EveryHuman
EveryHuman (Algorithmic Perfumery) operates an AI-guided scent creation platform that turns consumer preference data into personalized fragrances via a 500-ingredient palette, serving individual consumers, B2B brands, and design partners across six retail locations and global e-commerce.
- Company typePrivate
- Founded2018
- HeadquartersBreda, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What EveryHuman does
EveryHuman (legally Algorithmic Perfumery) is a Netherlands-based private company that operates an AI-guided scent creation platform. Founded in June 2018 by Frederik Duerinck and Anahita Mekanik in Breda, the company built a proprietary hardware-software system under its tech unit ScenTronix that converts structured consumer preference inputs (lifestyle, taste, demographics) into personalized fragrance formulas drawn from a 52-accord palette composed of more than 500 individual ingredients. The core product is a questionnaire-driven scent creation journey sold as a 3x5ml set for $65, supported by a curated library of AI-generated fragrances priced $25-$95, giftcards, and complimentary scent coaching. Reorder and tweak features drive repeat usage, and a dedicated sub-brand, Moooi x EveryHuman, extends the technology into room fragrances for the design and home decor segment.
The company monetizes through a hybrid direct-to-consumer and B2B model. Consumer revenue is captured via everyhuman.com e-commerce globally and through a network of six physical retail and showroom locations across the Netherlands (Breda Living Lab flagship), the UK (The Fragrance Shop, London), Austria (Cosmotheca, Vienna), Denmark (Think PR, Copenhagen), the UAE (Museum of the Future, Dubai), and the USA (113Spring residency, NYC), most operated as partnerships rather than owned stores. B2B revenue comes from quote-based white-label scent creation, branded collections, and rapid prototyping engagements with institutions and brands. Marketing relies on organic social (Instagram, Facebook), substantial earned media (Forbes, The Guardian, ELLE, Business Insider, Designboom), and exhibition circuits at CES, Dutch Design Week, Ars Electronica, and Salone del Mobile. Cherubic Ventures is identified as the lead investor since inception, the team remains at approximately 15 people, and revenue, funding totals, and grant status of the patent-pending Algorithmic Perfumery technology have not been publicly disclosed.
EveryHuman firmographics
Firmographics- Name
- EveryHuman
- Legal name
- Algorithmic Perfumery
- Website
- https://everyhuman.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- EveryHuman (Algorithmic Perfumery) operates an AI-guided scent creation platform that turns consumer preference data into personalized fragrances via a 500-ingredient palette, serving individual consumers, B2B brands, and design partners across six retail locations and global e-commerce.
- Ownership category
- akta.pro rank
EveryHuman industry classification
Industry- Product category
- AI-guided personalized perfumery
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Niche & Artisan Fragrance (CRABADAH)
- akta.pro secondary industry
- Fragrance Gift Sets & Discovery Kits (CRABADAI)
Keywords
Where EveryHuman is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
EveryHuman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- AI-Created Personalized Scents: One-time purchase model for personalized scents created via AI questionnaire. Customers purchase finished fragrance products in 5ml ($25), 30ml ($75), or 50ml ($95) sizes. Also includes 'Create your own scent' package at $65 for 3x5ml personalized fragrances.
- Pre-Made Library Scents: Sale of pre-formulated scents from the AI-curated library, priced from $25 for 5ml. Includes scents like 'Always Sunny', 'Bloom Rush', 'Night Watch', and 18+ other varieties.
- Giftcards: Digital and physical giftcards available in denominations from $15 to $500. Giftcards expire after 18 months and cannot be exchanged for cash. Used for gifting the scent creation experience.
- B2B White-Label Scent Creation: Branded scent creation services for institutions, brands, and businesses. Includes small, medium, and large production runs with fully branded white-label collections customized to client values.
- B2B Rapid Scent Prototyping: Enterprise service enabling rapid prototyping with access to high-quality materials and the creation platform. Targets brands seeking quick scent development cycles.
- Scent Coaching: Complimentary 1-on-1 virtual sessions with scent coaches to help customers understand and optimize their scent formulas. Free with order number validation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Create your own personalized scent - AI-guided questionnaire experience |
| Unit Pricing | Pay-as-you-go | Library scents - Pre-made AI-curated fragrances |
| One time/ perpetual license | Pay-as-you-go | Giftcards - E-giftcard or tangible giftcard |
| Other | Multi-year contract | B2B services - White-label, rapid prototyping, branded collections |
| Freemium | Pay-as-you-go | Scent Coaching - 1-on-1 virtual sessions |
| Unit Pricing | Pay-as-you-go | Moooi x EveryHuman - Room fragrances |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
EveryHuman product offering
Product offeringCore offering
EveryHuman runs Algorithmic Perfumery, an AI-guided scent creation platform that uses a proprietary algorithm together with a 52-accord, 500+ ingredient palette to generate hyper-personalized fragrances. Consumers answer a preference questionnaire and receive uniquely formulated scents (5ml/30ml/50ml formats), or purchase pre-made library fragrances, giftcards, or complimentary 1-on-1 scent coaching. The same platform powers B2B white-label branded collections and rapid scent prototyping for institutions and brands worldwide.
