Masa Madre

What Masa Madre does

Masa Madre Murcia, operating under the legal entity Levain Murcia, S.L., is a traditional artisan bakery headquartered in Murcia, Spain. The company produces and sells sourdough-based breads and complementary savory and sweet baked goods through three physical retail locations (Plaza Circular, Avenida Nuestra Señora de Atocha, and Puente Tocinos) and a WooCommerce e-commerce storefront that supports next-day local delivery within the Murcia metro and 24–48 hour peninsula-wide shipping.

The core technical foundation is a natural sourdough starter (masa madre) composed of flour and water fermented at 25–30°C, which gives the breads a characteristic acidity, chewier crumb, thicker crust, and extended shelf life relative to conventional bread. The product portfolio applies this base across sourdough loaves (white, semi-integral, 100% integral, rye, spelt, dried-fruit), specialty breads (German Holzofenbrot double-fermented rye, French poolish baguette, Richard Bertinet Vienna baguette), sandwich loaves, artisan barras, empanadas, Murcian pastel de carne, croissants, donuts, and traditional pastries such as ensaimada, magdalenas, mona, and milhoja.

The business model is direct-to-consumer retail with pay-as-you-go unit pricing ranging from €0.50 for a panecillo to €8.40 for a 1kg dried-fruit loaf, with delivery fees of €2.50 locally and €8 for the rest of the peninsula. Payments are processed via Stripe and PayPal on the online storefront. The customer base is concentrated among local Murcia residents purchasing for daily consumption, breakfast, lunch, snacks, and special occasions, with no disclosed enterprise or wholesale accounts and no external funding or institutional ownership.

Name

Masa Madre

Legal name

Levain Murcia, S.L.

Website

https://masamadremurcia.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Masa Madre Murcia is a traditional artisan bakery in Murcia, Spain, operating three retail stores and an online storefront that sell sourdough breads, savory pastries, and sweet baked goods directly to local consumers with peninsula-wide delivery.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811), Sugar and Confectionery Product Manufacturing (3113)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industries

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Specialty Chocolatiers & Confectionery (CRAHAGAH)

Keywords

• Artisanal bakery
• Sourdough bread
• Artisan bread
• Traditional pastries
• Handcrafted baked goods

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct sales of artisanal bread and pastries through three physical bakery locations in Murcia (Plaza Circular, Avenida Nuestra Señora de Atocha, and Puente Tocinos). Products include breads, savory items (empanadas, croissants, pastries), and sweet items (donuts, croissants, cakes).
2. E-commerce Online Store: Online sales through their WooCommerce-powered website with home delivery within Murcia area and peninsula-wide shipping. Payment methods include credit/debit via Stripe and PayPal. Prices range from €0.50 (panecillo) to €8.40 (pan de frutos secos).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Masa Madre is a traditional artisan bakery located in Murcia, Spain that produces and sells sourdough breads, savory pastries (empanadas, croissants), and sweet baked goods (donuts, magdalenas, cakes). The company operates three physical retail locations in the Murcia metropolitan area and an e-commerce online store with home delivery. Their production is centered on natural sourdough (masa madre) fermentation, using traditional artisan techniques combined with innovative flavors and textures.

Product overview

Masa Madre Murcia is a traditional artisan bakery specializing in sourdough breads, located in the heart of Murcia, Spain. The company offers a diverse portfolio of artisan products organized into three main categories: Breads (PANES), Savory (SALADO), and Sweet (DULCE). The core bread range includes traditional sourdough breads (Pan masa madre blanco, Pan masa madre semi-integral, Pan integral 100%), sandwich breads (Pan de molde blanco, Pan de molde semillas), specialty breads (Pan de centeno, Pan de espelta integral, Pan de frutos secos), artisan bread sticks (Barra artesana, Barra integral, Barra integral cereales), and baguettes (Baguette tradicional, Baguette viena). The savory selection features Argentine empanadas (Empanada criolla ternera, Empanada criolla pollo, Empanada atún), mini empanadas (Empanadilla mini atún, Empanadilla mini atún y huevo), Murcian pastel de carne, and filled pastries (Flauta york, Croissant york, Croissant vegetal, Caracola york). The sweet range includes croissants (Croissant chocolate, Croissant mantequilla), donuts (Donut, Donut chocolate), traditional pastries (Ensaimada, Magdalena, Magdalena chips choco, Caracola canela, Pepito de crema, Mona, Milhoja crema y chocolate), and apple pie (Tarta de manzana). The bakery uses traditional artisan techniques centered on natural sourdough starter as the fundamental ferment, creating unique flavors, textures, and longer shelf life compared to conventional breads.

