94.7 WCSX
Detroit-based classic rock FM radio station at 94.7 MHz, owned by Beasley Media Group, serving Detroit metro listeners through broadcast, digital streaming, mobile apps, and live concert event coverage with advertising-supported revenue.
- Company typePrivate
- Founded1961
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 94.7 WCSX does
94.7 WCSX is a Detroit-based classic rock FM radio station broadcasting at 94.7 MHz, serving the Detroit metropolitan area and Southeast Michigan. The station is owned and operated by Beasley Media Group, LLC, a privately held, family-controlled radio broadcaster founded in 1961 by Jim Beasley and headquartered in Naples, Florida. WCSX is one of multiple stations in Beasley's portfolio across the southeastern and midwestern United States, and functions as a single-market operating asset within that parent group. The station has been operating under its classic rock format for an extended period and is established as a recognized brand in the Detroit market.
94.7 WCSX firmographics
Firmographics- Name
- 94.7 WCSX
- Legal name
- Beasley Media Group, LLC
- Website
- https://wcsx.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Detroit-based classic rock FM radio station at 94.7 MHz, owned by Beasley Media Group, serving Detroit metro listeners through broadcast, digital streaming, mobile apps, and live concert event coverage with advertising-supported revenue.
- Ownership category
- akta.pro rank
94.7 WCSX industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Music Radio Networks (Format-Based) (MPABABAF)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where 94.7 WCSX is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
94.7 WCSX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio Advertising: The station generates primary revenue through advertising sold to local and national businesses. Advertisers include Michigan Lottery, Michigan Auto Law, Lowe's, Amazon, and various other sponsors mentioned across contest and programming content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising rates vary based on placement and duration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
94.7 WCSX product offering
Product offeringCore offering
94.7 WCSX operates a classic rock radio format on FM 94.7 MHz, delivering music programming, local news, rock history content, and listener contests to the Detroit metropolitan area. Distribution spans over-the-air broadcast, website streaming, iOS/Android apps, and Alexa voice, with on-air personalities, sponsored giveaways, and live concert event presentations at venues such as Pine Knob Music Theatre, Little Caesars Arena, and Ford Field.
Product overview
94.7 WCSX is a Detroit-based classic rock radio station operated by Beasley Media Group. The station offers a unified classic rock broadcasting experience through its live FM radio broadcast, website streaming, and mobile applications for iOS and Android devices. Additional platforms include Alexa voice integration. The station complements its audio content with local news coverage, concert and events promotion, newsletter subscription services, and regular contest and giveaway programs for listeners.
Differentiator
Problem solved
Functional benefit
Products and services
- 94.7 WCSX Classic Rock Radio Broadcast
Companies that use 94.7 WCSX
Customer profileSegments1 record
Ideal customer profiles2 records
94.7 WCSX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
94.7 WCSX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major, regular and minor.
- Beasley Media GroupcoreWCSX is owned and operated by Beasley Media Group, a radio broadcasting company. Beasley Media Group provides corporate support, advertising sales infrastructure, and operational resources for the station.
- Live NationmajorWCSX partners with Live Nation for concert event presentations. The station is listed as a presenter for major concerts at Pine Knob Music Theatre and other venues including Jefferson Starship at Aretha Franklin Amphitheatre, and works with Live Nation-produced tours.
- Michigan LotteryregularMichigan Lottery sponsors instant ticket contests on WCSX, with monthly giveaways of Michigan Lottery instant tickets offered to listeners who tune in during designated times.
- Michigan Auto LawregularMichigan Auto Law sponsors the Motown Cruise giveaway contest presented by WCSX, demonstrating partnership with law firms for contest sponsorship opportunities.
- DetroitNewsroom.comminorWCSX cross-promotes content with DetroitNewsroom.com for local news stories, providing additional news coverage for listeners through this partnership.