Product overview
Algorithmic Perfumery by EveryHuman is an AI-guided scent creation platform offering personalized fragrance experiences. The core product is the Create your own scent experience ($65), which uses AI to generate hyper-personalized scents based on user questionnaire responses about preferences and lifestyle. Supporting this are the Library of AI/machine-created scents (from $25), Giftcards (e-giftcard or tangible, $15-$500), and Scent coaching (complimentary 15-minute sessions). Users can also Tweak existing scents or Library scents ($25+). The platform also includes a sub-brand collaboration: Moooi x EveryHuman for room fragrances. The system utilizes 52 essential building blocks and over 500 ingredients for rapid prototyping and scent exploration.
Differentiator
Problem solved
Functional benefit
Brands
- Moooi x EveryHuman: Bespoke room fragrance experience combining art, science, and AI technology for home fragrance products.
Products and services
- Create your own scent AI-guided personalized scent creation experience for individual consumers. Users answer a questionnaire about their preferences and lifestyle, and the proprietary algorithm generates 3 x 5ml one-of-a-kind personalized fragrances. Priced from $65.
- Library fragrances Curated collection of pre-made, AI/machine-created fragrances sold in 5ml ($25), 30ml ($75), and 50ml ($95) sizes. Offers over 18 ready-to-purchase scents covering sensory worlds from fresh woody to floral and gourmand.
- Giftcards Giftcards available in digital or tangible form, in denominations from $15 to $500, redeemable online or at EveryHuman retail locations for the scent creation experience.
- Scent coaching Complimentary 15-minute 1-on-1 virtual sessions with EveryHuman scent coaches that help customers understand and refine their scent formulas, optimize creations, and learn about the world of scent. Booked via the website.
- B2B White-Label Scent Creation White-label branded scent creation services for institutions, brands, and businesses. Includes small, medium, and large production runs of fully branded white-label fragrance collections customized to client values.
- B2B Rapid Scent Prototyping Enterprise service enabling rapid prototyping with access to high-quality materials and the AI creation platform, allowing brands to develop and iterate scent concepts quickly.
- Moooi x EveryHuman Bespoke room fragrance collaboration with Moooi that lets users create mood-based room fragrances via an AI-guided questionnaire. Room fragrances priced from $25.
Quantifiable outcome
- 500+ ingredients available for rapid prototyping
- +2 more outcomes
Companies that use EveryHuman
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
EveryHuman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
EveryHuman partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and minor.
- MoooicoreMoooi x EveryHuman collaboration creates bespoke room fragrances using mood-based AI questionnaires. Tap into unexplored areas of customization for designing lives and homes. Embark on sensory exploration guided by imagination and A.I. Includes dedicated website (everyhuman.com/moooi), shared library of scents, and giftcard offerings.
- The Fragrance Shop (TFS London)corePartnership to bring Algorithmic Perfumery technology to the UK market. Located at 70-88 Oxford St, London. No appointment needed - customers can interact with the sensory machine and witness creation in person.
- Museum of the Future DubaicoreCollaboration to share vision for new way to interact with scent. Lobby installation at Museum of the Future. Visitors participate in creative process of one-of-a-kind scents, produced in real time and on-site. Open daily 10 AM - 7:30 PM.
- Cosmotheca ViennasecondaryAlgorithmic Perfumery X Cosmotheca in-store experience at Herrengasse 21, Vienna. Customers create one-of-a-kind scents based on their true nature.
- Think PR CopenhagensecondaryFirst Algorithmic Perfumery presence in Denmark. Located at Store Kongensgade 95, Copenhagen. Exclusively sells and markets AI scent creation to Danish consumers and businesses.
- 113Spring NYCsecondaryResidency at 113 Spring Street, Soho NYC. Mind-Scent experience combining functional beverage with personalized scent profile. Scent coach guided personal experience at https://113spring.com/products/mind-scent
- Brabant CminorRegional creative/cultural industry collaboration in Brabant, Netherlands.
- Breda MunicipalityminorLocal government partnership supporting innovation in Breda, Netherlands.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EveryHuman competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EveryHuman social profiles
Digital presenceEveryHuman financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryHuman leadership team
Management profileNumber of profiles
Profiles2 records
EveryHuman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryHuman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryHuman
What does EveryHuman do?
EveryHuman runs Algorithmic Perfumery, an AI-guided scent creation platform that uses a proprietary algorithm together with a 52-accord, 500+ ingredient palette to generate hyper-personalized fragrances. Consumers answer a preference questionnaire and receive uniquely formulated scents (5ml/30ml/50ml formats), or purchase pre-made library fragrances, giftcards, or complimentary 1-on-1 scent coaching. The same platform powers B2B white-label branded collections and rapid scent prototyping for institutions and brands worldwide.
Is EveryHuman a public or private company?
EveryHuman is a private company. It is classified as venture growth investor backed and is currently operating.
When was EveryHuman founded?
EveryHuman was founded in 2018.
Where is EveryHuman based?
EveryHuman is headquartered in Breda, Netherlands, in the Europe region.
How does EveryHuman make money?
Six revenue lines are on record. AI-Created Personalized Scents are the primary driver. The others are pre-Made Library Scents, giftcards, B2B White-Label Scent Creation, B2B Rapid Scent Prototyping and scent Coaching.
Does EveryHuman have an API?
No public API is recorded for EveryHuman.
What industry is EveryHuman in?
EveryHuman's product category is AI-guided personalized perfumery. Its primary akta.pro industry code is CRABADAH, Niche & Artisan Fragrance, with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 45612 and its SIC code is 2844.