EDGE Athletic Co.

What EDGE Athletic Co. does

EDGE Athletic Co. is a privately held, single-location youth sports training academy headquartered at 201 Kitty Hawk Dr #107, Morrisville, NC, serving the greater Raleigh, NC metropolitan area. Founded and operated by owner Sean Ratliff alongside ~6 named coaches and a camp manager, the company delivers soccer and athletic training to youth and adults, with occasional adult sessions. The portfolio is organized into three pillars: (1) Training Sessions across Core/Little Edgers (ages 3–11), Accelerators & Elite, Specialty & Private Training, and Finishing & Goalkeeping; (2) Camps spanning Summer, Pre-School, Track-Out/Teacher Workday, and flexible Day Camp options that combine sports with STEM activities; and (3) ancillary lines in Sports Performance (youth strength/speed), Parties & Rentals (birthday parties and hourly facility rentals), Memberships (three monthly tiers with cancel-anytime flexibility and a referral program), and branded merchandise sold onsite and via a Forever Fierce e-commerce storefront. Operations run on the MindBody Online booking platform; no proprietary technology stack is disclosed. Customers are overwhelmingly individual families (parents of youth athletes ages ~3–12), with secondary demand from corporate and group rentals; GTM is direct-to-consumer via website, MindBody self-serve booking, phone, Instagram (#EdgeRaleigh), Google reviews, and a 25%/referral member program. SafeSport-certified coaching and CPR/defibrillator-trained staff are positioned as a safety differentiator, and a partnership with ACG Mental Performance adds mental-skills training for athletes 10 and older.

Name

EDGE Athletic Co.

Legal name

EDGE Athletic Co.

Website

https://edgeprograms.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EDGE Athletic Co. operates a single soccer and athletic training facility in Morrisville, NC, serving youth ages 3–12 and adults in the Raleigh area with tiered training programs, year-round camps, memberships, facility rentals, and branded merchandise via MindBody online booking.

Ownership category

akta.pro rank

Product category

Youth Soccer and Athletic Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth soccer training
• Athletic performance training
• Youth sports camps
• Facility rental parties
• Athletic training memberships

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Training Sessions: Revenue from individual and group soccer training sessions including Core & Starters, Accelerators & Elite, Specialty & Private Training, and Finishing & Goalkeeping programs. Customers can pay per session or through membership discounts.
2. Sports Performance: Full-service fitness and strength training programs for youth featuring free weights, machines, resistance, speed training, and agility workouts.
3. Camps: Revenue from summer camps, track-out camps, day camps, preschool camps, and teacher workday camps combining sports with STEM activities. Available as full-week or individual day registrations.
4. Parties & Rentals: Birthday party packages and facility rentals. Includes coach-led games, party room access, inflatables, and field time. Also corporate and group rentals at hourly rates.
5. Memberships: Monthly membership subscriptions offering discounted pricing on programs, packages, and some rentals. Three tiers available with flexibility to cancel anytime with 30-day notice. Includes referral benefits.
6. Merchandise: Sale of branded merchandise including grip socks, jerseys, training tops, hats, and other apparel items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EDGE Athletic Co. operates a full-service soccer and athletic training academy in Morrisville, NC (Raleigh area), offering year-round soccer skills programs for ages 3 through adult, youth sports performance and strength training, sports-plus-STEM camps across summer, track-out, day, and pre-school formats, birthday parties and corporate facility rentals, three-tier monthly memberships, and branded athletic merchandise.

