Revival Tea Company

What Revival Tea Company does

Revival Tea Company is a Spokane, Washington-based craft tea retailer founded by Drew Henry that designs, sources, and sells premium loose-leaf and bagged teas across four primary categories: black, green, herbal, and chai. The company sells over 50 SKUs through its direct-to-consumer e-commerce storefront, including signature blends such as Blue Tea (Butterfly Pea Flower with Passionfruit) and Fresh Crafted Spiced Chai, as well as curated taster kits and large-format 1-gallon iced tea bags. Pricing is unit-based with most core teas in the $19.99-$24.99 range and Japanese Matcha scaling up to $149.99 per pound.

The business operates a multi-channel go-to-market: a Shopify-powered DTC site with a subscription "Subscribe and Save 10%" program (cadence options from 2 weeks to 3 months), physical retail cafes in Spokane and Phoenix, and distribution partnerships through Amazon and the Made in Washington marketplace. Customer segments include health-conscious tea enthusiasts as the primary persona, gift buyers purchasing taster kits and curated sets, and cafe/hospitality patrons. The company is privately held, raised over $500,000 via equity crowdfunding in January 2025, and has announced an ambitious plan to open 50+ additional tea locations nationwide beyond its current Pacific Northwest and Southwest footprint.

The brand is positioned around explicit values including LGBTQ+ affirmation, hospitality, stewardship in sourcing, and community giving through programs such as Bite2Go (youth food insecurity), with the "Revivalist" community framing intended to convert buyers into repeat subscribers and brand advocates. Revenue is generated through one-time online sales, recurring subscriptions, cafe beverage and food sales, and marketplace/gift wholesale; no enterprise customer concentration, technology moat, or AI capability is disclosed.

Name

Revival Tea Company

Legal name

Revival Tea Company

Website

https://revivalteacompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Revival Tea Company is a Spokane-based craft tea retailer selling 50+ premium loose-leaf and bagged teas, taster kits, and large-format iced tea bags via DTC e-commerce, subscriptions, and physical cafes, serving health-conscious enthusiasts, gift buyers, and cafe patrons in the US Pacific Northwest and Southwest.

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Rooms & Tea Cafes (THAFADAF), Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Craft tea blends
• Loose leaf tea
• Specialty tea retail
• Tea subscription boxes
• Tea cafe operations

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of loose leaf teas and tea bags through their e-commerce platform. Products include black teas, green teas, herbal teas, chai blends, and specialty teas. Offers both loose leaf and bagged options.
2. Subscription Model: Subscribe and save 10% program offering recurring delivery options (every 2, 4, 6 weeks, 2 months, 3 months) for products like 1 Gallon Iced Tea Bags at $22.49 per delivery.
3. Physical Cafe Sales: Revenue from physical cafe locations including their Spokane cafe and expansion into Phoenix Cafe. Cafe serves tea beverages and food menu items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Revival Tea Company crafts and sells premium teas in four categories (black, green, herbal, chai), offered as loose leaf (6–8 oz, ~60 servings) and tea bags/sachets (24–100 count). Their flagship products include the Butterfly Pea Flower "Blue Tea" (selling 3x more than any other SKU) and the foundational Fresh Crafted Spiced Chai, alongside curated taster kits and 1-gallon iced tea bags. Customers purchase via direct e-commerce, a subscribe-and-save program (10% off), and physical cafes in Spokane, WA with Phoenix expansion underway.

Product overview

Revival Tea Company is a Spokane-based craft tea retailer offering a diverse portfolio of premium teas across four primary categories: Black Teas, Green Teas, Herbal Teas, and Chai Teas. The company sells products in two formats—loose leaf (6-8 oz bags yielding approximately 60 servings) and tea bags/sachets (24-100 count options). Their core products include signature blends like Blue Tea (their most popular offering featuring butterfly pea flower), Earl Grey, Fresh Crafted Spiced Chai (their founding blend), and various herbal options. They also offer curated taster kits for different tea categories (Black Tea Best Sellers, Green Tea Best Sellers, Chai Tea, Herbal), as well as bulk 1-gallon iced tea bags for cold brew and sun tea preparation. Products are available for individual purchase or through subscription at 10% savings. The company positions itself as LGBTQ+ affirming with values centered on inclusivity, hospitality, and community impact through initiatives like the Bite2Go program.

Differentiator

Problem solved

Functional benefit

Products and services

• Earl Grey Best-selling black tea infused with bergamot essential oil and finished with cornflower petals; sold as tea bags (24 or 100 count) at $19.99–$55.99, with 10% off subscription.
• Wild Berry Hibiscus Caffeine-free herbal tea with rose hips, elderberry, and hibiscus; available as loose leaf (6 oz, ~60 servings) or tea bags (24 or 100 count) at $19.99–$55.99.
• Blue Tea Signature Butterfly Pea Flower tea with passionfruit, mint, and lemongrass; distinctive blue color. Available as loose leaf (6 oz, ~60 servings) or 24-count tea bags at $19.99–$24.99; 10 mg caffeine. Sells 3x more than other SKUs.
• Fresh Crafted Spiced Chai Foundational chai made from Chinese black tea with whole spices (cinnamon, ginger, cloves, allspice, fennel, black peppercorn). Loose leaf (8 oz, ~60 servings) or 24-count tea bags at $19.99–$24.99; 50 mg caffeine.
• Japanese Matcha Premium grade Japanese matcha offered in Mid Grade and Premium Grade, 1 oz or 1 lb sizes; $15.99–$149.99. 70 mg caffeine per serving; can be prepared as traditional tea or latte.
• Jasmine Tea Green tea blended with jasmine petals and natural jasmine flavor; floral and aromatic with 30 mg caffeine; steep at 170°F for 3 minutes.
• Green Tea (Chun Mee) Chinese green tea from Jiangxi province; fruity, not sweet, with notes of plum and apricot; pale golden green color; available as 6 oz loose leaf (~60 servings).
• Blueberry Green Tea Green tea with butterfly pea flower, marigold petals, and natural blueberry flavor; sweet, fruity, buttery flavor profile; 30 mg caffeine.
• Blackberry Tea Black tea with blackberry leaf and natural blackberry flavor; subtle fruit sweetness balanced with robust black tea base.
• Campfire Blend Smoky tea featuring Lapsang Souchong with Eastern Cedar Tips; bold smoky flavor with sweet pine notes; claims more Vitamin C per cup than a glass of orange juice.
• Lemon Ginger Tonic Herbal tonic with lemongrass, ginger, peppercorn, licorice root, and turmeric; zesty and warming with spiced lemon pound cake flavor; steep for 6 minutes.
• 1 Gallon Iced Tea Bags Black Tea Large-format iced tea bags (15 count) for cold brew or sun tea; blend of Ceylon, Assam, and Keemun black teas; each bag brews one gallon.
• 1 Gallon Iced Tea Bags Strawberry Green Tea Large-format iced tea bags (15 count) for cold brew or sun tea; Chun Mee green tea with natural strawberry flavor and rose petals; each bag brews one gallon. Subscription price $22.49 (vs $24.99 one-time).
• Coconut Chai Variation of Fresh Crafted Spiced Chai with creamy coconut addition; originally seasonal but retained due to popularity; sweet and smooth with 40 mg caffeine.
• Chamomile Mint Herbal blend of chamomile flowers and peppermint leaf; aromatic, sweet, minty fresh; calming and aids digestion; caffeine-free; available as 4 oz loose leaf (~60 servings) or 24-count tea bags.
• Lavender Tea Herbal tea featuring lavender for a calming floral experience.
• Strawberry Green Tea Green tea with strawberry flavor and rose petals; light and fruity, fragrant and pleasant; available as cold brew gallon bags or regular format.
• Peppermint Leaf Pure peppermint leaf herbal tea for refreshment and digestive support; caffeine-free; available in loose leaf and tea bag formats.
• Earl Grey Chai Chai blend combining Earl Grey and chai spice flavors into a single SKU.
• Chai Tea Taster Kit Curated sampler of three chai teas: Fresh Crafted Spiced Chai (black tea base), Rooibos Chai (decaf), and Sleepy Chai (relaxation). Loose leaf or tea bag; marketed as a perfect gift.
• Black Tea Best Sellers Taster Kit Sampler kit featuring three best-selling black teas: Blue Tea, Orange Spice Cinnamon, and Earl Grey; loose leaf (~60 servings each) or tea bag (~24 servings each); $42.99–$49.99.
• Green Tea Best Sellers Taster Kit Sampler kit with three single-origin green teas: Tropical Green, Jasmine Tea, and Strawberry Green; loose leaf (~60 servings each) or tea bags (~24 servings each).
• Loose Leaf Tea Category Aggregate of premium loose leaf teas sold by the ounce across 6–8 oz bags yielding approximately 60 servings, covering black, green, herbal, and chai varieties.

