Viltrox
- Company typePrivate
- Founded2009
- HeadquartersShenzhen, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Viltrox firmographics
Firmographics- Name
- Viltrox
- Legal name
- Viltrox
- Website
- https://viltrox.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
Viltrox industry classification
Industry- Product category
- Camera Lenses and Photography Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)
- akta.pro secondary industries
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Consumer Drones for Imaging (Camera Drones) (CRACAPAD)
Keywords
Where Viltrox is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Viltrox business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Camera Lenses: Primary revenue stream from autofocus and manual focus camera lenses for Sony E, Nikon Z, Fujifilm X, Leica L, and DJI DL mounts. Includes full-frame and APS-C formats across multiple product series (LAB, Pro, EVO, Air, Raze, EPIC).
- Cine Lenses: Professional cinema lenses including anamorphic and spherical lenses for PL, E, and L mounts. EPIC series anamorphic lenses represent premium offerings.
- Camera Accessories: Flash units (Vintage series, Spark series), camera monitors (DC series), LED video lights, lens adapters, teleconverters, and other photographic accessories.
- Direct E-commerce: Revenue from direct-to-consumer sales through viltrox.com official store, with warehouses in US and EU regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AF 26mm F2.8 EVO - Ultra-compact pancake lens for Sony E and Nikon Z mounts |
| One time/ perpetual license | Pay-as-you-go | AF 28mm F4.5 Chip L - Ultra-compact full-frame pancake lens for L-Mount |
| One time/ perpetual license | Pay-as-you-go | APS-C Portrait Primes - AF 75mm F1.8 EVO and AF 90mm F2.2 EVO for Sony, Fujifilm, Nikon |
| One time/ perpetual license | Pay-as-you-go | AF 35mm F1.2 LAB N FE - Ultra-large aperture flagship prime for Sony FE |
| One time/ perpetual license | Pay-as-you-go | AF 85mm F1.4 Pro - Professional portrait lens for Sony and Nikon full-frame |
| One time/ perpetual license | Pay-as-you-go | AF 85mm F2.0 EVO - Lightweight compact portrait lens for Sony E-mount |
| One time/ perpetual license | Pay-as-you-go | AF 56mm F1.2 Pro - APS-C flagship portrait lens for Sony E and Fujifilm X mounts |
| One time/ perpetual license | Pay-as-you-go | Vintage Z1 Pro - Compact TTL flash with retro styling |
| One time/ perpetual license | Pay-as-you-go | Vintage Z2 TTL - Ultra-compact on-camera flash for mirrorless cameras |
| One time/ perpetual license | Pay-as-you-go | Spark Z3 - Pocket-sized TTL flash with cyber style |
| One time/ perpetual license | Pay-as-you-go | EPIC Anamorphic Cine Lenses - Professional cinema lenses |
| One time/ perpetual license | Pay-as-you-go | DC-550 PRO II - 5.5-inch touchscreen HD monitor |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Viltrox product offering
Product offeringCore offering
Viltrox designs and manufactures autofocus and manual-focus camera lenses, lens adapters, LED video lights, flash units, and on-camera monitors for mirrorless camera systems. Its lenses are offered in native mounts for Sony E, Nikon Z, Fujifilm X, Leica L, and DJI DL, organized into series such as LAB, Pro, EVO, Air, Raze, and EPIC, and are positioned as value-priced alternatives to first-party and premium third-party glass. The company sells these products directly to consumers and professionals worldwide through its own store, Amazon, and regional warehouses in the US and EU.
Product overview
Viltrox is a Chinese photography equipment manufacturer established in 2009 and headquartered in Shenzhen, offering a broad portfolio of camera lenses, cine lenses, flashes, monitors, LED lights, and accessories. The lens lineup spans multiple series: LAB (flagship with F1.2-F1.8 apertures and HyperVCM motors), Pro (professional F1.2-F1.4 lenses), EVO (redesigned compact essentials), Air (entry-level compact), Chip (ultra-thin pancakes), Raze (DJI drone lenses), and EPIC (cinema anamorphic). The cine lens range includes EPIC Memento and MF manual focus series for professional video production. Complementary products include Vintage and Spark TTL flash units, touchscreen HD monitors (5.5"-7"), LED video lights in multiple series (RGB, Panel, COB), and lens adapters including EF-DL and E-Z AF options. Viltrox products support diverse camera mounts (Sony E, Nikon Z, Fujifilm X, Leica L, DJI DL, Canon M) and serve photographers from enthusiast to professional levels.
Differentiator
Problem solved
Functional benefit
Brands
- LAB Series: High-end flagship lens series featuring advanced optics and professional-grade performance
- Pro Series
- EVO Series
- Air Series
- EPIC Series
- Raze Series
- Vintage Series
Products and services
- Viltrox AF 26mm F2.8 EVO Compact autofocus 26mm F2.8 prime lens in the EVO series for mirrorless cameras, aimed at everyday and travel photography.
- Viltrox AF 28mm F4.5 Chip L Slim 28mm F4.5 pancake autofocus lens for Leica L-mount mirrorless systems, designed for portability.
- Viltrox AF 75mm F1.8 EVO Autofocus 75mm F1.8 portrait prime lens in the EVO series for mirrorless cameras.
- Viltrox AF 90mm F2.2 EVO Autofocus 90mm F2.2 short-telephoto prime lens in the EVO series for mirrorless portrait and detail work.
- Viltrox DC-550 PRO II Monitor On-camera field monitor for videographers and filmmakers, offering framing, exposure, and focus tools for mirrorless video capture.
