Vía Tac

Name

Vía Tac

Legal name

Transportes Integrados América S.A.

Website

https://viatac.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Intercity Bus Transportation

NAICS

Interurban and Rural Bus Transportation (4852), Interurban and Rural Bus Transportation (48521), Travel Agencies (561510), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH)

akta.pro secondary industries

Rail & Intercity Bus Booking Engines (THALADAD), Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Long-distance bus travel
• Intercity bus services
• Online bus ticketing
• Passenger ground transportation
• E-ticketing platform

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales Commission: Transaction fee charged on each ticket purchased through the online platform. The fee is debited in the credit card statement alongside the ticket cost. Rate is set by transport companies, with additional service fee applied by TRIAM.
2. Advertising - On-board LED Screens: Revenue from advertising on 19" and 23" LED screens inside buses. 45 seats per unit, 6 screens per bus. Passengers average 12 hours on board, providing captive audience for advertisers.
3. Advertising - Bus Exteriors: Rear window (lunetas traseras) and seat headrest advertising on 400 buses covering 22 provinces and 310 localities. Mass public exposure for campaigns across Argentina.
4. Website Advertising: Digital advertising on websites with 265,000 monthly visits and 54,000 newsletter subscribers. 43% of users are returning visitors, averaging 3 minutes on site.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vía Tac sells long-distance intercity bus tickets in Argentina through an online platform that aggregates routes from multiple affiliated bus operators (Vía Bariloche, El Rosarino, Tigre Iguazú, Don Otto, Albus, Rutamar, Vosa, El Cometa, and others). Customers can search routes, select seats, pay online, and receive e-tickets via email, with physical points of sale and authorized reseller agencies serving customers who prefer in-person transactions. The platform supports three service tiers (Ejecutivo, Semicama, Estándar), a cross-operator loyalty program (Vía Club), and complementary sub-brand services including Vía Cargo for parcel shipping and Vía Compras for product delivery.

Product overview

Vía Tac operates as a unified online bus ticket booking platform for long-distance travel across Argentina, built on the BusPlus infrastructure. The core product enables users to search, purchase, and manage bus passages through a website with multiple service tiers (Ejecutivo, Semicama, and Estándar). The platform is supplemented by the Vía Club loyalty program for point accumulation, the Avi WhatsApp chatbot for customer support, and 3 Cuotas Sin Interés installment payment options. Additional sub-brands include Via Cargo for freight shipping and Via Compras for shopping delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Via Club: Fidelización y programa de puntos que permite acumular puntos con cada viaje y canjearlos por boletos y otros beneficios.
• Via Cargo
• Via Compras

Products and services

• Vía Tac online bus ticket booking platform Online platform that lets Argentine travelers search routes, select seats, pay online, and receive e-tickets by email for long-distance intercity bus travel. Aggregates services from Vía Bariloche, El Rosarino, Tigre Iguazú, Don Otto and other affiliated operators.
• Ejecutivo bus service Premium long-distance bus service for travelers seeking the highest comfort level, including reclining seats up to 160 degrees, leg rests, USB charging, on-board entertainment, toilet, and privacy curtains.
• Semicama bus service Mid-tier long-distance bus service offering seats that recline up to 130 degrees, positioned as a balance between comfort and affordability.
• Estándar bus service Standard long-distance bus service with seats that recline up to 120 degrees, marketed as the most economical option for budget travelers.
• Vía Club loyalty program Free loyalty program that lets frequent travelers accumulate points on trips and redeem them for bus tickets and other benefits across 13 affiliated bus operators including Vía Bariloche, El Rosarino, Tigre Iguazú, Don Otto, Albus, Rutamar, Vosa, and El Cometa. Points are tied to the traveler's DNI.
• BusPlus trip management platform Companion platform integrated with Vía Tac that lets passengers check trip status, locate their bus in real time, manage tickets, and request date changes, modifications, or refunds.
• Vía Cargo parcel shipping service Cargo and courier service that ships packages and freight across Argentina using the Vía Tac bus fleet.
• Vía Compras shopping and delivery service Shopping service that lets customers purchase products that are transported and delivered through the Vía Tac bus network.

