Brulerie Urbaine

What Brulerie Urbaine does

Brûlerie Urbaine is an independent artisanal coffee roaster and full-service restaurant operating from a single location at 5252 Chemin de la Côte-des-Neiges in Montréal, Québec, Canada. Founded in 1994 as Brûlerie St-Denis and rebranded to its current name in 2015, the business has roasted coffee on-site at the same address for over 25 years. The core technology is on-site artisanal roasting of Arabica beans sourced from multiple countries and regions (Africa, the Americas, Asia), offered as single-origin, blended, organic, fair-trade, decaffeinated, and flavored varieties; the company also curates a loose-leaf tea catalogue spanning black, green, white, herbal, and chai categories. The on-site retail boutique and integrated restaurant (105 indoor seats + 30 outdoor terrace seats, licensed for alcohol, open seven days a week) sell coffees, teas, house-made pastries and viennoiseries, sandwiches, paninis, burgers, salads, poutines, pizzas, vegan dishes, and desserts.

The business model combines three revenue streams under one roof: dine-in restaurant service across breakfast, brunch, lunch, and dinner; retail coffee and tea sales through the on-site boutique and a Canada-wide e-commerce shop shipped via Canada Post; and meal delivery through a SkipTheDishes listing. Pricing is unit-based, with coffee at roughly $22–$34 per 500g (Jamaica Blue Mountain priced at $18 per 100g) and teas from $9.95 to $15.55 per 100g/50g; shipping is $8.95 per order with free shipping over $45. The company is privately held, employs approximately 5 people, has no parent company, institutional investors, or subsidiaries disclosed, and is bilingual (French and English) across its web presence.

Name

Brulerie Urbaine

Legal name

Brûlerie Urbaine

Website

https://brulerieurbaine.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Brûlerie Urbaine is a Montréal-based artisanal coffee roaster and full-service restaurant operating from a single 135-seat location since 1994, offering on-site roasted Arabica coffees, loose-leaf teas, and breakfast-through-dinner dining.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery & Café

NAICS

Coffee and Tea Manufacturing (311920), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Artisanal coffee roasting
• Specialty coffee retail
• Coffee shop services
• Loose leaf tea
• Brunch restaurant

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant and Café Service: Full-service restaurant offering breakfast, brunch, lunch, and dinner. Serves coffee, tea, pastries, sandwiches, paninis, burgers, salads, poutines, pizzas, vegan options, and desserts. Licensed establishment with alcohol service.
2. Retail Coffee Sales: Sale of roasted coffee beans through physical shop and e-commerce platform. Products include single-origin coffees, blends, flavored coffees, organic, fair-trade, and decaffeinated options. Sold in various grinds including whole grains, French press, espresso, filter, and Turkish.
3. Retail Tea Sales: Sale of tea varieties including black, green, white, herbal, and chai teas through physical shop and e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Brûlerie Urbaine operates a single-location artisanal coffee roastery, retail boutique, and full-service restaurant at 5252 Chemin de la Côte-des-Neiges in Montreal. The company roasts Arabica coffees on-site from multiple global origins and sells them whole bean or ground through its physical shop and e-commerce store. The restaurant serves breakfast, brunch, lunch, and dinner with house-made pastries, sandwiches, burgers, salads, vegan and gluten-free options, and a full alcohol license. Loose leaf teas are also sold via the boutique and online shop.

Product overview

Brulerie Urbaine is a coffee roaster, boutique, and restaurant offering operated at a single location in Montreal since 1994 (originally as Brûlerie St-Denis, renamed in 2015). The company operates three integrated offerings: (1) a boutique selling freshly roasted whole bean and ground coffees sourced from multiple global origins—including single-origin, blended, fair trade, organic, and flavoured varieties—all Arabica; (2) a boutique selling loose leaf teas across black, green, white, herbal, and chai categories; and (3) a full-service restaurant serving breakfast, brunch, lunch, and dinner with house-made pastries and Viennoiseries. Coffees are roasted on-site, with over 25+ coffee varieties and 15+ tea varieties available for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffees (Boutique) Whole bean and ground coffee sourced from multiple countries and regions worldwide, including single-origin and blended varieties. Offerings include African, American, Asian, decaffeinated, fair trade, organic fair trade, flavoured, and aromatic blend categories. All coffees are Arabicas. Sold in multiple grinds including whole bean, French press, espresso, filter, and Turkish. Priced between $22.00 and $34.00 per 500g with specialty items such as Jamaica Blue Mountain at $18.00 per 100g.
• Teas (Boutique) Loose leaf teas sourced from various origins, including black teas (Assam, Ceylan, Darjeeling), green teas (Sencha, Genmaicha, Matcha), white teas, herbal teas (Camomille, Menthe Marocaine), and chai blends. Prices range from $9.95 to $15.55 per 100g or 50g depending on variety.
• Restaurant and Café Service Full-service café-restaurant at 5252 Chemin de la Côte-des-Neiges, Montreal, open Monday-Friday 8:00-19:00 and Saturday-Sunday 9:00-19:00. Serves breakfast, brunch, lunch, and dinner with menu items including coffee, tea, pastries, sandwiches, paninis, burgers, salads, poutines, pizzas, vegan options, and desserts. Licensed establishment with alcohol service, gluten-free options, indoor seating for 105 plus outdoor terrace for 30, group reservations available, and pets welcome.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SkipTheDishesminorChannel Partner/ Reseller/ DistributorSkipTheDishes is a food delivery platform through which Brûlerie Urbaine offers meal delivery service to customers in the Montreal area. The partnership allows the restaurant to reach customers who prefer dining at home.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Café Myriade: Montreal specialty coffee bar and roaster. Operates multiple downtown Montreal locations focused on third-wave coffee and light cafe service, directly competing for the same specialty-coffee consumer in Montreal.
• Pikolo Espresso Bar: Independent Montreal espresso bar with a strong specialty-coffee reputation and small-batch roasting orientation. Competitor for the same Montreal cafe customer.
• Saint-Henri Micro-Torréfacteur: Montreal-based specialty micro-roaster with cafe locations and a coffee subscription service. A direct competitor on both the roasting/retail side and the cafe experience side.
• La Distributrice: Montreal specialty coffee micro-roaster and cafe. Direct competitor on third-wave coffee menu, light cafe offerings, and single-origin retail SKUs.
• Caffè Italia / Café Olimpico: Long-standing Montreal Italian-style cafes with on-site roasting heritage. Overlaps with Brûlerie Urbaine on cafe trade, coffee roasting, and Montreal neighborhood-coffee regulars.

Broad incumbents

• Stumptown Coffee Roasters: Established US specialty roaster with cafes, wholesale, and DTC subscriptions. Comparable product mix (single-origin, blends, decaf) and competing for the same third-wave consumer wallet.
• Tim Hortons: Canada's largest coffee QSR chain with growing premium and specialty lines. Competes for the same Canadian mass-market coffee occasion and increasingly for the specialty segment.
• Blue Bottle Coffee: Large US-based specialty coffee roaster and cafe operator offering freshly brewed and packaged coffee. Overlaps on third-wave positioning, retail SKUs, and cafe experience, though at much greater scale and with subscription offerings.
• Counter Culture Coffee: US specialty coffee roaster known for sustainable sourcing and training programs. Comparable single-origin and decaf SKU breadth, plus wholesale and cafe trade overlap.

Emerging players

• Caffè in Gamba: Montreal specialty cafe and small roaster. Similar cafe-plus-roastery model at a smaller scale; partial overlap on customer base and craft-coffee positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brulerie-urbaine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brulerie Urbaine