- Viltrox Vintage Z2 TTL Flash TTL-compatible retro-styled on-camera flash designed for mirrorless cameras, targeting portrait and event shooters.
- Viltrox AF 35mm F1.2 LAB Z High-end autofocus 35mm F1.2 prime lens in Viltrox's LAB series, available for Nikon Z mirrorless cameras.
- Viltrox AF 85mm F2.0 EVO FE Autofocus 85mm F2.0 portrait prime lens in the EVO series for Sony E-mount mirrorless cameras.
- Viltrox AF 50mm F1.4 Pro FE Autofocus 50mm F1.4 standard prime lens in the Pro series for Sony E-mount mirrorless cameras.
- Viltrox AF 85mm F1.4 Pro
Quantifiable outcome
- 40% cost savings compared to proprietary alternatives
- +1 more outcomes
Companies that use Viltrox
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Viltrox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Viltrox partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Viltrox competitors and assessment
Company assessmentDirect peers
- Yongnuo: Yongnuo is a Chinese photography accessories maker offering low-cost flashes, LED lights, and aftermarket lenses that compete with Viltrox's Vintage/Spark flash and Air-series lens lines on price-led positioning targeting entry-level photographers.
- Tamron: Tamron is a major third-party lens manufacturer with the Di III series directly serving Sony E and Nikon Z mirrorless mounts, competing with Viltrox across portrait, wide-angle, and zoom categories. Both companies emphasize price-performance against first-party alternatives.
- Sigma Corporation: Sigma is the leading third-party mirrorless lens manufacturer (Global Vision line) competing directly with Viltrox in autofocus primes for Sony E, Nikon Z, L-Mount, and other systems. Both companies target enthusiast/professional photographers seeking alternatives to first-party lenses at lower price points.
- Samyang / Rokinon: Samyang/Rokinon specializes in affordable autofocus and manual-focus lenses for mirrorless mounts, with cinema primes and anamorphic options that overlap with Viltrox's cine lineup. Both target budget-conscious enthusiasts and independent filmmakers.
- DZOFILM: DZOFILM is a Chinese cinema lens manufacturer producing anamorphic and spherical cine primes in PL/E/L mounts. As another Shenzhen-area company, DZOFILM is the most direct competitor to Viltrox's EPIC anamorphic series and broader cine lens lineup for indie filmmakers and rental houses.
- Meike: Meike is a Chinese third-party lens and accessory manufacturer producing autofocus primes and manual-focus cinema lenses for Sony, Nikon, Fujifilm, and Micro Four Thirds. Both Viltrox and Meike are Shenzhen-based, China-headquartered competitors in the affordable third-party lens segment.
- Tokina: Tokina is a third-party lens manufacturer offering autofocus and manual-focus lenses for multiple mirrorless mounts, historically competing on wide-angle and specialty focal lengths. Direct overlap with Viltrox's Air, Pro, and EVO lines at varying price points.
- Godox (Flash & Lighting): Godox is a leading third-party flash and continuous lighting brand for mirrorless cameras, directly competing with Viltrox's Vintage Z1/Z2 and Spark Z3 TTL flash units and LED video light lines. Both companies offer comparable TTL, HSS, and RGB lighting features at similar price points.
Broad incumbents
- Fujifilm (XF/XH Lenses): Fujifilm's first-party XF and XH lens lineup is a primary comparable for Viltrox's X-mount offerings (AF 27mm F1.2 Pro, AF 23mm F1.4 XF, AF 13mm F1.4 XF). The Fujifilm flagship XF 90mm f/2 versus Viltrox AF 90mm F2.2 EVO price comparison is the canonical example of Viltrox's value positioning.
- Sony (FE/GM Lenses): Sony is the dominant first-party mirrorless lens maker and owner of the E-mount protocol that Viltrox depends on for native autofocus. While Viltrox explicitly undercuts Sony on price, Sony's GM and G flagships and broad catalog define the value ceiling and pricing anchor for Viltrox's premium-tier LAB and Pro lenses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viltrox social profiles
Digital presenceViltrox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viltrox leadership team
Management profileNumber of profiles
Profiles1 record
Viltrox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viltrox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viltrox
What does Viltrox do?
Viltrox designs and manufactures autofocus and manual-focus camera lenses, lens adapters, LED video lights, flash units, and on-camera monitors for mirrorless camera systems. Its lenses are offered in native mounts for Sony E, Nikon Z, Fujifilm X, Leica L, and DJI DL, organized into series such as LAB, Pro, EVO, Air, Raze, and EPIC, and are positioned as value-priced alternatives to first-party and premium third-party glass. The company sells these products directly to consumers and professionals worldwide through its own store, Amazon, and regional warehouses in the US and EU.
Is Viltrox a public or private company?
Viltrox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viltrox founded?
Viltrox was founded in 2009.
Where is Viltrox based?
Viltrox is headquartered in Shenzhen, China, in the Asia region.
How does Viltrox make money?
Four revenue lines are on record. Camera Lenses are the primary driver. The others are cine Lenses, camera Accessories and direct E-commerce.
Who are Viltrox's main competitors?
Direct peers on record are Yongnuo, Tamron, Sigma Corporation, Samyang / Rokinon, DZOFILM, Meike, Tokina and Godox (Flash & Lighting). Broad incumbents are Fujifilm (XF/XH Lenses) and Sony (FE/GM Lenses).
Does Viltrox have an API?
No public API is recorded for Viltrox.
What industry is Viltrox in?
Viltrox's product category is Camera Lenses and Photography Equipment. Its primary akta.pro industry code is CRACAPAF, Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters), with a secondary code of CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs). Its NAICS code is 33431 and its SIC code is 3861.