Keller Williams Classic Realty NW
- Company typePrivate
- Founded2007
- HeadquartersMaple Grove, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Keller Williams Classic Realty NW firmographics
Firmographics- Name
- Keller Williams Classic Realty NW
- Legal name
- Keller Williams Realty, Inc.
- Website
- https://realestatecareermn.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Keller Williams Classic Realty NW industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Keller Williams Classic Realty NW is headquartered
LocationHeadquarters
- HQ city
- Maple Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keller Williams Classic Realty NW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Real Estate Commission: As a real estate brokerage, the company generates revenue through real estate transaction commissions. Agents work on commission basis, with the company taking a share of each transaction. The ALC (Associate Leadership Council) introduces a fair commission structure with profit sharing.
- Agent Recruitment and Training Services: The company connects agents with pre-licensing education and provides ongoing training and professional development, potentially generating revenue through these services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Keller Williams Classic Realty NW product offering
Product offeringCore offering
Keller Williams Classic Realty NW is a real estate brokerage that provides residential property buying and selling services through a network of 350+ REALTORS in Maple Grove, Minnesota. The firm recruits, trains, and equips real estate agents with proprietary technology (KW Command), AI assistance (KWIQ), and licensing education partnerships (KSCORE with Kaplan). Agents deliver full-service brokerage to individual home buyers and sellers in the greater Minnesota market.
Product overview
Keller Williams Classic Realty NW operates as a real estate brokerage offering products and services through a platform-plus-modules architecture. The core offering is KW Command, a proprietary CRM and business management ecosystem powered by AI and machine learning that connects agents to their databases and helps convert leads into clients. KW Command includes specialized modules for individual agents (KW Command for Agents) and teams (KW Command for Teams), supplemented by the KW Consumer App for client-facing interactions. AI capabilities are delivered through KWIQ, an AI-powered assistant integrated into KW Connect and the Command dashboard. Agent education and training are provided through KW University, KW Connect, and programs like Ignite, BOLD, and Agent Masterminds. The KSCORE initiative, in partnership with Kaplan Real Estate Education, provides digitized licensing and continuing education. KW MAPS Coaching offers professional coaching services. Together, these products form an integrated ecosystem designed to support real estate agents from licensing through business growth.
Differentiator
Problem solved
Functional benefit
Products and services
- KW Command
Companies that use Keller Williams Classic Realty NW
Customer profileSegments3 records
Ideal customer profiles2 records
Keller Williams Classic Realty NW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Keller Williams Classic Realty NW partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- National Association of REALTORScoreKeller Williams Classic Realty NW is a member of the National Association of REALTORS, providing credibility and standards compliance for real estate professionals.
- Minnesota REALTORScoreMember of the state-level real estate association supporting Minnesota real estate professionals.
- Minneapolis Area Association of REALTORScoreLocal real estate association membership providing networking and professional standards for the Maple Grove market area.
- Keller Williams Realty Inc.flagshipKeller Williams Classic Realty NW is a local franchise of Keller Williams Realty Inc., the largest real estate franchise in North America. The franchise provides brand, technology platform, training programs, and operational support.
- Kaplan Real Estate EducationcorePartnership providing Minnesota-approved pre-licensing education and continuing education for agents at zero cost. KSCORE initiative combines KW training with Kaplan's licensing curriculum.
- KW Command Ecosystem PartnerscoreTechnology integrations including KW Consumer App, KWIQ AI assistant, and KW Connect learning platform that work together to deliver comprehensive real estate technology solutions.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Keller Williams Classic Realty NW competitors and assessment
Company assessmentDirect peers
- Century 21 Real Estate: Century 21 is a global real estate franchise brand with an independent contractor agent model and franchise fee structure directly comparable to Keller Williams Classic Realty NW. Both compete in the same Minnesota residential market for agents and consumer transactions.
- Coldwell Banker: Coldwell Banker is a major residential real estate franchise brand owned by Anywhere Real Estate, competing head-to-head with KW offices for agents and listings in the same Minnesota market. The franchise model, agent structure, and revenue streams are closely aligned.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise network competing for both agents and consumers in Minnesota with a similar independent contractor model and franchise economics. The brand affiliation with Berkshire Hathaway provides comparable brand-leverage dynamics to KW's global franchise position.
- RE/MAX: RE/MAX is one of the largest global real estate franchise networks with a commission-based independent contractor agent model directly comparable to Keller Williams. Both compete for the same agent recruitment pool and operate on similar franchise economics.
- Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national franchise brand competing for residential agents with a similar franchise model, training emphasis, and brand partnership structure. Comparable to KW in franchise economics and agent recruitment strategy.
- Sotheby's International Realty: Sotheby's International Realty is a luxury-focused real estate franchise network competing for high-end agents and listings. While more luxury-skewed, it operates the same franchise model and competes with KW's luxury affinity group for top-producing agents in Minnesota.
- eXp Realty: eXp Realty is a cloud-based real estate brokerage with a commission split and revenue share model that competes for agents seeking higher take-home pay and passive income opportunities. It is a direct substitute for KW's value proposition to independent contractor agents in the Minnesota market.
- Compass: Compass is a national technology-enabled residential brokerage that competes for experienced agents with its proprietary platform, marketing tools, and agent equity programs. While technology-first rather than franchise-based, it competes in the same Minnesota market for high-producing agents.
Regional players
- Real Estate One: Real Estate One is a large family-owned brokerage focused on the Midwest, with strong presence in Michigan and expanding operations in neighboring states. As a regional brokerage with comparable service offerings, it represents a Midwest-specific competitive alternative to KW franchise offices.
Broad incumbents
- Redfin: Redfin is a technology-enabled residential brokerage and consumer-facing real estate platform operating in major US metros including Minneapolis. It competes on the consumer side through its own agents and on the listing side by recruiting agents to a salaried plus bonus model, disrupting traditional commission-based brokerages like KW.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Keller Williams Classic Realty NW social profiles
Digital presenceKeller Williams Classic Realty NW financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Classic Realty NW leadership team
Management profileNumber of profiles
Profiles12 records
Keller Williams Classic Realty NW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Classic Realty NW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Classic Realty NW
What does Keller Williams Classic Realty NW do?
Keller Williams Classic Realty NW is a real estate brokerage that provides residential property buying and selling services through a network of 350+ REALTORS in Maple Grove, Minnesota. The firm recruits, trains, and equips real estate agents with proprietary technology (KW Command), AI assistance (KWIQ), and licensing education partnerships (KSCORE with Kaplan). Agents deliver full-service brokerage to individual home buyers and sellers in the greater Minnesota market.
Is Keller Williams Classic Realty NW a public or private company?
Keller Williams Classic Realty NW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keller Williams Classic Realty NW founded?
Keller Williams Classic Realty NW was founded in 2007. It employs 101 to 250 people.
Where is Keller Williams Classic Realty NW based?
Keller Williams Classic Realty NW is headquartered in Maple Grove, United States, in the North America region.
How does Keller Williams Classic Realty NW make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are agent Recruitment and Training Services.
Who are Keller Williams Classic Realty NW's main competitors?
Direct peers on record are Century 21 Real Estate, Coldwell Banker, Berkshire Hathaway HomeServices, RE/MAX, Better Homes and Gardens Real Estate, Sotheby's International Realty, eXp Realty and Compass. Real Estate One is listed as a regional player. Redfin is listed as a broad incumbent.
Does Keller Williams Classic Realty NW have an API?
No public API is recorded for Keller Williams Classic Realty NW.
What industry is Keller Williams Classic Realty NW in?
Keller Williams Classic Realty NW's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.