CELMA

What CELMA does

CELMA is a privately-held, boutique French real estate consultancy headquartered at 163 rue Paradis in Marseille's 6th arrondissement. The firm specializes exclusively in new-build residential real estate ('immobilier neuf'), acting as an impartial intermediary between property developers and end buyers across the Bouches-du-Rhône department and an expanding footprint in the Var department, including Marseille's 2nd–15th arrondissements, Aix-en-Provence, Aubagne, La Ciotat, Martigues, Sainte-Maxime, Sanary-sur-Mer, and Hyères. CELMA is co-founded and operated by two sisters, Céline Alimi Saincé and Marine Alimi Saghroun, who together bring over 15 years of experience in the new-build segment and position themselves as personalized advisors rather than volume agents.

The core offering is a single integrated service — CELMA IMMO — under which buyers receive a consultation, a curated shortlist of available programs from the full set of regional developers (including Nexity, Cogedim, and Quartus), accompanied property viewings, financial dossier assembly, and fiscal simulation support for primary residence, secondary residence, and buy-to-let investment purchases. A distinctive commercial claim is that CELMA offers 'direct promoteur prices' — the same pricing as buying directly from a developer — monetized instead through developer-paid commissions. The technology stack is a WordPress-based website (celma.fr) with property listings, location filters (Bassin Aixois, Côté Mer, Côté vert, Marseille), and contact forms; there is no proprietary platform, mobile app, or API surface.

CELMA operates as a sales-led, appointment-based business with no public listing, no disclosed funding rounds, no institutional investors, and no parent company. Its go-to-market channels are limited to its website (top-of-funnel), email/newsletter (mid-funnel), and direct phone outreach (bottom-of-funnel). The firm serves individual consumers across three named segments — primary residence buyers, real estate investors, and secondary residence buyers — with a horizontal segmentation approach. There are no disclosed enterprise clients, partnerships, awards, patents, certifications, or regulatory actions in the input data, and revenue is not publicly disclosed.

Name

CELMA

Legal name

Celma Immobilier Neuf

Website

https://celma.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CELMA is a privately-held, boutique French real estate consultancy based in Marseille that acts as an impartial intermediary between new-build developers and individual buyers across the Bouches-du-Rhône and Var departments, offering personalized consultation, property selection, and purchase accompaniment at developer-direct prices.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• New-build real estate
• Property brokerage
• Residential property advisory
• New construction homes
• Real estate consultancy

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Transaction Commissions: CELMA earns commissions on property transactions by acting as an intermediary between property developers and end buyers. They provide consultation and accompaniment services throughout the purchase process, offering access to all new-build programs in the Bouches-du-Rhône region at direct developer prices. Revenue is generated on a per-transaction basis when clients complete property purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CELMA is a boutique real estate consultancy that acts as an impartial intermediary between new-build property developers and buyers in the Bouches-du-Rhône region of France. The firm provides personalized appointment-based consultations to match buyers with new-build programs, accompanies them through property viewings, and assists with financial dossier preparation, offering access to all available new-build properties at direct developer prices.

Product overview

CELMA IMMO is a traditional real estate agency operated by two sisters, Céline and Marine, with over 15 years of experience in new construction real estate. The company offers a single unified service focused on helping clients find new-build properties in the Bouches-du-Rhône region, including Marseille, Aix-en-Provence, and surrounding areas. They provide end-to-end assistance including personalized property matching, site visits, and financial documentation support for both primary residence and investment purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• CELMA IMMO

Quantifiable outcome

• Access to all new-build programs across Bouches-du-Rhône region at same prices as direct developer purchase, with impartial advisory added

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Safti: French independent real estate agent network focused on personalized buyer and seller representation. Comparable to CELMA in emphasizing advisory-led brokerage with multi-developer/multi-listing access, though operating at national scale.
• MegAgence: French network of independent agents (mandataires) providing buyer and seller services across new-build and resale, with active coverage in southern France including Provence. Comparable in targeting individual buyers with personalized representation.
• CapiFrance: Long-established French network of independent real estate agents with broad coverage including new-build programs. Comparable to CELMA in acting as intermediary between developers and end buyers across multiple programs.
• IAD France: France's leading network of independent real estate mandataires, with significant presence in new-build brokerage and buyer representation. Comparable business model and target buyer segments, operating across France including PACA region where CELMA is active.
• OptimHome: Large French network of independent real estate agents offering buyer and seller representation across new-build and resale properties. Comparable to CELMA in acting as an intermediary, though at much greater national scale and with a different (statut mandataire) commercial model.

Broad incumbents

• Foncia: One of France's largest full-service real estate service groups, covering transaction, management, and new-build brokerage. Comparable in the new-build transaction segment but operates at much greater scale and as part of a broader service portfolio.
• Nexity: France's largest property developer and a major channel partner for CELMA. Comparable in serving the same new-build buyer pool in Bouches-du-Rhône, but as a developer-principal rather than a buyer-side intermediary; represents both a key supplier and a potential disintermediation threat.

Others

• Bien'ici: Leading French online real estate listing portal aggregating new-build and resale inventory. Comparable as a discovery channel for the same Bouches-du-Rhône buyer pool, functioning as an enabling/competing marketplace rather than a direct brokerage.

Regional players

• Groupe C2i: Independent French real estate broker group with strong regional presence including southern France. Comparable buyer-representation brokerage activity in similar sub-markets to CELMA, though operating across multiple regions.

Emerging players

• Proprioo: Tech-enabled French real estate agency offering buyer and seller representation with a more digital-first model. Comparable buyer-representation value proposition to CELMA but with heavier technology differentiation and Paris-centric orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/celma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELMA