Voorma en Walch Makelaars in het Gooi

What Voorma en Walch Makelaars in het Gooi does

Voorma en Walch Makelaars in het Gooi is a private, family-owned real estate brokerage founded in 1936 and headquartered in the Gooi region of the Netherlands. The firm operates eight physical offices across the Gooi region (Laren, Blaricum, Huizen, Bussum, Hilversum, plus a dedicated Bedrijfsmakelaars office) and two international offices in Ibiza and Marbella, Spain; it is led by Jacques E. Walch (Register Makelaar - Register Taxateur) and a team of NVM-certified brokers. It delivers a full-service property transaction offering for both private and commercial clients, including Verkoopbegeleiding (sales accompaniment), Aankoopbegeleiding (buyer-side representation), Nieuwbouw (new construction), Bedrijfsmakelaardij (commercial brokerage), Taxaties (NVM-certified appraisals), Verhuur (rental), and a proprietary 'Secret Objects' (Stille Verkoop) off-market portfolio of 14 discreet listings.

The underlying technology stack is a standard real estate brokerage platform — property listings, search functionality, and CRM across regional offices — with no proprietary AI/ML components, no mobile app, and no public API. The firm's competitive layer is built on NVM (Nederlandse Vereniging van Makelaars) membership, NVM Register Taxateur certifications, and a 9.1 average customer rating accumulated over 90+ years of operation.

The business model is transaction-fee real estate brokerage. Revenue is generated by commissions on residential and commercial sales and purchases, rental placement fees, and appraisal fees in the premium Gooi region. Customer acquisition is dominated by direct-to-consumer interactions through office visits, personal referrals, and word-of-mouth, supplemented by a website (voorma-walch.nl), organic social media (Facebook, Instagram), a newsletter, and NVM-driven inbound. Disclosed scale signals include 528 homes sold in 2025, 32 homes purchased in 2024, 1,307 existing-build listings, 65 commercial objects, and 14 active Secret Objects listings. Revenue is not publicly disclosed.

Name

Voorma en Walch Makelaars in het Gooi

Legal name

Voorma en Walch Makelaars in het Gooi

Website

https://voorma-walch.nl

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Voorma en Walch Makelaars in het Gooi is a family-owned Dutch real estate brokerage founded in 1936, serving residential and commercial buyers, sellers, and investors in the Gooi region and internationally in Spain via eight offices.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Residential real estate brokerage
• Commercial property services
• Property valuation services
• New construction sales
• Rental management services

Headquarters

HQ city

Netherlands

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage commissions from residential and commercial property sales and purchases in the Gooi region, with services spanning buying, selling, renting, and new construction guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Voorma en Walch is a family-owned real estate brokerage providing full-service residential and commercial property services in the Gooi region of the Netherlands and selected Spanish markets. Core services include sales accompaniment, purchase guidance, new construction advisory, commercial brokerage, certified property valuations, and rental management. The firm maintains an exclusive off-market "Secret Objects" portfolio for discreet transactions. Operations span 8 Dutch offices plus international offices in Ibiza and Marbella.

Product overview

Voorma en Walch Makelaars in het Gooi operates as a full-service real estate brokerage offering a comprehensive suite of residential and commercial property services. The core service portfolio consists of Verkoopbegeleiding (sales accompaniment), Aankoopbegeleiding (purchase guidance), and the proprietary Secret Objects (stille verkoop/off-market) portfolio. These are complemented by specialized modules including Nieuwbouw (new construction), Bedrijfsmakelaardij (commercial brokerage), Taxaties (appraisals), and Verhuur (rental services). The firm also maintains dedicated international operations through offices in Ibiza and Marbella, Spain. Properties are categorized across Bestaande Bouw (existing residential), Huuraanbod (rental), Bedrijfsonroerendgoed (commercial), and Internationally listed properties. The firm serves both private individuals and business clients across the Gooi region and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoopbegeleiding (Sales Accompaniment) Full-service sales accompaniment guiding homeowners through the complete process of selling their property, including market research, presentation preparation, professional photography, viewings, negotiations, and notarial transfer. Targeted at private homeowners in the Gooi region.
• Aankoopbegeleiding (Purchase Guidance) Purchase guidance and accompaniment service helping buyers find their dream home, leveraging the firm's network and inside information to access off-market properties and providing expert advice on market value and bidding strategy. Targeted at private property buyers in the Gooi region.
• Nieuwbouw (New Construction)

Quantifiable outcome

• 528 woningen verkocht in 2025
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NVM (Nederlandse Vereniging van Makelaars)coreOthersIndustry membership organization for real estate brokers in Netherlands. Voorma en Walch is an NVM-certified broker, indicating adherence to professional standards and access to NVM network and resources.
• NVM Register TaxateurcoreOthersCertified appraiser designation within NVM network, enabling the firm to provide official property valuations.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Regional players

• RMW Makelaars: Regional Dutch brokerage active in the Gooi and wider Randstad area; comparable NVM-certified residential and commercial services targeting similar buyer and seller segments.
• Dijkstra & De Heer Makelaars: Regional Dutch brokerage serving the Gooi and surrounding areas with NVM-certified brokers; competes on local knowledge and personal service for residential sales.
• Huizen in Het Gooi (local independent brokerages): Funda is the dominant Dutch property listing platform, not a direct broker but the central marketplace on which Voorma en Walch and all Dutch brokerages compete for visibility and lead generation.

Direct peers

• RE/MAX Netherlands: International real estate franchise active in the Netherlands offering residential brokerage in the same Gooi and surrounding regions; competes on local presence and brand recognition.
• Makelaarsland: Largest low-cost Dutch real estate brokerage franchise; competes directly for residential listings across the Netherlands including the Gooi region using a fixed-fee model that pressures traditional commission-based brokers like Voorma en Walch.
• ERA Nederland: National franchise network of real estate brokers operating across the Netherlands with NVM-style services; directly comparable brokerage services, multi-office model, and Dutch market focus.
• Sotheby's International Realty Netherlands: Luxury real estate affiliate network serving high-net-worth Dutch buyers including cross-border purchases in Spain, the UK, and other markets; directly competes for premium Gooi-region mandates and international clientele.
• Coldwell Banker Nederland: International brokerage brand with Dutch franchise offices; comparable full-service residential and commercial offerings across the Netherlands.
• Engel & Völkers Netherlands: International luxury-focused real estate brokerage with Dutch operations; comparable premium positioning, multi-office model, and cross-border services (Germany, Spain, etc.) overlapping with Voorma en Walch's Spain offices.

Others

• NVM (Nederlandse Vereniging van Makelaars): Industry association of Dutch real estate brokers; Voorma en Walch is a member and gains referral network, certifications (Register Taxateur, Woontoets), and professional standards that underpin its service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/voormaenwalch
• Facebookfacebook.com/VoormaWalchMakelaars
• LinkedInlinkedin.com/company/voorma-en-walch-makelaars-in-het-gooi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voorma en Walch Makelaars in het Gooi