Condesa Gin

What Condesa Gin does

Condesa Gin is a privately held, Mexico City-based craft spirits company founded in 2020 that produces micro-batch artisanal gin from a proprietary blend of Mexican botanicals — palo santo, sage, xoconostle (prickly pear cactus fruit), and azahar (orange blossom) — hand-selected by its maestra destiladora, Hillham Salome. The product line currently centers on two SKUs: Condesa Clásica (palo santo, sage, jasmine) and Condesa Gin Prickly Pear & Orange Blossom (xoconostle, Mexican lime, azahar), with the brand's narrative rooted in traditional curandera ceremonies and the La Condesa neighborhood of Mexico City.

The company distributes through two primary channels: a direct-to-consumer e-commerce storefront at condesagin.com and a global ambassador program that places the gin behind the bars of leading cocktail establishments including Licorería Limantour in Mexico City and ARCA Tulum. A sub-brand called Studio Series extends the company into a creative content platform (studio.condesagin.com), and a City Guides initiative features collaborations with Mexico City creatives. Marketing is driven by Instagram, the City Guides content platform, a deep cocktail recipe library, and email.

The business model is a one-time-sale premium spirits company: revenue is generated by bottled gin sales, with pricing not publicly disclosed and no institutional funding, M&A, or parent-company structure identified. The legal entity is Condesa Ginebra Mexico S de RL de CV, headquartered in the Bosque de las Lomas neighborhood of Mexico City. In 2025, Condesa was named Mexico's Spirit of the Year, a notable positioning achievement in a market dominated by agave spirits.

Name

Condesa Gin

Legal name

Condesa Ginebra Mexico S de RL de CV

Website

https://condesagin.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Condesa Gin is a privately held Mexico City craft distillery founded in 2020 that produces micro-batch gin from Mexican botanicals (palo santo, sage, xoconostle, azahar) and sells via DTC e-commerce and a global bartender-ambassador network.

Ownership category

akta.pro rank

Product category

Craft Spirits — Premium Artisanal Gin

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Artisanal gin
• Craft spirits
• Mexican botanicals
• Micro-batch distillation
• Premium gin

Headquarters

HQ city

Mexico City (Ciudad de México)

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Gin Product Sales: Condesa Gin generates revenue through the direct sale of its artisanal gin products (Condesa Clasica and Prickly Pear & Orange Blossom variants) to consumers via its e-commerce storefront and through bar/retail distribution. The brand is a premium craft spirits company.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Condesa Gin is a micro-batch, hand-formulated artisanal gin distilled in Mexico City using a proprietary blend of Mexican botanicals (palo santo, sage, xoconostle, azahar) inspired by traditional curandera ceremonies. The brand sells two core expressions — Condesa Clásica and Prickly Pear & Orange Blossom — directly to consumers through its e-commerce storefront and to on-trade customers via a network of global brand ambassadors placed at leading cocktail bars.

Product overview

Condesa Gin is an artisanal Mexican gin brand producing micro-batch gins with Mexican botanicals. The core product line consists of Condesa Clásica (palo santo, sage, jasmine) and Condesa Gin Prickly Pear & Orange Blossom. The gin is hand-formulated and distilled in Mexico City, inspired by traditional curandera ceremonies and the rich biodiversity of Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Series: A creative studio series initiative operated by Condesa Gin, accessible at studio.condesagin.com

Products and services

• Condesa Clásica A micro-batch gin hand-formulated and distilled in Mexico City featuring palo santo, sage, and jasmine botanicals, inspired by traditional curandera ceremonies and designed to celebrate Mexican heritage. Targeted at craft spirits enthusiasts and on-trade cocktail bars.
• Condesa Gin Prickly Pear & Orange Blossom A gin variant made with prickly pear (Xoconostle) and Mexican orange blossom (azahar), offering bright springtime flavors. Targeted at craft spirits enthusiasts and on-trade cocktail bars seeking a distinctive, lighter gin expression.

