Vaillant Live

What Vaillant Live does

Vaillant Live is a 3,500-capacity purpose-built live entertainment venue located at 2 Colyear Street in Derby city centre, England, that opened in 2024 as a replacement for the former Derby Arena. The venue is managed by Legends Global (part of ASM Global) under a commercial agreement with Derby City Council, with Vaillant, a Belper-based family-owned heating solutions company, holding a five-year naming rights sponsorship. It serves three customer segments: consumer audiences attending concerts, comedy, sport, opera and family entertainment; corporate clients hiring spaces for conferences, meetings, gala dinners and awards ceremonies; and private event hirers hosting celebrations and social functions.

The venue's core products are the Main Auditorium (3,500 standing / 2,247 seated theatre / 418 cabaret / 650 gala dinner capacity across 16,000 sq ft), the Live Lounge premium hospitality space (400 conference / 200 gala dinner capacity across 8,000 sq ft), and Meeting Rooms accommodating 2-52 delegates. Technical infrastructure includes a JBL Professional sound system designed and tuned by JBL, a modular reconfigurable stage, AI-powered Evolv security screening, SafeTix encrypted ticketing with rotating barcodes via Ticketmaster, 4K projection, in-house catering and full accessibility provisions including Changing Places facilities and a Gold/Silver Attitude is Everything Charter. Partnerships span Ticketmaster (ticketing), Seat Unique (premium packages), Coca-Cola Europacific Partners, Funkin Cocktails, Derbion (parking), Leonardo Hotels (accommodation), Music Venue Trust, and BBC Introducing East Midlands.

The business model combines five revenue streams: ticket sales (primary, processed through Ticketmaster with per-ticket booking fees), venue hire for corporate and private events (transactional), premium hospitality packages and Live Lounge annual memberships (£6,000+VAT single, £11,000+VAT dual), on-site food and beverage, and contracted sponsorship income anchored by the five-year Vaillant deal. Ticket distribution is global via Ticketmaster and Seat Unique; corporate and private event hire is sold through a dedicated in-house sales team led by a Head of Sales, Marketing & Guest Experience. Marketing is event-driven across the venue website, email newsletter, and social channels, with cross-promotion leverage from the Legends Global portfolio.

Name

Vaillant Live

Legal name

Legends Global Services Limited

Website

https://vaillantlive.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Vaillant Live is a 3,500-capacity purpose-built live entertainment and conference venue in Derby, UK, opened in 2024 and operated by Legends Global, serving consumer audiences with concerts and comedy and corporate clients with conferences, gala dinners, and private event hire.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live entertainment venue
• Event hosting services
• Conference and meeting facilities
• Hospitality and membership packages
• Private venue hire

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream through Ticketmaster as official ticketing partner. Tickets are sold online, with booking fees per ticket covering technology infrastructure, processing services, and transaction management.
2. Venue Hire and Private Events: Revenue from hiring event spaces including conferences, meetings, gala dinners, awards ceremonies, and corporate events. Meeting rooms accommodate 2-52 delegates, Live Lounge hosts up to 400, and auditorium seats up to 2,247.
3. Premium Hospitality Packages: Live Lounge annual membership at £5,000-6,000+VAT per person offering VIP seating, exclusive bar access, complimentary snacks, and priority entrance. Premium ticket tiers include Luxe, Lite, and Access packages.
4. Food and Beverage Sales: On-site bars and catering services including premium spirits, cocktails, beers, and food offerings. Hospitality areas include the Live Lounge and general concourse bars.
5. Sponsorship Revenue: Five-year sponsorship deal with Vaillant as naming rights sponsor. Additional sponsorship packages including Founders Club partnership tiers with digital media advertising, loge seating naming rights, and website/social media placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Vaillant Live is a 3,500-capacity live entertainment venue in Derby, UK, operated by Legends Global Services Limited. The venue offers a main auditorium for concerts and live performances, premium hospitality through the Live Lounge, meeting rooms and conference facilities, gala dinner and awards packages, and private event hire for corporate and consumer functions.

Product overview

Vaillant Live is Derby's premier live entertainment venue operated by Legends Global/ASM Global, offering a single unified venue with multiple distinct product lines. The core product is the 3,500-capacity Main Auditorium for concerts, comedy, sport, and shows. Premium hospitality is delivered through the Live Lounge, available as tiered packages (Luxe, Lite, Access) or as an Annual Membership. Corporate services include Meeting Rooms (2-52 delegates), Conference Facilities (up to 2,247 theatre-style), and Gala/Awards Dinner packages. The venue also offers full Private Event Hire for corporate and social occasions. All products share common infrastructure including JBL sound systems, in-house catering, and accessibility facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Live Lounge: Premium hospitality and VIP experience area at Vaillant Live offering exclusive seating, private bar access, complimentary snacks, and dining options for premium ticket holders.
• Premium Experiences

