Mexican Caribbean Tourism Board
The Mexican Caribbean Tourism Board is the government tourism promotion body for Quintana Roo, Mexico, operating a bilingual destination portal covering 12 interconnected destinations across the Mexican Caribbean. It serves leisure, luxury, wellness, cultural, adventure, MICE, family, and culinary travelers with informational content only.
- Company typePrivate
- Founded-
- HeadquartersCancún, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mexican Caribbean Tourism Board does
The Mexican Caribbean Tourism Board is the official government tourism promotion body for the Mexican Caribbean region, operated by the Consejo de Promoción Turística de Quintana Roo. Its core function is destination marketing and information dissemination for the state of Quintana Roo, covering 12 interconnected destinations including Bacalar, Cancún, Chetumal, Costa Mujeres, Cozumel, Holbox, Isla Mujeres, Mahahual, Maya Ka'an, Playa del Carmen, Puerto Morelos, Riviera Maya, and Tulum. The board does not sell travel services; rather, it operates an informational portal that consolidates destination content for travelers, travel agents, and event planners.
The organization's primary product is the mexicancaribbean.travel bilingual (English/Spanish) web portal, which includes individual destination pages, a curated experience taxonomy (Luxury, Culinary, Culture, Romance, Kids, MICE, Golf, Boutique Hotels), a blog, gallery, a dedicated travel industry resource section, and an AI-powered visitor assistant. The portal is built on a WordPress-based CMS (evidenced by wp-content URLs) with multilingual support via WPML. The platform integrates logistical content for the Tren Maya rail network, airports, ferry terminals, and cruise terminals across the region. Marketing is event-driven and content-led, leveraging organic social across Instagram, Facebook, TikTok, YouTube, and X, plus SEO-optimized destination pages.
The business model is government appropriation rather than commercial revenue generation. The entity is funded by state government budgets to promote the region, and the portal explicitly states it does not offer travel agency services. Customer segments served include leisure tourists, luxury travelers, wellness and couples, culture and history enthusiasts, adventure travelers, MICE (meetings, incentives, conventions, events) clients, families, and culinary tourists. Office locations are in Cancún (headquarters) and Playa del Carmen.
Mexican Caribbean Tourism Board firmographics
Firmographics- Name
- Mexican Caribbean Tourism Board
- Legal name
- Consejo de Promoción Turística de Quintana Roo
- Website
- https://mexicancaribbean.travel
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mexican Caribbean Tourism Board is the government tourism promotion body for Quintana Roo, Mexico, operating a bilingual destination portal covering 12 interconnected destinations across the Mexican Caribbean. It serves leisure, luxury, wellness, cultural, adventure, MICE, family, and culinary travelers with informational content only.
- Ownership category
- akta.pro rank
Mexican Caribbean Tourism Board industry classification
Industry- Product category
- Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where Mexican Caribbean Tourism Board is headquartered
LocationHeadquarters
- HQ city
- Cancún
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Mexican Caribbean Tourism Board business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Tourism Promotion Services: As a government tourism promotion body (Consejo de Promoción Turística de Quintana Roo), the organization is funded by government budgets to promote tourism across the Mexican Caribbean region. The website explicitly states it is an information portal only and does not offer any travel agency services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Mexican Caribbean Tourism Board product offering
Product offeringCore offering
The Mexican Caribbean Tourism Board operates a bilingual information portal promoting 12 interconnected destinations across the Mexican Caribbean region, including Cancún, Riviera Maya, Tulum, Bacalar, Cozumel, and others. The portal provides destination pages, curated experience categories, an AI-powered visitor assistant, editorial blog content, a photo gallery, and travel planning resources. The board explicitly states it is an information portal only and does not offer travel agency or booking services.
Product overview
The Mexican Caribbean Tourism Board operates a unified tourism information portal covering 12 interconnected destinations across the Mexican Caribbean region. The platform functions as a digital travel guide offering destination pages, curated experience categories (Luxury, Culinary, Culture, Romance, Kids, MICE, Golf, Boutique Hotels), an AI-powered travel assistant, blog content, a gallery, and professional resources for the travel industry. The site is operated by the Consejo de Promoción Turística de Quintana Roo and serves as an informational resource only, not offering direct travel booking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mexican Caribbean Travel Portal
Quantifiable outcome
- 12 interconnected destinations offering diverse experiences
- +3 more outcomes
Companies that use Mexican Caribbean Tourism Board
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Mexican Caribbean Tourism Board technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mexican Caribbean Tourism Board partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Mexican Caribbean Tourism Board competitors and assessment
Company assessmentDirect peers
- Bahamas Ministry of Tourism: Government tourism body promoting The Bahamas as a multi-island Caribbean destination with focused beach, diving and luxury positioning. Closely parallels the Mexican Caribbean Tourism Board's multi-destination model and reef-based value proposition.
