uKids

What uKids does

uKids is a UK-based, Ofsted-registered childcare provider operating multi-activity holiday camps and term-time wraparound (breakfast and after-school) clubs for children aged 3–13. The company runs from four school venues across Berkshire, Oxfordshire and Bristol — Cheam School (Newbury), Holme Grange School (Wokingham), Bristol Grammar School (Clifton) and St Mary & St John CE Primary (Oxford) — with a premium tier branded uKids Plus offering enhanced facilities such as swimming pools, forest schools and inflatable obstacle courses. uKids serves two customer segments: working parents seeking reliable, registered childcare and enriching activity provision for their children, and primary/preparatory schools seeking outsourced, Ofsted-compliant on-site wraparound care.

The operating technology stack is intentionally lean: bookings and payments flow through the third-party Enrolmy parent portal (enrolmy.com/ukids), with no native mobile application or proprietary software disclosed. Activity programming is organised around five thematic pillars — Super Sports, Massive Moments, Crazy Crafts, Operation Outdoors and Brain Busters — delivering 25+ rotating activities per day, supplemented by visiting external experts such as birds-of-prey handlers, magicians and specialist sports coaches drawn from sibling brand uSports. All staff are DBS-checked and trained in first aid and safeguarding; Ofsted registration number 2624281 underpins the regulatory position, and the Holme Grange site was rated 'Strong standard' (above expected) by Ofsted in February 2026.

uKids is a privately held subsidiary of uGroup, a diversified childcare and sports-coaching group that also includes uSports (specialist sports coaching for schools) and uReach (alternative provision services). Revenue is generated through per-day camp fees starting at £49/day and reaching £60/day at premium venues, recurring term-time wraparound subscriptions, and ancillary upsells including uCover booking protection (+£3/day) and extended day care to 6pm (+£6–8/day). Tax-Free Childcare and childcare vouchers are accepted. The company claims 500+ families served and a 4.9-star parent rating. No revenue, headcount, funding or financial figures are publicly disclosed.

Name

uKids

Legal name

uKids

Website

https://u-kids.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

uKids is a privately held, Ofsted-registered UK childcare provider running multi-activity holiday camps and wraparound (before/after-school) clubs for children aged 3–13 at four school venues across Berkshire, Oxfordshire and Bristol, serving working parents and primary schools.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)

Keywords

• Ofsted registered childcare
• Holiday day camps
• Wraparound childcare services
• After-school clubs
• Breakfast clubs

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Holiday Camp Sessions: Revenue from multi-activity holiday camps offered during all school holidays including October half term, Christmas, February half term, Easter, May half term, and Summer. Pricing varies by venue with standard and premium (uKids Plus) tiers.
2. Wraparound Club Sessions: Revenue from breakfast clubs and after-school clubs during term time, providing childcare services for working parents.
3. uCover Payment Protection: Optional add-on at booking providing flexibility to move or cancel camp days with less than 7 days notice. Priced at +£3 per day or +£8 per day depending on venue.
4. Extended Day Sessions: Extended day option until 6:00pm available for additional fee of £6-8 per day.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

uKids operates Ofsted-registered multi-activity holiday day camps for children aged 3-13 during school holidays, alongside breakfast and after-school wraparound clubs during term time, across venues in Berkshire, Oxfordshire, and Bristol. The company also provides fully managed on-site wraparound care services to schools. Bookings are handled through the Enrolmy parent portal with secure online payment.

Product overview

uKids operates a unified childcare platform offering three core service lines: Holiday Camps (multi-activity day camps at four school venues across Berkshire, Oxfordshire, and Bristol), Wraparound Clubs (breakfast and after-school childcare), and Clubs for Schools (on-site wraparound care managed by uKids). Premium venues are branded as uKids Plus with enhanced facilities and exclusive extras. The uCover add-on provides flexible booking protection. All services share the same Ofsted registration, booking platform (Enrolmy), safeguarding standards, and qualified staff team, unified under the uGroup parent company.

Differentiator

Problem solved

Functional benefit

Brands

• uKids Plus: Premium camp experience at prestigious venues with exclusive extras such as forest schools, pools, inflatable obstacle courses, specialist workshops, and a wider selection of activities

Products and services

• Holiday Camps

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• uSportscoreStrategic or Co-development PartnerPart of the uGroup alongside uKids. uSports is a specialist sports coaching brand that delivers specialist sports days at camps, including qualified coaches who take over for professionally-coached tennis and football sessions. Provides integrated sports programming within uKids camps.
• uReachminorStrategic or Co-development PartnerPart of the uGroup alongside uKids and uSports. uReach provides additional services within the childcare ecosystem.
• Cheam SchoolcoreOthersPremium venue partner for uKids Plus holiday camp. Cheam School hosts uKids camps in their 100-acre grounds with exclusive activities like Woodland Warriors laser combat in the woodland.
• Holme Grange SchoolcoreOthersPremium venue partner for uKids Plus holiday camp with extensive grounds, sports hall, and creative indoor rooms. Ofsted inspection site.
• Bristol Grammar SchoolcoreOthersVenue partner for uKids Plus holiday camp at the Bristol Grammar School Sports Centre in Clifton, Bristol.
• St Mary & St John CE PrimarycoreOthersSchool venue partner for uKids holiday camp in Oxford, providing Ofsted-registered childcare on school premises.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Little Kickers: UK children's sports-activity franchise for pre-school and primary ages, including holiday camps and after-school clubs. Comparable parent demographic and after-school-club model, with franchised rather than school-venue delivery.
• Stagecoach Performing Arts: National performing arts education brand with holiday workshop programs for children at school and community venues. Operates in the same parent demographic and holiday-club category but specializes in performing arts rather than general multi-activity.
• Busy Bees: Large UK nursery and childcare operator offering wraparound and holiday care. Comparable on regulated childcare delivery to parents, though focused on full-time nursery rather than school-holiday camps.
• Junior Adventures Group (JAG): National provider of before, after-school, and holiday childcare programs operating through school partnerships. Direct overlap with uKids' Clubs-for-Schools B2B offering and wraparound product.

Direct peers

• Super Camps: Multi-activity holiday camp operator running at independent and state school venues across the UK for primary-aged children. Closely matched on product, age range, and venue-partnership model.
• Camp Beaumont: One of the UK's largest multi-activity holiday day camp operators, running camps at school venues during school holidays for children aged 3–14. Directly comparable to uKids in product, customer, and venue-based delivery model, with broader national scale.
• Premier Education: UK provider of school-activity and wraparound care services, working directly with primary schools to deliver breakfast, after-school, and holiday clubs. Comparable B2B-school go-to-market alongside parent-facing offerings.
• Barracudas Activity Day Camps: Established UK operator of Ofsted-registered activity day camps and wraparound childcare at school venues. Same core offering (school-holiday multi-activity camps) targeting working parents and serving comparable age groups.
• Jigsaw Arts: Performing arts and multi-activity holiday club provider operating at school venues during UK school holidays. Overlaps with uKids on the holiday-club-at-school-venue model and parent target segment.

Emerging players

• Fun Science: UK provider of science-focused workshops and holiday activity clubs for primary-aged children at school and community venues. Overlaps with uKids in activity-club delivery and parent target, though narrower thematic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usportsxukids
• YouTubeyoutube.com/channel/UC4oFFYaMF8EP6kkF7i6jO-g
• Facebookfacebook.com/usportsxukids
• LinkedInlinkedin.com/company/ukids
• Instagraminstagram.com/usportsxukids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uKids