Product overview

EDGE Athletic Co. operates as a multi-service soccer and athletic training academy offering a comprehensive portfolio of programs across three main categories: (1) Soccer Training Programs including Core Soccer & Little Edgers (ages 3-11), Accelerators & Elite (advanced players), Specialty Training & Private Sessions, and Finishing & Goalkeeping specialized clinics; (2) Camp Programs encompassing Summer Camps (ages 5-12), Pre-School Camp (ages 3-5), Track-Out and Teacher Workday Camps, and flexible Day Camp options with individual day registration; and (3) Ancillary Services including Sports Performance (youth fitness and strength training), Parties & Rentals (event hosting and facility rentals), and Memberships (discounted multi-session access). The company also sells branded merchandise including jerseys, training apparel, and accessories. This is a single-location facility-based training center serving youth and adults in the Raleigh, NC metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Soccer & Little Edgers Entry-level soccer training program for children ages 3-11 (Soccer Starters ages 3-6 and Core ages 6-11) designed to build foundational skills, body control, basic soccer techniques, and confidence in a fun learning environment.
• Accelerators & Elite High-intensity technical soccer training for committed players focused on mastering their touch and competing at advanced levels. Targets dedicated athletes looking to elevate their performance.
• Specialty & Private Training Small group specialty sessions and one-on-one private training that provides personalized coaching to sharpen specific skills and elevate overall athletic performance.
• Finishing & Goalkeeping Specialized training programs for strikers focusing on shooting accuracy (upper 90 and bottom corner techniques) and goalkeepers developing footwork, angle cutting, and hand strength through the GK Academy.
• Summer Camps Full-day camps for youth ages 5-12 combining high-energy sports activities with engaging STEM curriculum to keep children active, learning, and entertained during summer breaks.
• Track-Out & Teacher Workday Camps Flexible camp options for children during school track-out weeks and teacher workdays, offering sports and STEM-based programming for single days or full weeks.
• Individual Day-Camp Flexible single-day or multi-day camp registration option allowing parents to select individual days rather than full-week commitments, serving track-out and intersession periods.
• Pre-School Summer Camp Specialized camp program for boys and girls aged 3-5 years old, providing age-appropriate sports activities and early developmental experiences.
• Sports Performance Full-service fitness and strength training program for youth featuring free weights, machines, resistance training, speed training, agility work, and mobility development. Includes injury risk reduction focus. Adult sessions announced as coming soon.
• Parties & Rentals Event hosting services including birthday parties with coach-led games, inflatables, and party room access; plus facility rentals for corporate events, team parties, and private training sessions. Priced at $125/hr indoor, $50/hr outdoor, $200/hr full facility, plus $20 per additional child.
• Memberships Three-tier monthly membership program offering discounted pricing on programs, packages, and some rentals with flexible scheduling. Includes a referral program providing 25% savings for both referrer and new member, with five referrals equal to a free membership. Includes a Junior Membership tier for athletes training more than three times per month.
• Merchandise Branded athletic merchandise including hats, adult and youth jerseys, training tops, and grip socks. Summer Series collection released annually around June and sold through the Forever Fierce online store partnership and onsite.

Quantifiable outcome

• Measurable player progress over 3 years in the program as reported by parent testimonial

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ACG Mental PerformancecoreStrategic or Co-development PartnerPartnership provides mental performance training resources for EDGE athletes ages 10 and older. Athletes receive a free mental performance assessment and consultation with an ACG coach, plus discounts on mental training services. Code 'Edge10' provides additional savings. This enhances the company's athlete development offerings beyond physical training.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Skyhawks Sports Academy: National youth sports camp and clinic operator serving ages 4-14 across multiple sports. Directly comparable to EDGE's summer and track-out camp offerings, with similar STEM/sports enrichment positioning in many markets.
• Super Soccer Stars: Multi-city youth soccer instruction program serving ages 1-14 with group and private sessions. Comparable to EDGE's Core, Accelerators & Elite, and Specialty & Private Training lines in offering structure and target demographic.
• Soccer Shots: National youth soccer franchise operating in the Raleigh market, offering age-based soccer programs for children 2-8. Directly comparable to EDGE's Core & Starters segment on curriculum design, parent-facing booking, and franchise vs. independent operation.
• i9 Sports: National youth sports franchise offering leagues, camps, and clinics across multiple sports. Comparable to EDGE in the camp and youth-development segment, particularly for families seeking multi-sport enrichment during school breaks.
• Little Kickers: International youth soccer franchise focused on ages 18 months to 7 years, mirroring EDGE's youngest Soccer Starters (3-6) and Core (6-11) beginner programs with similar curriculum-based early-development positioning.

Broad incumbents

• IMG Academy: Large multi-sport performance training institution combining athletic, academic, and mental performance development. Comparable to EDGE's holistic athlete development thesis (especially the ACG Mental Performance partnership), though at a vastly larger scale and multi-sport scope.
• DICK'S Sporting Goods - House of Sport: National sporting goods retailer with in-store House of Sport concept featuring batting cages, golf simulators, and clinics. Comparable to EDGE's facility rental and event-hosting model as a broad incumbent encroaching on experiential sports retail.

Regional players

• Capital Area Soccer League (CASL): Large Raleigh-area youth soccer league and club offering recreational and travel programming. Competes with EDGE for youth registrations, particularly in the foundational Core age groups where families choose between private training and league play.
• NCFC Youth: Premier youth soccer club in the Raleigh area affiliated with North Carolina FC. Competes with EDGE for the same youth athlete pool, particularly at the Accelerators & Elite and Finishing & Goalkeeping tiers where competitive players choose between club pipelines and private training.

Emerging players

• National Academy of Athletics: Youth sports camp and clinic operator specializing in multi-sport enrichment including STEM/sports combinations. Directly comparable to EDGE's camp portfolio and STEM integration, with similar target demographic and seasonal revenue profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheEdgeSoccerPrograms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDGE Athletic Co.