E1 Series

What E1 Series does

E1 Series operates the UIM E1 World Championship presented by PIF, the world's first and only all-electric powerboat racing series, sanctioned by the Union Internationale Motonautique (UIM) under an exclusive 25-year licensing agreement. Founded by Alejandro Agag (also behind Formula E and Extreme H) and Rodi Basso, the championship fields ten celebrity-owned teams competing in identical RaceBird electric hydrofoil boats developed with Kreisel (battery), McLaren Applied (electronics), and Comptech Engineering (carbon fibre). Each RaceBird carries a 150 kW electric engine and 35 kWh battery, reaches up to 50 knots, and lifts above the water on hydrofoils to reduce drag, noise (a 50-fold reduction in airborne noise versus combustion engines), and environmental impact.

The company's commercial model layers four revenue streams: (1) team franchise licenses sold to celebrity investors at $2M per license plus $1M annual operating fees, (2) multi-year broadcasting rights with DAZN, MBC, and Viaplay covering 140+ territories and 1.1 billion devices, (3) category-exclusive brand partnerships with Bombay Sapphire, Hublot, Gray Dawes Travel, Whispering Angel, and others, and (4) event revenue via Fever ticketing, E1 Ocean Club VIP hospitality, and an official e-commerce store. Beyond the core race series, E1 operates the Blue Impact Championship (an environmental competition that links on-track performance to ocean plastic removal and conservation outcomes), the E1 Pilot Academy for driver development, and a Roc Nation Sports International content partnership for entertainment distribution. The 2026 calendar has expanded to eight races across four continents and is targeting twelve teams.

E1 is privately held and headquartered in London, with the championship primarily backed by Saudi Arabia's Public Investment Fund through its Electric 360 programme ($50M committed). Reported revenue for the year ending December 2024 was £25.9M, with stated average annual growth of 535% and an expected approximate $1.5M profit for 2025. Target valuation disclosed by organizers is approximately $675-700M within five years.

Name

E1 Series

Legal name

E1 Series

Website

https://e1series.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

E1 Series operates the world's first all-electric powerboat racing championship, sanctioned by the UIM under a 25-year exclusive license. Celebrity-owned teams compete in RaceBird hydrofoil boats across global venues, with revenue from franchise licenses, broadcasting rights, sponsorships, and event hospitality.

Ownership category

akta.pro rank

Product category

Electric Marine Motorsport / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Electric boat racing
• Marine motorsport
• Electric hydrofoil racing
• Powerboat championship
• Sustainable water sports

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Broadcasting Rights: Multi-year global broadcast rights agreements with platforms including DAZN, MBC, and Viaplay. DAZN streams all sessions for free with exclusive final race coverage across key territories including Canada, DACH, France, Italy, Spain, Portugal, New Zealand, and Japan, reaching 1.1 billion devices worldwide.
2. Team Franchise Licenses: Celebrity investors pay $2 million for team license plus $1 million annual operating fee to compete in the championship. The series had 10 teams in 2026, up from fewer in earlier seasons.
3. Sponsorship and Brand Partnerships: Official partnerships with brands including Bombay Sapphire (Official Gin Partner), Hublot (Official Timekeeping Partner), Gray Dawes Travel (Official Travel Supplier), Whispering Angel (Official Rosé Wine Supplier), and others. Partnerships include branding, immersive experiences, and environmental initiatives.
4. Event Revenue: Revenue from ticket sales through official ticketing partner Fever, VIP hospitality (E1 Ocean Club), and event-related merchandise.
5. Merchandise Sales: E1 branded merchandise sold through e-commerce channels including team merchandise and apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

E1 Series organizes and operates the UIM E1 World Championship, the world's first all-electric raceboat championship, featuring the purpose-built RaceBird electric hydrofoil boats. The series combines sporting competition with a sustainability mandate delivered through the Blue Impact Programme, which focuses on ocean and coastal conservation. Revenue is generated through team franchise licenses, sponsorship, broadcasting rights, event hosting, and merchandise sales.

Product overview

E1 Series operates the UIM E1 World Championship presented by PIF — the world's first and only all-electric raceboat championship — in which ten teams owned by celebrity investors compete in electric hydrofoil RaceBird boats across iconic coastal cities spanning four continents. The portfolio includes the core racing championship, the Blue Impact environmental programme (awarding teams for marine conservation contributions), the E1 Ocean Club VIP hospitality experience, the E1 Fan Zone free spectator attraction, the E1 Pilot Academy for driver development, an Official Store for merchandise, and ticketing via the Fever platform. The championship is broadcast globally via DAZN and other broadcast partners across 140+ territories.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Impact Championship: Environmentally focused championship component recognizing teams' contributions to marine and freshwater health and conservation efforts
• RaceBird
• Electric 360

Products and services

• UIM E1 World Championship
• RaceBird Electric Raceboat
• Blue Impact Programme
• Team Franchise Licenses

Quantifiable outcome

• 50-fold reduction in airborne noise and 10-fold reduction in underwater noise compared to traditional combustion engines
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, minor and major.