Quantifiable outcome

• Blue Tea sells 3x more than any other tea in the product line
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Made in WashingtonminorChannel Partner/ Reseller/ Distributor · 12 August 2025Revival Tea Company is featured as a craft tea gift provider through the Made in Washington marketplace, a platform promoting locally-made products from Washington state.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tea Forté: Tea Forté is a direct peer — a premium tea brand known for signature blends, upscale packaging, and hospitality/gifting channels that competes with Revival Tea's premium craft positioning and taster-kit gifting use case.
• Adagio Teas: Adagio Teas is a direct peer — an online-first craft tea merchant selling loose-leaf blends, customizable samplers, and subscription boxes, overlapping directly with Revival Tea's DTC e-commerce and taster-kit offerings.
• Argo Tea: Argo Tea is a direct peer — a specialty tea cafe chain serving proprietary tea blends and food in company-owned locations, the most direct comparable for Revival Tea's cafe expansion thesis.
• T2 Tea: T2 Tea is a direct peer — an Australian-founded specialty tea retailer combining bold-flavored proprietary blends, retail stores, and a strong DTC channel, conceptually adjacent to Revival Tea's experiential cafe-plus-e-commerce strategy.
• The Republic of Tea: The Republic of Tea is a direct peer — a premium DTC and wholesale tea brand offering loose-leaf and bagged teas, herbal blends, and chai with a values-driven catalog that competes head-to-head with Revival Tea's craft positioning.
• Harney & Sons: Harney & Sons is a direct peer — a family-owned premium tea company selling loose-leaf and bagged teas DTC, in hospitality channels, and through their own retail/tearoom locations, mirroring Revival Tea's multi-channel craft model.
• DAVIDsTEA: DAVIDsTEA is a direct peer — a North American specialty tea retailer combining DTC e-commerce, subscription, and a large physical retail footprint, the closest analog to Revival Tea's planned 50+ location cafe strategy.

Broad incumbents

• Celestial Seasonings: Celestial Seasonings (Hain Celestial) is a broad incumbent — a mass-market herbal and specialty tea brand with grocery distribution far beyond what Revival Tea can access, representing the scale-driven competitive threat.
• Bigelow Tea: Bigelow Tea is a broad incumbent — a third-generation family-owned tea manufacturer with deep grocery and hospitality distribution, the dominant mid-tier competitor Revival Tea must differentiate above.
• Stash Tea: Stash Tea is a broad incumbent — a specialty tea brand with strong grocery, foodservice, and DTC presence in loose-leaf and bagged formats, occupying the mid-premium tier just below Revival Tea's price points.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/revival-tea-company
• Instagraminstagram.com/revivalteacompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revival Tea Company