Differentiator

Problem solved

Functional benefit

Products and services

• Pan masa madre blanco (Sourdough White Bread) Traditional sourdough white bread available in 500g and 1kg formats. Made with natural sourdough starter (flour and water without added yeast), giving it a more acidic flavor, chewier texture, and thicker crust that stays fresh longer than common bread.
• Pan masa madre semi-integral (Sourdough Semi-Whole Wheat Bread) Semi-whole wheat sourdough bread available in 500g and 1kg formats. Made with sourdough starter, flour, water, salt, linseed, spelt flakes, oat flakes, and sunflower seeds.
• Pan integral 100% (100% Whole Wheat Sourdough Bread) 100% whole wheat sourdough bread made with whole wheat flour, sourdough starter, water, salt, linseed, spelt flakes, oat flakes, and sunflower seeds. Richer in nutrients, aids digestion, helps control weight, and supports heart health.
• Pan de molde blanco y semillas (Sandwich Breads) Sandwich-style breads in white and seed variants, 500g each. White version made with flour, milk, eggs, and butter; seed version adds linseed, spelt flakes, oat flakes, and sunflower seeds. Rich in complex carbohydrates, proteins, selenium, sodium, iron, thiamine, and niacin.
• Pan de centeno (Whole Rye Bread) 100% whole rye bread made with ecological flour. High in fiber, aids intestinal transit, and provides Omega 6 and Omega 3 fatty acids. Includes rye sandwich bread variants made with sourdough and whole rye flour.
• Pan molde centeno integral (German Holzofenbrot-Style Rye Bread) Whole wheat rye sandwich bread made with ecological rye flour, based on the traditional German Holzofenbrot recipe. One of the most digestible breads due to near-zero gluten content. Double fermentation with 10-12 hour proofing at 10°C in proofing baskets.
• Pan de espelta integral (Whole Spelt Bread) Whole spelt bread, 1kg. Made with spelt flour, water, and salt. Spelt is an ancient cereal with high nutritional value, containing more carbohydrates, proteins, vitamins B1 and B2, and silicic acid.
• Pan de frutos secos (Dried Fruit Bread) Natural dried fruit bread, 1kg. Made with flour, water, figs, dried apricots, walnuts, raisins macerated in honey and sweet wine. Sweet bread ideal for combining with savory recipes, breakfast, or toast with jam and fresh cheese.
• Barra artesana, Barra integral y Barra integral cereales (Artisan Bread Sticks) Artisan bread sticks in three variants: classic artisan (Murcian durum wheat flour), whole wheat, and multi-grain (with linseed, spelt flakes, oat flakes, and sunflower seeds). 270g each. Stone mill process preserves the grain germ and natural components.
• Baguettes (Traditional and Vienna) Traditional baguette made with stone-ground French flour using the poolish pre-ferment technique (prepared half one day and finished the next for optimal flavor exchange). Vienna baguette made using the original Richard Bertinet recipe with flour, milk, butter, and egg for a sweeter, softer texture.
• Specialty Breads (Pan de espiga, Pan de hamburguesa, Panecillo, Mollete AOVE, Pan de pays, Chapata cereales) Diverse specialty breads including traditional braided spike bread (more crust than crumb), brioche hamburger bun, 20g sourdough panecillo for snacks, olive oil mollete rolls, traditional Catalan pays bread baked in refractory floor oven, and cereal ciabatta with 80% water content for airy, long-lasting crumb.
• Empanadas (Argentine and Spanish-style) Argentine-style empanadas (beef and chicken criolla) and Spanish-style empanadas (tuna and mini tuna variants with egg). Traditional hand-formed dough with savory fillings including onion and pepper.
• Pastel de carne (Murcian Meat Pie) Traditional Murcian meat pie made with dough (flour, water, salt) and minced meat, chorizo, and egg filling. A culinary relic from 17th century Spain maintained in the Murcia region.
• Filled Savory Pastries (Flauta, Croissants, Caracola) Filled savory pastries including york ham and cheese flute, york ham and cheese croissant, vegetable tuna croissant (with salad, hard-boiled egg, tomato, grated cheese), and snail-shaped york caracola roll.
• Croissants (Chocolate and Butter) Classic Austrian-origin laminated-dough croissants available with chocolate filling or plain butter. Made with flour, butter, sugar, water, and salt (or chocolate).
• Donuts (Sugar and Chocolate) Classic donuts in sugar-coated and chocolate-covered variants. Made with flour, milk, egg, sugar, and (for chocolate) chocolate coating.
• Traditional Sweet Pastries (Ensaimada, Magdalenas, Caracola canela, Pepito de crema, Mona, Milhoja, Tarta de manzana) Diverse traditional sweet pastries including Majorcan ensaimada, classic French/Spanish magdalenas (plain and with chocolate chips), cinnamon snail roll, custard cream-filled pepito, traditional Easter mona, puff pastry with cream and chocolate, and apple pie with custard cream.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• CB UCAM MurciaminorStrategic or Co-development Partner · 1 May 2023Joint collaboration on the I Concurso 'Mejor Receta de Hamburguesa' (Best Hamburger Recipe Competition) using Masa Madre breads. The competition featured 12 burger restaurants from Murcia. CB UCAM Murcia basketball team participated as judges, with the final winner selected by players. Masa Madre provided their specialty breads for the participating restaurants to create their burger recipes.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Horno San Onofre: Historic Madrid artisan bakery (founded 1872) with retail locations and a strong traditional bread portfolio. Comparable as a Spanish heritage craft bakery with multi-location retail and traditional artisan positioning.
• Mamá Framboise: Artisan bakery and pastry shop chain in Madrid with strong brand following. Comparable in premium artisan positioning and multi-category product range, though operating in a different Spanish geography.