• HublotcoreGTM or Marketing Partner · 22 April 2026Luxury watchmaker Hublot became E1's Official Timekeeping Partner, bringing Swiss craftsmanship and precision timing expertise to the championship. Partnership includes precision timing operations, visibility on the Championship's global feed in over 230 territories, and activation within the E1 Ocean Club VIP hospitality experience. Debuted at the E1 Lake Como GP 2026 on April 25.
• Gray Dawes TravelminorChannel Partner/ Reseller/ Distributor · 2 October 2025UK-based travel management company established in 1927 appointed as the official travel supplier for the UIM E1 World Championship under a three-year contract.
• UN TourismmajorStrategic or Co-development Partner · 21 July 2025Memorandum of Understanding signed to promote sustainable mobility and tourism through global sport. E1 founder Alejandro Agag was appointed as UN Tourism's Special Ambassador for Sustainable Tourism covering sport. Collaboration aims to leverage sports tourism's estimated $685 billion market value.
• Roc Nation Sports InternationalmajorGTM or Marketing Partner · 23 June 2025Content partnership to expand E1's global audience through content creation and entertainment activations. Integrates E1 athletes and team members into RNSI's entertainment ecosystem, creating behind-the-scenes content, lifestyle features, and cross-pollination across music and entertainment platforms.
• Bombay SapphirecoreGTM or Marketing Partner · 14 May 2025Bombay Sapphire is the Official Gin Partner for the 2025 season. Partnership includes branding, immersive experiences, and environmental initiatives focused on marine sustainability. Also the presenting partner of the E1 Blue Impact Championship.
• DAZNcoreGTM or Marketing Partner · 3 February 2025Multi-year global broadcast rights agreement with sports entertainment streaming platform. DAZN streams all sessions for free with exclusive coverage of final races across key territories including Canada, DACH, France, Italy, Spain, Portugal, New Zealand, and Japan. Reaches 1.1 billion devices worldwide.
• IrisminorChannel Partner/ Reseller/ Distributor · 25 September 2024Appointed to manage the distribution of global media rights for the E1 racing series.
• Whispering AngelminorGTM or Marketing Partner · 1 May 2024Rosé wine brand appointed as the official Rosé Wine Supplier for the 2024 season, providing rosé wine at all E1 events starting with the Venice GP.
• Aurora MediacoreTechnology or IntegrationProduction partner for the championship's broadcast and content creation operations.
• Timeline TelevisioncoreTechnology or IntegrationMain production hub in London for the championship's broadcast operations.
• 4ocean FoundationmajorStrategic or Co-development PartnerEnvironmental partner for Team Brady's Race for Change programme. For every championship point earned in 2025, 100kg of ocean plastic was removed through this partnership, totalling 19,500kg.
• WaterAidmajorStrategic or Co-development PartnerEnvironmental partner in Team Brady's Race for Change programme, focusing on access to clean, safe drinking water initiatives.
• OceanRminorStrategic or Co-development PartnerEnvironmental partner providing team kit made from recycled plastic bottles for Team Brady's sustainability initiatives.
• FevercoreChannel Partner/ Reseller/ DistributorOfficial Ticketing Partner for race events, selling tickets through the Fever platform including VIP hospitality packages and race day passes.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• America's Cup (36th/37th): Premier sailing competition with a destination race model and team-owner economics. Comparable as a premium water sports property with high-end sponsor economics and a similar premium audience profile.
• World Rally Championship (WRC): Established motorsport series with global multi-region calendar and manufacturer participation. Comparable on the multi-territory race calendar and destination-led economics, though combustion-based rather than electric.
• F1 (Formula 1): Dominant premium motorsport property and benchmark for franchise-team economics, destination-based race calendar, and global broadcast monetization. The aspirational trajectory E1's leadership references for its $675M five-year valuation target.
• MotoGP (FIM): Established premium motorsport property with global race calendar, host-city revenue model, and manufacturer/team franchise economics. Provides a useful benchmark for the kind of media-rights and sponsorship growth curve E1 aspires to.

Emerging players

• H2 Racing (fuel cell motorsport): Emerging sustainable motorsport initiative exploring hydrogen powertrains in competitive formats. An adjacent emerging player in the broader low-emission motorsport category that could eventually compete for sustainability-led sponsorship and fan mindshare with E1.

Direct peers

• SailGP: Global sailing racing league operating a similar franchise-team model with national team owners, global broadcast, and destination-based race calendar. Comparable on premium water sports property economics and on audience profile targeting affluent, sustainability-aware fans.
• Formula E: Electric racing championship operating in the same Electric 360 ecosystem as E1 and founded by the same person (Alejandro Agag). Directly comparable on electric motorsport franchise model, PIF backing, broadcast-led monetization, and team franchise sales structure.
• Powerboat P1: Established powerboat racing championship series running international powerboat competitions. Comparable as the closest traditional powerboat racing peer to E1, with overlapping venue and pilot talent pool, though using combustion engines rather than electric.
• Extreme E (now Extreme H): Sibling motorsport property founded by Alejandro Agag and backed by PIF under the Electric 360 programme. Highly comparable on electric/sustainability narrative, celebrity team ownership, host-city destination model, and broadcast distribution strategy.

Others

• UIM (Union Internationale Motonautique): International governing body for powerboating that has granted E1 its exclusive 25-year sanction. Comparable as the regulatory anchor of the sport but functions as a governing body, not a commercial peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/E1Series
• Facebookfacebook.com/E1Series
• Instagraminstagram.com/e1series
• YouTubeyoutube.com/e1series
• LinkedInlinkedin.com/company/e1series

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E1 Series