Quantifiable outcome

• Named Mexico's Spirit of the Year 2025

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Licorería LimantourcoreGTM or Marketing PartnerLicorería Limantour is one of Mexico City's most renowned cocktail bars and a key venue where Condesa Gin is represented. Ambassador Leo Betanzos spent eight years at Licorería Limantour before joining Condesa Gin, creating a deep connection between the brand and this flagship bar.
• ARCA TulumcoreGTM or Marketing PartnerARCA Tulum is a world-renowned restaurant and cocktail bar in Tulum, recognized globally for its exceptional cuisine and mixology. Carlos Mora serves as both Head Bartender at ARCA Tulum and as Condesa Gin's brand ambassador.
• Hillham Salome (Maestra Destiladora)coreStrategic or Co-development PartnerHillham Salome is the master distiller behind Condesa Gin. She worked with Leo Betanzos to develop the brand during the pandemic, helping shape Condesa Gin's botanical identity and expansion from one gin into three expressions.
• Tokyo Music BarminorGTM or Marketing PartnerTokyo Music Bar, Edo Kobayashi's pioneering Japanese-style listening lounge in Mexico City, collaborated with Condesa Gin to tour New York (Radio Condesa vol. 16), showcasing the brand internationally.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Botanist Islay Dry Gin: The Botanist is a small-batch craft gin distilled on Islay using 22 hand-foraged local botanicals. Both The Botanist and Condesa differentiate through provenance-driven, locally foraged botanical recipes rather than commodity neutral grain spirit, making them highly comparable.
• Malfy Gin: Malfy is an Italian craft gin brand built around regionally specific botanicals (Italian juniper, Amalfi lemon, grapefruit) and vibrant brand storytelling tied to a place. Condesa Gin follows the same formula with place-specific Mexican botanicals and lifestyle-driven content marketing.
• Four Pillars Gin: Four Pillars is an Australian craft gin distillery that built a global brand around distinctive native botanicals, a charismatic master distiller (Cameron Mackenzie), strong bar relationships, and modern packaging. Condesa mirrors this playbook with Mexican botanicals and a similar ambassador-led go-to-market.
• Aviation Gin: Aviation is a craft American gin founded in Portland, Oregon and built around a distinct botanical recipe (lavender, sarsaparilla, cardamom). It shares with Condesa the small-batch craft pedigree and the challenge of scaling against European incumbents; their trajectories on ambassador/bar-driven growth are instructive comparables.
• St. George Spirits: St. George is a California-based craft distillery whose original core product is a forward-thinking botanical gin (Terroir Gin) made with regionally foraged California botanicals. The terroir-driven botanical storytelling and craft positioning make it one of Condesa's closest conceptual peers.
• Casa Dragones: Casa Dragones is a Mexican ultra-premium small-batch spirits producer (tequila-based) that built a globally admired craft brand tied to Mexican heritage. Despite being a tequila brand, Casa Dragones is the closest Mexican analog to Condesa Gin's positioning: micro-batch, premium, culture-led, and ambassador-driven across top global cocktail venues.
• Sipsmith: Sipsmith is a London-based craft gin producer known for pioneering small-batch copper-pot distillation. Like Condesa, Sipsmith built its brand on a specific distillery identity, premium positioning, and bartender advocacy, making it a strong analog for Condesa's micro-batch artisanal gin model.

Broad incumbents

• Hendrick's Gin: Hendrick's is a global premium craft gin that built its identity around unusual botanicals (cucumber, rose, Bulgarian botanicals) and an eccentric brand voice. It is the established incumbent analog demonstrating how a craft-positioned gin can scale globally — a relevant benchmark for Condesa's long-term ceiling.
• Bozal Mezcal: Bozal is a Mexico-origin craft spirits brand that built its identity around wild, regional Mexican botanicals and indigenous heritage. As a Mexican craft spirits brand competing for similar bartender mindshare in the same on-premise channels, Bozal is a comparable — though broader-established — player in adjacent Mexican craft.
• Bombay Sapphire: Bombay Sapphire is the dominant premium mass-market gin globally with a botanical-led recipe (10 botanicals, including lemon peel and coriander) and extensive on-premise advocacy programs. It defines the competitive set Condesa will measure itself against in bars and retailers worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/condesagin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Condesa Gin