What Derbion does

Derbion is a 1.3 million sq ft shopping centre located on London Road in Derby, UK, operated by Wilmslow (No.3) Limited Partnership. The centre hosts over 200 household-name retailers across fashion (Next, Zara, Mango, H&M, M&S, Hugo Boss, Hobbs, Flannels, FatFace), food and beverage (Popeyes, Wingstop, Five Guys, Moana Poke, Black Sheep Coffee), and leisure (Showcase Cinema De Lux, Hollywood Bowl, Derby Theatre, Paradise Island Adventure Golf, PureGym, Flo Skatepark, Social Sports Society padel). It attracts approximately 15 million visitors annually and ranks in the top 25 of the CACI retail footprint index, drawing from a 2.5 million catchment within a 45-minute drive time, supported by 2,700 car parking spaces.

Name

Derbion

Legal name

Wilmslow (No.3) Limited Partnership

Website

https://derbion.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Derbion is a 1.3 million sq ft shopping centre in Derby, UK, operated by Wilmslow (No.3) Limited Partnership, hosting 200+ retailers across fashion, F&B, and leisure for 15 million annual visitors from a 2.5 million regional catchment.

Ownership category

akta.pro rank

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Retail Rental Income: Derbion generates primary revenue through rental agreements with over 200 retailers occupying space in the centre. Major tenants include fashion brands (Next, Zara, Mango, H&M), leisure operators (Hollywood Bowl, Showcase Cinema), restaurants, and services.
2. Parking Services: The centre operates 2,700 car park spaces generating parking revenue. Offers various parking promotions and has partnership with Vaillant Live arena as official car park provider.
3. Advertising and Promotions: Derbion offers advertising opportunities including digital screens (22 Bauer Media screens, JCDecaux screen, bulkhead screens), lift door advertising, large digital screens, and escalator advertising through partners including Clear Channel, Ocean Outdoor, JCDecaux, and Limited Space.
4. Event and Space Hire: Revenue generated from hiring community hub spaces, event venues, and mall kiosks for promotions and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Derbion operates a 1.3 million sq ft regional shopping centre in Derby, UK, leasing retail and leisure space to over 200 household-name tenants across fashion, food and beverage, health and beauty, services and entertainment. It generates revenue from tenant rental agreements, car parking, digital and physical advertising sales, and event/community space hire, while supporting consumer footfall through marketing, events programming and customer services such as gift cards, Wi-Fi, a cycle hub and accessibility amenities.

Product overview

Derbion is a large-scale shopping centre in Derby, UK operating as a unified retail destination with a diverse mix of over 200 household name retailers, leisure facilities, and dining options. The centre spans over 1.3 million sq ft and attracts approximately 15 million visitors annually. Key product categories include: fashion retail (Next, Zara, Mango, H&M, M&S, Lush, Hugo Boss, Hobbs, Flannels, FatFace, River Island with AI styling technology, HMV, Bath & Body Works), food and beverage (Popeyes, Wingstop, Moana Poke, Black Sheep Coffee, Greggs, Food Terrace with multiple eateries), and leisure/entertainment (12-screen Showcase Cinema De Lux, 640-seat Derby Theatre, Hollywood Bowl, Paradise Island Adventure Golf, Flo Skatepark world-class skateboarding hub, Social Sports Society padel, PureGym 24-hour fitness). Additional services include Derbion Gift Card, Derbion Cycle Hub, Car Parking with 2,700 spaces and automatic number plate recognition, Community Hub space for hire, Quiet Room, Wheelchair Hire, Collect Plus parcel collection, and free Derbion Wi-Fi. The centre also hosts the annual Hatch competition for emerging brands and partners with Over The Wall Camp charity.

Differentiator

Problem solved

Functional benefit

Products and services

• Derbion Shopping Centre 1.3 million sq ft regional shopping centre in Derby, UK, with over 200 household-name retailers across fashion, F&B, leisure and services, attracting approximately 15 million visitors annually.
• Derbion Gift Card Gift card redeemable at participating Derbion retailers, available for purchase at the Customer Service Desk, with a corporate gift card option for business purchases.
• Derbion Car Parking 2,700 car park spaces across Centre Car Park, Basement Car Park and Bradshaw Way Car Park, with automatic number-plate recognition for stay tracking and charging, including promotional £2 all-day parking.
• Derbion Cycle Hub Secure bicycle storage facility at Derbion, including a Cycle2Work scheme for Derbion employees.
• Community Hub Space Hire Licensed community space available for hire at Derbion, with 203 bookings in the last year for community, charity and event use.
• Event Hosting In-centre events programme including Jungle Park, Gabby's Doll House, Paw Patrol meet-and-greets, KPOP performances, Get Active week and skatepark taster sessions, ticketed via Eventbrite.
• Digital Out-of-Home Advertising Advertising inventory including 22 Bauer Media screens, a JCDecaux screen, bulkhead screens, lift door advertising, large digital screens and escalator advertising, sold through partners including Clear Channel, Ocean Outdoor, JCDecaux and Limited Space.
• Derbion Wi-Fi Free centre-wide Wi-Fi that captures customer insights such as name, postcode, email, date of birth, car registration, telephone number and IP addresses to track movements around the centre.
• Wheelchair Hire Complimentary wheelchair hire service for visitors, requiring name, telephone number, postal address and photo ID to ensure safe return.
• Quiet Room On-site quiet room available for visitors to use for personal reasons, supporting accessibility and customer experience.
• Collect Plus Parcel Collection Parcel collection point service allowing customers to collect Collect Plus parcels from Derbion, requiring name and postal address.
• Hatch Competition Annual business competition offering startups and emerging brands the opportunity to open a pop-up or permanent store at Derbion, with YoSwirl named winner of Hatch 2026.
• Over The Wall Camp Charity Partnership Charity partnership with Over The Wall Camp, supporting residential camps for children with serious health conditions, with a fundraising target of £10,000 and volunteer engagement.