Quantifiable outcome

• 500+ destinations covered across Argentina
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Vía BarilochecoreChannel Partner/ Reseller/ DistributorAffiliated long-distance bus company operating under the same ownership group. Included in Vía Club loyalty program allowing point accumulation across both operators. Offers coordinated routes and services.
• El RosarinocoreChannel Partner/ Reseller/ DistributorAffiliated bus company participating in the Vía Club loyalty program. Allows point accumulation and redemption across both operators.
• Tigre IguazúcoreChannel Partner/ Reseller/ DistributorPartner bus operator in the Vía Club program, enabling cross-operator point accumulation for passengers traveling between Buenos Aires and northern destinations.
• Don OttocoreChannel Partner/ Reseller/ DistributorLong-distance bus company integrated into the Vía Club loyalty network, allowing passengers to earn and redeem points across both operators.
• AlbuscoreChannel Partner/ Reseller/ DistributorBus operator partner in the Vía Club program, expanding network coverage and loyalty benefits for travelers.
• RutamarcoreChannel Partner/ Reseller/ DistributorMaritime and land transport operator participating in Vía Club loyalty program, serving coastal routes.
• VosacoreChannel Partner/ Reseller/ DistributorBus company integrated into the Vía Club loyalty network, expanding route options for passengers.
• El CometacoreChannel Partner/ Reseller/ DistributorAffiliated bus operator in the Vía Club loyalty program, offering cross-operator travel and point accumulation.
• Banco GaliciaminorOthersCredit card issuer offering 3-interest-free-installments promotion for ticket purchases. Valid from 29/04/2026 until 31/07/2026 with Visa and MasterCard.
• Banco NaciónminorOthersState-owned bank offering 3-interest-free-installments promotion for bus tickets. Valid from 19/06/2026 until 30/09/2026 with Visa and MasterCard.
• Banco MacrominorOthersFinancial institution providing 3-interest-free-installments payment option. Valid from 23/06/2026 until 30/09/2026 with Visa and MasterCard.
• Banco BBVAminorOthersInternational bank offering 3-interest-free-installments for ticket purchases. Valid from 01/07/2026 until 30/09/2026 with Visa and MasterCard.
• Vía CargominorChannel Partner/ Reseller/ DistributorCargo and freight service under the same brand family, operating alongside passenger transport services.
• Vía ComprasminorChannel Partner/ Reseller/ DistributorShopping and commerce platform under the Vía brand, featured as a related service for travelers.
• KPMGminorImplementation/ SI/ Consulting PartnerProfessional services firm providing independent audit services for the company's ethics hotline (Línea Ética), ensuring compliance and confidentiality in reporting.

Scale indicators7 records

Expansion highlights6 records

Broad incumbents

• Omio: European multi-modal travel aggregator (bus, rail, flight); broadly comparable as a larger incumbent in the same online travel/ground-transport aggregator category.
• FlixBus: Large European/global intercity bus operator with strong digital booking platform; a broad incumbent in the intercity bus marketplace category that could expand into Argentina.

Direct peers

• Wanderu: North American ground-travel marketplace aggregating bus and rail carriers for online booking; closely comparable aggregator business model, though operating in a different geography.
• BusBud: Global intercity bus ticket marketplace and aggregator operating in Latin America; comparable business model (multi-operator aggregation, online booking, e-ticketing) to Vía Tac.
• Plataforma 10: Argentine online intercity bus ticket aggregator and marketplace, directly competing with Vía Tac in the same geography for the same operator network and customer base.
• redBus: Global intercity bus ticketing platform with operations across multiple geographies; directly comparable marketplace model aggregating bus operators for online booking.
• ClickBus: Brazilian-origin intercity bus ticketing marketplace that has expanded into Argentina, offering aggregated booking of multiple long-distance bus carriers with comparable business model.
• Central de Pasajes: Argentine intercity bus ticket comparison and booking platform aggregating multiple operators — directly comparable in category, target market, and product offering to Vía Tac.

Regional players

• Turistik: Argentine long-distance bus operator offering direct online booking; comparable in serving the same Argentina intercity bus market, though more vertically integrated (operator) rather than marketplace.
• Vía Bariloche: Major Argentine intercity bus operator and Vía Tac affiliate; while a partner, it competes at the operator level and could in principle launch its own direct booking channel rivaling the Vía Tac marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ciYxbWEKOYA
• LinkedInlinkedin.com/company/v%C3%ADa-tac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vía Tac