SEVEN Wellness Club

What SEVEN Wellness Club does

SEVEN Wellness Club, legally operating as Befit Sports Club under the Seven House Family parent, is a privately held premium wellness brand founded in 2019 in Dubai, UAE. The company operates private members' clubs that integrate fitness, movement, nutrition, recovery, relaxation, longevity, and community into single physical destinations. Its Dubai flagship, located on Al Manara Road, spans over 36,000 square feet and is organized around six branded pillars: The Gym (Technogym-equipped fitness facility), The Studio (Pilates, yoga, barre), The Spa (thermal and relaxation therapies), The Dose (Michelin-recognized biohacking restaurant by chef Silvena), The Reset (cold/hot plunge and contrast therapy), and The Style (beauty services). A second members-only club was opened in 2024 above Talamanca Bay in Ibiza, Spain, operated through the entity Toota Inversiones 2023 SL.

The company is supported by a fully integrated digital ecosystem anchored by the SEVEN+ mobile app, available on iOS and Android, which serves as the central member hub for class bookings, spa reservations, valet parking, and membership management. The app integrates with Stripe for payments, Apple Health for fitness data, and SMS OTP for authentication, while the broader business runs on Zoho (CRM, analytics, and business process management) as the franchise and operational backbone. Notable technology and content partnerships include Technogym (equipment), Dyson, Hyperice, and Ultrahuman (retail/shop partners), and Verde Beach (Ibiza beachfront programming).

SEVEN's revenue model is anchored in non-automatic-renewing annual membership subscriptions with location-specific entitlements and 28 freeze days per year. The company pursues a hybrid go-to-market approach: direct-to-consumer acquisition via a complimentary-visit booking flow (visit.seven.club) targeting high-net-worth individuals who value discretion, combined with a global franchise program that charges a 5% royalty, 3% advertising fee, and 1.5% marketing fund contribution on monthly gross sales, with a 5.5M USD minimum capital requirement per franchisee. Secondary revenue streams include e-commerce (The Shop, selling branded merchandise and third-party premium products) and curated partnerships. No public revenue, headcount, or funding disclosures are available.

Name

SEVEN Wellness Club

Legal name

Befit Sports Club

Website

https://seven.club

Company type

Private

Founded year

2019

Operating status

Operating

Short description

SEVEN Wellness Club (legally Befit Sports Club) is a privately held premium wellness brand founded in 2019 that operates private members' clubs in Dubai and Ibiza, integrating fitness, recovery, nutrition, and spa under one roof for high-net-worth individuals, supported by the SEVEN+ app and a global franchise program.

Ownership category

akta.pro rank

Product category

Premium Wellness Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Premium wellness memberships
• Fitness and pilates studios
• Spa and recovery services
• Biohacking nutrition dining
• Wellness club franchising

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: SEVEN operates on a membership-based model. Members pay for access to the club and its facilities, including the gym, studio, spa, recovery, and nutrition services. Membership plans vary by location and define the services and access included. Annual memberships include 28 freeze days per year managed through the SEVEN+ app. Memberships do not renew automatically.
2. E-commerce (The Shop): SEVEN operates an online shop (theshop.seven.club) selling branded merchandise (water bottles, socks, grip socks, quencher cups) as well as third-party premium brands including Dyson, Hyperice, Ultrahuman, Birkenstock, Code 11, Mad Kicks, Salt & Mud, Bamteek, and Trend Sourcing.
3. Franchise Fees: SEVEN generates revenue through franchise partnerships with approved franchisees who pay an ongoing royalty of 5% of monthly gross sales, an advertising fee of 3% of monthly gross sales, and a marketing fund contribution of 1.5% of monthly gross sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

SEVEN Wellness Club operates premium private members' clubs that integrate fitness training (Technogym equipment), movement classes (Pilates Reformer and Mat, yoga, barre, Hyrox), spa and relaxation, recovery therapies (cold/hot plunge, sauna), biohacking nutrition at The Dose restaurant, and beauty services under a single annual membership. The Dubai flagship spans 36,000+ sq. ft. and the brand operates an additional members-only club in Ibiza. Revenue is generated through annual memberships, an e-commerce shop (The Shop) selling branded merchandise and third-party premium brands, and a franchise program with royalty and marketing fees.

Product overview

SEVEN is a premium wellness brand operating private members' clubs that integrates fitness, movement, nutrition, recovery, relaxation, longevity, and community in unified spaces. The platform operates on a platform-plus-modules architecture built around the flagship Dubai club (36,000+ sq ft) with expansion to Ibiza, featuring six integrated brand pillars: The Gym (fitness with Technogym equipment), The Studio (group movement classes), The Spa (thermal and relaxation therapies), The Dose (Michelin-recognized biohacking nutrition), The Reset (recovery and cold therapy), and The Style (beauty services). Additional offerings include The Shop retail, the SEVEN+ mobile app for bookings and member management, and personal training services. The ecosystem is supported by a proprietary app and partnerships with brands like Dyson, Hyperice, and Ultrahuman.

Differentiator

Problem solved

Functional benefit

Brands

• The Gym: Fitness facility featuring Technogym's most advanced performance equipment for cardio, flexibility, and strength training
• The Studio
• The Spa
• The Dose
• The Reset
• The Style
• The Shop
• SEVEN+ App

Products and services

• SEVEN Wellness Club Membership Annual private membership granting access to SEVEN's flagship and member clubs, including The Gym (Technogym equipment), The Studio (Pilates Reformer/Mat, yoga, barre, Hyrox, group fitness), The Spa, The Dose (Michelin-recognized biohacking restaurant), The Reset (cold/hot plunge, sauna, contrast therapy), and The Style (beauty services). Memberships include 28 annual freeze days managed through the SEVEN+ app and do not auto-renew.
• SEVEN+ Mobile App Mobile application for iOS and Android serving as the central hub for SEVEN members to book classes and spa reservations, request valet parking, and manage membership details including the 28 annual freeze days.
• The Shop (E-commerce)

Quantifiable outcome

• 2-Star Michelin recognition for The Dose restaurant at the Dubai location
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Verde Beach (Ibiza)minorStrategic or Co-development Partner · 14 February 2025SEVEN Wellness Club Ibiza introduced exclusive beachfront yoga and Pilates sessions at Verde Beach, allowing members to experience wellness programming in an exclusive beachfront setting. This partnership extends the SEVEN experience beyond the club's physical premises to a curated outdoor beachfront venue.
• ZohocoreTechnology or IntegrationZoho serves as the backbone technology platform for SEVEN's franchise operations, providing CRM, analytics, and comprehensive data management. The Zoho platform supports franchisees with business process management and insightful metrics for informed decision-making across the SEVEN ecosystem.
• TechnogymcoreTechnology or IntegrationEach SEVEN club features Technogym's most advanced performance equipment, representing a core partnership for delivering premium fitness experiences. The equipment underpins the fitness and performance offerings across all club locations.
• SilvenacoreStrategic or Co-development PartnerSilvena (Roster Silvena) is a world-renowned biohacking chef associated with The Dose restaurant at SEVEN Dubai, which holds 2 Michelin Stars and received the Best Chef Award 2023. The Dose offers biohacking nutrition as a core component of the SEVEN wellness philosophy.
• Ibiza PreservationminorOthersSEVEN supports Ibiza Preservation with a €1 donation for every membership sold at the Ibiza location. This environmental partnership reflects SEVEN's commitment to sustainability and social/environmental responsibility.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Remedy Place: Members-only wellness social club focused on recovery, contrast therapy, and longevity. Comparable to SEVEN's The Reset and The Spa recovery offerings and premium members-only positioning.
• Barry's: Premium boutique fitness brand with global studio presence, known for high-intensity training. Comparable in premium pricing and aspirational lifestyle branding, though narrower in service scope than SEVEN.
• SoulCycle: Premium indoor cycling and fitness brand with cult-like community positioning. Comparable to SEVEN in premium pricing and community-driven member engagement, though focused on cycling classes.

Others

• WTS International: Operator and consultant for premium club, spa, and wellness facilities worldwide. Adjacent peer providing operational and design services to the same luxury club ecosystem that SEVEN serves.

Broad incumbents

• Life Time Fitness: Large publicly listed premium fitness operator with integrated wellness, spa, and recovery offerings across the US. Comparable to SEVEN in all-in-one wellness positioning, though at much broader scale and different price tier.

Regional players

• Kips Bay Athletic Club: Long-established luxury members-only athletic club in New York offering fitness, spa, and wellness services. Comparable to SEVEN's premium members-only positioning, though regionally concentrated in the US Northeast.

Direct peers

• The Well: Members-only wellness club combining fitness, spa, nutrition, and recovery under one membership. Closely aligned with SEVEN's integrated wellness sanctuary positioning and premium target market.
• Soho House: Private members' club focused on lifestyle, wellness, and community for creative professionals. Comparable to SEVEN's members-only exclusivity model, premium positioning, and integrated wellness/lifestyle stack.
• Third Space: Luxury members-only health club chain in London offering premium fitness, spa, and group classes. Comparable to SEVEN in tiered premium membership structure and all-in-one wellness facility model.
• Equinox: Premium members-only fitness and wellness clubs operating globally with high-end fitness, spa, and recovery services. Directly comparable to SEVEN in targeting affluent consumers with a luxury all-in-one wellness experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sevenwellnessclub
• Facebookfacebook.com/SEVENWellnessClub
• LinkedInlinkedin.com/company/sevenwellness
• Instagraminstagram.com/sevenwellness
• TikToktiktok.com/@sevenwellness
• Pinterestpinterest.com/sevenwellnessclub

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEVEN Wellness Club