Quantifiable outcome

• 15 million annual visitors
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Derby City CouncilcoreStrategic or Co-development PartnerDerby City Council is a key strategic partner in Derbion's Masterplan for city centre regeneration. The council has granted planning permission for Eagle Quarter (674 homes) and Bradshaw Way (478 homes) developments. The Masterplan aims to rebalance retail and residential, improve connectivity, and regenerate city living. Councillor Nadine Peatfield, Leader of the Council, has endorsed Derbion's Masterplan as part of the city's Vision for Derby (2022).
• Vaillant LivecoreGTM or Marketing PartnerVaillant Live is Derby's major events arena and Derbion is a key strategic sponsor and official car park provider. The partnership helps increase footfall and spend across the city centre, with Derbion positioned as a complementary destination for arena visitors.
• Savills PLCminorImplementation/ SI/ Consulting PartnerSavills PLC provides property management services for Derbion as disclosed in the privacy policy as a third-party data processor.
• Over The Wall CampminorStrategic or Co-development PartnerOver The Wall Camp is Derbion's charity partner of the year. The centre supports the charity through fundraising events, volunteering (target of £10,000), and community engagement. Over The Wall provides free residential camps for children with serious health conditions.
• Derby Food4Thought AllianceminorStrategic or Co-development PartnerPartnership with Derby Food4Thought Alliance for the permanent Donation Station in the mall, collecting food, toys, and clothes for those in need in the community.
• RollersnakesminorStrategic or Co-development PartnerRollersnakes, the UK's oldest skateboard store and Derby institution, worked closely with Flo Skatepark to design the indoor facility. Draws on decades of expertise for purpose-built skatepark.
• Skateboard GBminorOthersFlo Skatepark is accredited by Skateboard GB for delivering premium skateboarding experience.
• VansminorStrategic or Co-development PartnerVans is collaborating with Flo Skatepark at Derbion as a leading brand partner, contributing to events and the vibrant culture-driven hub.
• SubwayminorStrategic or Co-development PartnerSubway is sponsoring the grand opening of Flo Skatepark's iconic Vert ramp in April 2026. Subway provides complimentary padel equipment hire as part of competition prizes.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Metrocentre (Gateshead): Metrocentre in Gateshead/Newcastle is one of the largest regional shopping centres in the UK. Similar to Derbion in offering a mix of fashion, leisure, and dining anchors, with comparable scale and visitor footfall.
• Meadowhall: Meadowhall is a major regional shopping centre in Sheffield, similar in scale and concept to Derbion. Both are top-tier UK regional shopping destinations with a mix of fashion, leisure, and dining anchors, and they compete for premium brand tenants across the regions.
• Highcross Leicester: Highcross is a major regional shopping centre in Leicester, the closest geographic comparable to Derbion. Both centres serve East Midlands catchments with similar tenant mixes of fashion, dining, and entertainment, and they overlap in catchment.
• Bluewater: Bluewater is a major regional shopping centre in Kent, similar in scale and concept to Derbion. Both are top-tier UK retail destinations with strong fashion, dining, and leisure offerings targeting a regional catchment.
• Lakeside Thurrock: Lakeside is a major regional shopping centre in Thurrock, Essex. Similar concept to Derbion with fashion, dining, and leisure anchors, and a strong regional catchment within driving distance of major population centres.
• Cabot Circus: Cabot Circus is a regional shopping centre in Bristol, comparable to Derbion in scale and mid-tier positioning. Both centres offer a mix of fashion, dining, and leisure anchors in their respective regional cities.
• Liverpool ONE: Liverpool ONE is an open-air mixed-use retail and leisure destination in Liverpool. Conceptually similar to Derbion's Masterplan vision, combining retail, dining, and leisure in a regenerating city centre environment.
• Trafford Centre: Trafford Centre in Manchester is a large regional shopping centre with a strong leisure and dining offer. Comparable to Derbion's diversification into leisure, including cinema, bowling, and dining experiences.
• Bullring Birmingham: Bullring is a major regional shopping centre in Birmingham, comparable to Derbion in scale and concept. Both centres anchor their respective cities' retail and leisure offerings and compete for premium fashion and lifestyle brand tenants across the Midlands.

Broad incumbents

• Westfield Stratford City: Westfield Stratford City is one of the largest shopping centres in the UK and a broader incumbent in the retail destination category. While at a larger scale than Derbion, it competes for premium brand tenants and sets national benchmarks for retail and leisure mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/derbion
• LinkedInlinkedin.com/company/derbion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derbion