- Beasley Small Business Grant ProgramminorWCSX participates in the Beasley Small Business Grant Program, offering small businesses advertising prizes valued at $10,000 as part of community outreach.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
94.7 WCSX competitors and assessment
Company assessmentDirect peers
- WPYX (PYX 106): Albany, NY classic rock station owned by iHeartMedia. Comparable as a classic rock formatted FM station in a major regional market with multi-platform streaming and event-driven listener engagement.
- WOMC 104.3: Detroit classic hits station. Closely comparable as a format-adjacent music station in the same Detroit market, competing for overlapping adult 25-54 listeners and the same local advertising budgets.
- WDHA 105.5 FM: Northern New Jersey classic rock station owned by Beasley Media Group. Directly comparable as a Beasley-owned classic rock formatted station, sharing parent-company resources, format expertise, and advertising sales infrastructure.
- WRIF 101.1: Detroit-based active rock radio station owned by Beasley Media Group. Directly comparable as a sister Beasley station in the same market targeting a rock-music audience, sharing corporate sales infrastructure and competing for the same Detroit listeners and advertisers.
- K-EARTH 101: Los Angeles-based classic hits/classic rock formatted FM station owned by Audacy. Comparable as a classic rock format station in a major U.S. market with multi-platform distribution and similar advertising-driven business model.
Broad incumbents
- iHeartMedia Detroit: National radio conglomerate with multiple stations in Detroit. Comparable as a broader incumbent competitor operating several music-formatted stations in the same market, competing directly for Detroit listeners and advertisers.
- Cumulus Media: National radio broadcasting company operating stations across the U.S. Comparable as a broad incumbent with classic rock and rock-formatted stations in multiple markets, competing in the same advertising sales ecosystem.
- Audacy: National radio broadcaster and podcast operator. Comparable as a broad incumbent with overlapping rock-formatted stations in major markets, sharing the multi-platform distribution and advertising sales model that defines WCSX.
Emerging players
- Pandora Classic Rock: Streaming audio service with classic rock programming. Comparable as a digital audio competitor targeting the same classic rock listener demographic, offering on-demand and personalized alternatives to broadcast radio.
- SiriusXM Classic Rewind: Satellite/streaming classic rock channel. Comparable as a competing classic rock audio product offering nationwide reach and personalized listening, representing a different delivery model competing for the same classic rock audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
94.7 WCSX social profiles
Digital presence94.7 WCSX financial estimates
Financial estimateRevenue estimate
Valuation estimate
94.7 WCSX leadership team
Management profileNumber of profiles
94.7 WCSX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
94.7 WCSX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 94.7 WCSX
What does 94.7 WCSX do?
94.7 WCSX operates a classic rock radio format on FM 94.7 MHz, delivering music programming, local news, rock history content, and listener contests to the Detroit metropolitan area. Distribution spans over-the-air broadcast, website streaming, iOS/Android apps, and Alexa voice, with on-air personalities, sponsored giveaways, and live concert event presentations at venues such as Pine Knob Music Theatre, Little Caesars Arena, and Ford Field.
Is 94.7 WCSX a public or private company?
94.7 WCSX is a private company. It is classified as corporate owned and is currently operating.
When was 94.7 WCSX founded?
94.7 WCSX was founded in 1961. It employs 1 to 10 people.
Where is 94.7 WCSX based?
94.7 WCSX is headquartered in Detroit, United States, in the North America region.
How does 94.7 WCSX make money?
One revenue line is on record: radio Advertising.
Who are 94.7 WCSX's main competitors?
Direct peers on record are WPYX (PYX 106), WOMC 104.3, WDHA 105.5 FM, WRIF 101.1 and K-EARTH 101. Broad incumbents are iHeartMedia Detroit, Cumulus Media and Audacy. Emerging players are Pandora Classic Rock and SiriusXM Classic Rewind.
Does 94.7 WCSX have an API?
No public API is recorded for 94.7 WCSX.
What industry is 94.7 WCSX in?
94.7 WCSX's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABABAF, Music Radio Networks (Format-Based), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.