Products and services

• Main Auditorium

Quantifiable outcome

• 500+ parking spaces within 7 minutes walking distance at Derbion
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• VaillantcoreGTM or Marketing PartnerFive-year naming rights sponsorship making Vaillant Live the venue name. Vaillant is a Belper-based family-owned global leader in innovative and low carbon heating solutions with over 150 years history. The sponsorship supports Vaillant's mission to proudly support the local community while providing visibility for their brand throughout the venue.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Vaillant Live, the world's largest ticketing and live entertainment company, part of Live Nation Entertainment. Provides ticket sales, distribution, and the SafeTix encrypted ticketing technology.
• Coca-Cola Europacific PartnersmajorGTM or Marketing PartnerLargest independent bottler of Coca-Cola in the world. Showcasing popular brands across the venue with activations on concourse including giveaways, interactive touchpoints, and product sampling. Products include Coca-Cola Original, Coca-Cola Zero Sugar, Diet Coke, Fanta, Sprite, Monster, and others.
• Funkin CocktailsminorGTM or Marketing PartnerReady-to-drink cocktail cans nitrogen-infused for velvety smooth cocktail experience. Products available in the venue bars including Passion Fruit Martini, Strawberry Daiquiri, and Pina Colada, plus 0% alcohol options.
• DerbionmajorStrategic or Co-development PartnerEast Midlands premier retail and leisure destination with 2,700 undercover parking spaces. Located 7 minutes from the venue with evening parking rate of £3. Partnership provides visitor convenience and integrated customer experience.
• Leonardo HotelsminorStrategic or Co-development PartnerLeonardo Hotel Derby in Cathedral Quarter provides accommodation for venue visitors. Modern and convenient hotel with excellent transport links serving both local and long-distance travellers.
• Music Venue TrustminorStrategic or Co-development PartnerPartnership with ASM Global to support Grassroots Music Venues around the UK. Provides marketing support, training, venue furniture and infrastructure, and fundraising before and during events at ASM venues.
• Evolv TechnologycoreTechnology or IntegrationState-of-the-art AI security screening system that scans people in real time. No need to remove items from pockets or bags. Certified safe for guests with medical conditions and pacemakers.
• ShowseccoreTechnology or IntegrationUK's most trusted crowd management, venue and event security specialist with international reputation for excellence.
• Derbyshire PolicemajorTechnology or IntegrationClose partnership for safety and security. Project Servator deployments involve highly visible, unpredictable deployments designed to disrupt criminality including terrorism, with specially-trained officers.
• Seat UniqueminorChannel Partner/ Reseller/ DistributorOfficial partner for premium experiences. Provides premium package sales for Live Lounge hospitality and VIP experiences.
• Legends GlobalcoreOthersThe world's leading producer of entertainment experiences and global leader in venue and event strategy and management. Portfolio spans five continents with more than 325 of the world's most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. Manages Vaillant Live.
• ASM GlobalcoreOthersWorld's leading producer of live entertainment experiences and UK's biggest arena operator. Partners with Legends Global to operate Vaillant Live.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AO Arena Manchester: Flagship 21,000-capacity UK arena also managed by Legends Global / ASM Global. Directly comparable in operating model, ticketing stack (Ticketmaster) and touring-act booking pipeline, though at a much larger scale than Vaillant Live.
• York Barbican: Mid-sized (~1,800–2,000 capacity) York venue operated by Legends Global / ASM Global. Comparable in size tier to the Live Lounge and in mixed touring / corporate programming, useful for benchmarking smaller-room economics within the same operator portfolio.
• first direct arena Leeds: 13,500-capacity Leeds arena under Legends Global / ASM Global management. Comparable regional UK arena footprint and touring-act positioning, providing a benchmark for mid-tier northern England arena economics.
• Resorts World Arena Birmingham: 15,700-capacity arena within the NEC group near Birmingham. Comparable mid-tier UK arena competing for the same touring and corporate event budgets as Vaillant Live, particularly from East Midlands and Birmingham catchment.
• Bonus Arena Hull: Mid-sized (~3,500 capacity) regional entertainment and conference venue in Hull. Closest scale-comparable peer to Vaillant Live, with a similar mix of live music, comedy, conferences and gala dinners in a comparable regional UK city.
• P&J Live Aberdeen: Purpose-built conference and entertainment complex in Aberdeen with auditorium capacity comparable to Vaillant Live. Comparable in mixed touring / conference / gala-dinner model and in serving a regional UK market outside London.
• OVO Arena Wembley: 12,500-capacity London arena operated by Legends Global / ASM Global. Comparable in operator, sponsor naming-rights model and premium-hospitality offering; provides a benchmark for what a mature Legends venue looks like at higher capacity.
• Utilita Arena Newcastle: 11,000-capacity Newcastle arena under Legends Global / ASM Global. Comparable in operator, naming-rights sponsorship structure and touring / corporate event mix, serving as a close proxy for Vaillant Live's addressable market dynamic.
• Motorpoint Arena Cardiff: Mid-sized (~7,500 capacity) regional arena in Cardiff offering a similar mix of touring concerts, comedy, family shows and conferences. Provides a useful regional-arena benchmark for yield and utilisation outside the Legends Global network.

Broad incumbents

• Olympia London: Larger historic exhibition and events venue in West Kensington, also within the Legends Global portfolio. Comparable in operator relationship but operates at a much larger scale and a different format (exhibitions / conferences) than Vaillant Live's concert-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vaillantlive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaillant Live