Aroundhome
Aroundhome is a Berlin-based online marketplace that connects German-speaking homeowners with vetted specialist trade firms across 18 home improvement categories. The service is free for customers; revenue is generated via commissions paid by partner firms on successful referrals.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Aroundhome does
Aroundhome, operated by be Around GmbH and headquartered at Potsdamer Platz 11 in Berlin, is a two-sided online marketplace that connects German-speaking homeowners with vetted specialist trade firms across 18 home improvement categories including solar systems, heating, windows, kitchens, bathrooms, real estate sales, stairlifts, EV charging, insulation, and security. The platform is free for end customers; revenue is generated exclusively through commissions paid by partner firms upon successful referral matches, supplemented by affiliate referral income (e.g., Amazon). Product mechanics consist of an online questionnaire and optional assisted phone consultation by in-house product advisors, after which a proprietary matching algorithm selects up to three suitable partner firms based on project specifications, geographic proximity, and post-project quality scores sourced from TÜV-audited customer feedback.
The technology stack is a web platform hosted on Amazon Web Services with paired phone and email support systems, analytics via Microsoft Clarity, Mouseflow, and Kameleoon, and customer service automation through Chatchamp and Obi4Wan chatbots. Distribution combines owned web self-service, content marketing across 8 verticals, paid acquisition on Google, Meta, Microsoft Bing, and retargeting platforms (Criteo, AdRoll, Conversant), and a national TV brand campaign ('Talking Houses'). A partner registration portal supports supply-side onboarding for tradespeople and real estate agents subject to service and creditworthiness vetting.
Commercially, the customer base is fragmented across individual SMB homeowners (no enterprise anchor concentration disclosed), while the revenue side depends on a vetted B2B partner network. Geographic footprint spans the DACH region — Germany plus Austria and Switzerland. The business has institutional backing from General Atlantic, ProSiebenSat.1 Media, and Berlin Venture Partners (2016 growth round) alongside earlier funding from Investitionsbank Berlin and Family's Venture Capital. Operating credentials include TÜV-certified customer satisfaction of grade 1.8 and the WELT Service Champion Nr. 1 SILBER 2025 recognition. Day-to-day activity is anchored at ~724 successful customer requests processed in the most recent 24 hours.
Aroundhome firmographics
Firmographics- Name
- Aroundhome
- Legal name
- be Around GmbH
- Website
- https://aroundhome.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aroundhome is a Berlin-based online marketplace that connects German-speaking homeowners with vetted specialist trade firms across 18 home improvement categories. The service is free for customers; revenue is generated via commissions paid by partner firms on successful referrals.
- Ownership category
- akta.pro rank
Aroundhome industry classification
Industry- Product category
- Home Improvement Marketplace
- NAICS
- Services to Buildings and Dwellings (5617), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Local Furniture Delivery & In-Home Placement (White-Glove, Assembly) (HSAKAAAM)
- akta.pro secondary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
Keywords
Where Aroundhome is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Aroundhome business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Commission from Partner Firms: Aroundhome generates revenue by receiving a commission/fee from specialist partner firms when they are matched to and successfully serve a customer. The service is completely free for end customers. The company acts as an intermediary connecting homeowners with home improvement specialists including solar installers, heating engineers, window companies, kitchen specialists, real estate agents, stair lift providers, and bathroom remodelers.
- Affiliate Links: The website contains affiliate links to external offers such as Amazon, where the company may receive referral commissions when users click through and make purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free for customers - Commission-based model for partners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Aroundhome product offering
Product offeringCore offering
Aroundhome operates an online broker platform (Fachfirmenvermittlung) that connects German homeowners seeking home improvement services with up to three pre-vetted specialist trade firms. The service spans 18 categories including solar, heating, windows, kitchens, bathrooms, real estate sales, stairlifts, and security. The platform is free for end customers and generates revenue through commissions paid by partner specialist firms on successful referrals.
Product overview
Aroundhome is a German home improvement matching platform operated by be Around GmbH (Berlin). The core product is a free specialist firm referral service (Fachfirmenvermittlung) that connects homeowners with up to three suitable trade firms for their home projects. The platform covers 18 product categories including solar systems (Solaranlage), heating systems (Heizung), windows (Fenster), kitchens (Küche), bathrooms (Badezimmer), real estate sales (Immobilienverkauf), stairlifts (Treppenlift), and various other home improvement services. The service is free for customers and is funded through commissions paid by partner firms. Additional features include appointment scheduling (Terminvereinbarungs-Service), cost estimation resources (Kostenübersicht), and informational content about funding and financing options. The platform also maintains a network of partner firms (Partnernetzwerk) that undergo service and creditworthiness verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialist Firm Matching (Fachfirmenvermittlung) Core referral service that matches homeowners with up to three suitable specialist trade firms (Handwerker) for projects including solar, heating, windows, kitchens, bathrooms, real estate sales, stairlifts, garage construction, conservatories, terrace roofing, electric mobility charging, roof windows, facade painting, insulation, emergency systems, alarm systems, and front doors. Free for end customers; partner firms pay commission on successful referrals.
