What 113 Spring NYC does

113 Spring NYC is a privately held experiential wellness destination that opened in September 2025 at 113 Spring Street in SoHo, New York. The company operates a single Snøhetta-designed flagship space that combines curated retail, bookable experiences, ticketed events, and an in-house café (Bloom Café), organized around six wellness pillars (Be Well, Sleep Well, Move Well, Look Well, Eat Well, plus Recharge). Its core technology offering is the Ammortal Recalibration Room, a zero-gravity chamber that simultaneously delivers five modalities — PEMF, red and near-infrared photobiomodulation, vibroacoustic therapy, molecular hydrogen via nasal cannula, and guided breathwork — sold as 35-minute ($95) or 60-minute sessions with bundle pricing.

The business model is omnichannel-direct-to-consumer, with revenue generated from five streams: one-time product sales (skincare such as Aramore NAD+ line, INARA neuroscents, books, mindfulness games, accessories priced $15-$248); bookable experiences and services including TCM consultations at The Qi Bar operated by Silver Root Apothecary, tea rituals, breathwork, and walks ($25-$485); ticketed events featuring practitioners like Laraaji and Monica Dogra ($35-$65); Bloom Café beverages ($7-$12); and digital gift cards. Pricing is exclusively pay-as-you-go with optional 10% bundle discounts; no subscription or membership model is disclosed.

The offering rotates on a 6-9 month curatorial residency model, with the inaugural 'Energy Exchange' theme co-curated by Romain Gaillard (founder of The Detox Market) and Renee Montgomery (two-time WNBA champion). Every product, experience, and service is reviewed by a scientific advisory board (Dr. Evelyne Bischof of Sheba Longevity Center, Dr. Jennifer Garrison of UCSF/USC, Dr. Azza Gadir, and Dr. Stephanie Kuku, former WHO advisor) for evidence-based credibility. The company targets premium-paying individual wellness consumers in the New York metro area, with all revenue currently dependent on a single physical location — e-commerce product ordering was noted as forthcoming but not yet live at the time of data collection.

Name

113 Spring NYC

Legal name

113 SPRING NYC INC

Website

https://113spring.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

113 Spring NYC operates a single SoHo, New York flagship (opened September 2025) offering curated wellness products, bookable experiences, events, and a café organized around six wellness pillars. The core experience is the proprietary Ammortal Recalibration Room, sold directly to premium-paying individual wellness consumers.

Ownership category

akta.pro rank

Product category

Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (71399), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Experiential wellness services
• Curated wellness retail
• Holistic wellbeing classes
• Sensory therapy experiences
• Wellness café hospitality

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Curated Product Sales: 113 Spring curates and sells a range of wellness products including skincare (Aramore NAD+ serums and creams), fragrance and beauty (INARA neuroscents), books (Dr. Judith Joseph's High Functioning), mindfulness games and cards, accessories (Walden Moment breathing tool, silk pillowcases), and specialty teas. Products are sold in-store at the SoHo location and online. Product selection rotates with each seasonal theme.
2. Bookable Experiences and Services: One-on-one sessions and small-group workshops are sold as individual bookings. Notable offerings include The Recalibration Room ($95-$485), Energy Mapping ($125), Yang Sheng Tea Ritual ($95), Aromatic Charm Workshop ($85), Energy Walks ($25), and Adaptogen Service ($30). Multi-session bundles (e.g., three 35-minute Shift sessions for $256.50) offer a 10% discount to drive repeat engagement.
3. Events and Programming: Ticketed group events featuring practitioners, experts, and performers. Events range from breathwork workshops ($65) and laughter meditations ($55) to identity-focused gatherings like 'They Never Told Me That: Belonging' ($35) and evening immersive experiences ($60). Private event hosting is also available for community groups.
4. Bloom Café Food & Beverage: The in-house café (Bloom Café) serves seasonal botanical beverages priced at $7-$12. Offerings include functional drinks (Hibiscus Beet Refresher, Cacao Husk Brew, Golden Hojicha, Calm Energy Elixir) and non-alcoholic cocktails (Aplós brand). The café menu rotates with the current curatorial theme.
5. Gift Cards: Digital gift cards available in preset denominations ($25 increments) delivered by email, redeemable toward any in-store or booking purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

113 Spring NYC is an experiential wellness destination in SoHo, New York, that operates around six wellness pillars and offers bookable wellness experiences, The Recalibration Room featuring Ammortal Chamber technology, curated wellness products, on-site café service, and educational community events. The company functions as a physical-first wellness hub combining retail, hospitality, classes, and technology-driven experiences for individual consumers.