- Dominican Republic Ministry of Tourism (MITUR): National government tourism authority promoting the Dominican Republic across beach, golf, culture and MICE segments. Comparable in scale, government backing, and competition for Caribbean all-inclusive and reef-tourism demand.
- Discover Puerto Rico: Public-private DMO for Puerto Rico under a government mandate, promoting the island as a Caribbean destination. Closely analogous in structure (quasi-governmental DMO with promotional mandate) and competitive overlap in Caribbean demand.
- Aruba Tourism Authority: Government-backed DMO for Aruba promoting a single-island Caribbean destination with strong beach, wellness and small-island positioning. Comparable scope and government-backed promotional model.
- Cayman Islands Department of Tourism: Government tourism body for the Cayman Islands promoting beach, diving, and culinary experiences. Comparable Caribbean destination marketing scope with particular overlap in reef/diving positioning.
- Barbados Tourism Marketing Inc. Statutory corporation promoting Barbados as a Caribbean destination across luxury, romance, and cultural segments. Direct analogue as a state-backed Caribbean DMO with similar segment portfolio.
- Jamaica Tourist Board: National DMO for Jamaica, operating a destination portal promoting the island's beaches, culture, and adventure experiences. Most comparable structurally — government-backed, multi-channel digital marketing, comparable Caribbean geography and audience.
- St. Lucia Tourism Authority: Statutory authority charged with marketing St. Lucia as a Caribbean destination, with emphasis on nature, romance and wellness. Directly comparable as a small-island, government-mandated Caribbean DMO.
Broad incumbents
- VisitMexico (CPTM): National-level Mexican tourism promotion body (Consejo de Promoción Turística de México). Operates one tier above the Mexican Caribbean board and is the broader incumbent whose campaigns include the Mexican Caribbean region.
Emerging players
- Curaçao Tourism & Marketing Partners: Public-private DMO for Curaçao marketing a smaller Caribbean island destination focused on beach and diving. Partial overlap with the Mexican Caribbean board's reef-and-beach value proposition, but smaller in scale and budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Mexican Caribbean Tourism Board social profiles
Digital presenceMexican Caribbean Tourism Board financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mexican Caribbean Tourism Board leadership team
Management profileNumber of profiles
Mexican Caribbean Tourism Board funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mexican Caribbean Tourism Board M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mexican Caribbean Tourism Board
What does Mexican Caribbean Tourism Board do?
The Mexican Caribbean Tourism Board operates a bilingual information portal promoting 12 interconnected destinations across the Mexican Caribbean region, including Cancún, Riviera Maya, Tulum, Bacalar, Cozumel, and others. The portal provides destination pages, curated experience categories, an AI-powered visitor assistant, editorial blog content, a photo gallery, and travel planning resources. The board explicitly states it is an information portal only and does not offer travel agency or booking services.
Is Mexican Caribbean Tourism Board a public or private company?
Mexican Caribbean Tourism Board is a private company. It is classified as state government owned and is currently operating.
When was Mexican Caribbean Tourism Board founded?
Mexican Caribbean Tourism Board was founded in -1. It employs 11 to 50 people.
Where is Mexican Caribbean Tourism Board based?
Mexican Caribbean Tourism Board is headquartered in Cancún, Mexico, in the Latin America region.
How does Mexican Caribbean Tourism Board make money?
One revenue line is on record: tourism Promotion Services.
Who are Mexican Caribbean Tourism Board's main competitors?
Direct peers on record are Bahamas Ministry of Tourism, Dominican Republic Ministry of Tourism (MITUR), Discover Puerto Rico, Aruba Tourism Authority, Cayman Islands Department of Tourism, Barbados Tourism Marketing Inc., Jamaica Tourist Board and St. Lucia Tourism Authority. VisitMexico (CPTM) is listed as a broad incumbent. Curaçao Tourism & Marketing Partners is listed as an emerging player.
Does Mexican Caribbean Tourism Board have an API?
No public API is recorded for Mexican Caribbean Tourism Board.
What industry is Mexican Caribbean Tourism Board in?
Mexican Caribbean Tourism Board's product category is Tourism Promotion Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 561591 and its SIC code is 7990.