- Appointment Scheduling Service (Terminvereinbarungs-Service) Free scheduling service that facilitates efficient contact between matched customers and selected specialist firms by allowing online appointment booking.
Quantifiable outcome
- 724 successful customer requests processed in 24 hours
- +2 more outcomes
Companies that use Aroundhome
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Aroundhome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Aroundhome partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Specialist Trade Firm Network (Partner)coreNetwork of vetted specialist firms (Handwerker) including solar installers, heating engineers, window companies, kitchen specialists, bathroom remodelers, real estate agents, stair lift providers, and other home improvement contractors. Partners pay commission on successful referrals. All partners must pass service quality and creditworthiness checks and comply with trade chamber guidelines.
- AmazonminorAffiliate partner relationship where Aroundhome displays affiliate links to Amazon products. Aroundhome receives referral commissions when users click through to Amazon and make purchases.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Aroundhome competitors and assessment
Company assessmentRegional players
- HomeStars (Toronto): Canadian home services marketplace connecting homeowners with reviewed contractors across renovation, repair, and home improvement categories. Comparable online matching marketplace with quality scoring.
- Instapro: European home services marketplace (strong in France, Italy, Netherlands) connecting homeowners with vetted contractors. Highly comparable business model with regional specialization across European markets.
Direct peers
- Porch Group: US home services platform connecting homeowners with home improvement, maintenance, and real estate professionals. Comparable horizontal home services marketplace with partner-paid economics.
- MyHammer: Was the most direct German competitor offering an online marketplace connecting homeowners with trade firms across multiple home project categories. Highly comparable brokerage/intermediary model in the German home services market.
- Bark: UK-headquartered global services marketplace where customers post project requests and receive matched professional quotes. Closely comparable broker model monetized via leads sent to paying professionals.
- Houzz: Global home improvement marketplace connecting homeowners with design ideas and matched home professionals. Closely comparable function (inspiration + matched pro recommendations) with similar take-rate economics.
Broad incumbents
- Verivox: German comparison/lead-gen portal for energy, insurance, and telecom. Relevant peer given its broker model monetizing partner commissions when users are matched to providers, similar to Aroundhome's home services matching.
- Check24: Germany's largest price comparison and brokerage portal, operating across insurance, energy, telecom, and increasingly home services. Comparable as a broad lead-generation/brokerage marketplace monetized via partner commissions.
- Angi (formerly HomeAdvisor / Angie's List): Largest US home services marketplace matching consumers with local pros across many home categories. Directly comparable marketplace model monetized via lead fees/commissions from service providers.
Emerging players
- Pro.com: US home services marketplace offering matched pros with upfront pricing for home projects. Directly comparable matching/intermediation model in the home services category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aroundhome social profiles
Digital presenceAroundhome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aroundhome leadership team
Management profileNumber of profiles
Profiles6 records
Aroundhome funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aroundhome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aroundhome
What does Aroundhome do?
Aroundhome operates an online broker platform (Fachfirmenvermittlung) that connects German homeowners seeking home improvement services with up to three pre-vetted specialist trade firms. The service spans 18 categories including solar, heating, windows, kitchens, bathrooms, real estate sales, stairlifts, and security. The platform is free for end customers and generates revenue through commissions paid by partner specialist firms on successful referrals.
Is Aroundhome a public or private company?
Aroundhome is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aroundhome founded?
Aroundhome was founded in 2008. It employs 251 to 500 people.
Where is Aroundhome based?
Aroundhome is headquartered in Berlin, Germany, in the Europe region.
How does Aroundhome make money?
Two revenue lines are on record. Commission from Partner Firms are the primary driver. The others are affiliate Links.
Who are Aroundhome's main competitors?
Regional players on record are HomeStars (Toronto) and Instapro. Direct peers are Porch Group, MyHammer, Bark and Houzz. Broad incumbents are Verivox, Check24 and Angi (formerly HomeAdvisor / Angie's List). Pro.com is listed as an emerging player.
Does Aroundhome have an API?
No public API is recorded for Aroundhome.
What industry is Aroundhome in?
Aroundhome's product category is Home Improvement Marketplace. Its primary akta.pro industry code is HSAKAAAM, Local Furniture Delivery & In-Home Placement (White-Glove, Assembly), with a secondary code of BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 5617 and its SIC code is 6531.