Umzug-Regional.de

What Umzug-Regional.de does

Umzug-Regional.de is a Germany-based lead generation and price comparison platform for residential and commercial moving services, operated by the private firm 123Media (Berlin, founded 2021). The platform's core product is a web-based request form through which consumers submit a single free, non-binding inquiry and receive up to five quotes from certified regional moving companies within 24 hours. It also operates a free regional directory listing certified movers across all 16 German federal states (Bundesländer), with dedicated city-level pages optimized for location-based search. The site covers the full moving value chain, including furniture transport, assembly/disassembly, kitchen removal, cleaning, storage, junk removal, and parking zone permits.

The platform's underlying technology is a relatively standard SEO-driven web directory combined with a structured lead-capture form. There is no disclosed proprietary technology, no mobile app, no API, and no AI/ML components in the input data. Differentiation rests on regional landing pages, content (city-specific price ranges, checklists), and the breadth of its mover network rather than on technology depth.

Revenue is generated entirely on the demand side: consumers use the service free of charge, while certified moving companies pay for the qualified leads forwarded to them. Customer inquiries are routed through Umzugsauktion GmbH & Co. KG (Schallstadt), which mediates the connection with movers. The business is founder-owned (Sebastian Langer), employs 1-10 people, has no disclosed institutional funding or parent company, and operates exclusively within Germany. Customer segments are horizontally split between private households seeking relocation services and certified moving companies purchasing leads.

Name

Umzug-Regional.de

Legal name

123Media

Website

https://umzug-regional.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Umzug-Regional.de is a Germany-based web platform that connects consumers seeking moving services with certified regional movers via a free quote-request form and a 16-state directory, monetizing by selling qualified leads to moving companies.

Ownership category

akta.pro rank

Product category

Moving Services Comparison Platform

SIC

Transportation Services (4700)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Dedicated/Exclusive-Use Interstate Moves (HSAKABAF)

Keywords

• Moving company comparison
• Moving services marketplace
• Regional moving directory
• Lead generation platform
• Moving quote comparison

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Lead Generation / Commission: Umzug-Regional.de acts as an intermediary connecting consumers with moving companies. The platform generates revenue by sending customer inquiries (lead data) to partnered moving companies. When a customer submits a quote request through the platform, the data is forwarded to Umzugsauktion GmbH & Co. KG, which mediates the connection with moving service providers. Moving companies pay for access to qualified leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Umzug-Regional.de operates a free lead generation and price comparison platform that connects consumers seeking moving services with certified moving companies across Germany. Users submit a single online request form and receive up to five non-binding quotes from regional moving companies within 24 hours. The platform covers all 16 German federal states with regional landing pages, and also offers a registration portal for moving companies to join the network and receive qualified leads.

Product overview

Umzug-Regional.de operates as a lead generation and comparison platform for moving services in Germany. The core offering consists of a regional moving company directory organized by federal states (Baden-Württemberg, Bayern, Berlin, Brandenburg, Bremen, Hamburg, Hessen, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen, Rheinland-Pfalz, Saarland, Sachsen, Sachsen-Anhalt, Schleswig-Holstein, Thüringen) and cities, combined with a free quote request service that connects users with up to five certified moving companies. The platform also provides a company registration service for moving businesses to join the network. Key service areas include furniture transport (Möbeltransport), furniture dismantling/assembly, cleaning services, storage solutions, and apartment clearance.

Differentiator

Problem solved

Functional benefit

Products and services

• Umzugsanfrage (Quote Request Service) Online service allowing users to submit free, non-binding quote requests for moving services, receiving up to five offers from local moving companies within 24 hours. Targeted at consumers planning residential moves across Germany.
• Regionales Umzugsfirmen-Verzeichnis (Regional Moving Company Directory) Comprehensive directory of certified moving companies organized by all 16 German federal states and numerous cities, enabling users to find local moving service providers in their region.
• Firma eintragen (Company Registration) Free registration service allowing certified moving companies to list their business on the Umzug-Regional.de platform to receive qualified consumer leads from the platform's quote request system.

Quantifiable outcome

• Users can potentially save up to 40% on moving costs by comparing multiple offers

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Umzugsauktion GmbH & Co. KGcoreGTM or Marketing PartnerUmzugsauktion GmbH & Co. KG is a lead generation partner located at Brandhof 10, 79227 Schallstadt. This organization specializes in mediating providers of moving products and services and will contact users by phone following a quote request. The partnership involves data processing where customer inquiries are forwarded to this intermediary.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Movinga: Movinga is a German digital moving startup offering end-to-end relocation services with online booking. While its model is more vertically integrated, it competes for the same digital-first residential-move customer in Germany.
• Aroundhome: Aroundhome is a German home-services lead-generation platform connecting consumers with local craftsmen and service providers. It operates an analogous lead-gen model that could be extended into moving services, representing adjacent competitive pressure.

Broad incumbents

• Verivox: Verivox is a leading German comparison platform for telecom, energy and insurance that has expanded into adjacent consumer-services categories. It represents a broad incumbent that could enter or scale a moving vertical and crowd out niche players.
• Check24: Check24 is Germany's largest price-comparison portal across insurance, travel, energy and more, and operates a moving-services comparison vertical. It competes for the same high-intent moving-comparison queries with vastly stronger brand and SEO authority.

Direct peers

• Movago: Movago is a German moving-comparison platform providing online cost calculators and connections to local movers. It targets the same consumer journey and competes for the same SEO-driven moving-comparison traffic.
• MyMoving: MyMoving is a German moving-services comparison platform that connects consumers with moving companies through online quote requests. It competes directly with Umzug-Regional.de for the same consumer intent and German mover network.
• Umzugsauktion GmbH & Co. KG: Umzugsauktion is a German lead-generation and price-comparison platform for moving services and is also Umzug-Regional.de's primary lead-distribution partner. It competes in the same moving-lead-gen category and serves the same consumer-mover marketplace.
• Umzug.de: Umzug.de is a German moving-company directory and lead-generation site that helps consumers find local movers across Germany. It is a direct competitor in regional moving-firm directory and quote-comparison services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umzug-Regional.de