Direct peers

• Tartine Bakery: Renowned San Francisco artisan bakery built around natural sourdough fermentation, with cookbook and limited retail expansion. Comparable craft-process heritage, signature sourdough country loaf, and brand premium.
• Poilâne: Iconic Parisian sourdough bakery famous for its pain au levain, with international shipping. Directly comparable as a heritage craft bakery centered on natural sourdough fermentation and extended product portfolio.
• Turris: Spanish artisan bakery chain with multiple locations and online sales, focused on traditional sourdough and specialty breads. Directly comparable as a Spain-based multi-location artisan bakery in the same product category.
• Bread Alone Bakery: US-based artisan bakery operating retail locations and wholesale distribution of sourdough and organic breads. Comparable in multi-location retail + e-commerce/wholesale hybrid model around traditional bread.
• Panadería Levain: Spanish specialty bakery sharing the 'Levain' (sourdough starter) terminology with Masa Madre's parent entity Levain Murcia, S.L. Directly comparable as a Spanish artisan sourdough bakery with similar product range and positioning.

Emerging players

• E5 Bakehouse: London-based artisan bakery with cafés and an online sourdough subscription/mail-order service. Comparable in artisanal sourdough positioning and experimentation with e-commerce distribution models.

Broad incumbents

• Le Pain Quotidien: International bakery-restaurant chain specializing in organic sourdough breads and communal-table dining. Comparable in artisan-bread product mix and premium casual positioning, though more dining-led than retail.
• Maison Kayser: International French artisan bakery chain founded by Eric Kayser, with locations across Europe including Spain. Directly comparable as a multi-location traditional sourdough and viennoiserie bakery operating in the same category and serving a similar premium-urban customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/masamadremurcia
• LinkedInlinkedin.com/company/masa-madre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masa Madre