Keller Williams Classic Realty NW

Name

Keller Williams Classic Realty NW

Legal name

Keller Williams Realty, Inc.

Website

https://realestatecareermn.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Residential property sales
• Real estate agent training
• Property transaction services
• Real estate franchise

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Commission: As a real estate brokerage, the company generates revenue through real estate transaction commissions. Agents work on commission basis, with the company taking a share of each transaction. The ALC (Associate Leadership Council) introduces a fair commission structure with profit sharing.
2. Agent Recruitment and Training Services: The company connects agents with pre-licensing education and provides ongoing training and professional development, potentially generating revenue through these services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Keller Williams Classic Realty NW is a real estate brokerage that provides residential property buying and selling services through a network of 350+ REALTORS in Maple Grove, Minnesota. The firm recruits, trains, and equips real estate agents with proprietary technology (KW Command), AI assistance (KWIQ), and licensing education partnerships (KSCORE with Kaplan). Agents deliver full-service brokerage to individual home buyers and sellers in the greater Minnesota market.

Product overview

Keller Williams Classic Realty NW operates as a real estate brokerage offering products and services through a platform-plus-modules architecture. The core offering is KW Command, a proprietary CRM and business management ecosystem powered by AI and machine learning that connects agents to their databases and helps convert leads into clients. KW Command includes specialized modules for individual agents (KW Command for Agents) and teams (KW Command for Teams), supplemented by the KW Consumer App for client-facing interactions. AI capabilities are delivered through KWIQ, an AI-powered assistant integrated into KW Connect and the Command dashboard. Agent education and training are provided through KW University, KW Connect, and programs like Ignite, BOLD, and Agent Masterminds. The KSCORE initiative, in partnership with Kaplan Real Estate Education, provides digitized licensing and continuing education. KW MAPS Coaching offers professional coaching services. Together, these products form an integrated ecosystem designed to support real estate agents from licensing through business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• KW Command

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• National Association of REALTORScoreOthersKeller Williams Classic Realty NW is a member of the National Association of REALTORS, providing credibility and standards compliance for real estate professionals.
• Minnesota REALTORScoreOthersMember of the state-level real estate association supporting Minnesota real estate professionals.
• Minneapolis Area Association of REALTORScoreOthersLocal real estate association membership providing networking and professional standards for the Maple Grove market area.
• Keller Williams Realty Inc.flagshipStrategic or Co-development PartnerKeller Williams Classic Realty NW is a local franchise of Keller Williams Realty Inc., the largest real estate franchise in North America. The franchise provides brand, technology platform, training programs, and operational support.
• Kaplan Real Estate EducationcoreStrategic or Co-development PartnerPartnership providing Minnesota-approved pre-licensing education and continuing education for agents at zero cost. KSCORE initiative combines KW training with Kaplan's licensing curriculum.
• KW Command Ecosystem PartnerscoreTechnology or IntegrationTechnology integrations including KW Consumer App, KWIQ AI assistant, and KW Connect learning platform that work together to deliver comprehensive real estate technology solutions.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century 21 Real Estate: Century 21 is a global real estate franchise brand with an independent contractor agent model and franchise fee structure directly comparable to Keller Williams Classic Realty NW. Both compete in the same Minnesota residential market for agents and consumer transactions.
• Coldwell Banker: Coldwell Banker is a major residential real estate franchise brand owned by Anywhere Real Estate, competing head-to-head with KW offices for agents and listings in the same Minnesota market. The franchise model, agent structure, and revenue streams are closely aligned.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise network competing for both agents and consumers in Minnesota with a similar independent contractor model and franchise economics. The brand affiliation with Berkshire Hathaway provides comparable brand-leverage dynamics to KW's global franchise position.
• RE/MAX: RE/MAX is one of the largest global real estate franchise networks with a commission-based independent contractor agent model directly comparable to Keller Williams. Both compete for the same agent recruitment pool and operate on similar franchise economics.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national franchise brand competing for residential agents with a similar franchise model, training emphasis, and brand partnership structure. Comparable to KW in franchise economics and agent recruitment strategy.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused real estate franchise network competing for high-end agents and listings. While more luxury-skewed, it operates the same franchise model and competes with KW's luxury affinity group for top-producing agents in Minnesota.
• eXp Realty: eXp Realty is a cloud-based real estate brokerage with a commission split and revenue share model that competes for agents seeking higher take-home pay and passive income opportunities. It is a direct substitute for KW's value proposition to independent contractor agents in the Minnesota market.
• Compass: Compass is a national technology-enabled residential brokerage that competes for experienced agents with its proprietary platform, marketing tools, and agent equity programs. While technology-first rather than franchise-based, it competes in the same Minnesota market for high-producing agents.

Regional players

• Real Estate One: Real Estate One is a large family-owned brokerage focused on the Midwest, with strong presence in Michigan and expanding operations in neighboring states. As a regional brokerage with comparable service offerings, it represents a Midwest-specific competitive alternative to KW franchise offices.

Broad incumbents

• Redfin: Redfin is a technology-enabled residential brokerage and consumer-facing real estate platform operating in major US metros including Minneapolis. It competes on the consumer side through its own agents and on the listing side by recruiting agents to a salaried plus bonus model, disrupting traditional commission-based brokerages like KW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kwmaplegrove
• Facebookfacebook.com/kwmaplegrove
• LinkedInlinkedin.com/company/kwmaplegrove

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Classic Realty NW