The Child Care Success Company

What The Child Care Success Company does

The Child Care Success Company is a privately held coaching and training platform founded in 2008 by Kris Murray, focused on operators of brick-and-mortar child care centers and preschools in the United States. Its core product is the Child Care Success Academy, a tiered recurring membership offering ongoing coaching, live training calls, a gated Facebook community, and access to a structured curriculum. The company augments the Academy with a catalog of self-paced courses (Enrollment Boot Camp, Leadership Mastery for Early Educators, Hire Right Master Class, Financial Freedom Unlocked, Culture Bootcamp, Grow Your Summer Camp, and the Child Care Center Launch Toolkit), a free teacher training program (Empowered Educators), a flagship annual Summit, periodic in-person Intensives, books, swipe files, and the Child Care Rockstar Radio podcast.

The technology layer is conventional digital distribution rather than a proprietary platform: a WordPress-based marketing site (childcaresuccess.com), a coaching subdomain (coaching.childcaresuccess.com), an on-demand webinar portal, a private Facebook community, and email marketing automation. The IP is content and methodology — accumulated since 2008 across podcast episodes, courses, books, and client case studies — not software. The team is fully distributed across the U.S., and the coaching bench is composed of practitioners who have personally built and scaled child care businesses.

Revenue is generated primarily through monthly or annual Academy membership subscriptions, supplemented by one-time course purchases, live event tickets, and physical and digital book sales. A freemium layer (free teacher course, free books with shipping and handling) feeds the top of funnel, and complimentary Business Breakthrough strategy calls serve as the sales conversion mechanism into paid programs. The customer base is entirely SMB — independent child care center owners and executive directors — with no disclosed enterprise contracts or anchor accounts.

Name

The Child Care Success Company

Legal name

The Child Care Success Company

Website

https://childcaresuccess.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Child Care Success Company is a privately held coaching and training platform, founded in 2008, serving operators of brick-and-mortar child care centers and preschools in the United States. It delivers subscription memberships, self-paced courses, live events, books, and a podcast.

Ownership category

akta.pro rank

Headquarters

HQ city

Crested Butte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Academy Membership Programs: Tiered coaching membership programs (Academy) providing ongoing access to coaching, resources, peer community, and training. Includes Platinum, Gold, and other membership tiers with different access levels. Recurring subscription revenue from members paying monthly or annual fees.
2. Self-Paced Online Courses: Individual courses including Enrollment Boot Camp, Leadership Mastery, Hire Right Master Class, Financial Freedom Unlocked, Culture Bootcamp, and Grow Your Summer Camp sold as one-time purchases or ongoing access.
3. Live Events and Intensives: Annual Child Care Success Summit and periodic in-person Intensives (e.g., July 2026 Boston Intensive) sold as event tickets with premium pricing for intensive training experiences.
4. Books and Publications: Physical and digital books including 'The 77 Best Strategies to Grow Your Early Childhood Program', 'Rock Star Stories Volume 1 & 2', and 'The Child Care Enrollment Operations Playbook' sold with shipping charges.
5. Free Teacher Training: Empowered Educators Course provided free to teachers and staff, creating a freemium entry point that builds brand awareness and creates upsell opportunities to Academy membership for center owners.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Child Care Success Company sells coaching, training, and community programs to child care and early childhood education business owners. Its core offering is the Child Care Success Academy, a tiered membership providing ongoing coaching, peer community, and business training, supplemented by self-paced courses (Enrollment Boot Camp, Leadership Mastery, Hire Right Master Class, Financial Freedom Unlocked, Culture Bootcamp, Grow Your Summer Camp, Child Care Center Launch Toolkit), live events, a podcast, books, and a free teacher training course.

Product overview

The Child Care Success Company offers a comprehensive suite of business training products and coaching services specifically designed for child care and early childhood education (ECE) business owners and leaders. The company's portfolio consists of multiple training courses (Enrollment Boot Camp, Financial Freedom Unlocked, Culture Bootcamp, Hire Right Master Class, Leadership Mastery for Early Educators, Child Care Center Launch Toolkit), free teacher training (Empowered Educators Course), a flagship coaching membership program (Child Care Success Academy), live events (Child Care Success Summit, July 2026 Intensive), a podcast (Child Care Rockstar Radio), on-demand webinars, books (The Enrollment Operations Playbook, 77 Best Strategies, Rock Star Stories Volumes 1 and 2), and various swipe files and marketing resources. The offering is structured as a platform-plus-modules architecture, where the core coaching program serves as the hub, supplemented by individual courses, content, and events that address specific business needs like enrollment, hiring, leadership, culture, summer camp, and startup operations.

