What WOMC does

WOMC (104.3 FM) is a classic hits radio station licensed to and serving the Detroit, Michigan metropolitan area, owned and operated by Audacy, Inc. (NASDAQ: AUDC), a major publicly traded U.S. radio broadcaster. The station has broadcast continuously since 1948 and currently operates a heritage "greatest hits" music format targeting adult listeners in Detroit, supplemented by local news, community events coverage, concert ticket contests, and on-air personalities such as the JoAnne, Jason & Ben Show and Beau Daniels. All programming is delivered through traditional over-the-air FM broadcast at 104.3 FM and through Audacy's centralized digital streaming platform, which extends distribution to web, mobile apps, and smart speakers (Alexa, Google Home); podcasts of on-air shows are also offered on demand.

The station's product surface consists of a single core product (the FM radio broadcast) with several digital extensions accessed via the Audacy platform: podcasts, listener contests and sweepstakes, an editorial news section, and a local Detroit events listing. Underlying technology is conventional broadcast radio infrastructure plus Audacy's shared digital streaming platform, with no proprietary software, APIs, or AI/ML capabilities disclosed.

WOMC generates revenue exclusively through advertising, with ad inventory sold by Audacy's centralized sales team to businesses targeting the Detroit metro audience. Pricing is not publicly disclosed. The go-to-market motion is direct-to-consumer on the listener side (free broadcast/streaming) and direct ad sales on the advertiser side via Audacy's "Advertise with Us" infrastructure. There are no disclosed advertising customer logos, no subscription or paid listener tiers, and no direct e-commerce revenue. Operating geographies are limited to the Detroit metropolitan area in the United States.

Name

WOMC

Legal name

WOMC-FM (operated by Audacy, Inc.)

Website

https://womc.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

WOMC is a classic hits FM radio station (104.3 FM) serving the Detroit metropolitan area, owned and operated by Audacy, Inc., broadcasting greatest hits music plus local news, contests, podcasts, and events via FM and the Audacy digital streaming platform.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Classic hits radio
• Fm radio broadcast
• Terrestrial radio
• Radio advertising
• Digital audio streaming

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: WOMC generates revenue through selling advertising slots to businesses targeting the Detroit metro area audience. The station offers an 'Advertise with Us' option linking to Audacy's advertising sales division.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WOMC is a classic hits FM radio station broadcasting on 104.3 FM in the Detroit metropolitan area, delivering greatest-hits music programming to adult listeners under the "Detroit's Greatest Hits" brand. The station is complemented by digital streaming through the Audacy platform, on-demand podcasts of its on-air shows, listener contests with concert ticket giveaways, local Detroit news and entertainment editorial content, and an events listing page. Advertising slots are sold to businesses through Audacy's advertising sales division to monetize the audience.

Product overview

WOMC is a classic hits radio station (104.3 FM) in Detroit, Michigan, owned and operated by Audacy. The station operates as a single product offering focused on classic hits music programming, complemented by digital extensions including podcasts of its radio shows, listener contests, news content, and local events listings. All digital products are accessed through the Audacy platform.

Differentiator

Problem solved

Functional benefit

Products and services

• WOMC-FM 104.3 FM Radio Broadcast Detroit classic hits radio station broadcasting on 104.3 FM, delivering a greatest hits music format for adult listeners in the Detroit metropolitan area, with local news, weather, community event coverage, and concert ticket giveaway contests.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WXYT-FM 97.1: Detroit sports talk station within the Audacy portfolio. Sibling station that competes with WOMC for a share of Detroit's overall ad market and listener attention in the same metro.
• WDTW-FM 106.7: Detroit classic country station owned by iHeartMedia, directly competing in the same era-based classic genre category and pursuing the same adult 35-64 demographic in the Detroit metro.
• WCSX 94.7: Detroit classic rock station also owned by Audacy, serving the same metro market with a closely adjacent 1960s-1980s format. The most direct format and market comparable to WOMC, though both sit within the Audacy portfolio.
• WNIC 100.3: Detroit soft rock station owned by iHeartMedia, competing for the same adult-listenership demographic and Detroit metro ad budgets in a similar era-based music format.
• WMXD 92.3: Detroit urban adult contemporary station owned by iHeartMedia, competing for Detroit metropolitan ad spend and engaging with overlapping adult listener demographics.

Broad incumbents

• Beasley Media Group: US radio broadcaster operating major and mid-market stations. Serves as a comparable operator with similar format-station business model and a comparable headcount-to-station ratio.
• iHeartMedia, Inc. Largest US radio operator with multiple Detroit stations and national advertising sales force. Operates WOMC's primary format competitors in the Detroit metro and competes for the same local and national ad budgets.
• Townsquare Media: Mid-market focused US radio operator with local stations and digital advertising platforms. Competes for advertiser attention and demonstrates an alternate operating model for regional FM assets.
• Sirius XM Holdings: Satellite radio and streaming audio subscription service. Competes for listener attention and ad-supported audio consumption across the Detroit metro and nationally, including classic hits genre programming that overlaps with WOMC's audience.
• Cumulus Media: Major US radio broadcaster with stations in Detroit and other major markets. Competes with Audacy's portfolio including WOMC for national advertising spend and serves as a comparable station-group operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/womc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOMC