Speed Kit

What Speed Kit does

Speed Kit, operated by the Hamburg-based legal entity Baqend GmbH, is a SaaS website acceleration platform purpose-built for highly dynamic ecommerce and online business websites. The product is implemented as a JavaScript layer via a service worker and a script tag, requiring no changes to a customer's frontend, backend, CDN, or hosting infrastructure. Core capabilities include dynamic caching of personalized HTML and API content through parallel request racing and intelligent merging of anonymous and personalized responses, consistent browser caching designed to outperform traditional CDNs, image optimization, third-party asset acceleration, and real user monitoring (RUM)-based speed analytics covering Core Web Vitals. In 2025 the company introduced Predictive Preloading AI, which uses click-prediction models to preload pages before a user navigates, shifting the product positioning from reactive optimization to proactive prediction.

Speed Kit monetizes through enterprise-grade annual SaaS subscriptions with quote-based pricing tied to traffic and performance scope; pricing is not publicly disclosed. Go-to-market is hybrid: a direct enterprise field sales motion for large global brands, supported by a multi-tier channel partner program spanning agency partners (e.g., Shopmacher, NAYOKI, NFQ, Astound Commerce, Web Wikinger, Evondo), technology and platform partners (e.g., BigCommerce, Laioutr), and alliance partners (e.g., SPORT 2000), with co-marketing and revenue sharing. Distribution is complemented by a portfolio of free Core Web Vitals diagnostic tools and an SEO-driven content hub (blog, glossary, content library) functioning as a top-of-funnel lead generation surface. Geographic outbound coverage is being formalized with dedicated country leads for DACH and UK/NORDICS.

The customer base is concentrated in European-headquartered enterprise brands and includes BMW Group, Decathlon, Zwilling, Hyundai, Under Armour, TUI, Swarovski, Carhartt WIP, Jack Wolfskin, Canyon, OBI, and Autodoc among others, with the company claiming 10,000+ accelerated websites and 300+ million users. The company originated from web performance research conducted by Dr. Felix Gessert during his doctoral work at the University of Hamburg (research initiated 2012), received a 2013 EXIST business startup grant from the German government, launched a predecessor backend-as-a-service product called Baqend in 2014, and pivoted to the Speed Kit SaaS model in 2017. Headcount stands at approximately 70 employees across 13 nationalities, with a CxO bench including CEO Dr. Felix Gessert, CTO Florian Bücklers, VP Engineering & Co-Founder Hannes Kuhlmann, CPO Erik Witt, and CMO Stefan Puriss.

Name

Speed Kit

Legal name

Baqend GmbH

Website

https://speedkit.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Speed Kit, a SaaS product of Hamburg-based Baqend GmbH, is a website acceleration platform that uses browser service workers and dynamic caching to deliver personalized ecommerce and dynamic websites faster than traditional CDNs, serving enterprise brands such as BMW Group, Decathlon, and Zwilling via annual subscriptions and a channel partner program.

Ownership category

akta.pro rank

Product category

Website Acceleration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Web Performance & Acceleration (Caching, Compression, Image Optimization) (HDABAGAG)

akta.pro secondary industries

Edge Storage & Distributed Caching (KV/Object, Edge Cache) (HDABAGAI), Traditional CDN (Static & Dynamic Content Acceleration) (HDABAGAA), Performance Engineering & Scalability Testing (BPAEAKAK)

Keywords

• Website acceleration software
• Dynamic content caching
• Core web vitals optimization
• Ecommerce performance platform
• Browser-side page speed

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Software-as-a-service subscription model for website acceleration. Revenue generated from subscription fees based on website traffic or performance metrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Speed Kit is a website acceleration SaaS that uses service workers and dynamic caching to make websites load instantly. It runs as a JavaScript layer between the user's browser and a website's backend, accelerating highly dynamic, personalized HTML content that traditional CDNs cannot cache, without requiring changes to frontend, backend, CDN, or other infrastructure. The platform bundles dynamic caching, consistent browser caching, image optimization, third-party acceleration, AI-driven predictive preloading, and real-user-monitoring speed analytics.

Product overview

Speed Kit is a website acceleration software platform built around browser-based technology (service workers). The core Speed Kit product works as an all-in-one solution combining dynamic caching, browser caching optimization, image optimization, third-party acceleration, and predictive preloading. The flagship capability is Predictive Preloading AI which shifts from reactive optimization to proactive prediction. The platform is complemented by free web performance diagnostic tools including Core Web Vitals checks (LCP, INP, CLS, FCP, TTFB), competitor speed benchmarks, and an ROI calculator. Speed Kit is implemented as a JavaScript layer requiring no backend changes and is marketed primarily to ecommerce brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Speed Kit Website acceleration SaaS that uses service workers and dynamic caching to make websites load instantly; delivers personalized content faster than CDNs through browser-based caching and predictive preloading. Designed for ecommerce brands with highly dynamic websites.
• Free TTFB Check Free tool to measure Time To First Byte (TTFB) — the time from when a resource is requested to when the first byte of the response starts to arrive.
• Free LCP Check Free tool to measure Largest Contentful Paint (LCP) — the time it takes for the largest image or text block visible in the viewport to render.
• Free INP Check Free tool to measure Interaction To Next Paint (INP), evaluating a page's overall responsiveness to user interactions.
• Free CLS Check Free tool to measure Cumulative Layout Shift (CLS) — the largest burst of layout shift scores for unexpected layout shifts.
• Free FCP Check Free tool to measure First Contentful Paint (FCP) — the time from navigation until any content appears on screen.
• Free Competitor Speed Check Free competitor benchmark tool to compare website loading speed against competitors using Google's Chrome User Experience Report LCP data.
• Free Core Web Vitals Check Free tool to check Core Web Vitals metrics — Google search ranking factors focusing on loading performance, interactivity, and visual stability.
• ROI Calculator Free calculator to determine the ROI of website speed improvements for business revenue impact.
• Speed Kit Partner Program Channel partner program for agencies (digital, web development, SEO), technology partners (software, platforms, cloud providers), and alliance partners (strategic cooperations), with revenue sharing, co-marketing, and dedicated partner support.

Quantifiable outcome

• 1.4x faster site speed and +2% more revenue for Decathlon
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core infrastructure, core and minor.

• AWScore infrastructureTechnology or IntegrationAWS is used as a subprocesser for application servers, backend caching, and RUM data processing as part of Speed Kit's infrastructure stack.
• Fastlycore infrastructureTechnology or IntegrationFastly is used as the CDN layer with code execution on the edge for Speed Kit's acceleration network.
• BigCommercecoreTechnology or IntegrationBigCommerce is a SaaS e-commerce platform partner that integrates with Speed Kit to accelerate customer storefronts. Speed Kit provides performance optimization for BigCommerce merchants.
• EvondominorChannel Partner/ Reseller/ DistributorAgency partner building D2C businesses for established companies. Recommends and implements Speed Kit for client performance optimization.
• NAYOKIminorChannel Partner/ Reseller/ DistributorFull-service digital agency based in Munich offering performance, data, consulting, technology services. Partner for Speed Kit implementation.
• NFQminorChannel Partner/ Reseller/ Distributor800-strong tech and consulting team across Europe, Asia, and Middle East specializing in e-commerce and software engineering.
• Astound CommerceminorChannel Partner/ Reseller/ DistributorGlobal digital commerce agency specializing in e-commerce strategy, design, development, and digital marketing.
• Shopmacher eCommerceminorChannel Partner/ Reseller/ DistributorGermany's leading specialist agency for KPI-driven enterprise commerce solutions. Approximately 80 employees in Germany and Vietnam.
• Web WikingerminorChannel Partner/ Reseller/ DistributorE-commerce specialist agency in northern Germany offering consulting, development, strategy, and layout services.
• SPORT 2000minorStrategic or Co-development PartnerAlliance partner and dealer organization in specialist sports trade operating across Germany, Switzerland, and Benelux with 1,522 sports shops.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Edgemesh: Edgemesh provides AI-powered website acceleration via edge caching and predictive preloading for ecommerce and content sites, mirroring Speed Kit's browser/edge caching and AI preloading approach.
• Yottaa: Yottaa is a SaaS site speed optimizer specifically for ecommerce sites, offering dynamic content acceleration, image optimization, and third-party script management — directly comparable to Speed Kit's ecommerce-focused acceleration suite.
• Webscale: Webscale delivers ecommerce-focused cloud hosting and performance optimization (caching, image optimization, bot mitigation) targeting merchants on Magento, Shopify, and headless platforms, comparable to Speed Kit's ecommerce acceleration focus.

Emerging players

• Cloudinary: Cloudinary provides image and video optimization plus delivery APIs that overlap with Speed Kit's image optimization and asset acceleration features for ecommerce and content-heavy sites.
• Vercel: Vercel offers an edge platform (Edge Functions, Edge Middleware, Image Optimization) for frontends and ecommerce, providing developer-focused performance acceleration that overlaps with Speed Kit's value proposition for headless and dynamic sites.
• ImageEngine: ImageEngine (by NetDAM) provides CDN-based image optimization and delivery that directly overlaps with Speed Kit's image optimization module, particularly for ecommerce product imagery.
• Section (by Cisco): Section provides an edge compute platform for dynamic content acceleration and A/B testing at the edge, overlapping with Speed Kit's dynamic caching and personalization-focused performance layer.

Broad incumbents

• Fastly: Fastly operates a CDN with edge compute (Compute@Edge) capabilities and is already an infrastructure subprocesser for Speed Kit. Fastly directly competes for ecommerce and enterprise web performance budgets and could expand its own dynamic-content acceleration features.
• Cloudflare: Cloudflare offers a global CDN plus Workers edge compute platform that increasingly enables dynamic HTML caching and personalization, competing with Speed Kit's service-worker-based dynamic caching layer for ecommerce and enterprise web performance workloads.
• Akamai: Akamai is a global CDN and edge platform with EdgeWorkers and Ion web performance products that target similar enterprise ecommerce and Core Web Vitals use cases that Speed Kit addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/speedkit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Kit