Product overview

113 Spring NYC is an experiential wellness destination in SoHo, New York offering a multi-faceted portfolio of curated products, bookable experiences, events, and a café organized around six wellness pillars (Be Well, Sleep Well, Move Well, Look Well, Eat Well). The core product is The Recalibration Room featuring the Ammortal Chamber technology combining PEMF, light therapy, vibroacoustics, and molecular hydrogen. The portfolio includes Energy Mapping and tea rituals through the Qi Bar partnership, neuroscience-based INARA neuroscents paired with sound journeys, and NAD+ skincare products from Aramore. Experiences range from sound healing sessions with Laraaji and Monica Dogra's Authentic Voice Method to breathwork workshops and Energy Walks. The Bloom Café serves functional beverages aligned with the current curatorial theme. The current theme is The Energy Exchange, curated by Romain Gaillard and Renee Montgomery.

Differentiator

Problem solved

Functional benefit

Products and services

• The Recalibration Room A technology-driven recovery experience featuring the Ammortal Chamber, offered as a bookable service to individual wellness consumers at the SoHo destination.
• Bookable Wellness Experiences and Classes Scheduled, bookable group classes and experiences including breathwork, sound bath, and meditation sessions, designed for individual consumers visiting the SoHo destination.
• Curated Wellness Retail Products A curated assortment of wellness products sold in-store (and online) at 113 Spring NYC, organized around the destination's six wellness pillars for individual consumers.
• Wellness Café An on-site café offering food and beverages to visitors and customers of 113 Spring NYC, integrated into the overall wellness destination experience.
• Wellness Events and Community Programming Educational and community-oriented events hosted at the SoHo destination, designed to engage individual wellness consumers and reinforce the six-pillar wellness framework.

Quantifiable outcome

• 100% of test subjects showed improvement in dark circles, eye brightness, and under-eye moisturization in 2 weeks with NAD+ Renewing Eye Cream
• +3 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• SnøhettaflagshipStrategic or Co-development PartnerInternationally renowned architecture firm Snøhetta designed the 113 Spring flagship interior, creating what is described as an 'ephemeral retail concept lab' in SoHo. The design has been featured in Dezeen, FRAME, IIDA, and Surface as a standout retail interior. Snøhetta's involvement elevates the brand's architectural and design credibility, making the physical space itself a marketing asset and point of differentiation.
• Silver Root ApothecarycoreStrategic or Co-development PartnerSilver Root Apothecary, founded by Zoey Xinyi Gong, is a Shanghai-based TCM food therapy studio that has opened its first U.S. location at 113 Spring as 'The Qi Bar.' It provides TCM consultations, custom herbal blending, aromatic charm workshops, Yang Sheng tea rituals, and custom herbal teas using 40 USDA-certified organic herbs. This is a branded co-located partner within the 113 Spring space, making it a core, integrated element of the 'Be Well' and 'Eat Well' pillars.
• Farm.OneminorOthersFarm.One is an indoor vertical farm and brewery in Prospect Heights, Brooklyn, that has supplied rare herbs, edible flowers, and specialty greens to New York's top restaurants since 2016. It supplies ingredients for Bloom Café beverages at 113 Spring, harvested fresh and delivered the same day. The partnership supports the café's local, sustainable sourcing philosophy.
• AfterLife AgminorOthersAfterLife Ag is a Queens, NY-based circular farm that turns kitchen scraps from local restaurants into a substrate to grow fresh, sustainable mushrooms. The partnership closes the loop on food waste and supports 113 Spring's sustainability and care-for-nature principles in its café supply chain.
• Romain Gaillard (Co-Curator)flagshipStrategic or Co-development PartnerRomain Gaillard is a beauty and wellness founder, operator, and investor who built The Detox Market into North America's leading clean beauty retailer over 15 years. He serves as co-curator for the Energy Exchange theme (6-9 month curatorial residency), bringing editorial rigor and industry relationships to the product selection. He is also a keynote speaker on longevity, AI, and next-wave consumer trends.
• Renee Montgomery (Co-Curator)flagshipStrategic or Co-development PartnerRenee Montgomery is a UConn National Champion, two-time WNBA champion, former Co-owner and Vice President of the Atlanta Dream, and founder of C SUITE 21. She serves as co-curator for the Energy Exchange theme, contributing expertise in performance, leadership, and sports-and-culture perspective. Her documentary 'A Radical Act' streams on Roku.
• Dr. Azza Gadir (Advisory Board)coreOthersDr. Azza Gadir, PhD is a published immunology expert with background in evidence-based consumer health and microbiome health, spanning autoimmunity, allergies, and cancer. She serves as an independent advisor for cutting-edge life science startups. She is a member of 113 Spring's advisory board, reviewing offerings for scientific credibility and safety.
• Dr. Evelyne Bischof (Advisory Board)coreOthersDr. Evelyne Bischof, MD, PhD, MPH is Medical Director of the Sheba Longevity Center and President of the Healthy Longevity Medicine Society. An internationally recognized physician-scientist with academic posts in Switzerland, China, and Israel, she has 100+ publications in precision medicine and longevity. She is a member of the advisory board reviewing 113 Spring's offerings.
• Dr. Stephanie Kuku (Advisory Board)coreOthersDr. Stephanie Kuku, MD is a biotech executive and former OBGYN and surgical oncologist, specializing in health innovation and technology, scientific validation, and due diligence. She is a former Senior Advisor to the WHO's Department of Digital Health and Innovation. Member of the 113 Spring advisory board.
• Dr. Jennifer Garrison (Advisory Board)coreOthersJennifer Garrison, PhD is a neuroscientist and pioneer in women's health optimization, with postdoctoral training at Rockefeller University and current appointments at UCSF and USC. She reviews 113 Spring offerings for evidence-based credibility as a member of the advisory board.
• AmmortalcoreStrategic or Co-development PartnerAmmortal provides The Recalibration Room technology — a proprietary wellness chamber combining PEMF, photobiomodulation, vibroacoustics, molecular hydrogen, and breathwork — making its debut at 113 Spring. The chamber is a signature, technology-forward experience that is core to the Recharge pillar of the Energy Exchange theme. Package bundles (Shift and Immersion) drive high-value bookings.
• INARA (IFF partnership)coreStrategic or Co-development PartnerINARA is the first fragrance brand designed to shift state of mind through scent, sound, and meditation. Each fragrance was developed using IFF's proprietary BrainEmotions™ tool, a neuroscience-based methodology mapping how fragrance ingredients stimulate emotion-linked brain regions. INARA products are curated at 113 Spring under the Look Well pillar. The BrainEmotions™ methodology is a key differentiator in the neuroscent category.
• OMORPHOminorOthersOMORPHO provides weighted vests for the Energy Walks experience, which reframe movement as awareness. The vests heighten awareness of effort during guided walks from SoHo to the Hudson River. 113 Spring partners with OMORPHO to enhance the Move Well pillar experience.
• VivobarefootminorOthersVivobarefoot shoes are offered as an optional add-on during Energy Walks, to restore the relationship between foot and ground during the guided walking ritual. Partnered under the Move Well pillar.
• AplósminorOthersAplós is a non-alcoholic cocktail brand whose products (Mandora Negroni, Dragon Fruit Martini, Ume Spritz, Chili Margarita) are featured at Bloom Café. Infused with lion's mane, magnesium, Suntheanine®, and adaptogens for functional wellness benefits. Products priced at $7 and feature in the café's non-alcoholic cocktail menu.
• Dr. Paul Schmidt-Hellinger (Nutritional Advisor)minorOthersGerman board-certified specialist in Internal Medicine, Pulmonology, Sports Medicine, and Nutritional Medicine. Serves as Pulmonology Director of the Lung Transplant Program at the German Heart Center at Charité and Team Physician for the German National Track and Field Team. Serves as nutritional advisor for the Energy Exchange curatorial residency.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• HigherDOSE: Wellness brand specializing in infrared sauna, PEMF, and red light therapy products and experiences. Comparable through the Recalibration Room's overlapping modality stack (PEMF, photobiomodulation).