Differentiator

Problem solved

Functional benefit

Brands

• Child Care Success Academy: The company's flagship coaching program for child care business owners, featuring membership tiers, live training calls, and community support.
• Child Care Rockstar Radio

Products and services

• Child Care Success Academy The flagship tiered coaching membership providing ongoing access to coaches, fellow members, and comprehensive business training for child care center owners, with Platinum, Gold, and other tiers.
• Enrollment Boot Camp
• Financial Freedom Unlocked
• The Culture Bootcamp
• Hire Right Master Class
• Leadership Mastery for Early Educators
• Child Care Center Launch Toolkit
• Student and Staff Attraction Bootcamp
• Grow Your Summer Camp
• Empowered Educators Course
• Child Care Success Summit
• July 2026 Child Care Success Intensive
• Business Breakthrough Call
• Child Care Rockstar Radio Podcast
• Child Care Enrollment Operations Playbook
• 77 Best Strategies to Grow Your Early Childhood Program
• Rock Star Stories: Volume 1
• Rock Star Stories: Volume 2
• On-Demand Webinar Replays

Quantifiable outcome

• Revenue increases ranging from $96,000 to over $1 million for individual owners
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 1Place Child CareminorStrategic or Co-development PartnerPartnership for compliance training content. 1Place Child Care co-presented the 'Unlocking Success: 6 Keys to Compliance and Best Practices for Child Care' webinar with The Child Care Success Company.
• Grow Your Center (GYC)coreStrategic or Co-development PartnerBruce Spurr, CEO of Grow Your Center, is a recurring webinar presenter and collaborator on hiring and CRM training content. GYC brings hiring expertise with over 75,000 applications reviewed and 4,000+ interviews conducted.
• Secure Education Consultants (Jason Russell)minorStrategic or Co-development PartnerJason Russell from Secure Education Consultants provided crisis management training content for the Launch Toolkit course, covering safety protocols and emergency response for child care centers.
• M-Squared PR and Crisis ManagementminorStrategic or Co-development PartnerMarsha Archer, president of M-Squared PR and Crisis Management, was featured on the podcast discussing crisis communication and brand protection strategies for child care businesses.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Conscious Discipline: Conscious Discipline, founded by Becky Bailey, delivers leadership, culture, and classroom training programs for early childhood educators. It overlaps with Child Care Success on leadership/team culture offerings for ECE owners and directors.
• HiMama: HiMama is a child care management platform that combines software (attendance, parent engagement) with educational content and resources for child care providers. It competes for the same owner mindshare on operations and business improvement.
• Wonderschool: Wonderschool provides business tools, training, and support for child care providers and home daycare operators looking to start or scale programs. It targets the same owner/entrepreneur audience with a software-plus-coaching hybrid model.
• ChildCare Education Institute (CCEI): CCEI provides online professional development and certificate training for early childhood educators and child care administrators. It overlaps in audience and in course/coaching products delivered digitally.
• Grow Your Center (GYC): GYC is a coaching and training company that helps child care center owners improve hiring, CRM, and enrollment. It is the most direct comparable in vertical, audience, and product type, and is already a content collaboration partner of Child Care Success.

Broad incumbents

• LineLeader by ChildcareCRM: LineLeader (formerly ChildcareCRM) provides CRM, enrollment, and family engagement software for child care centers. It targets the same owner customers with enrollment and lead-management content that overlaps with Child Care Success's enrollment programs.
• Teaching Strategies: Teaching Strategies is a large, established provider of curriculum, assessment, and professional development tools for early childhood education programs. It overlaps in ECE professional development and serves the same child care program market with broader portfolio offerings.
• Procare Solutions: Procare is a leading child care management software vendor serving center-based providers with billing, attendance, and parent communication. It is a broad incumbent in the child care enablement stack and overlaps in audience even though its core product is software rather than coaching.
• Brightwheel: Brightwheel is a venture-backed child care management platform offering attendance, billing, parent communication, and lead/inquiry management. It serves the same center-owner customers with a broader software platform versus coaching focus.

Emerging players

• Early Childhood Investigations: Early Childhood Investigations produces webinars and conferences for early childhood professionals. It overlaps in audience and content format but focuses on professional development broadly rather than owner business coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFgVY0QGXHntPW-YAF2NxKA
• Facebookfacebook.com/childcaresuccesscompany
• LinkedInlinkedin.com/company/childcaresuccess
• Instagraminstagram.com/childcaresuccess

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Child Care Success Company