+ Russian cities. The trading department produces 3,000+ betting events per day with live and pre-match odds, and the platform processes approximately 750,000 bets per day across its 11 million-client base. The core betting service is supplemented by the AHA! promotional lottery and a broader sports entertainment ecosystem that integrates live broadcasts, media championships, community features, and branded comic content.

Product overview

Liga Stavok is a federal fintech company operating since 2008 as a sports betting and entertainment platform. The core product is sports betting (пари) — an intellectual sports competition where customers place bets on sporting events. The ecosystem includes a mobile app and website with live broadcasts, social features, and media championships, supplemented by promotional products like the Lottery AHA! and the corporate social program 'Liga Dobra' supporting national sports development.

Differentiator

Problem solved

Functional benefit

Brands

• Liga Dobra (Лига добра): Corporate social responsibility program supporting talented young athletes, sports veterans, and institutional beneficiaries. The program has 8,900+ beneficiaries.

Products and services

• Sports Betting Platform (Пари) A sports betting platform enabling customers to place monetary bets on pre-match and live sporting events via Liga Stavok's mobile app (iOS/Android) and website, with live broadcasts, social features, media championships, and comic content integrated into the experience. The platform supports 3,000+ daily betting events and processes around 750,000 bets per day for an 11 million-client base.
• Lottery AHA! (Лотерея AHA!) A promotional lottery product offered by Liga Stavok to its customers, including periodic campaigns such as AHA!25 where participants can complete engagement tasks for a chance to win prizes such as AirPods Max or iPhone 16.
• International iGaming An international expansion of Liga Stavok's iGaming products and new business directions beyond the domestic Russian sports betting market, operated as a parallel product line targeting consumers outside Russia.

Quantifiable outcome

• 750,000 bets per day processed
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sports Federations (Multiple)coreStrategic or Co-development PartnerLiga Stavok is a partner of many sports federations and championships. The company invests in national sport (10+ billion rubles since 2017), supports youth sports, athletes of different generations, and builds sports infrastructure in Russian regions. Partner federations include hockey, football, and other sports organizations.

Scale indicators10 records

Expansion highlights5 records

Broad incumbents

• Bet365: Bet365 is one of the largest global online sportsbooks; relevant as a benchmark for the proprietary odds engine, product breadth, and international reach that Liga Stavok is targeting with its iGaming push.
• Kindred Group (Unibet): Kindred operates Unibet across multiple European regulated markets, providing a relevant comparable for a multi-jurisdiction licensed sportsbook operator that Liga Stavok is trying to evolve into via international iGaming.
• Flutter Entertainment: Flutter operates global sports betting and iGaming brands (Paddy Power, Betfair, FanDuel), serving as a broad incumbent benchmark for the scale and operating model that Liga Stavok's international iGaming ambitions could emulate.
• Entain plc: Entain owns Ladbrokes, Coral, bwin and BetMGM, operating large-scale omnichannel sports betting in multiple regulated markets—a comparable incumbent model relevant to Liga Stavok's licensed omnichannel strategy and international aspirations.

Direct peers

• Fonbet: Fonbet is one of Russia's largest licensed sports betting operators with omnichannel retail and online distribution, directly competing with Liga Stavok across the same Russian customer base with comparable betting products and event coverage.
• 1xStavka (1xBet): 1xStavka is the Russian-licensed arm of the global 1xBet brand, offering online and retail sports betting in Russia with a comparable product breadth and odds-driven trading operation to Liga Stavok.
• Betcity: Betcity is a long-established Russian licensed bookmaker with both online and retail channels, serving the same sports betting customer base as Liga Stavok with overlapping product offerings.
• Winline: Winline is a top-tier Russian licensed bookmaker with a large retail club network and a digital platform, competing head-to-head with Liga Stavok for sports betting customers in Russia.
• Parimatch (Parimatch RU): Parimatch is a globally recognized sports betting brand with Russian operations, directly competing with Liga Stavok in online and retail sports betting under Russian license.
• BetBoom (Liga Stavok's relationship to BetBoom): BetBoom (formerly known as a related betting brand) operates as a Russian licensed sports betting operator with comparable digital and retail distribution targeting the same sports betting clientele as Liga Stavok.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liga-stavok
• Xx.com/StavokLiga
• Facebookfacebook.com/ligastavokcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liga Stavok