Broad incumbents

• Soho House: Global membership-based club operator with a strong NYC presence, combining dining, wellness, and curated experiences for a creative professional audience. Broadly comparable on the curated-lifestyle-meets-wellness positioning and SoHo real estate.
• Equinox: Premium fitness and wellness operator with integrated spa, longevity, and recovery services across NYC. Comparable as a broader incumbent competing for the same affluent wellness customer, though its core focus is fitness rather than curated experiences.

Direct peers

• WTHN: NYC acupuncture and integrative wellness brand offering treatments and TCM-informed products. Directly comparable in its TCM/holistic modality focus and curated product line.
• The Well: Membership-based wellness club in NYC offering curated experiences, treatments, food, and programming across holistic modalities. Directly comparable as an urban experiential wellness destination with a similar curated, expert-led value proposition.
• Bathhouse: Brooklyn-based modern bathhouse combining thermal bathing, food, drink, and wellness programming. Overlaps directly on the experiential wellness + F&B + community programming model in a dense urban market.
• Othership: Bathhouse and guided sauna/cold plunge experience with an app layer, operating in NYC and Toronto. Comparable as an experiential wellness destination built around ritualized, expert-led mind-body programming.
• Remedy Place: Social wellness club with NYC and LA locations offering contrast bathing, saunas, breathwork classes, and curated recovery experiences. Directly competes for the same premium experiential wellness customer and follows a similar destination-retail model.
• Chillhouse: Modern spa and wellness destination in NYC offering massages, facials, and curated self-care experiences. Comparable as a millennial-targeted experiential wellness venue with a curated retail component.
• Pause Wellness Studio: NYC studio offering contrast therapy, infrared sauna, and recovery experiences. Overlaps with 113 Spring's 'Recharge' pillar and the broader premium recovery / nervous-system regulation category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/113-spring

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 113 Spring NYC